Evaluation 2
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This document summarizes a student's work creating a film website and postcard to promote a fictional film called "The Other Woman". The student designed the website and postcard with consistent branding elements like a red color scheme and similar fonts and character images to clearly identify the film. The website includes pages with information like synopses, cast bios, videos, photos and posters to attract and inform potential audiences. Similarly, the postcard introduces the three main female characters, film title and festival details to advertise the film. The consistent branding across these marketing materials helps promote recognition and identification of the film.
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Orphan website - Analysis
This document summarizes key elements of the website for the film "Orphan" that are intended to attract and engage audiences. It discusses how the poster image is used consistently to remind viewers of the film. Trailers are highlighted as providing more context to help audiences understand and decide if they want to watch the film. Details like the film title styling and use of red and shadows are examined for how they set an eerie tone that fits the thriller/horror genre and piques interest in the narrative. The layout, ads, and credits are also analyzed for how they inform audiences and promote purchase or rental options for the film.
Ppt0000127
The webpage provides information about the film Shutter Island distributed by Paramount Pictures. It features the Paramount logo and links to other Paramount products. A trailer for Shutter Island takes up most of the page to attract viewers. Links to social media sites and the film's official Facebook page allow audiences to interact with and spread information about the film, helping to advertise it to a young target demographic. Additional links suggest similar films from Paramount for viewers to consider.
Ppppppppppefrect
The document analyzes the website for the movie "The Perfect Guy". It notes that the movie does not have its own website, but can be found on the Sony website as they were the production company. The website uses black and white colors to match the thriller genre. It is dominated by the movie poster, which depicts the main characters and love triangle storyline. Below this are links to the trailer, social media pages, and information about the cast and crew. The goal of the website is to attract and engage audiences through entertaining content like the trailer that provides insight into the film.
Shutter island
The webpage provides information about the film Shutter Island distributed by Paramount Pictures. At the top is the Paramount logo in bold black font along with subtitles directing viewers to related movie, games, and store content. Below is a large trailer for the film taking up over half the page to attract viewers. Links to the film's social media pages on Facebook, YouTube, and Twitter are included to advertise and share information about the film with audiences. At the bottom are links to other Paramount films in a blue font to suggest alternative viewing options. The simple white background allows the black and blue text to stand out clearly.
The perfect pr 2
The document analyzes the website for the movie "The Perfect Guy". It summarizes the key elements of the website, including the titles, background colors, film cover, trailer, smaller videos, and information about the film. It also discusses how the website aims to attract audiences, keep them engaged through social media links, and meet their needs according to various psychological theories of media effects and human motivation.
Unfriended website
The Unfriended film website uses conventions from social media and computer interfaces to immerse viewers and generate curiosity about the film's narrative. Key elements like the trailer auto-playing in full-screen mimic the film's premise of a haunting experienced through a computer. Imagery, font styles, and color schemes match those used in the trailer and poster to establish brand recognition and tease the thriller/horror plot involving revenge online. Social media links allow audiences to engage further and help spread awareness of the film.
Cohesive Marketing
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
Movie poster anlysis for same genre
The document discusses key elements that are commonly found on movie websites and posters based on an analysis of websites for the films "Grace" and "Nightmare on Elm Street". These include embedding the movie trailer on the website, using consistent fonts, colors and imagery between the poster and website, including release date and other key information, and utilizing social media links and trailers to promote the film. Elements like the cast listing, synopsis and option to purchase tickets are also typically present.
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Orphan website - Analysis
This document summarizes key elements of the website for the film "Orphan" that are intended to attract and engage audiences. It discusses how the poster image is used consistently to remind viewers of the film. Trailers are highlighted as providing more context to help audiences understand and decide if they want to watch the film. Details like the film title styling and use of red and shadows are examined for how they set an eerie tone that fits the thriller/horror genre and piques interest in the narrative. The layout, ads, and credits are also analyzed for how they inform audiences and promote purchase or rental options for the film.
Ppt0000127
The webpage provides information about the film Shutter Island distributed by Paramount Pictures. It features the Paramount logo and links to other Paramount products. A trailer for Shutter Island takes up most of the page to attract viewers. Links to social media sites and the film's official Facebook page allow audiences to interact with and spread information about the film, helping to advertise it to a young target demographic. Additional links suggest similar films from Paramount for viewers to consider.
Ppppppppppefrect
The document analyzes the website for the movie "The Perfect Guy". It notes that the movie does not have its own website, but can be found on the Sony website as they were the production company. The website uses black and white colors to match the thriller genre. It is dominated by the movie poster, which depicts the main characters and love triangle storyline. Below this are links to the trailer, social media pages, and information about the cast and crew. The goal of the website is to attract and engage audiences through entertaining content like the trailer that provides insight into the film.
