EThompson - Unit 30: LO3 Powerpoint

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
P4, M2 and D2 Evidence
Name: Emily Thompson
Candidate Number: 6107
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Week Beginning: Monday 17th November 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The date of publication
is decided for the
month. Based on my
magazine of inspiration
(Q magazine) I plan for
the magazine to be
released around the
end of each month.
After the initial release
date for the magazine
is set a schedule is
created. This is so that
if anything is changed
from the original
content there will be
an alternative and the
magazine will be
released on time.
The whole team come
together and decide on
the content that is
going to be published
in the magazine ,this
can include inviting
special guests,
photographs and even
advertisements.
The person who is
going to create the
content is decided, this
means we choose
between in-house
writers or external
writers for each article.
Additionally
illustrations are also
being created whilst
this is being decided.
Research is started into
the artists and bands
that will be
interviewed. Other
articles will be
considered by the
writer and relevance to
how recent and
interesting they are.
Contact is made with
those we want to
interview. Drafts of the
interview are made
and image plans are
created.
Once the interview
questions have been
proofread the
interview is conducted
with the artist, this is
done either in person
or by phone.
Who: Me, Editor,
Writer and Publisher.
Who: Me, Editor,
Who: Me, Editor,
Who: Me and Writer Who: Me and Writer. Who: Me, Writer and
Editor.
Who: Me and Artist
17th November 2014 18th November 2014 19th November 2014 20th November 2014 21st November 2014 22nd November 2014 23rd November 2014
Week Beginning: Monday 24th November 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The planned images
are taken with the
artist. Then edited in
Photoshop later on
in the day.
The interview and
photographs are
added into the
structure of the
magazine. Other
features such as
additional articles
and advertisements
are chosen.
The quality control
of the magazine is
monitored, details
such as article facts,
spelling and
grammar mistakes
and page layout all
have to be checked.
The final layout of
the magazine is
checked by the
Editor and Designer.
This is important to
see if the content
flows well through
the magazine. As
well as adequate
space for
advertisements.
The first hard copy
of the magazine will
be printed out, the
Editor will look over
the final piece and
check again for any
mistakes.
Once all the content
is proofread by the
team the whole
magazine is sent to
print. When all of
the magazines have
been printed they
will be boxed up and
sent to a warehouse.
Then there they will
be sorted and sent
to smaller
distributers to be
sold to the public.
The magazine is
released on sale to
the public.
Who: Me, Editor and
Artist
Who: Me, Designer
and Editor
Who: Me and Editor Who: Me, Editor and
Writer
Who: Me and Editor Who: Me, Publisher
and Editor
Who: Publisher
24th November 2014 25th November 2014 26th November 2014 27th November 2014 28th November 2014 29th November 2014 30th November 2014
Unit 30 – UK Media Publishing – “Production Plan”

Location: Photography Studio Fields near Kingswood
Time - 12:35pm 12:00pm
Date - 21st October 2014 26th October 2014
Why? - Professional clean look similar to that of my magazine of
inspiration (Q Magazine). The use of spotlights create a
dramatic shadow on the face.
The rural scenery matches the typical image of the
artist, who is laid back and has a casual style. The
green background brings the artist into the
foreground.
Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log
holding his guitar.
Shot Type - Close Up Wide Shot
Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector
Lighting - Middle Key Lighting Natural Light + Reflector
Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and
blue coat
Person/People - Joseph Robinson Joseph Robinson
Why? - This photograph needs to have a dramatic feel, that will
attract the reader to look into the article. This will be
placed on the front cover.
For this photograph I need to have a more informal
style as it will be on the double page spread. Next to it
will be the interview with the artist.
Permission Needed: I need to make contact with the model, to make sure we
are in agreement with the projected plans. Permission is
also needed to be given to take images of them.
I need to make contact with the model, to make sure
we are in agreement with the projected plans.
Permission is also needed to be given to take images
of them.
Potential Hazards/Risks: The studio may in be use at the time we want to take the
photographs, this means we may have to re-organise
when we take the photos.
The weather may be rainy, this means I will have to
cover the camera and lens with a waterproof case.
Unit 30 – UK Media Publishing – “Planned Format and Style”

Unit 30 – UK Media Publishing – “Planned Format and Style – Location Images”
Before taking the images for the
front cover and double page
spread I have to make sure that I
did some location scouting. This
was so I could further assess
what will be needed when
taking the photos and the
potential risks and hazards.
Additionally I have taken some
photos of the equipment that I
will be using, this includes a
Canon camera and a several
lights.
Lighting will only be used in the
studio environment, when taking
the images for the double page
spread in the field I will have to use
a circular light reflector to highlight
the subjects distinctive features. By
scouting out the location before the
image have been taken this can
guarantee high quality images.

