The document summarizes the media products Alima Ali created for her advanced portfolio evaluation, which included a film trailer, magazine cover, and poster. For the trailer, Ali used techniques like close-ups, transitions, and music to develop suspense and engage audiences. The poster and magazine cover featured similar dark colors, fonts, and imagery of a hooded figure to maintain consistency across the products and effectively portray the horror genre. Feedback from audiences showed the trailer, poster, and magazine cover worked well together to grab attention and communicate the intended film was in the horror genre.

1. Advanced Portfolio EvaluationBy Alima Ali

2. My chosen brief:A promotion package for a new film, to include a teaser trailer together with two of the following three options A website homepage for the film

3. A film magazine front cover, featuring the film

4. A poster for the filmI chose to create a magazine font cover featuring the film and a poster for the film.

5. In what ways does your media product use, develop or challenge forms and conventions of real media products? Codes and Conventions: Film trailerWithin my film trailer, i used a variety of different camera angles and shots but primarily focused on using close-ups and panning of the camera. The main purpose of the close-ups and extreme close-ups were to engage the audience within the fast paced action and for the audience to identify the characters expressions and emotions. The duration of the trailer was just over a minute which gave the audience enough time to gain a brief insight into the storyline without giving too much away. This is the average duration for a teaser trailer.

6. The release date that was chosen for the film was 11/11/11 and this was shown mid way through the trailer which is a common convention as it allows the audience to identify the date of which they can go and view the film in cinemas.

7. The films website was shown right at the end of the trailer and the purpose of including this convention is so that audiences are aware of the website to visit in order to find out more information about the film. From our research, we identified that a number of transitions mainly ‘Black to White’ are used within a horror teaser trailer to create enigma. We made use of such transitions throughout our trailer and also included blackouts and fast cuts to build up suspense for the audience.

8. We ensured that the trailer started off with the film institution logo which was Artisan Entertainment. This institution was chosen as this institution created the film ‘The Blair Witch Project’ which is one of the films that we researched and based our film on. Therefore, audiences are able to make the comparison between The Blair Witch Project and The Outsiders and identify the our films genre and the age group that the film is targeted at. I included the green screen right at the beginning of my trailer as it appears on every single film trailer and is a legal requirement which is why i had to include it in my trailer. Music in film trailer:I used a dramatic tune that starts off slow, but then builds up speed and is able to successfully reflect the horror genre of my trailer. The music has an element of darkness and is in synch with the transitions used in my trailer.

9. Despite having little narrative in my trailer I feel that the music created an overall dramatic effect and thus, reflected to my target the audience the films genre. The horror teaser trailers that i had researched had some sort of an eery sound track which is why i felt it necessary to include similar music in my trailer. Text in film trailer:I included text mainly near the end of my film trailer. The first piece of text that I included was the film’s release date so that the audience are aware of when the film will be shown in cinemas which a common convention of film trailers. I also included the films website which not only acknowledged the title of the film, but also the site which they can visit to find more information about the film. I used a white font colour so that it stood out against the black background. I used the same font that was used on the Blair Witch Project film poster on my poster and also created my own red stickman and placed it above my film title. The stickman leaves the audience in thought as to what the symbol may mean and how it may be relevant to the plot.

10. The background used on the poster is woods which indicates to the audience that this is the main location and setting for the film. Like the background on the Blair Witch project, I inverted the image so that the hooded figure stands out against the dark background and this in turn, reflects the films genre.

11. I included ‘If you go down to the woods today you will surely be in for a big surprise’ as the films strap line and this also signifies to the audience that the films prime location is the woods and a film strap line is a common convention that is always included on the film poster. This nursery rhyme tagline has a sinister meaning to it and leaves the audience in thought.

12. I placed the strap line above the film title, similarly to the Blair Witch Project and also included the films website right at the bottom of the page which provides audiences with more information about the film. This is a common convention that is included on all film posters.

13. My film poster makes use of four main colours: black, white, grey and white. These colours are also used on the Blair witch project poster and the colours make a bold statement. The colours that I have used on my poster allows the audience to identify the films genre and creates a sense of mystery and darkness. Codes and Conventions: Film Poster

14. Codes and Conventions: Film PosterThe magazine cover on the right-hand side is the cover that I did for my ancillary task. A common generic convention of film magazine covers most specifically Empire magazines is to feature a main character from the film on the cover which is seen as being the viewers main focal point. The image that i used is a mid shot of a hooded figure whereby the face has been edited and covered in scratches, nails and a plaster for the mouth which turn reflects to the audience the films genre.