OCR – Level 3 Cambridge Introductory Diploma in Media
Unit 30: UK Media Publishing
LO2 - Be able to plan an original UK based media product.
Emily Thompson 6107
1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
P3, M1 and D1 Evidence
Name: Emily Thompson
Candidate Number: 6107
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
2.
3. SLIDE NUMBER: TITLE:
4 - Mind Map – First Idea
5 - Mood Board – First Idea
6 - Mind Map – Second Idea
7 - Mood Board – Second Idea
8 - Front Cover Analysis
9 - Double Page Spread Analysis
10 - Genre of the Magazine
11 - Layout of the Magazine
12 - Layout of the Magazine
13 - Style of the Magazine
14 - 19 - Survey Analysis
20 -21 - Interview Analysis
22 - Magazine Flat Plan
23 - Spending Power
24 - Magazine Masthead/Logo
25 - Magazine Fonts and Colours
26 - 27 - Planned Format and Style - Front Cover
28 - 29 - Planned Format and Style – Double Page Spread
30 - Interview Draft Planning
31 - Draft Article ‘Interview’
32 -Planned Format and Style – Image Plans
33 -Planned Format and Style – Location Images
34 - Production Plan
35 - Budget Summary
36 - 43 - Legal and Ethical Issues (PCC)
44 Conclusion
4. Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Unit 30 – UK Media Publishing – “Mind Map – First Idea”
Price:
The price of the magazine will
be around £2.49, this is so it is
cheaper than other
competitors whist also
keeping interesting content.
Masthead Names:
• M
• U
• Shuffle
• Playlist
• Volume
• More Music (MM)
Colour Schemes:
The colour scheme of the magazine will be royal blue, lighter
blues, dark green, white and black. I have chosen this colour
scheme as this can connote to the reader that the content is
informative, this is very similar to the style of Q magazine where
they use one primary colour that is consistently used throughout.
Frequency of Release:
It will be released on a monthly basis, this is because of the price being more
expensive than other weekly magazines. However the content will be greater
compared to a weekly issue as there will be more information.
Target Audience:
The target audience of the
magazine will be between ages
15-34 year old, this is due to
the fact that the genre of the
magazine is indie. I have based
my idea from the statistics of Q
magazine, where the highest
proportion of readers are
younger. The target gender of
the magazine will be equal,
within the content there will
be a balanced amount of
adverts that are aimed at both
genders. Additionally on the
front cover the person who is
featuring will have some
appeal to both males and
females.
Images:
On the front cover of the magazine the
main image will be of a new and
upcoming artist, this connotes the
presence of the indie genre, whilst also
promoting the featured article of the
artist inside. The technical code of this
image will typically be a close up or a
mid-shot, this is so the reader can view
their body language and expression of
the person, enticing them to find out
more about who they are.
Brand Identity:
Specific features that will
be seen throughout the
magazine will include
technical convergence, this
is self-advertisement of the
brand, it will be applied
through social media links
before and after articles.
5. Unit 30 – UK Media Publishing – “Mood Board – First Idea”
Q – “Discover Great
Music”
Using the word ‘discover’ can
signify (De Saussure) to the
reader that they will find
something interesting and new.
From this in relation to Katz’s
theory, the purpose of the
magazine is to ‘inform and
educate’. The strapline of my
magazine will include features
like this to appeal to a large
target audience.
6. Unit 30 – UK Media Publishing – “Mind Map – Second Idea”
Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Masthead Names:
• Listen
• Download
• Now
• YM (Your Music)
• Beat
Brand Identity:
A feature that will be
included within the
magazine will be ‘puff
promotions’ this can
increase the overall
readership of the magazine
due to the appeal of
gaining ‘free content’.
Images:
On the main front cover of the
magazine the focal point will be an
image of an ‘indie’ genre artist. This can
create ‘star appeal’ (Richard Dyer) with
the reader who will be more likely to
buy the magazine if they recognise an
artist. The technical code of the
photograph will typically be a long shot
this is so the main attention when
viewing the front cover will be on the
artists face.