Unit 30 – UK Media Publishing – “Estimated Production Costs”
When creating this magazine we have to make sure that there is a budget to the production. This is so we know how much the
company is spending and the general income profit that we will be making from the published content. One of the major areas
where the beget will be spent is on staff, for the magazine production we need a team of people that each cover different specialities
for the construction process. Examples of staff that we will need are; freelance journalists, an editorial team and researchers.
Job Role: Salary: Job Role: Salary: Job Role: Salary:
Editorial Content Team: Editorial Design Team: Business and Publishing Team:
Editor in Chief £30,000 -
£85,000 Per
Year (1)
Creative Director £30,000 -
£75,000 Per
Year (1)
Publisher £30,000 -
£65,000 Per
Year (1)
Features/Associate
Editors
£26,00 -
£30,000 Per
Year (1)
Designers £15,000 -
£35,000 Per
Year (2)
Marketing Manager £20,000 -
£50,000 Per
Year (2)
Editorial Assistant £18,000 -
£21,000 Per
Year (2)
Freelance Designer £250 - £400 Per
Day
Director/Executive £40,000 -
£80,000 Per
Year (1)
Sub/copy Editors £15,000 -
£20,000 Per
Year (3)
Publishing Rights
Manager
£25,000 -
£50,000 Per
Year (1)
Journalist £12,000-
£26,000 Per
Year (3)
Copyright Manager £22,000 -
£54,000 Per
Year (1)
Freelance Journalist £400-£700 Per
1000 Words
Print Production
Planner
£16,000 -
£30,000 Per
Year (1)
Sources: https://suite.io/annie-suh/1y2h2nm, http://www.journalismdegree.com/job-titles-in-print-and-online-journalism/,
http://publishinginnovation.blogspot.co.uk/2008/12/magazine-staff-roles-and.html,
http://www.payscale.com/research/UK/Industry=Publishing/Salary

Unit 30 – UK Media Publishing – “Publicising Job Roles”
As my magazine will be part of the
Bauer Media Group I have created a
mock up page to demonstrate how the
brand will look on their website. This
will be one of the main ways of
recruiting people to work for the
magazine. I have made sure to include
on the page the main ideology of V
magazine and how we appeal to our
readers. It is important to ensure that
the people we are recruiting feel that
same passion that the brand has, this
guarantees that the content we publish
is of the highest standard.
Additionally I have provided other
methods of contacting the magazine;
including Facebook, Twitter, YouTube
and the main web address links.

Office Budget: Cost:
Office Space £128,340 Per
Year
Equipment £27,146 Per Year
Printing £27,921.60 Per
Year (12 Editions)
One of the most important aspects for the
production costs is investing in office space. I
have chosen to base the magazine in London as it
is easily accessible and there are a large variety
of offices to choose from. I went on to the
website findalondonoffice.co.uk to research the
availability and the costing of hiring a 2070
square foot office. The final estimate was
£128,340 Per Year.
Another costing that I will have to include within the budget is the printing for the
magazine. I researched many different printing companies including ‘Blurb’, however I
worked out that the only profit that the magazine would make is around 50p. I then
found a company called mixam they specialise in high quality printing for a lower cost.
On the website there are different options for paper type (gloss, matte), how many
pages and the thickness of the paper. For my magazine I will create a softcover
magazine with 54 pages at the size of 130gsm. In total I will buy over 5,000 copies that
value at 0.47p each, this will in total cost £2326.80.

When creating this budget I also have to factor in the costs of producing
the magazine. As this will be high quality I will need to purchase the
most professional software available. I have chosen to buy the Adobe
Creative Cloud Suite, this includes all of the latest Adobe programs that
will be available for all of the twenty members in the production team.
The costs of the packages for the twenty people for one year is £9,146
(excluding VAT), if this was to be paid on a monthly basis it would be
£760.20 a month.
Other equipment that will be needed for the magazine
publishing team is computers. Investing in these computers
means that the content that is finally published will have a
professional and clean appearance. One of the cheapest
iMac’s is £899.00, there is the option to buy or rent. In total
for a computer for all twenty staff it will be a one-off payment
of £18,000.

