The document discusses how effective the combination of a main product and ancillary texts is. It analyzes how the author's print products (film poster and review) and short film work together as a package. Key points made include: - The products use consistent color schemes (red, black, white) for branding. - Standard English is used across the texts to ensure comprehension. - Recurring motifs like the ghost appear in all pieces to tie them together thematically. - The theme of death is explored consistently through imagery like blood across the package. The package is evaluated as an advertising tool, noting techniques like release date promotion, distribution channels, and brand recognition that help drive audiences

1. Question 2) How effective is the
combination of your main product and
ancillary texts?
By Anita Ofori

2. How my print products and short film
operate as a package

3. How my print products and short film
operate as a package
• The colour scheme of the house style in our film poster
and film review is red, black and white to add
consistency to our colour scheme; to also add
convenience to the dark genre of horror. Hence the
reason why, we made the colour schemes of our clip in
the short film black and white. A third colour was
unavailable to be used. The colour scheme also
extends in the colour palette of the scenes in my short
film as, Diana wore a pink clothing which is similar to
the colour of red. If the colour schemes of the film
poster and film review were different, the media texts
would appear unprofessional and childish as the colour
schemes are not consistent.

4. Print screen of Diana’s pink coat as part of her
clothing. As you can view the pink is very
similar to the colour of red which is a part of
our colour scheme.
Black coat worn by the best
friend to also match with the
black, red and white colour
scheme.
The text of the title is white yet, the
background is black to match with the
colours of black and white once again.

5. Forms of language
• The effectiveness of our three media texts
is emphasised through us as a group using
similar forms of language in three of our
media texts. We used Standard English in
the text messages in our short film; in the
content of the film review and film poster
as, Standard English is easily
comprehensible to our target audience of
young adults.
Film review
Elements of
Standard
English
Film
poster
elements
of
Standard
English

6. • The effectiveness
of our media texts
is additionally
emphasized
through, the ghost
being repeatedly
shown in our three
media texts. The
ghost is shown in
images within our
film review and
film poster
whereas, in our
short film the ghost
is shown in
different scenes.
The regular
addition of the
ghost is a key
element to the
three media texts
as the ghost is the
motif or central
character in our
short film.

7. • Our three media texts
operates very effectively as,
we made sure that the theme
of death is consistently
shown in all media texts. For
instance, in the short film the
theme of death is presented
through the constant use of
blood when Diana vomits out
blood and when blood drips
down from the tree at the
end of the film. Moreover, in
my film review and film
poster the theme of death is
also explored through the
regular use of blood and the
colour scheme of red and
black which connotes a sense
of darkness.
Print screen of Diana vomiting blood in
short film via Youtube

8. Evaluate how your media texts operate
as advertising products?
• Film review as an advertising item.
• The heading of ‘It is the final straw’ immediately captures the audiences’ attention as it is bold and
positioned above the content where it is easily navigable. The images in the film review appeals to
my target audience of young adults as it generates a visual analysis of what is happening in each
scene. Young adults also tend to be engaged by colourful images hence the reason why, my images
are in colour. It can be argued that, images which are in colour tend to not be convenient for horror
movies however, we as a group argued that images in colour are convenient for a horror movie as
they show scenes as just as they are without the need of any editing generating a realistic view of
what is going on. The addition of social networking sites such as, ‘Youtube’, ‘Twitter’ and ‘Tumblr’
engages our target audience of young adults as these are social networking sites in which millions of
young adults use on an international scale. Moreover, the use of multiple distribution methods such
as, via online and in cinemas helps target a much broader audience who are either prefer watching
Karma outdoors or indoors through virtual access. As the film review is supported by a specialist firm
(Weekly Film review) it is sensible for the film to be available for film fans in film festivals, cinemas
and on the Entertainment Weekly online website. The star rating in the film review also helps
promote the product as, the star rating gives evidence on how good the product is. Once the
audience realise how good Karma is they will be more tempted to go ahead and watch Karma. This
therefore increases the recognition of Karma.
• Alternatively, if I were to improve my film review I would include sponsors of other brands which
relate to the concept of horror in the film. For instance, I would include the company of ‘Party
Delight’ onto my film review as they sell Halloween costumes. I would also include the company of
‘Party Packs’ as they sell Halloween products which further relates with the genre of horror. Through
adding a range of these brands, Karma can also attract a wider variety of young adults who are
interested in these products.