Frequency of Release:
The magazine will be released every month, this is due to the fact that there
will be lots of content within the magazine. This also correlates with the higher
average price compared to a weekly magazine.
Target Audience:
The average age that the
magazine will be targeted
towards is between the ages
20-35. This is because the
content of the magazine will
include features such as
writing style that is best
suitable for an older audience.
Price:
For the price of the magazine
it will average around £3.50,
although the price is higher
than other competitor
magazines once bought the
reader has the opportunity to
also download the content
onto an electrical device.
Colour Schemes:
The colour scheme of the magazine will revolve around pastel
colours, these give the magazine a classic and clean look. This
follows the theme of informative music content. Additionally the
colour scheme will not be any way biased towards either gender,
this increases the target audience spectrum.
7. Unit 30 – UK Media Publishing – “Mood Board – Second Idea”
The Wire -
“Adventures In
Sound And Music”
By including both ‘sound and
music’ this connotes to the
reader that the magazine
covers all genres, thus
‘injecting’ (Hypodermic Syringe
Theory) the impression they will
find something new.
8. Unit 30 – UK Media Publishing – “Front Cover Analysis”
Through my analysis of Q magazine there are specific features that I will ‘ repeat’ (Steve
Neale - 1980) and adapt into my own creation of a indie genre music magazine.
One of the most important features
that I believe should be included is a
clear cut masthead and strapline. This
connotes to the reader that the
magazine is of high importance and is
of a professional quality.
Additionally another code and
convention that I will ‘repeat’ (Steve
Neale - 1980) is the technical code of
the main image. This is focussed on a
close up of the artists face, this creates
suspense and interests the reader into
finding out why this style of photograph
has been chosen. With my photograph I
will use Photoshop, this is so I can
deliver a professional quality image that
is suitable for being the main feature of
the page.
The variety of text size and font draws attention to specific
articles that are being advertised. This creates a diversity of
content whilst also grabbing the readers eye with ‘star
appeal’ by including band and artist names.
Other visual codes that I plan to
include on the front cover are
symbols such as the ‘+’, this notifies
the reader of extra content that is
available.
Secondly, borders or ‘bubbles’ around
text that is typically seen on ‘puff
promotions’ will be used. The
different shape on the page draws
the eye well whilst also keeping it
away from other text so it does not
get lost within the majority of artist
names.
9. Unit 30 – UK Media Publishing – “Double Page Spread Analysis”
One of the main features of the
double page spread that I plan to
include is an image that ranges
over more than half of the page.
A technical code of this will be
the shot type, which will be
focussed with a long shot of the
artist. In the example shown
there is high contrast in the
image, this has brought out
important background elements
such as ‘Big Ben’, this can
connote the British features of
the magazine. I plan to ‘repeat’
(Steve Neale – 1980) this within
the technical conventions of my
magazine this is so it gives the
most dramatic effect possible.
Within the main article of this double page spread a
drop capital has been used, this is an effective method
of attracting the readers attention to the start of the
text. To accentuate its presence they have coloured the
drop capital in the typical Q magazine red, this is
contrasting with the main body of text which is black.
Underneath the main image a quote in bold red
and white text from the interview has been
included. The purpose of this is to focus on the
most central and amusing aspects. The quote has
been positioned at the bottom of the page so it can
be easily seen against the image.
From my additional
research of music
magazines, I have
noticed that this
particular magazine
does not contain other
associated images on its
double page spread.
This may be due to the
fact that the main
photograph is highly
detailed and by
including other images
surrounding this can
become too
overcrowded and
overpowering for the
reader.
The stand first for this article is below the main quote. I feel that within this
example pairing the quote and stand first together does not work as well
because there are no effective eye-catching aspects other than the drop
capital.