Unit 30 – UK Media Publishing – “Planned Format and Style - Front Cover”
Puff Promotion:
By placing the puff promotion at the top
of the page, when the magazine is picked
up this will be one of the first things the
reader will see, as well as the logo. I
believe that having this here entices the
reader to buy the magazine more as they
also have the change to win something
or gain something for free. Another
reason why it has been placed in the top
right hand corner of the page is because
typically people turn the page here,
when they turn the page their eye will
catch the bright red promotional colours
and shapes.
Article Feature:
On this hand drawn draft of the front cover I wanted to include more information
about the content that can be found inside the magazine. Therefore I plan to
include a small textbox with the name of one artist or title. This will be placed over
the front cover subjects lower chest, as this is not considered as an important area
that creates ‘star appeal’.
Main Story:
I have decided to place the main story to
the right of the main image, this is
because the ‘star appeal’ that is created
when viewing the image will draw the
eye to the bulk of text next to them. To
make the main story title more
interesting I could include a direct quote
from the interview. Additionally I thought
that by placing the main story
underneath the magazine logo, when
they view the logo they will see the story
as the most important thing within the
magazine. Looking at my research of Q
Magazine many of their front covers
have used this layout for the main story
text.
Magazine Logo:
I have decided to place the logo of the
magazine in the top right hand corner of
the magazine, this is due to the fact that
when people pick up the magazine it will
be one of the first things they see. This is
very effective when they are placed on a
magazine shelf within a shop. I have been
inspired for the placement of the logo by
Q Magazine, this is due to the fact that
they include bright colours that should be
one of the main aspects the reader sees
when they first pick up the magazine. To
ensure that it is eye-catching they have
placed it in the top left hand corner of
the page.
Magazine Layout:
When producing the drafts of my
magazine I wanted to make sure that it
looks professionally structured and well
presented. I have followed a similar
layout from Q Magazine, which includes
placing smaller items over the body of
the front cover artist. Also another
feature is the text of the main story and
cover lines wrapping around the
silhouette of the artist.

Unit 30 – UK Media Publishing – “Planned Format and Style – Front Cover”
Technical Convergence:
I plan to include technical convergence
on the front cover of my magazine, these
will be in the form of a official magazine
web address and social media logos. The
placement of this convergence will be at
the bottom of the page. This is due to
the fact that it is not of high importance
and there will be technical convergence
found at the bottom of every page.
Cover Lines:
As the main story is at the top of the
page I decided to place the cover lines
of the magazine under the magazine
logo. When creating the magazine I
have to make sure that the cover lines
do not overlay on the main image, this
could reduce the ‘star appeal’ of the
person on the front if they become less
recognisable.
Bar Code:
On the bar code I will have the issue
month and the price of the magazine .
This will always be at the bottom of the
page as it is less important. Additionally
it will be positioned based on the
image that is going to be on the front,
to make sure that it does not cover the
artists features.
Strap Line:
For my strapline I have decided to place
it near the main magazine logo. This is
similar to that of my magazine of
inspiration (Q magazine). The purpose
of this is so that when they read the
logo they then see the strapline and
associate it with the brand. This
repetition can give the magazine a
more well known identity.
House Style:
Features that I plan to repeat throughout my magazine are the type and size of the font. The
font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times
throughout the magazine such as the drop capital for the main articles. Other fonts that I will
include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are
similar to that of Q Magazine with an interesting formal style.

Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”
Main Image:
The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the
page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch
their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot,
this enables the reader to see who the article is about what their personality is like from gestures such as their posture.
Article Images:
By including smaller images
that relate to the article and
the interview this makes the
page more interesting for the
reader. By including images the
page becomes more visually
appealing. I also have the
opportunity of adding captions
for each image so the reader
will be tempted to find out how
the image relates to the article.
Info About Artist:
Including information
about the artist before
the main interview
provides minor
background details
about who they are. I
have decided to lay this
out on the page just
underneath the main
story title and the stand
first on the left hand
column of the page, this
is due to the fact that it
will be read from left to
right.
Interview:
The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to
find out interesting personal information about them, such as their music style and other quirky features. The interview text
will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for
using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking
they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the
person being interviewed. This saves space in the magazine and is easier to read through.

Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”
Quote From Interview:
To make the page more
interesting and to fill
some of the blank and
uninteresting space I
decided to include a
quote from the
interview. By doing this
when the image is
viewed the reader will
see the quote and then
proceed to read the
article out of interest. In
Q Magazine they make
sure to include a quote
from the interview, this
is to spark interest for
the reader when they
see it with the image;
this then entices them
to continue reading
more of the article.
Main Image:
The layout of this image is different to my other designs of the double page spread.
Instead of limiting the main image to only one side of the spread I wanted to overlap the
image so it serves as a more interesting background for the text. This means that on the
outside borders of the text you will be able to see features of the image. Although this
may cause some problems when reading the text so I will have to consider either making
the background have little detail or surround the text with text boxes.
Main Story Title:
Compared to the previous ideas for the main title, on this plan I wanted to
place it further down the page. This was to spread things out differently
compared to a normal layout which will attract the attention of the reader.
Stand First:
I feel that the stand
first is very important
as this introduces the
reader into the topic
of the article. Also
because the font size
is also bigger it serves
as an eye catching
feature of the page.

