The document summarizes feedback from a focus group of 17-18 year olds on promotional materials for a film project. For the poster, participants preferred the mystery and darkness of the film poster over an existing one. They were interested in learning more about the mysterious imagery. For the magazine cover, opinions varied on design elements like font readability, but both the project's and an existing magazine cover motivated wanting to see the films. Feedback on the trailer praised it as unique but suggested tweaking the music during intense scenes. Participants said they would see the film based on the trailer.

1. Question 3
What have you learned from audience feedback?

2. Target Audience
The target audience for my post production feedback is both male and females
between the ages of 17-18. They are well educated, who have remained at school
after GCSE level.
My post production feedback consists of a focus group. I chose this because I
believed this is best suited, I would be able to see and record my audience
feedback, in order to look back at it and improve it. Also, I believe that focus groups
generate more conversation that goes in more depth as opposed to a questionnaire
whereby those answering it may be less honest.
Throughout my focus group I am going to present both my ancillary pieces;my poster
and my magazine front cover, and my trailer alongside existing media products in
order to a real comparison to be made.

4. Poster
I showed my target audience two posters. My own poster, alongside Friday the 13th Poster. I then asked them
a couple of questions.
Which one of these film posters do you prefer?
The representatives said that they prefer the one of the left, which was the ‘Deadwood Grove’ poster. This was
because it ‘stands out more’. Another reason why they liked it so much was due to the darkness, describing it
as looking mysterious. This is reassuring as it seems like they believe that my poster looks professional and
realistic. Even more so as it was placed next to an existing film poster.
Which one makes you want to go and watch the film and why?
One candidate said they would be more inclined to go and watch Deadwood Grove as they were interested by
the imagery on the poster describing it as ‘really cool’. Furthermore, someone else said that they would also go
and watch it because they would ‘want to know what was going on’, again relating back to the mystery behind
the poster.

6. Magazine Front Cover
I presented the audience with a picture of our front cover alongside an existing film magazine front cover, an
edition of Empire.
Which one of these magazine front covers do you prefer?
Kayleigh said that she prefer Revolution because she prefered the use of colour. Karl agreed, stating the the
skull, which was the mask we used for our killer, stands out for him which attracted him more than the main
image of hellboy. However, Caleb said that he prefered Empire’s front cover as he did not like the text at the
bottom of Revolution because it was difficult to read.
Do you think that Revolution looks professional?
Kayleigh agreed saying that the font looks professional as does the layout, as well as the idea that it looks to
be a similar layout to Empire, which is a professional film magazine. Karl agreed with this but also gave me
some recommendations. These consisted of changing the font at the bottom as it was difficult to see.
Why one makes you want to go and watch the film and why?
Both Karl and Kayleigh said that both of the magazines are effective in convincing the target audience to want
to watch the films and said that they would go and see both based on these front covers.

8. Trailer
What do you think of the Deadwood Grove trailer in comparison to Friday the 13th?
My trailer got described as a “brilliant trailer” by one of my representatives and is “not like any trailer that is out
there already”, this is beneficial to me as it makes my trailer sound unique and original, which is not very
common among slasher trailers, some remind you of others. However, I also received some criticisms such as
some of the music could have been more tense towards the end of the trailer when the action starts picking up. I
believe this is a valid point, and with this I can now improve my trailer and make it even better. Kayleigh also
mentioned that in the first montage presented, the teenagers could have presented themselves as having more
fun, if i did this it would help to increase the contrast between the two different montages. She also mentioned
that she liked the strap lines that were presented as it made it seem more like a horror and helped to add to the
suspense.
Lastly, I asked them if they would go to watch Deadwood Grove at the cinema and they all said yes. This
reassures me that my trailer is realistic, original and has a clear narrative the audience wish to follow.