Chris Cunningham is a music video director born in 1970 in Suffolk, England. Before directing music videos, he worked in animatronics for films. He frequently collaborates with electronic artists like Aphex Twin and Björk, directing unconventional videos that emphasize visuals over live performances to match the experimental nature of the music. His videos stand out through techniques like unusual robot imagery, voyeurism, and editing, influencing viewers and other directors to create distinctive works that complement non-mainstream genres.