Unit 30 – UK Media Publishing – “Interview Draft Planning”
For my double page spread within the magazine I plan to conduct an interview with the well known artist, George
Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will
create ‘star appeal’ (Richard Dyer).
I have chosen to interview George Ezra as he is a well known, up-and-coming indie genre artist who has only been in
the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at
Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’.
Additionally this year he has released his first album, by featuring him in the album we are essentially promoting
the new album as well as drawing readers in because of his previous hit songs.
Some of the questions that I will ask in the interview will be based around his new career in the music industry. I
also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a
child’, this will spur on possibly humorous answers.
The presentation of the interview on the
double page spread will be laid in a
differentiated question and answer style. This
is typical in many of Q magazine interviews,
and makes it easier for the reader to
understand the information that is being
published.
This is my page of inspiration that is from the
October issue of Q magazine. They have used
differentiated question and highlighted this by
the boldness of the writing and the different
colours of red and black.

Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?
GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.
Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?
GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had
hundreds of amazing opportunities thrown at me!
Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?
GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This
made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up
things I don’t have?
Interviewer: So how does the George Ezra song writing process work?
GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as
crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the placeI am inspired.
Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?
GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me
with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the
guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the
festival atmosphere.
Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?
GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it
together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your
own opinions as the music industry is looking for people who can be themselves through both music and ideas.
Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to
you?
GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking
up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to
listen.
Interviewer: What was the first song that you ever wrote? And how old were you?
GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was
about but I’m so glad there is no recordings of it as that would be embarrassing!
Interviewer: When you were younger and started playing the guitar who was your musical inspiration?
GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older
blues and folk sound but within the music I create its more 21st century.
Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your
fans who are looking to pursue a music career?
GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.
I created a magazine interview
draft, this featured the
popular indie music artist
George Ezra. When creating
the questions I took
inspiration from Q magazines
interview style, this was
relevant and informative
questions that create an
interesting response.
I also had to take into
consideration the answers of
the questions from the artist,
as I could not interview them
in real life. To make sure the
answers were accurate I
conducted some small scale
research into other interviews
they had.
Unit 30 – UK Media Publishing – “Draft Article - Interview”

Unit 30 – UK Media Publishing – “Magazine Flat Plan”
For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I
will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the
ones that I am going to create.

Unit 30 – UK Media Publishing – “Magazine Masthead/Logo”
When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on
magazine shelves it will be the first thing that is seen.
I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block
colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.
For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I
tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found
a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.
Font
Name:
Test:
SuperFrench
Swis721
BdOul BT
Centaur
Felix Titling
After editing the font on Photoshop I created the main logo.
When creating the logo I used several different effects including
stroke, bevel and emboss. I believe that all of these features
made the logo appear professional. The background colour for
the logo is a solid navy blue, I plan to continue using this colour
throughout the magazine.
House Style Consistency:
By exploring the fonts and colour choices for the
magazine I have been able to develop and plan where I
will include consistency throughout the magazine
features.
An example of this is using the main magazine ‘V’ logo
on every page of the magazine. By including it next to
the page number at the bottom of the page, this can
connote to the reader the professionalism and reliability
of the magazine.

Unit 30 – UK Media Publishing – “Magazine Fonts and Colours”
Font Name: Font Preview: Font Usage:
Minion Pro
- Cover Lines
- Price and Date on
Barcode
- Web Address
- Drop Capital
- Stand First
Just Another
Stamp Font
- Headline
- Main Article Title
Poor Richard
- Strapline
- Article Titles
Century
Schoolbook
- Puff Promotion
Eras Demi ITC
- Puff Promotion
Eras Light ITC
- Main article font
I had to make sure when deciding the magazine fonts and
colours that they looked professional and clean cut. This is
because my magazine is aimed at the higher end of the market
to a variety of people.
I have chosen several fonts that will be used in my magazine,
there is a large range because some are easier to read than
others when sized differently. For the main headline and cover
lines the font will be the same, this is so there is a consistency
throughout the magazine and prevents it from looking
overcrowded on the front cover. Other fonts such as ‘Eras Light
ICT’ are being used as they are easier to read when they are a
smaller font size, therefore I will use this as the main article
font.
The primary colour that I will use is a dark royal blue, this will be
on Volume magazines logo of ‘V’ and used in other places
throughout including technical convergence, promotions and
headers. I was inspired when creating the initial mood boards
for the magazine and found the dark blue the most eye-
catching. The reason for this colour choice is because its similar
to Q magazine where it has one solid bright colour. That is
repeated throughout the magazine, which I plan to do.
I have chosen to include two fonts for the puff promotion, this is due to the
fact that I want one to be the most striking with text such as ‘Exclusive!’
then there will be information below in a clearer text where the reader can
find out what the promotion is telling them.

