- The group was tasked with creating a fake product and company, choosing water. They named the company Parm Inc. and the water product Yesterlagoon. - They designed logos for both using Photoshop, incorporating elements of the names. The Yesterlagoon logo combined the Y and L, and the Parm Inc. logo featured a palm tree to represent the Caribbean location. - The group created various advertisements, including magazine covers, train ads, and website banners displaying the Yesterlagoon product and Parm Inc. logo. They designed these in Photoshop, outlining the steps taken to incorporate imagery and branding.