The document discusses a workshop exploring Web 2.0 technologies. It provides an overview of key concepts related to Web 2.0, including social networking sites, wikis, blogs, folksonomies and more. Examples of specific Web 2.0 tools are given for each concept. The document suggests Web 2.0 offers opportunities for innovation, knowledge sharing and is important for universities to engage with given students' preferences for these technologies.

1. Wesleyan2.0: A Workshop Exploring Web2.0 Technologies Keynote by: Connecticut’s State Librarian, Kendall Wiggin & Connecticut State Library’s Web Resources Librarian, Sharon Clapp

2. Web2.0

3. What can you expect today? Learning, sharing ideas, playing with the technology Step 1 in any web2.0 initiative is awareness Exposure to tools that might be useful to you in achieving your current goals Web2.0 concepts An understanding of what is happening on the web today Innovation: this is also play-time; Google workers spend 10% of their time on experiments & “play”

4. Web2.0: Evolution Web2.0: evolution of the internet (fulfillment of some of the early Internet’s promise) Cluetrain Manifesto (1999): http://www.cluetrain.com/ - markets are conversations Tim O’Reilly coins term (2005): http://www.oreillynet.com/lpt/a/6228 [also visible at: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html ] Tim O’Reilly clarifies (2006): http://radar.oreilly.com/archives/2006/12/web_20_compact.html TechCrunch [ http:// www.techcrunch.com / ]: “ a weblog dedicated to obsessively profiling and reviewing new web 2.0 products and companies”

5. Web2.0: Defined? From Wikipedia: “…a perceived second- generation of Web based communities and hosted services — such as social networking sites , wikis and folksonomies — that facilitate collaboration and sharing between users…” [ http://en.wikipedia.org/wiki/Web_2 ] Web2.0 technical aspects The web as platform Rich user experiences (Rich Internet applications) Separation of data and format The read/write web (Blogging, commenting, wikis) Harnessing collective wisdom (Wikipedia) Empowering end-users

7. Concepts/terms related to Web2.0 Meme: As defined by Richard Dawkins in The Selfish Gene (1976): "a unit of cultural transmission, or a unit of imitation." The Long Tail: “In a 2006 working paper titled "Goodbye Pareto Principle , Hello Long Tail" [7] , Erik Brynjolfsson, Yu (Jeffrey) Hu, and Duncan Simester found that, by greatly lowering search costs, information technology in general and Internet markets in particular could substantially increase the collective share of hard to find products, thereby creating a longer tail in the distribution of sales... the Internet channel exhibits a significantly less concentrated sales distribution, when compared with traditional channels. An 80/20 rule fits the distribution of product sales in the catalog channel quite well, but in the Internet channel, this rule needs to be modified to a 72/20 rule in order to fit the distribution of product sales in that channel.” [ http:// en.wikipedia.org/wiki/The_Long_Tail ]

8. Why does it matter to Wesleyan? Change has already happened on the web and will continue to happen. Will Wesleyan need to adjust to fulfill its mission and if so, how? Today’s students will have preferred modes of communication – IM preferred to email, for example More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. [ http://www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_Jan_2007.pdf ] Today’s students use Wikipedia (46%; use is higher than in other groups http://www.pewinternet.org/pdfs/PIP_Wikipedia07.pdf ) What will your users’ expectations be? What types of things will students and alum expect from your website, for example? This is where everything is going – so the students of today must be ready to use social networking sites upon graduation Web2.0 offers space for innovation, creativity, knowledge-sharing

9. Blogs Defined: Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site. www.bytowninternet.com /glossary Uses: News & Events Marketing Dialogue with users/constituencies Consumption for research Technologies: Consumption of blogs: Bloglines, iGoogle (Google’s personalized home page), MyYahoo! Discovery of blogs/blog entries: Technorati, IceRocket, search engines’ blog searches Creation of Blogs Blogger Wordpress Typepad Movable Type Components of other systems, such as Community Server, or even learning management systems Making RSS feeds more useful FeedBurner FeedBlitz Feed2js