On my double page spread for the magazine I would choose to position the
stand first above the main body of text, this is so the reader is attracted to
the larger text first off and will then continue to read on into the article.
10. Through my research of music magazines I have developed an
understanding on the diversity of the music genre. When looking at Q
magazine I established the content of the indie genre, from this I plan
to ‘repeat’ (Steve Neale – 1980) this genre category for the music
magazine I will produce.
The ‘repetition’ of this genre is due to the fact that there are many
positive features of the indie category, this includes the continual
modernizing of music and artists. This can further connote to the
reader that the magazine is the most up-to-date so therefore is the
best to discover different music and artists every month.
Another connotation that can be gathered from the indie genre is
behind the meaning of the word. The definition of ‘indie’ means
individual. In relation to music, bands and artists that are indie are
independent from other genres and create music that does not fall
into a typical music category. This means that the genre has a variety
of music styles and the popularity of the content released cannot be
predicted. Because of the diverse range of independent musician
styles, the indie genre can appeal to a large quantity of people and is
not people specific.
Unit 30 – UK Media Publishing – “Genre of the Magazine”
Steve Neale (1980) – “Genre’s are instances of repetition and difference”
11. Unit 30 – UK Media Publishing – “Layout of the Magazine”
Front Cover:
The most appealing feature on the front cover is the large image that is
placed in front of all the surrounding text, even including the magazines
iconic masthead/ logo. This portrays to the reader that the person who is
featured within the magazine is of high importance, and the interview that
has been conducted will contain information that is sure to inform and
educate (Katz). However there is some text has not been put behind the
image, this is typically an attention grabbing quote from the front cover artist
and the name of the person who is featuring, this can create ‘star appeal’
(Richard Dyer) to help sell this media text.
The position of this text is on a less important part of the image such as the
shoulders, this is so it does not cover the identity of the person which could
reverse the effect of ‘star appeal’.
For my magazine I plan to use this image and quote layout as I believe it is
the most effective way to encourage readers to buy the magazine. To make
sure that the image comes across as the most appealing item on the front
cover I will use professional software such as Photoshop CS6 to edit the
photographs that I take.
Another important feature on the front cover of Q magazine that I plan to ‘repeat’ (Steve Neale -1980)
in my own music magazine is the use of ‘puff promotions’. Q magazine uses these to advertise free and
exclusive content from artists, a denotation of this from issue 298 (May 2011) is “ Free! Exclusive
unheard Foos album!”. This can connote to the reader that they are accessing content that is of high
demand and only exclusive to them as they have bought the magazine. In the issue of Q magazine that
included this puff promotion, to access the free exclusive album they must subscribe to the magazine.
This is a tactical method of gaining a higher subscription rate to the magazine and thus increasing sales
and readership.
By using puff promotions on the front cover layout of my magazine, this entices readers to find out
more about what is inside the magazine. Additionally I could use a technique similar to Q’s and offer
content free when bought with a subscription.
When researching other popular music magazines I explored the
visual codes of both the front cover and the double page spread.
An area that is most important to how a magazine is perceived
by the readers is through the layout of the page.
12. Unit 30 – UK Media Publishing – “Layout of the Magazine”
Double Page Spread:
In Q magazine the normal format for the page is to have one half nearly
taken up by all images of the band/artist. The opposite side then includes
information about them and the interview that was conducted.
The most eye-catching feature on these double page spreads it the large
bold title, which sometimes is spread across onto both pages. I will
‘repeat’ (Steve Neale – 1980) this text format within my magazine as I feel
it is an effective way of gaining the readers attention because the title is
not confined to one page, additionally elements of ‘star appeal’ can also
contribute to this. The colours of the text also are vital to capturing the
readers attention, for example the denotation of “Sing out sisters” has
been printed on the double page spread in two differ colours, white on
one half of the page, and black on the other. These colours stand out well
on the pages as they are bright and contrasting, they can also connote to
the reader the high importance of the article.
