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EU 
European Union 
International Business
Prepared By 
Manu Melwin Joy 
Assistant Professor 
Ilahia School of Management Studies 
Kerala, India. 
Phone – 9744551114 
Mail – manu_melwinjoy@yahoo.com 
Kindly restrict the use of slides for personal purpose. 
Please seek permission to reproduce the same in public forms and presentations.
Introduction 
• The EU is a unique 
economic and political 
partnership between 28 
European countries that 
together cover much of 
the continent.
Introduction 
• The EU was created in the 
aftermath of the Second 
World War. The first steps 
were to foster economic 
cooperation: the idea 
being that countries who 
trade with one another 
become economically 
interdependent and so 
more likely to avoid 
conflict.
Introduction 
• The result was the European 
Economic Community (EEC), 
created in 1958, and initially 
increasing economic 
cooperation between six 
countries: Belgium, Germany, 
France, Italy, Luxembourg 
and the Netherlands. Since 
then, a huge single market 
has been created and 
continues to develop towards 
its full potential.
EU Institutions
Functions 
• The overall function of the 
European Union is to create and 
implement laws and regulations 
that integrate the member 
states of the EU. The countries 
of the EU are supposed to have 
uniform laws and policies 
concerning a variety of things 
(like immigration, labor, weights 
and measures -- all sorts of 
things). The function of the EU 
government is to decide how 
this integration should be done 
and to carry it out.
Functions 
• For example, 16 members of the 
EU use the Euro as their 
Currency. One of the functions of 
a part of the EU government was 
to devise the currency -- to decide 
what it would be called, what it 
would look like, etc. Another part 
of the EU government tries to get 
countries using the Euro to enact 
fiscal policies that will keep the 
Euro stable. They try, in other 
words, to prevent fiascos like 
what happened in Greece this 
past year and they try to remedy 
them if they happen.
European Union - EU - International Business- Manu Melwin Joy
European Union - EU - International Business- Manu Melwin Joy
European Union - EU - International Business- Manu Melwin Joy

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European Union - EU - International Business- Manu Melwin Joy

  • 1. EU European Union International Business
  • 2. Prepared By Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. Introduction • The EU is a unique economic and political partnership between 28 European countries that together cover much of the continent.
  • 4.
  • 5.
  • 6. Introduction • The EU was created in the aftermath of the Second World War. The first steps were to foster economic cooperation: the idea being that countries who trade with one another become economically interdependent and so more likely to avoid conflict.
  • 7. Introduction • The result was the European Economic Community (EEC), created in 1958, and initially increasing economic cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the Netherlands. Since then, a huge single market has been created and continues to develop towards its full potential.
  • 9. Functions • The overall function of the European Union is to create and implement laws and regulations that integrate the member states of the EU. The countries of the EU are supposed to have uniform laws and policies concerning a variety of things (like immigration, labor, weights and measures -- all sorts of things). The function of the EU government is to decide how this integration should be done and to carry it out.
  • 10. Functions • For example, 16 members of the EU use the Euro as their Currency. One of the functions of a part of the EU government was to devise the currency -- to decide what it would be called, what it would look like, etc. Another part of the EU government tries to get countries using the Euro to enact fiscal policies that will keep the Euro stable. They try, in other words, to prevent fiascos like what happened in Greece this past year and they try to remedy them if they happen.