10. Wikis Defined: A wiki is a web application that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. Wiki also refers to the collaborative software used to create such a website (see Wiki software). en.wikipedia.org/wiki/WIKI Common Uses: Collaborative knowledge creation, intranets Popular Technologies (there are many): MediaWiki (Wikipedia), PBWiki, Wikispaces, Wikia, JotSpot, many others

11. Social Bookmarking Sites Key concept = folksonomies: A folksonomy is a user generated taxonomy used to categorize and retrieve web content such as Web pages , photographs and Web links , using open-ended labels called tags . [ http:// en.wikipedia.org/wiki/Folksonomy ] Del.icio.us Furl CiteULike [ http:// www.citeulike.org /] : “CiteULike is a free service to help academics to share, store, and organise the academic papers they are reading. When you see a paper on the web that interests you, you can click one button and have it added to your personal library. CiteULike automatically extracts the citation details, so there's no need to type them in yourself.” Connotea : “Free online reference management for all researchers, clinicians and scientists”

12. Del.icio.us - http://del.icio.us/

13. Furl – www.furl.net

14. CiteULike - http://www.citeulike.org/

15. Connotea

16. Social Networking Sites Facebook MySpace Orkut LinkedIn Ning

17. University Tennessee Library on Facebook

18. UIUC Undergrad Library on MySpace

19. LinkedIn - http://www.linkedin.com/

20. Ning.com - http://www.ning.com/

21. Multimedia (with Social Aspects) Photos & Screenshots: Flickr - http:// www.flickr.com Screencasting Videos: YouTube - http://www.youtube.com/ Vodcasting / VideoBlogging (vlogging) Audio: Last.fm - http:// www.last.fm / Podcasting

22. Wesleyan on Flickr

23. Library Uses of Flickr

24. Productivity & Collaboration Tools BaseCamp (by 37Signals) – project management http://www.basecamphq.com/ 43things - http://www.43things.com/ - list of life goals Zoho Office suite - http://www.zoho.com/ Google Docs (spreadsheet, documents) - http://docs.google.com Slideshare.net - http://www.slideshare.net/ - post/share presentations Gliffy – http://www.gliffy.com/ - create flow charts, diagrams, mind maps

25. BaseCamp Project Management - http:// www.basecamphq.com

26. BaseCamp for Project Mgt

27. 43things - http://www.43things.com

28. Zoho - http://www.zoho.com/

29. Gliffy – http://www.gliffy.com/

30. Virtual Worlds SecondLife - http://www.secondlife.com/ Activeworlds Education Universe - http://www.activeworlds.com/edu/index.asp

31. Second Life

32. Active Worlds Education Universe

33. Miscellaneous (check these out, too!) LibraryThing - http://www.librarything.com/ Instant Messaging: e.g., Meebo ( http://wwwl.meebo.com/index-en.html ) Twitter - http://twitter.com/ - the hot new “micro-blogging” trend – uses cell phone or web-based text messaging Mashups – (e.g., Google Maps & Flickr)

34. LibraryThing - http://www.librarything.com/

35. Meebo - http://wwwl.meebo.com/index-en.html

36. Twitter - http:// twitter.com /

37. How to keep up? Read blogs (get a bloglines account – my feeds are visible at http:// www.bloglines.com/public/sclapp ) Check out TechCrunch - http://www.techcrunch.com/ - about Web2.0 startups – new tools debut here Technorati - http://www.technorati.com/ Socially-defined news source: Digg - http://digg.com/ Business2.0 magazine Social networking sites!

38. Conclusions: I have only ?s for you How far can you go – how far should you go with Web2.0 technologies? What will happen if you ignore Web2.0? What will Web3.0 look like and how do we get there? [Semantic Web, more work with data and searchability, combined with AI - http://www.alistapart.com/articles/web3point0 ] Share / collaborate / be creative and innovative - have fun! THANK YOU!!