Shutter island
The webpage provides information about the film Shutter Island distributed by Paramount Pictures. At the top is the Paramount logo in bold black font along with subtitles directing viewers to related movie, games, and store content. Below is a large trailer for the film taking up over half the page to attract viewers. Links to the film's social media pages on Facebook, YouTube, and Twitter are included to advertise and share information about the film with audiences. At the bottom are links to other Paramount films in a blue font to suggest alternative viewing options. The simple white background allows the black and blue text to stand out clearly.
The perfect pr 2
The document analyzes the website for the movie "The Perfect Guy". It summarizes the key elements of the website, including the titles, background colors, film cover, trailer, smaller videos, and information about the film. It also discusses how the website aims to attract audiences, keep them engaged through social media links, and meet their needs according to various psychological theories of media effects and human motivation.
Unfriended website
The Unfriended film website uses conventions from social media and computer interfaces to immerse viewers and generate curiosity about the film's narrative. Key elements like the trailer auto-playing in full-screen mimic the film's premise of a haunting experienced through a computer. Imagery, font styles, and color schemes match those used in the trailer and poster to establish brand recognition and tease the thriller/horror plot involving revenge online. Social media links allow audiences to engage further and help spread awareness of the film.
Cohesive Marketing
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
Movie poster anlysis for same genre
The document discusses key elements that are commonly found on movie websites and posters based on an analysis of websites for the films "Grace" and "Nightmare on Elm Street". These include embedding the movie trailer on the website, using consistent fonts, colors and imagery between the poster and website, including release date and other key information, and utilizing social media links and trailers to promote the film. Elements like the cast listing, synopsis and option to purchase tickets are also typically present.
Shutter 2010
The poster features Leonardo DiCaprio's face half-lit by a match, making him look mysterious. This draws the viewer in to learn more about his character. In the background is a dark, abandoned-looking island, adding to the thriller and mystery elements. The lighting, fonts, and colors used help highlight key information and fit with the thriller genre. It effectively uses iconic actor Leonardo DiCaprio and famous director Martin Scorsese to attract audiences to the mysterious film.
Poster conventions
The document discusses conventions used in movie posters to promote films and attract audiences. It describes several key conventions: including the cast and credits to promote actors and encourage viewers based on previous success; a large central image of characters to attract attention; the title to give clues about the film; logos of production companies to lend status; and the date to generate anticipation. Additional conventions discussed are the font choice, color scheme, photo manipulation to set the right atmosphere, and inclusion of online links and social media references. The goal of using these poster conventions is to intrigue audiences without revealing too much about the film's plot.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question 1
Our media product uses and develops conventions of real teaser trailers, posters, and magazines. For the teaser trailer, we included typical elements like a company ident, short clips around 2 seconds, voiceovers, and release date/social media promotion at the end. The poster and magazine had similar branding, main character images, slogans, and dates. Genre conventions like a high school setting and stereotypical characters were also followed. As an independent British film, our marketing methods would focus more on social media in line with typical institutional conventions.
Black swan case study
- Black Swan is a 2010 psychological thriller film directed by Darren Aronofsky, starring Natalie Portman.
- The official movie poster depicts the main character as a sophisticated ballet dancer, signaling the film's connection to Swan Lake and establishing its genre.
- The official website maintains consistency with the film's branding through identical fonts and imagery, providing promotional materials, cast/crew details, and opportunities to explore various aspects of the film.
- The film is also advertised in a dance magazine to directly target audiences interested in ballet, using an edited version of the main character with red eyes to subtly imply the dual nature of the black and white swans.
Poster Conventions
The document discusses conventions used in movie posters. It explains that posters typically include the movie title, images of characters, credits for actors and crew, and logos for production companies to promote the movie and gain respect. Posters aim to attract audiences through large eye-catching images and hints about the plot in the title. Additional details like release dates and links to online profiles create anticipation and provide more information to entice viewers. Photo manipulation and font/color schemes are used to set the right tone for the genre and content of the film.
Q2) how effective is the combination of
The document discusses research conducted to create an effective horror film trailer and magazine cover for a target audience aged 15-20. Primary research in the form of questionnaires was used to understand what the audience wants from a horror experience. Typical horror conventions like dark lighting and close-ups were employed to build suspense. Elements like sound, editing, and cinematography work together to create the right tone. The magazine cover and film poster both feature conventions seen in other horror marketing, like using red coloring and gory titles, to make the materials feel realistic and entice the target audience.
Question 1
The document discusses how the media product adheres to conventions of real media products. It analyzes the film poster for "Carrie" and uses it as inspiration for the poster created to promote the independent film. Key conventions included are displaying the film title prominently, featuring important characters, using taglines and institutional information. The created poster centers the antagonist to draw in viewers. It also discusses how the created website for the film follows conventions seen on the movie site for "IT" including navigation, colors, and inclusion of characters, release date, social media links and videos/photos to engage viewers.
Question 2
This document discusses how the marketing strategy for the film "Fantastic Beasts: The Crimes of Grindelwald" was effectively planned and executed. It promoted the film across multiple platforms like posters, trailers, and social media in a coordinated way. The marketing emphasized the connection to the popular Harry Potter franchise to attract existing fans. Teasers were released to build anticipation for the film. Due to the large studio backing it, the film benefited from extensive promotion. The overarching theme of the marketing was to expand the Harry Potter world and appeal to both existing and new audiences.
