The document discusses the media products created to promote a new horror film called "The Outsiders". This includes a teaser trailer, film poster, and magazine cover. For the trailer, conventions like close-ups, transitions, and music were used to build suspense. The poster features dark colors, woods imagery, and references the film's setting. The magazine cover prominently features the hooded figure from the film and includes other conventions like the publication details. Overall, the products work well together through a consistent color scheme, fonts, and focus on the mysterious hooded character.

1. Advanced Portfolio EvaluationBy Alima Ali

2. My chosen brief:A promotion package for a new film, to include a teaser trailer together with two of the following three options A website homepage for the film

3. A film magazine front cover, featuring the film

4. A poster for the filmI chose to create a magazine font cover featuring the film and a poster for the film.

5. In what ways does your media product use, develop or challenge forms and conventions of real media products? Codes and Conventions: Film trailerWithin my film trailer, i used a variety of different camera angles and shots but primarily focused on using close-ups and panning of the camera. The main purpose of the close-ups and extreme close-ups were to engage the audience within the fast paced action and for the audience to identify the characters expressions and emotions. The duration of the trailer was just over a minute which gave the audience enough time to gain a brief insight into the storyline without giving too much away. This is the average duration for a teaser trailer. From our research, we identified that a number of transitions mainly ‘Black to White’ are used within a horror teaser trailer to create enigma. We made use of such transitions throughout our trailer and also included blackouts and fast cuts to build up suspense for the audience.

6. We ensured that the trailer started off with the film institution logo which was Artisan Entertainment. The purpose of this was so that the audience could identify the creators of the film and the age group that the film is targeted at. Artisan Entertainment produced the film The Blair Witch Project which is a horror film so by including their logo at the beginning of the trailer, the audience would be encouraged to go and watch our film as they would be aware of the fact that this institution had created The Blair Witch Project. I included the green screen right at the beginning of my trailer as it appears on every single film trailer and is a legal requirement which is why i had to include it in my trailer. Music in film trailer:I used a song that was used for the film ‘Dead Silence’. I chose this song as it is a dramatic song that starts off slow, but then builds up speed and is able to successfully reflect the horror genre of my trailer. The music has an element of darkness and is in synch with the transitions used in my trailer.

7. Despite having little narrative in my trailer (aside from the film release date and the film website), I feel that the music created an overall dramatic effect. The horror teaser trailers that i had researched had some sort of an eery sound track which is why i felt it necessary to include music in my trailer. Text in film trailer:I included text mainly near the end of my film trailer. The first piece of text that i included was the film’s release date so that the audience are aware of when the film will be shown in cinemas which a common convention of film trailers. I also included the films website which not only acknowledged the title of the film, but also the site which they can visit to find more information about the film. I used a white font colour so that it stood out against the black background. I used the same font that was used on the Blair Witch Project film poster on my poster and also created my own red stickman and placed it above my film title. The stickman leaves the audience in thought as to what the symbol may mean and how it may be relevant to the plot.

8. The background used on the poster is woods which indicates to the audience that this is the main location and setting for the film. Like the background on the Blair Witch project, I inverted the image so that the hooded figure stands out against the dark background and this in turn, reflects the films genre.