The European Union is an economic and political union of 28 member states located primarily in Europe. It operates through a system of supranational independent institutions and intergovernmental negotiated decisions by the member states. Key EU bodies include the European Commission, Council of the European Union, European Parliament, and European Central Bank. The EU was established after World War 2 to foster economic cooperation and integration between European countries to prevent future conflicts. It has since expanded in membership and cooperation on issues like trade, security, and monetary policy.
Visual Thinking gives us direction to sketch and use our white canvas of imagination. Dan Roam, a successful author helped us understand how we can solve our problem using these basic tools of visual thinking.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5. • A growing Community – the first Enlargement
• Join the European Union on 1 January 1973, raising the
number of member states to nine.
Introduction
6. • The changing face of Europe - the fall of the Berlin Wall
SEA Signed in 1986.
The fall of the Berlin
Wall leads to free trade
between North and
South Germany.
Introduction
7. • A Europe without frontiers
With the collapse of communism across central and eastern Europe, Europeans
become closer neighbors. In 1993 the Single Market is completed with the 'four
freedoms' of: movement of goods, services, people and money.
• Further expansion
The euro is the new currency for many Europeans. 11 September 2001 becomes
synonymous with the 'War on Terror' after hijacked airliners are flown into
buildings in New York and Washington. EU countries begin to work much more
closely together to fight crime.
Introduction
8. • EU is organization made up of
28 countries
• The capital of European union
is Brussels , Belgium.
• The EU is run by five main
bodies: European Parliament,
Council of the Union, European
Commission, Court of Justice,
and the Court of Auditors.
• The united states is the main
trading partner of European
union
• The European flag symbolizes
both the European Union and,
more broadly, the identity and
unity of Europe.
9. EU Trade policy with the WTO
• Through the WTO, the EU also seeks to promote
sustainable development in trade, such as
• The Everything But Arms initiative – where all imports
from the world's poorest countries enter the EU free of
import duties or quotas, with the exception of armaments
• The special incentive arrangement for sustainable
development and good governance, known as GSP+
• Aid for Trade.
• The EU has also been an active player in the Doha
Development Agenda since its launch in November 2001.
10. History of the EU
• The historical roots of the
European Union lie in the
Second World War.
• Idea of European integration
conceived to prevent such killing and
destruction from ever happening
again
• First proposed by the French Foreign
Minister Robert Schuman in a speech
on May 9, 1950. This date, the
"birthday" of what is now the EU, is
celebrated annually as Europe Day
Phases Of Growth
• Initially, the European Economic Community
(EEC) consisted of just six countries: Belgium,
Germany, France, Italy, Luxembourg and the
Netherlands (1958)
• European Communities (EC) (1967)
• Denmark, Ireland and the United Kingdom
joined in 1973
• Greece in 1981
• Spain and Portugal in 1986
• European Union (EU) (after 1992) (Maastricht
Treaty)
• Austria, Finland and Sweden in 1995
• Largest enlargement took place with 10 new
countries joining May 9, 2004
11. The Euro
• The Treaty of Rome (1957)
• Declared a common market as a European objective
• Aim: increase economic prosperity and contribute to "an ever closer union
among the peoples of Europe"
• The Single European Act (1986) and the Treaty on European Union (1992) built
on this
• introduced Economic and Monetary Union (EMU)
• laid the foundations for a single currency
• name “Euro” was selected in 1995
• in January 1999, the exchange rates of the participating currencies were
irrevocably set and Euro area Member States began implementing a common
monetary policy
• in January 2002, 12 States in the EU introduced the new euro banknotes and
coins
12. •Founded in 1951 (Treaty of Paris)
•Purpose was to reduce potential for conflict
between the member states by pooling vital
resources
•Fore-runner of the EEC, EC, and EU
European Coal and Steel
Community
13. Court of Auditors
• Manages the EU budget
5 EU Institutions - each play a specific role
European Parliament
• one of two legislative bodies
in the EU
• Elected by the peoples of the
Member States
Council of the European Union
• EU’s highest Legislative
Body
• Made up of representatives
appointed by member states
according to a population-
based allotment
European Commission
• EU’s executive body
• One commissioner per
country appointed by
each government
Court of Justice
• ensures compliance with
the EU laws
How European Union works?
14. European Investment Bank
• Helps achieve EU objectives by
financing investment projects
5 Other Important Bodies
European Economic and Social
Committee
• Expresses the opinions of organized
civil society on economic and social
issues
Committee of the Regions
• Expresses the opinions of regional
and local authorities
European Central Bank
• Responsible for monetary policy
and managing the euro
European Ombudsman
• Deals with citizens' complaints
about maladministration by any
EU institution or body
15. (Source: ec.europa.eu)
•Total US investment in the EU is three times
higher than in all of Asia.