Media evaluation
The document discusses the conventions and techniques used in creating a movie poster, film trailer, and movie magazine to promote the fictional film "Asylum". Key conventions included using a short memorable title in red font on a black background for the poster, including a tagline and imagery of a character for mystery. Feedback was gathered to refine the trailer's narrative. Research of real media products informed the design of all promotional materials to follow industry standards.
2. fmp research[1]
This document provides an analysis of the movie poster for the film Justice League. It examines various elements of the poster's design and how they appeal to audiences. In three sentences:
The poster depicts the Justice League characters standing together at dawn with the movie's title displayed. By including iconic costumes and references from the comics and animated series, the poster aims to appeal to fans familiar with those works. The lighting and backdrop also symbolize the film continuing the storyline from Batman v Superman: Dawn of Justice in a way that would interest fans of that previous movie.
Campaign analysis
The document discusses various aspects of movie marketing campaigns, using X-Men: Days of Future Past as an example. It analyzes different elements of the campaign including magazine covers, teaser posters, full theatrical posters, teaser and official trailers, and social media/websites. These elements are designed to promote the film and generate audience interest in distinct ways like revealing certain characters, building intrigue, or providing more information over time. The goal is to effectively market the film and draw in the largest possible audience through a coordinated, multi-pronged approach.
Evaluation Question 3
The document summarizes feedback from a focus group of 17-18 year olds on promotional materials for a film project. For the poster, participants preferred the mystery and darkness of the film poster over an existing one. They were interested in learning more about the mysterious imagery. For the magazine cover, opinions varied on design elements like font readability, but both the project's and an existing magazine cover motivated wanting to see the films. Feedback on the trailer praised it as unique but suggested tweaking the music during intense scenes. Participants said they would see the film based on the trailer.
"It Goes On" Movie Poster Analysis
The document discusses the key elements included in the poster the author created for their movie, including the main image featuring the two protagonists, the names of the top actors in increased font sizes at the top, the title of the movie below in a typewriter font, a billing block and social media links placed unusually above the title, and two unique selling points of the movie being based on a novel and featuring a positive quote from a respected newspaper. The author aimed to incorporate typical movie poster conventions while adding some new elements to make their poster stand out.
Issues in Relation to Short Films
The document discusses several issues that independent short films may face, including genre, distribution, storyline, and copyright. It notes that genre helps distributors market films and was an important consideration for their psychological drama short film. It also explains their decision to distribute on YouTube, as their target audience frequents the platform, and that they will not pursue film distributors since their project is non-funded and for educational purposes. The document emphasizes the importance of a creative, unique storyline to engage viewers and discusses copyright clearances that may require permission or payment to use songs in films.
Evaluation – Question Two
This document discusses how the promotional package for a film establishes a consistent brand identity across different marketing platforms. It analyzes how the film "The Boy Next Door" created an effective brand identity through using a limited color palette, font style, and focusing on the main actress as the central marketing point. The document then describes how the student group created a brand identity for their hypothetical film "The Girl in Red" by focusing on the color red, a specific font, and the main character's red scarf. It explains how this brand identity was then consistently represented through the teaser, poster, and magazine cover to clearly communicate the thriller/romance genre.
Evaluation Question 2
The document discusses the effectiveness of combining a main product with ancillary tasks to promote a fictional film called "Deadwood Grove." It summarizes the three promotional pieces created: a poster, magazine front cover, and trailer. The poster and front cover follow horror film conventions to look professional and promote the slasher subgenre. Features like the killer's mask and location title create consistency across pieces. While the trailer alone is most effective, the ancillary tasks enhance the overall promotional package by providing multiple exposure points for the film.
Question 2) how effective is the combination of your main product and ancilla...
The document discusses how effective the combination of a main product and ancillary texts is. It analyzes how the author's print products (film poster and review) and short film work together as a package. Key points made include:
- The products use consistent color schemes (red, black, white) for branding.
- Standard English is used across the texts to ensure comprehension.
- Recurring motifs like the ghost appear in all pieces to tie them together thematically.
- The theme of death is explored consistently through imagery like blood across the package.
The package is evaluated as an advertising tool, noting techniques like release date promotion, distribution channels, and brand recognition that help drive audiences
Evaluation Question 1
The document discusses how the media product conforms to and challenges conventions of real media.
It summarizes how the poster conforms to conventions like including institutional information at the bottom, the title being the largest text, and using horror color schemes. It challenges conventions by using white text instead of red for the title.
The magazine cover conforms to conventions like placing the masthead at the top and using a close-up main image. It challenges conventions by placing the price in the left margin instead of hidden.
