The document discusses the effectiveness of combining a music video, magazine advertisement, and digipak for a pop album. The music video tells the narrative of getting over an ex through girl power. It aims to attract young female audiences. The magazine ad uses lilac and yellow colors and a close-up image to match the music video's style and target audience. The digipak continues the color scheme and includes London images and close-up of the artist to connect all the products. Overall, the products are deemed to have cross-media convergence and continuity to effectively promote the pop album release.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Q2
1. Q2: HOW EFFECTIVE IS
THE COMBINATION OF
YOUR MAIN PRODUCT
AND ANCILLARY TEXTS?
2. My Music Video
My music video consists of my actress getting
over her ex as the video follows the narrative of
the lyrics. A lot of ‘girl power’ is enforced
throughout the music video which helps to
attract a young female audience which is the
main audience that I was trying to attract. I have
done this through the use of mise-en-scene,
editing and cinematography in order to produce
a professional looking and realistic music video. I
have purposely used a lot of close ups
throughout my music video to clearly show my
actresses emotions which helps the audience to
focus on and understand the narrative. I have
also used lots of other features such as lip
syncing and props in order to develop my
narrative. However, drifting away from my target
audience I believe that it also attracts males as
stated in Mulvey’s Male Gaze Theory as my
actress is very attractive. My music video links
with real life issues and films which my target
3. Magazine advertisement
For my album magazine advertisement I have
created a product that will attract my target audience
by using the appropriate colours and efficient use of
images. The main colour I have used is lilac alongside
yellow text as the colour contrast helps the text to
stand out. I have kept my poster quite simple and
straight to the point by including a medium close up
of my artist so that audiences can instantly tell who it
is along with minimal text so that the poster is not
too confusing. I have also included logos of the
places that the album is available from which is a key
convention of this kind of advertisement. My
advertisement has a very girly feel to it which links
well with the music video as like mentioned
previously my music video is based on breaking up
from an ex and the girl power that comes with getting
over him and therefore helps to attract the correct
kind of audience. I knew that the image of my artist
was going to be the most important feature of the
advertisement as it is what audiences are instantly
going to recognise. I took several images in order to
find one that was good enough to stand out on my
magazine advertisement. I experimented with
different angles and poses and tried taking images
with my actress in different costumes.
4. Images Taken For My Promotion Poster
I ensured that my artists hair and makeup was done like it was in the music video
to create continuity between both the poster and the music video so that audiences
can recognise and distinguish my artist between the different media products.
5. Digipak
My digipak links with the same theme as both my
promotional poster and ancillary texts. I used the same
colour scheme and text font on my digipak as I did for
the promotional poster. I also included images of sights
around London such as the London Eye in my digipak
as they link with where the music video is set which
again creates continuity between my media products. I
used a close up image of my artist on the front cover of
my digipak as this is a typical convention of an album
front cover as it instantly shows the audience who the
artist is. For the disk covers I kept them quite simple
however I believe that the large text is effective as it
stands out and is very clear. On the back of my digipak I
included my track list in bold writing so that the
audience can easily read the tracks. All of these track
names sound like and represent pop songs which
creates verisimilitude to my product. I believe that this
track list helps to address the fact that my album is
based on pop music.
6. Combination Of All Three Products
Overall, I believe that all three of my media products do have cross media convergence as they all
come together and include continuity. I think that all of my products look realistic and professional
and could be sold and be successful particularly as they all link together. The colour schemes are
themes are what help the products link together.
Where would my album be
promoted?
I believe that my poster would
feature in magazines such as ‘Top of
the Pops’ and ‘Shout’ as these
magazines are very suitable for
targeting my audience as they are
pop music magazines for young
people.
How would I price my products?
I have done research into existing
digipaks and have found that a
reasonable price to sell my product
at would be around £14.99. I believe
that this is a reasonable price for my
target audience. I would also sell my
soundtrack on iTunes for £0.99
which is the typical price for a single
track on this platform and would sell
the music video at £1.89 as again I
think this is a reasonable price for
my target audience.
Justin Bieber –Believe
Digipak £14.63