Unit 30 – UK Media Publishing – “Front Cover Plans”
Strapline –
Before creating a strapline for the magazine I need to
ensure that it is similar to that of Q magazine, my
magazine of inspiration. Q magazine’s notable strapline is
“The modern guide to music and more”, I wanted to make
sure that my strapline is similar to this. One problem that
I came across when brainstorming ideas for the strapline
was that I had to make it simple but catchy. My final idea
that I chose for the strapline will be “Turn up the music”, I
have chosen this as it is associated with the main title of
the magazine ‘Volume’.
Images –
Q magazine is famously known as the popular indie music
magazine that produces one of the highest quality images
in the publishing industry. Therefore when taking my
images I need to make sure that they are of a high
standard that can compete with others like Q magazine.
When the images are being taken it is essential to have the
correct lighting, angle and expression, for both the front
cover and the double page spread. The images on Q
magazines front covers illustrates the high standards of
production and photography that the magazine produces.Main Headline –
For the front cover of the magazine I want to create
elements of ‘star appeal’ (Richard Dyer), this means that I
will include the famous artists name (George Ezra) in the
biggest font on the page. Additionally I will make sure
that the font is an interesting style and has suitable
effects such as shadowing and highlights to really draw
the attention of the readers.
“Turn up the music” – Volume Magazine
“Discover great music” – Q Magazine
This is the font that I have chosen for the main
headline of Volume magazine.

Unit 30 – UK Media Publishing – “Feedback on Front Cover”
When producing the front cover I
wanted to make sure that all
connotations had been covered.
Therefore throughout the process I
asked for feedback on what could be
improved. The final version of the front
cover has been created after the
magazine pitch and I used the
constructive criticism I was given to
adjust the final details.

Unit 30 – UK Media Publishing – “Final Front Cover”
I felt that one of the most important
features that needed to be included on
this magazine front cover was a clear
masthead and strapline. By including
this it connotes to the readers that
there is a professional custom. I
continued this theme of high quality
also through the colour and font choice.
Royal blue typically implies something
of high importance and priority, as well
as the font I have used (RomanT) the
sharp edges draw attention from the
eye.
For the strapline I wanted to make this
relate to the masthead of the
magazine. As ‘V’ is short for Volume
magazine I thought it was appropriate
for the final strapline to be ‘Turn up the
music’, additionally this demonstrates
to the reader the genre of the
magazine.
In the bottom left hand corner of the magazine I have placed the barcode. This is
similar to that of my magazine of inspiration ‘Q Magazine’. Included in the barcode
is the retail price (£2.49), the date of the issue and technical convergence that
includes the magazines official website and social media logos. By including
technical convergence this means that the audience will be able to engage even
further with V magazine and discover extra free content online.
On this list positioned to the left of the
magazine cover are the secondary
stories, these are less important than
the main headline but still have some
high prominence. I have ensured that
these cover lines gain some ‘star
appeal’ – (Richard Dyer) by including
the names of famous artists and bands
such as Ed Sheeran and Bastille. When
creating these cover lines I wanted to
use the artists original fonts this is so
when people see the magazine they
will recognise them easier. The
positioning of these cover lines have
been placed on the right hand side of
the page so they do not cover the
artists face fully. However some font
has to cover their face otherwise the
information would not be able to be
read easily. Other features that I
wanted to include on the cover lines
are using consistent colours of the
magazine. The royal blue of the logo
has been used on the main titles of
some of the cover lines, this is to draw
attention whilst keeping the magazines
front cover structured. I decided to also
use some other colours such as red and
orange, the purpose of this was to draw
the reader to the story as they contrast
well with the other blue and white
fonts.

Unit 30 – UK Media Publishing – “Final Front Cover”
The main headline has been placed
underneath the magazine masthead, this will
be the first place a reader will look once they
recognise the magazine. As it is on the same
side as the masthead this can show that as it is
underneath this has high importance.
The main headline for V magazine is ‘George
Ezra’ this is the name of the feature artist on
the double page spread. By making this the
main headline it creates ‘star appeal’ –
(Richard Dyer). To make the headline stand
out on the page I used similar colours to that
of the V magazine masthead, this royal blue
has an eye catching effect to draw attention.
Additionally with this font that I sourced from
‘dafont.com’ I added a white stroke around
the edge of the lettering, this is to make the
text stand out from the page. I decided to also
include other text surrounding the headline to
give the reader an insight into what is
featured in the main article, this includes a
quote from the artist and also a large
secondary headline which is ‘How music
changed my life’. For these secondary
headlines they are have simpler fonts that do
not draw much attention compared to the
main headline and are only in the simple
colours of black and navy blue.
The main image for this page was taken in a studio set up. In the editing process I added
different effects that included a glamourous skin tone and advanced hair selection. By doing
these extra details in post-production it has ensured that the image has the highest
professional standard. Originally the image was placed slightly more to the left on the page. I
decided to move it over to the right so more of the magazine masthead could be seen and the
headlines on the left can be read easier without them overlaying over the subjects face which
can take away ‘star appeal’ – (Richard Dyer). The technical codes that have been used is a
close up shot, this type of shot was chosen for the final front cover as it connotes to the
reader that they are going to get up close and personal with the person who is featured.
By using puff promotions this could
increase the sales of the magazine,
this is due to the fact that people
may pick up the magazine with the
promise that they are going to obtain
some content for free. On this puff
promotion we used the new album
that has been released by Ben
Howard, this promises to the readers
that when they buy the magazine
through a subscription they can have
the album for free. By using language
like ‘exclusive’ and ‘free’ this attracts
the eye as the reader feels as if this is
something of high importance.