•EU investment in the US is around eight times the
amount of EU investment in India and China
together.
•This transatlantic relationship also defines the
shape of the global economy as a whole. Either
the EU or the US is the largest trade and
investment partner for almost all other countries in
the global economy.
•The EU and the US economies account together
for about half the entire world GDP and for nearly
a third of world trade flows.
EU and USA
16. The Commission's main roles are to:
• propose legislation which is then adopted by the co-legislators, the European
Parliament and the Council of Ministers
• enforce European law (where necessary with the help of the Court of Justice
of the EU)
• set a objectives and priorities for action, outlined yearly in the Commission
Work Programme and work towards delivering them
• manage and implement EU policies and the budget
• represent the Union outside Europe (negotiating trade agreements between
the EU and other countries, for example.).
• The European Commission has its headquarters in Brussels, Belgium, and
some services also in Luxembourg. The Commission has Representations in all
EU Member States and 139 Delegations across the globe.
What we do ?
17. • A new team of 28 Commissioners (one from each EU Member State) is
appointed every five years.
• The candidate for President of the Commission is proposed to the European
Parliament by the European Council that decides by qualified majority and
taking into account the elections to the European Parliament.
• The Commission President is then elected by the European Parliament by a
majority of its component members (which corresponds to at least 376 out
of 751 votes).
• Following this election, the President-elect selects the 27 other members of
the Commission, on the basis of the suggestions made by Member States.
The final list of Commissioners-designate has then to be agreed between the
President-elect and the Council. The Commission as a whole needs the
Parliament's consent. Prior to this, Commissioners-designate are assessed by
the European Parliament committees.
1 President, 7 Vice-Presidents and 20 Commissioners
18. Ethics and transparency
Regular and emergency meetings
The Commissioners meet as a College once a week, usually on Wednesday, in Brussels. The
College agendas are determined by the President.
The agenda for each meeting is based on the Commission's work programme. The meetings and
debates are not open to the public, but the agendas and minutes are available.
The Commission also meets when emergencies need to be addressed and when major issues
are being discussed by the Council of Minister
Directorates-General and agencies
23 000 staff members working in the Commission in departments, known as(DGs) or services.
They draft laws, but their proposals become official only once College of Commissioners adopts
them during its weekly meeting.
They manage funding initiatives at EU level, carry out public consultations & communication
activities.
The Commission also administers a number of executive agencies, which help the European
Commission manage EU programmes.
19. Sources : http://ec.europa.eu/social/main.jsp?catId=470
Non-EU Nationals
Iceland: EU has strict limitations on fishing industry , as
its their main economic activity .
Switzerland : one of the most highest living standards
and prefer its economy not to be regulated by EU
Turkey’s culture, stability, and location to the Middle
East causes some EU members to not want Turkey to
join
Russia : prefers an independency over its resources and
economy .
20. TRADE POLICY of EU
Sources : http://ec.europa.eu/trade/policy/
3 Dimensions in Trade and
Investments:
Multilateral :Accord among three or
more Parties, Agencies, or
National Governments.
e.g.- EU- South Korea FTA
Bilateral , e.g.-fisheries partnership
agreements – the EU gives financial and
technical support in exchange for fishing rights,
generally with southern partner countries.
Unilateral e.g. unilateral GSP to third countries
like India
OBJECTIVES :
Create a global system for fair and open trade
Open up markets with key countries
Make sure others play by the rules
Ensure trade is a force for sustainable development
shape a trade and investment environment that is
healthy and beneficial for people and for business
Plays a key role in keeping markets open worldwide and
helping Europe to exit from the economic crisis.
supporting the fight to protect our environment and
reverse global warming.
striving to improve working conditions for workers in
developing countries.
ensuring the highest standards of health and safety for
the products we buy and sell.
21. 14.8% of world trade (in goods) in 2014
EU-28 received €523 billion in FDI 2013
(ranking 1st before US € 141.2 billion)
Second-larger
exporter (after
China) €1.702,9
billion (2014)
Second-largest
importer (after
the US) €
1.680,5 billion
(2014)
Sources: Eurostat, UNCTAD
22. Rank Country Million Euro
1 USA 225.201
2 Brazil 37.829
3 Switzerland 28.472
4 Bermuda 22.082
5 Cayman Islands 20.846
6 Mexico 20.334
EU’s Investment in the world 2013
Sources:
http://trade.ec.europa.eu/doclib/docs/2011/august/tradoc_148181.pdf
23. Sources: http://ec.europa.eu/trade/policy/in-focus/ttip/about-ttip/
CONTENTS :
opening up the US to
EU firms
helping cut red
tape that firms face
when exporting
setting new rules to
make
it easier and fairer to
export, import
and invest overseas.
