The document discusses how the media producer's music video, digipak, and poster for the artist "Pandaman" used, developed, and challenged conventions of real music products. The producer researched conventions for music videos, posters, and digipaks to incorporate standard elements. For the poster and digipak, conventions like the artist's name and album title were used. Genre conventions of bright colors for house music were developed further for the poster but challenged with a darker style for the digipak. Throughout, a panda was featured to promote the artist known as "Pandaman".

1. Evaluation – Question 1
In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Digipak and Poster

2. Forms &
Conventions
of a Music
Video
Use Develop Challenge Screen Grabs
Artist
Portrayal
I portrayed the artists
song as being house
(genre).
Throughout both
products I used
pandas, this was
to promote the
artist by his name,
‘pandaman’. The
artist was
revealed at the
end of the video
to show who they
are.
I did not challenge
these
conventions.

3. Forms &
Conventions
of a Music
Video
Use Develop Challenge Screen Grabs
Poster
conventions
I looked at existing
posters to find out
what a poster
would include this
was:
• Artists name
• Hit single
• Release date
• Sponsor (virgin
records)
• Quote from a
radio station
• Available on
iTunes logo
• Album name
• Picture of the
album
As my song is a
house track, the
poster portrays
this by the
bright colours
used. The panda
is included in
this once again
to promote the
artist by their
name.
I did not
challenge this.

4. Forms &
Conventions
of a Music
Video
Use Develop Challenge Screen Grabs
Digipak
conventions
I looked at existing
products and found
that I needed to
include these:
• Artists name
• Album name
• Lyric book
• Barcode
• Available on
iTunes logo
• Track names
• Picture of the
artist
• ‘Includes music
video’
I used all the
conventions
that I thought
where relevant
to use for my
artist.
I did not include
an image of my
artist, this is
because my
artist wants to
advertise his
music rather
than himself.
However I
added a panda,
which is a
symbolic symbol
for him as his
name is
‘Pandaman’.

5. Forms &
Conventions
of a Music
Video
Use Develop Challenge Screen Grabs
Genre
conventions -
digipak
By looking at existing
digipaks for house
tracks, I found out
that the majority of
them include bright
colours and they are
bold.
I did not develop
this.
I challenged this
by making my
digipak dark, the
majority of it is
black and white,
with a pop of
colour on the
flowers and the
artist name and
album name. I was
inspired by the
Chase and Status,
No More Idols
Album, which is
also a house artist.
I wanted to
promote my
artists music
rather than the
artist themselves.

6. Forms &
Conventions
of a Music
Video
Use Develop Challenge Screen Grabs
Genre
conventions –
poster
By looking at
existing posters I
found out that they
are also normally
bright and bold for
house artists.
I developed this
by adding bright
backgrounds
and adding
different effects
over the top to
add a more
house feel. Once
again I added a
panda in this to
promote my
artist.
I did not
challenge this.