Unit 30 – UK Media Publishing – “Feedback on Double Page Spread”
Again for my double page spread I asked for feedback
and ideas how to improve the double page spread. I
used the feedback that can be seen in the yellow box.
Other than that, that was the only feedback that I
could use. In my pitch and feedback interview
afterwards I received no constructive criticism on the
double page spread. And was praised on the high
quality and interesting image that was used and the
continuance of the magazines recurrent font and
colour scheme.

Unit 30 – UK Media Publishing – “Final Double Page Spread”
The stand first has been positioned below the main headline in smaller text,
but it is still larger than the main body of text. The purpose of this stand first
is to sell a feature of the main story to the reader to spark an interest. By
using descriptive and attention grabbing language such as ‘popular’ and
‘striking gold’, they entice the reader to find out more.
The purpose of the quote that
is overlaid on the image page
is to highlight the most
important or entertaining
aspects of the interview.
These are usually thought
provoking and include some
elements of drama. For
example “I write my ideas
down everywhere, sometimes
even on the walls.” This can
relate to Katz uses and
gratification theory, where the
sole purpose of this article is
to inform and educate the
reader. I have positioned the
text at the top of the page so
it can be easily seen, this is
because the colour contrasts
well with the lighter
background.
When scouting the location and taking the final images for the double
page spread I had to ensure that the image connotes the genre of the
artist. Therefore I made sure to include props such as an acoustic guitar
and a simple brightly coloured backdrop. Because of the simplicity of
the background the when the reader views the image the primary
focus will be on the artist.
I decided to use a drop
capital at the start of the
article, this is due to the
fact that the larger font
and different colouring
draws the reader in to
read the article. I kept
the colour scheme of
the drop capital similar
to that of the rest of the
magazine, this connotes
professionalism and
consistency.
Beneath the stand first I have
included the credits of people
who created the article. This is
slightly larger font than the main
bulk of text to illustrate the high
importance of the person.

Unit 30 – UK Media Publishing – “Final Double Page Spread”
By adding captions to some of the images in
the article, this explains why they have been
included and the relevance to the article.
Associated images
have been included so
the bulk of the text
can be read more
easily. Also it provides
the reader with
additional content to
look at that can
heighten interest.
To make the interview
questions and answers easier
to read I used differentiated
questions and answers. This is
where the font, colour or size
of the text is changed to
establish who is talking; this
makes the interview easier on
the eye to read and causes
less confusion. On the double
page spread I chose to only
change the colour of the text
to illustrate who is talking, I
made sure to use the house
colour of royal blue to keep
consistency.
On the bottom corners of each page I have included page
numbers. This will be the same font colour and style throughout
the whole magazine. Additional there is a small V logo and the
date of the issue, the V logo is the only thing that is in blue, this
highlights the logo and can connote high importance.

Unit 30 – UK Media Publishing – “Step-by-Steps – Front Cover”
Step One:
The first process of creating the magazine was making the background colour. I chose to use the
black and white gradient tool on the blank canvas and then slightly change the opacity so it would
have this faded effect. I made sure to place the darker shading of the gradient in the top left hand
corner of the canvas as this is where the logo will be placed. This is similar to the front cover of my
magazine of inspiration, Q magazine.
Step Two:
Once I had applied this gradient I then proceeded to turn on the ruler lines. This will aide me with
the positioning of objects on the Photoshop document. The next stage was inserting the main
magazine logo. I created the logo separately in another Photoshop document, therefore I placed the
image on the canvas by going to File>Place.. The font that I used for the main logo was ‘RomanT’, I
used this because the lettering was easy to read. After placing the logo I added the strapline of ‘Turn
up the music’ on the right hand side of the box.
Step Three:
The next important feature was added next, the main image. I edited this image in a separate
Photoshop document so I could accurately select around difficult details such as individual hair
strands. The technique that I used for this was my using the mask tool, and then radius. By adjusting
the radius this enables you to control how much of the image is selected by slightly changing the
selection area. I then softened the edges so they would not appear as harsh on the final product.
Other corrections that I made on the image was using the spot tool to hide any skin blemishes, this
gave the subject a clean look that was suitable for the front cover.