The trailer conforms to slasher conventions like including reckless teens and a masked killer. It challenges conventions by using a brunette instead of blonde for the "sacrificial lamb" character
Evaluation words[1]
The document summarizes the process of creating a movie teaser poster and website. It describes analyzing existing movie posters and websites to identify conventions. Elements like the billing box, tagline, and similar fonts and imagery were used to create branding between the poster and website. Feedback was gathered from the target audience through a questionnaire and helped inform decisions around elements like the music and font choice. The teaser was edited in Apple Motion and published on Vimeo and the website to promote the fictional film.
Q1. in what ways does your media product use develop or challenge forms and c...
Part of my response to Q1 of my A2 Media Coursework, this presentation is response to the poster and website
Question 1 evaluation answer - Media Coursework
The document discusses conventions used in horror movie posters and websites. It provides examples of several key conventions including:
- Featuring the main character prominently on the poster
- Using low-key lighting and colors like black, red, and white for the poster
- Including taglines, titles, credits, and release dates on the poster
- Placing the production company name and logo on the poster
- Adding social media links, trailers, and background music from the trailer on the website
- Allowing the title to link back to the home page on the website
The document analyzes how these conventions were applied to a poster and website created for a horror film called "The Occupants" to
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Shutter 2010
The poster features Leonardo DiCaprio's face half-lit by a match, making him look mysterious. This draws the viewer in to learn more about his character. In the background is a dark, abandoned-looking island, adding to the thriller and mystery elements. The lighting, fonts, and colors used help highlight key information and fit with the thriller genre. It effectively uses iconic actor Leonardo DiCaprio and famous director Martin Scorsese to attract audiences to the mysterious film.
Poster conventions
The document discusses conventions used in movie posters to promote films and attract audiences. It describes several key conventions: including the cast and credits to promote actors and encourage viewers based on previous success; a large central image of characters to attract attention; the title to give clues about the film; logos of production companies to lend status; and the date to generate anticipation. Additional conventions discussed are the font choice, color scheme, photo manipulation to set the right atmosphere, and inclusion of online links and social media references. The goal of using these poster conventions is to intrigue audiences without revealing too much about the film's plot.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question 1
Our media product uses and develops conventions of real teaser trailers, posters, and magazines. For the teaser trailer, we included typical elements like a company ident, short clips around 2 seconds, voiceovers, and release date/social media promotion at the end. The poster and magazine had similar branding, main character images, slogans, and dates. Genre conventions like a high school setting and stereotypical characters were also followed. As an independent British film, our marketing methods would focus more on social media in line with typical institutional conventions.
Black swan case study
- Black Swan is a 2010 psychological thriller film directed by Darren Aronofsky, starring Natalie Portman.
- The official movie poster depicts the main character as a sophisticated ballet dancer, signaling the film's connection to Swan Lake and establishing its genre.
- The official website maintains consistency with the film's branding through identical fonts and imagery, providing promotional materials, cast/crew details, and opportunities to explore various aspects of the film.
- The film is also advertised in a dance magazine to directly target audiences interested in ballet, using an edited version of the main character with red eyes to subtly imply the dual nature of the black and white swans.
Poster Conventions
The document discusses conventions used in movie posters. It explains that posters typically include the movie title, images of characters, credits for actors and crew, and logos for production companies to promote the movie and gain respect. Posters aim to attract audiences through large eye-catching images and hints about the plot in the title. Additional details like release dates and links to online profiles create anticipation and provide more information to entice viewers. Photo manipulation and font/color schemes are used to set the right tone for the genre and content of the film.
Q2) how effective is the combination of
The document discusses research conducted to create an effective horror film trailer and magazine cover for a target audience aged 15-20. Primary research in the form of questionnaires was used to understand what the audience wants from a horror experience. Typical horror conventions like dark lighting and close-ups were employed to build suspense. Elements like sound, editing, and cinematography work together to create the right tone. The magazine cover and film poster both feature conventions seen in other horror marketing, like using red coloring and gory titles, to make the materials feel realistic and entice the target audience.
Question 1
The document discusses how the media product adheres to conventions of real media products. It analyzes the film poster for "Carrie" and uses it as inspiration for the poster created to promote the independent film. Key conventions included are displaying the film title prominently, featuring important characters, using taglines and institutional information. The created poster centers the antagonist to draw in viewers. It also discusses how the created website for the film follows conventions seen on the movie site for "IT" including navigation, colors, and inclusion of characters, release date, social media links and videos/photos to engage viewers.
Question 2
This document discusses how the marketing strategy for the film "Fantastic Beasts: The Crimes of Grindelwald" was effectively planned and executed. It promoted the film across multiple platforms like posters, trailers, and social media in a coordinated way. The marketing emphasized the connection to the popular Harry Potter franchise to attract existing fans. Teasers were released to build anticipation for the film. Due to the large studio backing it, the film benefited from extensive promotion. The overarching theme of the marketing was to expand the Harry Potter world and appeal to both existing and new audiences.