Another feature of these double page spreads that I plan to ‘repeat’
(Steve Neale – 1980) is the layout of the text. The positioning of the text
within the columns of the article have been made to fit around other text
and images. I would achieve this through the use of Photoshop. This gives
the article a professional and smooth look whilst also making it easy to
read.
An additional feature of the text within the article is the quote included
from the interview, this is usually overlaid on the main image or in the
centre of the story. With Q magazine the quote is typically found over the
main image, the purpose of this is when the reader views the image the
next thing they will view is the quote. The quote usually revolves around
the most interesting or humorous feature of the article captivating the
readers attention and urging them to read further into the article.
Another element that I will include in the magazine is the use of a
consistent page numbering at the bottom of each page. Also next to the
page number will be the official website for the magazine, this is an
example of technical convergenc3e. I gained inspiration for this from Q
magazine.
13. Unit 30 – UK Media Publishing – “Style of the Magazine”
I have decided that the colour scheme of the music magazine will include the colours royal blue,
white and black. This gives the magazine a classic and clean style, additionally the content of the
magazine will be clear and easy to read, highlighting the best features of the information included.
To achieve the colour scheme throughout the magazine I will use the Photoshop software. Within
this software there is the action of choosing and saving a colour to the swatches tab after using the
Eye Dropper tool. This means that it will be easier to access the colour within the saved colour
palette.
Through my research and mood board inspiration I have collated my
ideas into what I want the overall style of my magazine to include.
Eye-Dropper Tool
Naming the Swatch
Chosen Colour Palette
14. Unit 30 – UK Media Publishing – “Survey Analysis”
To aid with my research into the target audience and demographics of a typical magazine
readership I created an online survey through the website ‘surveymonkey.com’.
Within my survey I asked nine questions surrounding the topic and research of a indie music
magazine. I then sent out the survey to two hundred people via email. After three days I closed the
survey and a total of fifty people completed it online.
Survey Monkey automatically collates all of the data into bar charts, I have used these charts to
analyse my results.
This is the email that I sent to the two
hundred people. On here I included a
direct link to my survey.
Here I have print screened what my survey looks like to those
who are completing it. The font is easy to read and there are a
variety of question types and answer methods, this includes
checkboxes, dropdown menus and comment sections.
15. Unit 30 – UK Media Publishing – “Survey Analysis”
Question One: Are you male or female?
For the first question I wanted to gain an idea of who was filling out
the survey, this way I can analyse the responses accordingly.
Hartley’s seven subjectivities relates to this question because of the
focus on gender. Through research on my magazine of inspiration
(Q magazine) I have found that these results do not match,
however there is no explanation behind this, as the survey was sent
out to a randomised group of people which could have been
originally unbalanced by gender.
Question Two: How old are you?
Again I wanted to look at who was filling out the survey, therefore I asked
the question ‘How old are you?’. There was some elements of variety
within the results, however the majority were aged between ages 15-24.
With reference to Hartley’s seven subjectivities, these data trends are
very similar to my ‘magazine of inspiration’, Q magazine where a high
proportion of the audience are in a younger age range.
No. 1
No. 2
16. Unit 30 – UK Media Publishing – “Survey Analysis”
Question Three: Which of these names for an indie genre
music magazine do you prefer?
For this question I wanted to ask the respondents what title of an indie
music magazine they would prefer. Additionally if they did not like any of
the suggested titles they can specify their own, one individual response that
I gained from this was ‘1ndie’. By using this method of allowing respondents
to comment their own view this enables me to gain a wider perspective of
what the target audience would like to see in the music magazine market.
From analysis of my results for this question, the title that was deemed most
popular was ‘Shuffle’, however the second most popular was ‘Volume’.