Unit 30 – UK Media Publishing – “Step-by-Steps – Front Cover”
Step Four:
The next stage of creating the magazine was to insert the barcode of the magazine. Inside the
barcode individually I had to insert, social media site logos, the magazines website, date and price of
the issue. Again I used the place tool to insert the image of the barcode. As well as the text tool to
create details such as the pricing and date of issue. I had to make sure that there is consistency
throughout the magazine, therefore I used the same font as the magazine logo to demonstrate this.
Step Five:
I then decided to add the puff promotion to the front cover of the magazine. By following
conventions that I researched from similar indie genre magazines I positioned this in the top right
hand corner, opposite the magazine main logo. The shape of the puff promotion I chose was circular,
this is so it stands out on the page from the rest of the information. The main colours for the puff
promotion are blue and white; this follows some consistency to the magazine style, whilst also
standing out with the interesting fonts.
Step Six:
Then I created the main headline. I sourced the font for this from ‘dafont.com’, it is the style
‘justanotherstampfont – demo’. Once I downloaded the font, I sorted out the positioning and style
of the lettering. To edit this I had to right click on the text layer and then select ‘blending options’, on
here there are the selections of adding shadows, strokes and emboss. By adding some of these extra
effects to the main headlines it makes it stand out to the rest of the text on page and it will be the
first thing that is seen. When positioning the main headline I made sure to position it to the side of
the subject, by doing this it will not take away any ‘star appeal’ (Richard Dyer) from the artist.
Additionally the text needs to be easy to read so I kept the background the simple black to white
gradient so it would not interfere with the colours of the text.

Unit 30 – UK Media Publishing – “Step-by-Steps –Double Page Spread”
Step Seven:
After positioning the main headline I then created other features that would accompany the main
headline. This included an interesting quote from the interview on the double page spread and an
interesting title that will engage the reader. I wanted to keep the fonts for these two pieces of text
simple so it would not draw attention away from the main headline. I used the consistent magazine
colours of royal and blue and black so it would show the high standard of magazine editing. I also
had to make sure that the text was appropriately positioned around the subjects face so it would not
take away the ‘star appeal – (Richard Dyer)’ that they generate.
Step Eight:
The final process was to insert the magazines cover lines, I wanted them to stand out and not just
be a bulk of boring text therefore I added features that would separate the text well. One of these
features was inserting simple black lines in-between the individual cover lines, this is so it could be
read more easily and is more appealing to the eye. Another feature that I added was using different
colours, I made sure to insert eye catching colour such as red, white and orange that would capture
the readers eye to the story, this would inform them of other content that is in the magazine. Finally
I also used artists and bands original logos, this is so the reader would recognise the artists by their
signature title and it also separates the text from the consistent magazine font.

Step One:
For the first step in creating the double page spread I imported the main image into the
Photoshop. Then I changed the levels to make the whole image brighter and also adjust the
contrast slightly. I felt that the colours of the page should stand out so changed the tones of
the blues and greens in the image by going on the selective colours feature, this made the
image become really attention grabbing and it highlights the genre of the artist.
Step Two:
This next step was creating the main headline and stand first. I wanted to show
consistency throughout the magazine so I decided to use the same font that I used
for the front cover headline. I simply selected the text tool and chose the area
where I wanted to the text to appear, I then adjusted some features such as the
size and the spacing between the text. For the stand first I used another one of the
magazines simple fonts, instead of using black throughout this page I wanted it to
stand out so I decided to use the magazines consistent royal blue colour. This both
highlighted the large
Step Three:
The next part of creating the double page spread was to create the smaller details
underneath the main headline and stand first. This included features such as adding the
magazine branding, I did this by inserting the logo and then writing ‘Volume Exclusive’. By
including this it connotes to the reader that they have exclusive access to the artist and the
latest in depth information about them. I also included another small feature such as the
credits to the writer and photographer. This was placed at the top of where the start of the
article will be.

