The document discusses how the media product uses conventions of a performance music video. It explains that the artist is seen performing and rapping into the camera throughout the video, with different shots and locations used to make it more engaging than a typical performance video. While following the convention of focusing on the artist's performance, it aims to challenge the form by changing locations instead of using the same backdrop for the entire video.

1. EVALUATION 1
In what way does your media product
use, develop, or challenge forms and
conventions of real media products?

2. Using Forms and Conventions.
My media product has forms and conventions of a
performance music video, this is where the artist is
performing in front of the camera, I didn’t want it to be a
narration music video as this wouldn't’t have work due to
the lyrics of the song, personally I prefer performance
videos as it emphasizes the talent of the artist.

3. A music video can be
filmed in a few ways,
they could be filmed so
they are narrative,
however, with the artist
alone, they could be
performance based with
the artist alone, or they
could be narrative
without the artist and
with an actor. My media
product is performance
with the artist within the
video, I personally
thought this would fit the
song I am using, better
than the other filming
ways. In my music video
you can that it is purely
performance based with
the artist rapping into the
camera, whilst there are
a different series of shots
throughout the video.

4. Here you can see in this music video, that it
is performance based with the artist in the
shot throughout. This is similar to my music
video, However the differences are, my
video has different editing cuts so that it is
more engaging. Also you can see that
throughout his song he has the same
backdrop which means he stays in the same
location. In my music video I changed
location so its not the same the whole way
through