Because of the close votes between the two I have decided that the title of
the magazine will be called Volume. This is due to the fact the I can use the
unusual shape of the ‘V’ to use a smaller logo, similar to the logo of ‘Q’
magazine.
Question Four:
Within a music magazine what articles would you like to read?
The purpose of this question was to view what the target audience would
like to see within a music magazine. I gave three options and also created a
comment section which was useful.
In the comment section many people said ‘all of the above’, because of this I
have decided that in my magazine I will include all of the content mentioned
in the three options. Although I will take into consideration the popularity of
individual responses and include more articles about new bands rather than
album reviews.
17. Unit 30 – UK Media Publishing – “Survey Analysis”
Question Five: Would you prefer the frequency of the
magazine to be released monthly or weekly?
Part of the research that I needed to conduct was to find
out whether the target audience would prefer for the
magazine to be released weekly or monthly. From analysis
of the results there are a large proportion of people that
prefer the magazine to be released monthly, statistically
88% of the people asked thought this.
Question Six: If you were to buy a monthly music magazine, what
price do you think it should be sold for?
I used this question in my survey as I wanted to find out how much people are
willing to pay for a monthly music magazine. The results were very surprising as I
estimated the there would be a large proportion of people that would choose the
cheapest option of £2.49, however this was not the case. There was also a lot of
variety throughout the prices with three people willing to pay £3.99. From these
primary research results I can correlate this to the spending power and socio-
economic needs of the target audience. The highest proportion of people are would
like to spend £2.49, however there are a small amount who are willing to spend at
least £3.99, this connotes the disposable income of the target audience and that
within the socio-economic chart they are mainly in band E.
18. Unit 30 – UK Media Publishing – “Survey Analysis”
Question Seven: Do you have an account on any of these
social media sites?
For this question I wanted to look at the amount of people who
were linked to a social media sites, this is so if I was to market the
magazine through social media I would know which one would
be the most effective. The highest proportion of participants are
connected on Twitter and Google+. However I must also take into
consideration when marketing that 18% do not have any of the
social media sites mentioned, therefore I will have to market to
the smaller proportion through another method.
Question Eight: Would you prefer to read content from a magazine
online?
The purpose of this question was also to support researching into marketing
schemes for the music magazine. The results show that 52% of the people asked
prefer to read content from a magazine online, this can be backed up with
comments from the question such as “(Yes) Quicker source of information,
furthermore I would not need to keep flicking through pages.” Although the
response rate for no was also very high at 48%, some of the opinions of those
who said no included, “(No) Prefer to just pick up and read without having to log
onto a machine.” From the data of these results I have decided that I will offer to
readers the chance to buy a subscription to both online versions and hardcopies
of the magazine, these can be combined together or bought separately.
Yes Response
No Response
19. Unit 30 – UK Media Publishing – “Survey Analysis”
Question Nine: Which is the best way for a music
magazine to be marketed?
This is the last question on my survey, the aim was to
discover the audiences final opinion on the best way to
market the magazine, this has some relation to previous
questions seven and eight. I gave three main answer options,
social media, official website and TV advertisements and the
opportunity to comment if they had any other ideas.
The highest chosen answer was marketing through social
media sites, the response rate for this was 68%. This
connotes to me that people believe that social media is the
best way to advertise because of the sheer amount of
people that are signed up to the sites. This is backed up with
evidence from my previous answers on the question seven
“Do you have an account on any of these social media
sites?”.
Additionally if I was to advertise through social media it
would be the cheapest option, this is because I can use the
method of self advertising by creating my own music
magazine page on the site and then inviting people to
comment, like and share content that is posted online.
I received two comments for this question, they suggested
the ideas of using advertising such as billboards and other
music magazines. I have taken into consideration the idea of
using other magazines to promote my own. I feel this would
have some positive effects due to the fact that they will
already be interested in the music genre because they have
bought the magazine. However it may be more difficult to
sell because the reader may be satisfied with the magazine
they already read, content will have to be interesting and
different to others to have the greatest impact.