9. Evaluate how your media texts operate
as advertising products?
• Film Poster: The caption of ‘Premiers in theatres on October 3st’ promotes the film
poster extremely well as, it makes the audience aware about the specific date in which
Karma is released on cinemas. Through that way young adults can spread the news
about the release of Karma to their friends and families. The age limit of 15+ below the
caption in the film poster excludes those who are not age appropriate for Karma. This
further makes Karma more convenient for the target audience of young adults. The title
in itself makes the text easily promotable to young adults as it is one worded and
therefore easier for young adults to memorise. The blood on the character disgusts the
target audience; this further appeals to young adults as young adults enjoy seeking
thrills. Due to the use of blood in the film poster being alike to ‘The Host’ in my case
studies, those who are familiar with ‘The host’ would also be able to recall my film
further increasing the popularity of Karma. The mentioning of business links such as,
‘Summit’ and ‘Warner bros’ increases the recognition of Karma as these are well-known
conglomerate companies. Young adults would be likely to see the film poster of Karma
advertised on billboards in mainstream shopping centres such as, Wood Green,
Westfield, Oxford circus and Convent Garden. The use of mainstream shopping centres
makes our film poster a good promotional product as these are places where you can
attract a vast amount of young adults. Young adults will also see the film poster of
Karma in colleges as these are yet relevant places where young adults tend to be.

10. • Short film: The ghost resembling ‘Katie’ in The Ring appeals to a
wider fan base of young adults who are familiar with The Ring. The
use of characters who are from different ethnicities also makes
Karma relatable to young adults of different backgrounds. The
addition of characters from different ethnicities is also convenient
to the appearance of the characters we had in mind in our research
and planning. Through my short film being distributed on YouTube,
my short film is able to attract audiences from all around the world
as YouTube is used by millions of people across the globe.
Moreover, through promoting the short film on YouTube the
recognition of the short film can be increased rapidly as users are
able to share the video of Karma onto other social networking sites
such as, Twitter, Google, Bebo etc. The text of ‘Karma’ at the end of
the short film presents my short film as a good promotional product
as, it establishes the film’s name making it easier for young adults
to identify the short film.
Evaluate how your media texts operate as
advertising products?

11. How might your package compare to real media
product?
• Even though ‘Welcome to the Punch’ is not a horror movie, the film review and the film poster
follows similar conventions and forms to my media products.
• Background: Welcome to the Punch was distributed in Glasgow film festival on February 24th
2013 and likewise, Karma will also be distributed in film festivals such as, the Walthamstow film
festival so that more young adults are aware of Karma. Similarly, Welcome to the Punch was
filmed in urban areas in London such as, Elephant and castle and Westminster. Our film was also
produced in urban areas such as, Westfield, Leyton and Newham in order to appeal to the
younger target audience.
• Conventions and forms: Likewise to the print products of Karma, the film review and the film
poster of Welcome to the Punch follows a regular colour scheme of blue, grey and white. The
layout of the film review of Welcome to the punch is also similar to the film review of Karma as
there is an even amount of white space. The pull quote of “knock out action movie” is also
reflected in the film review of Karma as it states the opinions of others as opposed to the
opinions of the producer only. Similar to my film review and poster, the font in the film poster
and review of Welcome to the punch also remains regular and not more than 3 different types of
fonts are used.
• Narrative: As emphasized in the film review and short film of Karma, the Film review of Welcome
to the Punch also covers Todorov’s theory of the 5 stages. Similar to Karma, there is a problem,
development of complication, climax and resolution in the narrative of Welcome to the Punch.
This is summarised in the plot in the film review.

12. Film Poster and Review of
‘Welcome to the Punch’
Conventions of release date,
certificate, cast and running
time

13. • The film poster promotes the video product quite well.
For instance, the property of blood used on the main
character in the film poster is reflective of the blood
used on the tree towards the end of the scene and also
of the blood vomited out by Diana. Moreover, the use
of a tagline which relates to the theme of Karma in the
film poster is also reflective of the text messages Diana
receives as all of those text messages are also related
to Karma: ‘Karma tastes sweet doesn’t it?’ and ‘Karma
has no mercy’. This therefore promotes the video in a
good way through signifying the importance of Karma.
Q) How effectively do the film poster promote the
video product?

14. Might you extend this product if you
were operating in the real world?
• Karma would be extended if I were operating in the real world as,
the horror film industry lacks a horror movie that excites young
adults in particularly. Horror movies such as, ‘Chucky’, ‘Scary Movie’
and ‘Dead Silence’ tends to excite children instead of young adults
as the main characters in these horror movies are either toys or
celebrities which makes the horror movie less serious and more as
a comedy instead. Moreover, I would extend Karma as there is an
important message behind the film. The message behind Karma is
that, pay back can happen to those who deserve it when they least
expect it. Yet this message is very important as, it can encourage
bullies to change the way they behave and act towards people.
• If I were operating in the real word, Karma would be extended into
film conferences, on televisions and on radio broadcasts. Although
these distribution methods are very expensive it is more effective
as they tend to attract a much wider fan base from different
cultural backgrounds.

15. Thanks for Watching