Amy Winehouse's target audience is generally older than her own age, which may be due to her genre of jazz/soul music appealing more to older listeners. Her typical fans also have lifestyles associated with older females and come from middle-class backgrounds, shown by their interest in high-end brands like Marks & Spencer and Mac. They enjoy other artists similar to Winehouse's jazz/soul sound according to YouGov Profiler data on her audience's entertainment preferences.