20. Questions asked for my music magazine research:
1. Within a music magazine what articles would
you like to read?
2. Would you prefer to read content from a
magazine online?
3. Would you prefer the frequency of the
magazine to be released monthly or weekly?
Before creating my music magazine I needed to conduct
several pieces of research to explore the opinions of the
target audience.
I decided that I would conduct an informal face-to-face
interview, this is so that there will be a great amount of
qualitative data with lots of detail in the responses. A
positive of this is that it has a high amount of validity.
For this interview I will ask three questions and encourage
an informal style to the responses, this is so there is no
interviewer bias where I influence the response of the
participant.
To collate the interview responses I will record the initial
interview and then write down the responses from the
recording at a later stage. I have included several screen
shots of the interview recording.
Unit 30 – UK Media Publishing – “Interview Analysis”
21. Unit 30 – UK Media Publishing – “Interview Analysis”
I interviewed five different people for this research. As the data that was collected was qualitative it is not easy to categorise. Instead
I analysed some of the individuals responses to the questions. These will help me further gain an understanding of what the target
audience wants to see in an indie music magazine.
Interview with Carmel Seager:
Interviewer: Within a music magazine what articles would you
like to read? And why?
Carmel: Typically within an indie music magazine my favourite
articles are feature pages on new bands and artists. This way
you are up to date with trends in music and can have interesting
conversations with other people about them.
The answer that Carmel has provided connotes that the most
important articles that appeal to her within the whole magazine
are on new and upcoming bands and artists. This links well with
the indie genre as there are many new artists creating music
categorised in the genre. For my magazine based on research I
now plan to include a feature on a new artist, this could include
a small interview to increase readership.
Interview with Joseph Robinson:
Interviewer: Would you prefer to read content from a
magazine online? And why?
Joseph: I think that both online and hardcopies of the magazine
are suitable to read as it depends where you are reading it from.
Having the content online means it is more accessible to people
but also I believe it is nice to flick through a hard copy of a
magazine sometimes, especially if there are inserts or freebies.
If you could only choose one format when reading the
magazine, which one would it be? And why?
Joseph: If I really had to choose only one… I would probably say
hardcopy. This is because when you are paying money upwards
of £2.00 for a magazine you want something physically in front
of you that you can keep.
An analysis of Joseph’s answer connotes that he is in favour of
both access to online and hard copy content. This is also
backed up with evidence from my previous primary research
which demonstrates that the split between the two opinions
are nearly equal. From Josephs answer he has said that he
would prefer to have a hardcopy magazine if he is paying over
£2.00.
This has given me the idea to create the offer of online and
hardcopy subscriptions, readers can buy individual or
combined subscriptions for a lower price. Additionally online
content will be cheaper than the hardcopy as there is no
physical magazine copy.
22. Unit 30 – UK Media Publishing – “Magazine Flat Plan”
For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I
will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the
ones that I am going to create.
23. Unit 30 – UK Media Publishing – “Spending Power”
For Volume magazine I have to predict the
target readership and the initial spending
power they have. To make sure that the data I
publish is correct I am basing the predicted
statistics from already published information
on Q magazine. I have chosen Q magazine
and it is similar in the content it produces and
genre of music it focusses on.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q
Source: http://ncrafts.files.wordpress.com/2013/05/socio-
economic-needs.png
From looking at statistics from the official Bauer Media advertising press
pack I have analysed that the typical Q reader is between the ages of 15-24.
This is similar to that of Volume magazine due to the fact that there are
some features within the content like profanities that may not be
appropriate for younger ages. This is in reference to Hartley's seven
subjectivities and how age, gender, class, self image , nationality, family and
ethnicity must be considered when looking at spending power.