Step Four:
The main body of text was the next thing to be created on the double page spread. I had
to check through thoroughly to look for any spelling mistakes before it was inserted. I
placed the text into three different columns to make it easier to read. On the interview
section of the text I made sure to include differentiated colours for the questions and
answers this is so it is easier for the reader to establish who is talking. Another feature
that I included was a stand first, this is at the start of the text and grabs the reader
attention and draws them into reading the text. I made sure that all of the content that
is added to the double page spread is similar to the house style of the magazine, this is
so it shows consistency.
Step Five:
As I could not fit all of the text onto one half of the page I decided to add a translucent
column onto some of the image. I feel that this worked quite well as you can still see
some of the image behind the text but the writing can still be read. It also takes up some
of the blank space in the image which can distract the attention away from the image, by
inserting this column now more focus is on the subject, enticing people to read the
article and find what it is about.
Step Six:
To make the page look more visually appealing I added a smaller image that was placed
within the text columns, this helps to separate the text better and also provides the
reader with more visual stimulation which will help them understand the article better. I
felt that this image should be in black and white so it does not draw too much attention
away from the main half page image.

Step Seven:
The quote on the image was the next element that was added to the page, I picked an
interesting quote from the main bulk of text. The purpose of this is to be short and
entertaining and needs to highlight an interesting point in the article that will make the
reader want to read on. It has been placed over the top of the main image so it connotes
high importance. Also I had to make sure that when placing this image that the text can
be clearly seen, therefore I placed it over the stop of some of the blank space in the
image above the subject.
Step Eight:
The final step includes adding smaller details such as inserting elements of branding in
the magazine. In the bottom corners of the pages I have included the magazines logo,
page number and date. This will be consistent throughout the rest of the magazine.

Unit 30 – UK Media Publishing – “Risk Assessment”
When taking and editing the images for the front cover and double page spread I had to take into consideration
risk assessment. This meant that I had to look at all individual ‘safe working practices’ and how they could affect
the final images.
Image Risk Assessment
- Permissions:
Before taking the images I needed to make sure that the
artist gave their full permission to being photographed
and the image being published both online and in print
media. I found that the best way to gain permission was
to send an email to the artist describing what they have
to wear, the location and time of the shoot. I also
attached a permission form which they had to sign and
date and send back. By gaining permission through this
method the magazine has declared proof of a signed
document, this means that if there are any future legal
difficulties it would not be the magazine at fault.
- Area Assessment:
When scouting the location for the images several area
checks had to take place. This risk assessment had to be
conducted to guarantee both the artist and the people
who are taking the images are safe. Areas that should be
looked at are possible hazards such as uneven ground
levels, running water, heights and weather conditions.
Evidence of a permission letter that
was sent and signed to the artist.

Unit 30 – UK Media Publishing – “Risk Assessment”
Software Risk Assessment
- Resizing an Image:
When editing the images that I had taken on location I wanted to
keep a professional high image quality. This meant that I looked
into different ways of guaranteeing that the final images would
have no evidence of resizing pixilation. I found that the most
useful method of resizing images whilst also keeping the original
high quality pixel size was to use the ‘Transform Tool’ on Adobe
Photoshop. This technique is when resizing the image to hold
down the ‘Shift’ key on the keyboard. The purpose of this tool is
to keep the dimensions of the image the same so they are not
stretched and distorted which can in turn affect the pixel quality.
- Eyedropper Tool:
To maintain consistency throughout V Magazine I wanted to make
sure that all of the colours were the same. On Adobe Photoshop is
the ‘Eyedropper Tool’ that helps choose and find a colour of an
object, then you have the opportunity to save the chosen colour
into a swatches palette. This meant that every time I created a
new text or object to be inserted into the magazine pages, to find
the magazines colour I had to go into my ‘Saved Swatches’ palette
and choose the colour I wanted to use. This sped up the colour
choosing process as well as keeping a professional standard for
the magazine.
Naming the Colour Swatch The Colour Picker and Eyedropper Tool
Symbol on the ‘Tools Panel’
Using the ‘Transform
Tool’ to resize and
image. Before and after.

Unit 30 – UK Media Publishing – “Conclusion”
Within this learning outcome I focussed on producing the materials that will be needed, to create the magazine
pages. I formed a production plan that had deadlines within each day and what was expected to be completed. This
will help with the organisation of the magazine pages and ensure they are all completed to the highest quality
possible.
Another small plan that I created was for the images, this included details such as the location, time, props, and
equipment that is needed. This will aid with structuring the day for taking images as everything will be planned and
prepared so no time will be wasted looking for equipment or costumes for the shoot.
An important area that I looked at was the costs and losses of the magazine. In this section I created an estimated
production costs table which highlighted the salaries of every member of staff that was required for production. I
also included the smaller costs that will affect the magazine such as office space, equipment and printing. By
estimating these costs and losses I will be able to predict how successful the profit will be for the magazine and if I
need to raise the profit by including more advertising within the magazine.
Other materials that were produced to benefit with the production process were detailed hand drawn drafts, in
depth step-by-steps and risk assessments.

EThompson - Unit 30: LO3 Powerpoint

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