Media evaluation
The document discusses the conventions and techniques used in creating a movie poster, film trailer, and movie magazine to promote the fictional film "Asylum". Key conventions included using a short memorable title in red font on a black background for the poster, including a tagline and imagery of a character for mystery. Feedback was gathered to refine the trailer's narrative. Research of real media products informed the design of all promotional materials to follow industry standards.
2. fmp research[1]
This document provides an analysis of the movie poster for the film Justice League. It examines various elements of the poster's design and how they appeal to audiences. In three sentences:
The poster depicts the Justice League characters standing together at dawn with the movie's title displayed. By including iconic costumes and references from the comics and animated series, the poster aims to appeal to fans familiar with those works. The lighting and backdrop also symbolize the film continuing the storyline from Batman v Superman: Dawn of Justice in a way that would interest fans of that previous movie.
Campaign analysis
The document discusses various aspects of movie marketing campaigns, using X-Men: Days of Future Past as an example. It analyzes different elements of the campaign including magazine covers, teaser posters, full theatrical posters, teaser and official trailers, and social media/websites. These elements are designed to promote the film and generate audience interest in distinct ways like revealing certain characters, building intrigue, or providing more information over time. The goal is to effectively market the film and draw in the largest possible audience through a coordinated, multi-pronged approach.
Evaluation Question 3
The document summarizes feedback from a focus group of 17-18 year olds on promotional materials for a film project. For the poster, participants preferred the mystery and darkness of the film poster over an existing one. They were interested in learning more about the mysterious imagery. For the magazine cover, opinions varied on design elements like font readability, but both the project's and an existing magazine cover motivated wanting to see the films. Feedback on the trailer praised it as unique but suggested tweaking the music during intense scenes. Participants said they would see the film based on the trailer.
"It Goes On" Movie Poster Analysis
The document discusses the key elements included in the poster the author created for their movie, including the main image featuring the two protagonists, the names of the top actors in increased font sizes at the top, the title of the movie below in a typewriter font, a billing block and social media links placed unusually above the title, and two unique selling points of the movie being based on a novel and featuring a positive quote from a respected newspaper. The author aimed to incorporate typical movie poster conventions while adding some new elements to make their poster stand out.
Issues in Relation to Short Films
The document discusses several issues that independent short films may face, including genre, distribution, storyline, and copyright. It notes that genre helps distributors market films and was an important consideration for their psychological drama short film. It also explains their decision to distribute on YouTube, as their target audience frequents the platform, and that they will not pursue film distributors since their project is non-funded and for educational purposes. The document emphasizes the importance of a creative, unique storyline to engage viewers and discusses copyright clearances that may require permission or payment to use songs in films.
Evaluation – Question Two
This document discusses how the promotional package for a film establishes a consistent brand identity across different marketing platforms. It analyzes how the film "The Boy Next Door" created an effective brand identity through using a limited color palette, font style, and focusing on the main actress as the central marketing point. The document then describes how the student group created a brand identity for their hypothetical film "The Girl in Red" by focusing on the color red, a specific font, and the main character's red scarf. It explains how this brand identity was then consistently represented through the teaser, poster, and magazine cover to clearly communicate the thriller/romance genre.
Evaluation Question 2
The document discusses the effectiveness of combining a main product with ancillary tasks to promote a fictional film called "Deadwood Grove." It summarizes the three promotional pieces created: a poster, magazine front cover, and trailer. The poster and front cover follow horror film conventions to look professional and promote the slasher subgenre. Features like the killer's mask and location title create consistency across pieces. While the trailer alone is most effective, the ancillary tasks enhance the overall promotional package by providing multiple exposure points for the film.
Question 2) how effective is the combination of your main product and ancilla...
The document discusses how effective the combination of a main product and ancillary texts is. It analyzes how the author's print products (film poster and review) and short film work together as a package. Key points made include:
- The products use consistent color schemes (red, black, white) for branding.
- Standard English is used across the texts to ensure comprehension.
- Recurring motifs like the ghost appear in all pieces to tie them together thematically.
- The theme of death is explored consistently through imagery like blood across the package.
The package is evaluated as an advertising tool, noting techniques like release date promotion, distribution channels, and brand recognition that help drive audiences
Evaluation Question 1
The document discusses how the media product conforms to and challenges conventions of real media.
It summarizes how the poster conforms to conventions like including institutional information at the bottom, the title being the largest text, and using horror color schemes. It challenges conventions by using white text instead of red for the title.
The magazine cover conforms to conventions like placing the masthead at the top and using a close-up main image. It challenges conventions by placing the price in the left margin instead of hidden.
The trailer conforms to slasher conventions like including reckless teens and a masked killer. It challenges conventions by using a brunette instead of blonde for the "sacrificial lamb" character
Evaluation words[1]
The document summarizes the process of creating a movie teaser poster and website. It describes analyzing existing movie posters and websites to identify conventions. Elements like the billing box, tagline, and similar fonts and imagery were used to create branding between the poster and website. Feedback was gathered from the target audience through a questionnaire and helped inform decisions around elements like the music and font choice. The teaser was edited in Apple Motion and published on Vimeo and the website to promote the fictional film.