The spending power of the readers will also be similar to Q magazine,
currently Q has a high 70% of readers that are in the socio-economic bracket
of ABC1. This connotes that they are more likely to have a higher amount of
disposable income. By looking at this data I am able to predict that they will
be more willing to spend money on a slightly more expensive magazine
based on the quality of the content.
There is one difference between the statistics of Q Magazine and the
predicted statistics of Volume magazine. Q magazine has an unequal split on
their readers gender, this may be due to their gender targeted
advertisements I aim for Volume to have a nearly equal gender balance, this
will be due to the fact that there will limited targeted advertisements and
content will not appeal to only one gender.
24. Unit 30 – UK Media Publishing – “Magazine Masthead/Logo”
When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on
magazine shelves it will be the first thing that is seen.
I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block
colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.
For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I
tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found
a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.
Font
Name:
Test:
SuperFrench
Swis721
BdOul BT
Centaur
Felix Titling
After editing the font on Photoshop I created the main logo.
When creating the logo I used several different effects including
stroke, bevel and emboss. I believe that all of these features
made the logo appear professional. The background colour for
the logo is a solid navy blue, I plan to continue using this colour
throughout the magazine.
House Style Consistency:
By exploring the fonts and colour choices for the
magazine I have been able to develop and plan where I
will include consistency throughout the magazine
features.
An example of this is using the main magazine ‘V’ logo
on every page of the magazine. By including it next to
the page number at the bottom of the page, this can
connote to the reader the professionalism and reliability
of the magazine.
25. Unit 30 – UK Media Publishing – “Magazine Fonts and Colours”
Font Name: Font Preview: Font Usage:
Minion Pro
- Cover Lines
- Price and Date on
Barcode
- Web Address
- Drop Capital
- Stand First
Just Another
Stamp Font
- Headline
- Main Article Title
Poor Richard
- Strapline
- Article Titles
Century
Schoolbook
- Puff Promotion
Eras Demi ITC
- Puff Promotion
Eras Light ITC
- Main article font
I had to make sure when deciding the magazine fonts and
colours that they looked professional and clean cut. This is
because my magazine is aimed at the higher end of the market
to a variety of people.
I have chosen several fonts that will be used in my magazine,
there is a large range because some are easier to read than
others when sized differently. For the main headline and cover
lines the font will be the same, this is so there is a consistency
throughout the magazine and prevents it from looking
overcrowded on the front cover. Other fonts such as ‘Eras Light
ICT’ are being used as they are easier to read when they are a
smaller font size, therefore I will use this as the main article
font.
The primary colour that I will use is a dark royal blue, this will be
on Volume magazines logo of ‘V’ and used in other places
throughout including technical convergence, promotions and
headers. I was inspired when creating the initial mood boards
for the magazine and found the dark blue the most eye-
catching. The reason for this colour choice is because its similar
to Q magazine where it has one solid bright colour. That is
repeated throughout the magazine, which I plan to do.
I have chosen to include two fonts for the puff promotion, this is due to the
fact that I want one to be the most striking with text such as ‘Exclusive!’
then there will be information below in a clearer text where the reader can
find out what the promotion is telling them.
26. Unit 30 – UK Media Publishing – “Planned Format and Style - Front Cover”
Puff Promotion:
By placing the puff promotion at the top
of the page, when the magazine is picked
up this will be one of the first things the
reader will see, as well as the logo. I
believe that having this here entices the
reader to buy the magazine more as they
also have the change to win something
or gain something for free. Another
reason why it has been placed in the top
right hand corner of the page is because
typically people turn the page here,
when they turn the page their eye will
catch the bright red promotional colours
and shapes.
Article Feature:
On this hand drawn draft of the front cover I wanted to include more information
about the content that can be found inside the magazine. Therefore I plan to
include a small textbox with the name of one artist or title. This will be placed over
the front cover subjects lower chest, as this is not considered as an important area
that creates ‘star appeal’.