IMPACT:
kick-starting
the economy
responding
to conflicts close the
borders
adapting to
other, emerging
economies outside
Europe
maintaining
the influence in the
wider world
generating jobs and gro
wth across the EU
cutting prices when
shopping and
offering more choice.
PROCESS:
the
European Parliament
business and
trade unions
consumer, health and
other public interest
groups
the public.
TTIP-Transatlantic Trade and Investment Partnership
24. TISA- Trade in Service
Agreement
An agreement to liberalise
trade in services
involves 24 WTO members,
including the EU, who
together account for 70%
of world trade in services
Open to other WTO
members and compatible
with WTO/GATS
Could be made part of the
WTO members join
TISA aims at opening up
markets and improving rules
in areas such as licensing,
financial services, telecoms, e-
commerce,
Maritime transport, and
professionals moving abroad
temporarily to provide
services.
Sources : http://ec.europa.eu/trade/policy/in-focus/tisa/
25. EU AND INDIA
• EU-India relations go back to the early 1960s: India was amongst the
first countries to set up diplomatic relations with EEC
• Bilateral agreements signed in 1973, 1981, The 1994 co-operation
agreement (signed 20 Dec 1993) is a wide-ranging 3rd generation
agreement, well beyond trade and economic co-operation.
• EU is India’s largest trading partner.
• The bilateral relationship is reviewed annually by India –EU Summit at
the level of our PM and the Presidency of the EU.
• Announcement of Strategic Partnership was made at 5th India-EU
Summit in November 2004.
26. EU AND INDIA
• India was EU’s 9th largest trading partner in fiscal year 2014 – 15.
• Trade in goods grew from €28.6 billion in 2003 to €72.7 billion in 2013.
• Trade in commercial services tripled from €5.2billion in 2002 to €17.9 billion in
2010.
• EU-India trade in goods as a percentage of India’s total trade has continuously
declined going from 26.5% in 1996-97 to 13.9% in 2011-12 and further to 13.2%
in 2013-14. In 2013-14, only about 16.4% of all Indian exports went into the EU
and about 11% of all Indian imports were from the EU.
• During the fiscal year 2014-2015, trade in goods dipped by about 4% to US$98
billion while trade in services pulled-back by 2.5% to US$26 billion in 2013.
• European FDI to India grew from €1.56 billion in 2004 to a peak of €13.83 billion
in 2011 before dropping sharply to €5.48 billion in 2012 and €4.3 billion in 2013.
(Source: Evaluation of the EU-India Strategic Partnership and the potential for its revitalisation.
European Parliament’s Committee on Foreign Affairs. - 18 June 2015
“India-EU working to end trade huff over generic drugs” Economic Times – 17 August 2015)
27. EU – India Statistics
34
35
36
37
38
39
2012 2013 2014
Trade in Goods
EU Imports EU Exports
10
10.5
11
11.5
12
12.5
13
2012 2013 2014
Trade in Services
EU Imports EU Exports
Source: http://ec.europa.eu/
28. 1- On 7 January 2016, the Council appointed Mr Kęstutis
Lančinskas, a senior Lithuanian police official, as head of
the European Union Advisory Mission Ukraine. Mr
Lančinskas will replace Mr Kalman Mizsei and is expected
to take up his duties in Kyiv on 1 February 2016.
2- IMF urges European Union to open job markets quickly
to refugees
EU Highlights
29. 1-The economic part of the pact signed between Ukraine and the EU will slash 98
percent of trade duties on the EU’s 28 member’s goods and 99 percent on
Ukrainian products.
2-Ukraine will save up to $500 million on lifted tariff and duty fees when trading
with Europe, but it’s free trade access with Russia will be revoked.
3-The EU thinks in the long-run closer ties with Europe will bring Ukraine
economic prosperity. Moscow predicts a short-term windfall of $30-40 billion in
the next year. The EU says it will make up for any counter actions by Russia.
4-The costs of Ukraine's participation in the Eastern Partnership may turn out to
be too high not only for Ukraine but also for the EU. That’s because the budget of
the European Union has been calculated for 7 years ahead and does not envisage
any extra expenditures, while Ukraine’s economy needs billions to revive its
economy, as ITAR-TASS cites Sergei Kulik, Contemporary Development Institute
Director for International Research.