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Question 2) how effective is the combination of your main product and ancilla...
Question 2) how effective is the combination of your main product and ancilla...
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Q1. in what ways does your media product use develop or challenge forms and c...
Part of my response to Q1 of my A2 Media Coursework, this presentation is response to the poster and website
Question 1 evaluation answer - Media Coursework
The document discusses conventions used in horror movie posters and websites. It provides examples of several key conventions including:
- Featuring the main character prominently on the poster
- Using low-key lighting and colors like black, red, and white for the poster
- Including taglines, titles, credits, and release dates on the poster
- Placing the production company name and logo on the poster
- Adding social media links, trailers, and background music from the trailer on the website
- Allowing the title to link back to the home page on the website
The document analyzes how these conventions were applied to a poster and website created for a horror film called "The Occupants" to
Film poster research
1) The document discusses codes and conventions used in film posters, such as using black space to draw in viewers, a large central image of the main character, and an unusual font for the title.
2) Two film posters are analyzed in detail: "The Woman in Black" uses a central image of the main character against a dark background with faint images, along with cast and crew information at the bottom. "The Girl With the Dragon Tattoo" uses a recognizable custom font and a monochrome primary image of the leading actor framed by a secondary actor.
3) Restrictions on film posters are also discussed, noting two posters that were banned for their inappropriate or disturbing content. The document establishes that
Media Coursework Evaluation
The document provides feedback on a student's media products created for a film called "Sweet Dreams". The products included a movie poster, magazine front cover, and film trailer. Audience feedback indicated the poster and magazine looked authentic but the poster background could be more attractive. Feedback also suggested adding narration and more dialogue to the trailer. Overall, the products were seen as consistent in theme and conveying the film's story of humor and emotions.
Question 2 powerpoint
This document discusses how the film poster and magazine front cover created for a film trailer complement each other and the trailer. Both the poster and magazine aim to advertise the film and attract audience attention to promote the film trailer. The poster features a black and white picture of the three main actors making funny faces to match scenes from the trailer. It also uses bold, chalkboard-style font and five stars to further draw attention. The magazine conventions utilized include a large headline image on the front page, a prominent masthead, and banner lines previewing stories inside. Both products incorporate similar elements and color schemes to effectively promote the film trailer in a consistent manner.
Q1 - In what ways does your media product use, develop or challenge forms and...
The document discusses the media student Will Clarke's poster, website, and trailer for their horror film project. For the poster, Will used conventions like a large red title, tagline, antagonist image, and release date. However, they only featured the sole antagonist rather than multiple villains like in The Purge poster. The website featured the red title, trailer, and social media links for accessibility. It provided a plot synopsis for context. While mostly following conventions, the gallery used snapshots instead of being too technical. The trailer showed the villain's mask to build familiarity, like other horror trailers that introduce the antagonist.
Question 2
The document discusses ways to promote a film through different marketing materials and campaigns. It describes how the filmmaker ensured their trailer and poster were cohesive by using the same memorable font and layout. While different colors were used due to background constraints, continuity was maintained through a black and white aesthetic representing the film's title "Dark Innocence." The unique selling point of the film is described as its realistic yet uplifting storyline about overcoming abuse and defining your own path. Effective promotion also relies on relationships between film distributors and magazine publishers to synchronize their materials and interviews. A variety of marketing tactics beyond initial materials can further promote the film, such as multiple trailers, character posters, websites, and television or radio interviews.
Evaulation question 2
The document discusses the effectiveness of combining a main film project with ancillary texts like a trailer, website, and film poster. It emphasizes maintaining continuity across products in terms of characters, color schemes, fonts, and logos to create brand recognition. Specifically, the film title is featured prominently and distinctively in the trailer ending, website logo, and bold poster text. Interconnecting the products through a consistent dark aesthetic and involvement on the website, like behind-the-scenes videos, helps promote familiarity with the film and encourages audiences to watch, buy, and spread word of mouth about it.
Media A2 Research
The document discusses various conventions of movie trailers, including:
1) Trailers typically start slow and build in pace by showing action-packed moments or chase scenes to engage viewers.
2) They showcase the best parts of the movie to entice audiences while withholding major plot details.
3) Trailers include the movie title, release date, names of stars and directors, and logos of production studios to provide key information to viewers.
The summary highlights some of the key techniques trailers employ to attract audiences, such as building suspense through pacing and revealing select exciting moments without giving away the full story. It also notes the inclusion of credits and release details to inform potential viewers.
Evaluation 2
The film poster, film review, and film work together to promote a film. The poster introduces potential viewers to the main characters and story. A review in a magazine like "Little White Lies" provides an honest assessment of the film's strengths and weaknesses to help readers decide if they want to watch it. When done effectively, these promotional elements can attract the intended audience and create interest in the film.
