This is an introduction to social media for early career researchers. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3

1. Social Media for
Researchers

2. About this presentation

3. What is Social Media?
From Web 1.0 (a static web) to Web 2.0 (an interactive web)
So, as Michocha and Petre state, “Social media is transforming one-way
monologues into collaborative dialogues and interactions. It is democratizing
information and knowledge: it involves everyone, everywhere, in all the time
conversations. It helps to weave communities, encourage greater openness and
transparency, accelerate information sharing, help to access diverse
perspectives, mobilize people to stimulate collaborative knowledge building and
reduce the cost of participation and co-ordination of resources and actions.”

4. What is Social Media?
Definition from the Social Media Handbook:
 Social media is an online environment opened for the purposes of mass
collaboration where all invited participants can:
 Create
 Post
 Rate
 Enhance
 Discover
 Share content without a direct intermediary (Bradley and McDonald, 2011).
 The term media in this context is a collaboration environment characterized by
storage and transmission of messages propagate as one to many and many to many
conversations.

5. Why use Social Media?
This quote from an article by ecologist, Gaston Small in Nature summarizes how
new technologies are changing the way in which the research dialogues are being
conducted:

6. Altmetrics vs. Citations
 Only 25% of academic research is published in mainstream avenues
 Impact is no longer about just publishing in peer-reviewed journalist but
about altmetrics on social media which look at what’s being talked about on
the social web.

7. Your Digital Presence

8. Digital Footprint
Social networking provides you with the opportunity to create a digital indentify so
that you can use it
 To disseminate research to the public (reach the people you would not normally
reach e.g.
 CEO
 Funders
 Entrepreneurs
 Philanthropist
 To begin a dialogue with other researchers the government and the public;
 To network and collaborate;
 To attract future employers; and
 For self promotions; establish yourself as the expert in your field

9. Copyright and other IPRs
 Be careful about what you put up – read the terms and conditions of the site
carefully before you give away your life’s work e.g.
 Instagram
 Facebook
 Pinterest
 Youtube – find out who owns the copyright
 Do not divulge personal names as you will be in breach of agreements you have
either with individuals or with the institution’s ethics approval process see:
 http//www.bera.ac.uk/resources/ethics-and-educational-research to download
the guidelines
 Acknowledge content of others – understand the copyright law the creative
commons licenses etc.

10. Research Workflow
 Identification of knowledge
 Undertaking literature reviews using peer reviewed sources
 Creation of knowledge
 By professional researchers usually behind closed doors
 Quality assurance of knowledge
 Peer review
 Filtering the best for publication
 Dissemination of knowledge
 Publication
 Presentation at conference

11. Free MP3 Podcast reveals how to use social media to sell more stuff.
Find out more at
www.sociamigo.com/mp3