- Black Swan is a 2010 psychological thriller film directed by Darren Aronofsky, starring Natalie Portman. - The official movie poster depicts the main character as a sophisticated ballet dancer, signaling the film's connection to Swan Lake and establishing its genre. - The official website maintains consistency with the film's branding through identical fonts and imagery, providing promotional materials, cast/crew details, and opportunities to explore various aspects of the film. - The film is also advertised in a dance magazine to directly target audiences interested in ballet, using an edited version of the main character with red eyes to subtly imply the dual nature of the black and white swans.

1. Black Swan
By Chloe Pearson

2. Information
Year made: 2010
Director: Darren Aronofsky
Studios: Cross Creek Pictures
Phoenix Pictures
Dune Entertainment
Distributed by: Fox Searchlight Pictures
Release Dates: December 3rd 2010
Budget: $13 million
Box Office: $329, 398, 046

3. Teaser Poster No actual picture
just animation
Dark colours set the mood of
the film, which helps represent
the genre. This is important
because it is the teaser poster.
Clear text of the films
that the director has
done to entice the
audience.
Black Swan font isn't the
same as the
officials, doesn’t show
professionalism. Audience
might not relate the
different advertisements
together.
List of the main stars
starring in the film to
make the audience want to
go watch it.

4. All Teaser Posters Created

5. Official Poster
• The official poster is a lot different from the teaser trailer, for example;
the colour, presentation, character, title.
• The main aspects of the poster have been changed and show no relation
to the teaser trailer which could result being quite misleading for the
audience.
• The posters main colour scheme is white which in relation to the title of the
film is the contrast to the colour ‘black’. This represents the opposite to
what the audience will expect as the connotation of black is quite
dull, dangerous and mysterious. Whereas the connotation of the colour
white is positive, good and emptiness.
• As in the teaser poster, a character was presented however it was a cartoon
image which doesn’t display the type of character to the audience. The
character in the official poster is a woman that looks quite sophisticated as
she is all done up. And will be targeted for the brand identity of the film as
that is the iconic image used through other medias also to advertise the film.
This also gives the opportunity for the audience to know the genre as from
knowledge the audience will know that ‘The Swan Lake’ is a ballet
performance so will be able to relate the name to ‘Black Swan’, so with the
woman presented to have show makeup on and the relevant props that are
used help to suggest that she is a ballet dancer .e.g. the tiara.

6. Black swan has an official website
The official website shows professionalism which helps boost the quality of
it to the audience.
The font is the same as advertised so it is easy to relate to and also
the audience will be able to recognise it better. Helps the brand
identity of the film
Same image as the official poster so it allows
the audience to know that it is the official
website. Encourages the brand identity
significance as she will be well recognised
Big icon declaring the award won of the
female protagonist in the image. It is in gold
so it stands out against the dark coloured
theme of the website. Makes it more eye-
catching and shows the importance of it due
to the connotation of the colour gold meaning
winner or success to the audience.
Enter site button makes it more interesting for
the audience as it involves interaction. It also
makes it more professional looking, and
creates suspense of what the site will hold
once the site is entered by the audience.

7. What the official website offers
Quotes from magazines that are
very visual for the audience to
see on the main menu to attract
audience, as they will see that it
is said to be good, because it
will only present positive
feedback for the audience to
see.
On the homepage the image is
a multimedia product where the
row of the character moves
when you move your mouse
around, as if it is imitating the
different angles of the woman.
This is effective as it shows that
the character in the film has
insecurities as the mirror could
represent the different
personalities she holds with the
reflections.
The title is kept the same font
and style as the official poster
which shows the relation of the
official services for the films. It
shows the brand identity of the
film as it is the same as the
other titles used on poster etc.
this will help brand it and the
audience will become more
familiar.
The film, Gallery, Downloads, Video and Cast & Crew – Variety of choices to
explore the site shows the audience that it is a successful film so therefore allows
to show all aspects of the punctuality of it and how it managed to achieve what it
has. It also shows professionalism to have so much choice, as an independent film
company would not be able to afford to run a website like this with all the things
you can do on it.

8. Magazines
As the film is based on dance, the film ‘Black Swan’ is
advertised in a dance magazine.
This is very effective as it will target their specific audience as
dancers or people with a dance interest will be more inspired to
watch it, as most likely the audience will buy that magazine.
The image used is just of the character that is used in the
official poster as it increases the identity branding of the film, as
it will be recognised by the audience, however it has been edited
to have red eyes. This is done because the title of the film has
not been presented. As the outcome of this it is mostly likely
that the audience have the knowledge about ‘Swan Lake’ the
ballet performance to include the white swan and black swan.
Within this the audience will be able to understand that the
picture of the woman is imitating both characters. As it suggest
the evil is inside her, as that is what red eyes suggest in thriller
genres.