Advanced
The document discusses the media products created to promote a new horror film called "The Outsiders". This includes a teaser trailer, film poster, and magazine cover. For the trailer, conventions like close-ups, transitions, and music were used to build suspense. The poster features dark colors, woods imagery, and references the film's setting. The magazine cover prominently features the hooded figure from the film and includes other conventions like the publication details. Overall, the products work well together through a consistent color scheme, fonts, and focus on the mysterious hooded character.
FACES
The document discusses the filmmaker's short film titled "Faces" and how it uses various conventions of the drama genre. Some key points:
- Camera shots, music, storyline, and a reverse video effect were used to portray the drama genre. Conventions like dim lighting and different locations were also employed.
- A one-word title, "Faces", was chosen to describe the film's exploration of how people can have different faces than they seem.
- Marketing elements like a film festival invite postcard and webpage were created with consistent branding elements like colors, fonts, and imagery to promote the film.
Evaluation
Here are the key points I gathered from your response:
- You used a variety of technologies for research, planning, construction, and evaluation including Mac computers, Photoshop, Final Cut Pro, YouTube, Google, SlideShare, and shooting equipment like the Nikon D300 camera.
- These technologies helped with researching existing media products, planning your own work, constructing your film trailer and ancillary tasks, and evaluating your work based on audience feedback.
- Specific uses included researching trailers and magazines on YouTube, finding templates and inspiration on Google, constructing the magazine cover and poster in Photoshop, editing the trailer in Final Cut Pro, uploading work and presentations to blogs, SlideShare, and Issuu,
Movie Poster Codes and Conventions
The document discusses several key elements that are commonly found in film posters across different genres. Most film posters include a billing block that provides information about the producers, directors, and other crew. The colors used are typically genre-specific to help viewers quickly identify the type of film. The title of the film is always prominently displayed in the top, middle, or bottom third of the poster. A tagline is also usually present to summarize the film in a memorable phrase. The main image typically takes up most of the poster and features the main character(s). These elements are designed to attract audience attention and intrigue them about the film.
Construction of poster
The document provides details on the steps taken to design a movie poster. Key points:
- An image was added in Photoshop with an inner glow effect to make the actor stand out. Contrast was enhanced between the actor and background.
- The movie title was placed at the top in a large, bold font to frame the poster and draw immediate attention. Additional effects like drop shadows were used.
- Reviews, awards, a tagline, release date, actor name, and billing block were strategically added in smaller fonts to provide information but not distract from the title. Colors and effects were used to blend elements together professionally.
Advanced portfolio evaluation
The document summarizes the student's advanced portfolio project which included creating a film trailer, magazine cover, and poster. For the trailer, the student used techniques like close-ups, transitions, and music to develop suspense. The poster and magazine cover featured similar dark coloring and imagery to represent the horror genre. Feedback was positive about consistently representing the genre across items. The student researched existing horror works and used software like Photoshop and Final Cut Pro to construct the portfolio pieces.
Advanced portfolio evaluation
The document summarizes the media products Alima Ali created for her advanced portfolio evaluation, which included a film trailer, magazine cover, and poster. For the trailer, Ali used techniques like close-ups, transitions, and music to develop suspense and engage audiences. The poster and magazine cover featured similar dark colors, fonts, and imagery of a hooded figure to maintain consistency across the products and effectively portray the horror genre. Feedback from audiences showed the trailer, poster, and magazine cover worked well together to grab attention and communicate the intended film.
Advanced portfolio evaluation
The document summarizes the media products Alima Ali created for her advanced portfolio evaluation, which included a film trailer, magazine cover, and poster. For the trailer, Ali used techniques like close-ups, transitions, and music to develop suspense and engage audiences. The poster and magazine cover featured similar dark colors, fonts, and imagery of a hooded figure to maintain consistency across the products and effectively portray the horror genre. Feedback from audiences showed the package of media products successfully conveyed the film's genre and intrigued viewers about the plot.
Advanced portfolio evaluation
The document summarizes the media products Alima Ali created for her advanced portfolio evaluation, which included a film trailer, magazine cover, and poster. For the trailer, Ali used techniques like close-ups, transitions, and music to develop suspense and engage audiences. The poster and magazine cover featured similar dark colors, fonts, and imagery of a hooded figure to maintain consistency across the products and effectively portray the horror genre. Feedback from audiences showed the trailer, poster, and magazine cover worked well together to grab attention and communicate the intended film was in the horror genre.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
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Evaluation Q4
The document discusses the various softwares and hardwares used to produce a media project. Research and planning involved industry research, genre analysis, and using online resources like Wikipedia and IMDB. Presentations were created using tools like EMAZE and Slid.es. Google Drive was used for questionnaires and interviews were recorded using Vimeo and Premiere Pro. Microsoft Word and WordPress were used for pre-production and screenwriting utilized Final Draft. Canon EOS 600D was used to shoot the film and Adobe Premiere Pro for editing. Royalty-free music was downloaded from jamendo.com. A website was created using Wix and a postcard ad was made in Photoshop. The finished
How do your products use or challenge conventions and how do they represent s...
This document discusses conventions used in chick flick movies and how the filmmaker's movie incorporates those conventions. It outlines conventions related to camera work, music, setting, plot, costumes, and how they represent social groups. The film focuses on three female friends who get jobs at a fashion company. Gender and class are represented through the characters' dress, homes, and technology. The movie follows a common chick flick plot of a simple girl falling for her boss, and uses conventions like close-ups, upbeat music, and feminine settings to appeal to its target female audience.
Camera composition
Framing techniques, the rule of thirds, depth of field, and focus techniques are discussed. Framing generally positions a subject's eyes two-thirds from the top of the frame with headroom and space for expression. The rule of thirds places subjects off-center at the intersections of an imaginary three-by-three grid to create more interest. Depth of field is the range of focus from foreground to background. Lenses and focal length can alter depth of field, with deep focus keeping more in focus while shallow focus isolates a plane. Focus pulls shift the point of focus between parts of a scene, such as an actor and a ringing phone.
Key Concepts of Media
This document discusses different aspects of media language used in various genres and formats. It describes how media language is used in print, film, television, and involves choices in font, delivery, body language, camera work, and sound design. The document also differentiates between denotation and connotation in the study of signs and meanings conveyed through media.
Media Forms and Conventions
This document discusses various media forms and conventions. It describes how forms relate to the structure or narrative of a text. Soap operas have a continuous, multi-stranded storyline structure with individual episodes often ending in cliffhangers. Genres like action films, horror films, and chick flicks each have common story structures and elements. Distinctive directors and their styles are also discussed in relation to elements like mise-en-scene, lighting, music, and editing techniques. The document concludes that genres have defining conventions and ingredients that make them recognizable, like soap operas addressing social issues through rolling storylines and consistent settings.
Evaluation No.6
Through constructing his media product, the author learned several technologies. He learned how to properly use a tripod to get steady shots. He also learned the functions and features of his DSLR camera, which allowed him to capture higher quality video and audio. Additionally, he learned how to use editing software like Adobe CS6 to cut, add transitions and effects, and improve video and audio quality. Various online technologies like social media, file sharing, and blogging platforms also helped with communication, feedback, and project documentation.
Shot list
This shot list is for a movie called "The Lost Love" directed by Amadia Arif. It documents 21 shots that will be taken on March 3rd, 2014 at the house of the main characters Natasha and Kabir. The shots include establishing shots of Natasha cooking in the kitchen, mid shots of Kabir and Natasha talking in the kitchen and living room, and a point of view shot of the police officer ringing the doorbell to deliver news to Natasha about Kabir.
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Evaluation 2
- 1. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. A film website is a website which is created to attract and inform the target audienceabout the film. It containssynopsis, cast, videos, pictures, trailers and release date of the film. Just like film websites, Film postcards are use for marketing. These are basically sent out to people to invite them to watch a particular movie, exhibited at a film festival. They are presented as a card which consists of a movie poster, venue and production house. In advanced Portfolio, we were told to create a film website and a postcard inorder to market our film. Similarly I created a website in referenced to ‘The Other Woman’. I choose this website as it belongs to a chick flick filmfrom 20th Century Fox.
- 2. Just like the ‘The Other Woman’ website, the basic colour theme is red as it connotes love and femininity. To make it more appealing in most of the pages there are quotes from famous chick flick movies with the background image of characters in order to portray their personality. Other than the menu bar my home page includes links to all the pages. At the top there is my film title and images of female characters to show that it’s a chick flick movie. I have used the same background colours and font of my title as shown in the movie; this is to create a linkage between film and the website. The menu bar includes
- 3. Buy now tab This page is for the accessibility of customers. It has a DVD and Blu-ray cover for the audience who are interested in buying the product online. Video The video tab consists of deleted videos and bloopers from the filmwith the titles and descriptions for each in order to make it more understandable for the audience. Photos
- 4. In this tab I have shown screenshots of the film in a strip slideshow to build the interest of the audience. Posters I have also created a tab for the posters of the film. As it is the first attraction of the viewer and they get a basic idea about the film. This also includes my post card ad. About Synopsis of the film is the main part of the website. As it informs the audience about the basic plot of the film
- 5. Cast and crew In this page I have chosen impress as my gallery type to introduce the characters to the audience. Then there is a link to a separate page on every picture. These pages include description and photos of each character. Similarly for the post card ad I have again kept a red theme as it connotes love and is mostly associated with the females. This includes pictures of the three female characters with their names beneath it and a title of the filmbelow it. This is done to introduce the three characters
- 6. to the audience and inform the target audience that as usually it revolves around three females. I haven’t shown the picture of the male protagonist because to make the audience curious about the male lead. The title makes them think that who is their boss and what kind of relationship they have with him. Most importantly, it includes the title of the film festival, venue and the date of the release to show it’s a post card ad. Overall, I think the filmwebsite and post card ad together with my film creates a sense of branding as the font of the title, colour scheme and pictures of the characters are similar in all of them.