Main Story:
I have decided to place the main story to
the right of the main image, this is
because the ‘star appeal’ that is created
when viewing the image will draw the
eye to the bulk of text next to them. To
make the main story title more
interesting I could include a direct quote
from the interview. Additionally I thought
that by placing the main story
underneath the magazine logo, when
they view the logo they will see the story
as the most important thing within the
magazine. Looking at my research of Q
Magazine many of their front covers
have used this layout for the main story
text.
Magazine Logo:
I have decided to place the logo of the
magazine in the top right hand corner of
the magazine, this is due to the fact that
when people pick up the magazine it will
be one of the first things they see. This is
very effective when they are placed on a
magazine shelf within a shop. I have been
inspired for the placement of the logo by
Q Magazine, this is due to the fact that
they include bright colours that should be
one of the main aspects the reader sees
when they first pick up the magazine. To
ensure that it is eye-catching they have
placed it in the top left hand corner of
the page.
Magazine Layout:
When producing the drafts of my
magazine I wanted to make sure that it
looks professionally structured and well
presented. I have followed a similar
layout from Q Magazine, which includes
placing smaller items over the body of
the front cover artist. Also another
feature is the text of the main story and
cover lines wrapping around the
silhouette of the artist.
27. Unit 30 – UK Media Publishing – “Planned Format and Style – Front Cover”
Technical Convergence:
I plan to include technical convergence
on the front cover of my magazine, these
will be in the form of a official magazine
web address and social media logos. The
placement of this convergence will be at
the bottom of the page. This is due to
the fact that it is not of high importance
and there will be technical convergence
found at the bottom of every page.
Cover Lines:
As the main story is at the top of the
page I decided to place the cover lines
of the magazine under the magazine
logo. When creating the magazine I
have to make sure that the cover lines
do not overlay on the main image, this
could reduce the ‘star appeal’ of the
person on the front if they become less
recognisable.
Bar Code:
On the bar code I will have the issue
month and the price of the magazine .
This will always be at the bottom of the
page as it is less important. Additionally
it will be positioned based on the
image that is going to be on the front,
to make sure that it does not cover the
artists features.
Strap Line:
For my strapline I have decided to place
it near the main magazine logo. This is
similar to that of my magazine of
inspiration (Q magazine). The purpose
of this is so that when they read the
logo they then see the strapline and
associate it with the brand. This
repetition can give the magazine a
more well known identity.
House Style:
Features that I plan to repeat throughout my magazine are the type and size of the font. The
font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times
throughout the magazine such as the drop capital for the main articles. Other fonts that I will
include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are
similar to that of Q Magazine with an interesting formal style.
28. Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”
Main Image:
The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the
page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch
their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot,
this enables the reader to see who the article is about what their personality is like from gestures such as their posture.
Article Images:
By including smaller images
that relate to the article and
the interview this makes the
page more interesting for the
reader. By including images the
page becomes more visually
appealing. I also have the
opportunity of adding captions
for each image so the reader
will be tempted to find out how
the image relates to the article.
Info About Artist:
Including information
about the artist before
the main interview
provides minor
background details
about who they are. I
have decided to lay this
out on the page just
underneath the main
story title and the stand
first on the left hand
column of the page, this
is due to the fact that it
will be read from left to
right.
Interview:
The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to
find out interesting personal information about them, such as their music style and other quirky features. The interview text
will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for
using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking
they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the
person being interviewed. This saves space in the magazine and is easier to read through.
29. Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”
Quote From Interview:
To make the page more
interesting and to fill
some of the blank and
uninteresting space I
decided to include a
quote from the
interview. By doing this
when the image is
viewed the reader will
see the quote and then
proceed to read the
article out of interest. In
Q Magazine they make
sure to include a quote
from the interview, this
is to spark interest for
the reader when they
see it with the image;
this then entices them
to continue reading
more of the article.
Main Image:
The layout of this image is different to my other designs of the double page spread.
Instead of limiting the main image to only one side of the spread I wanted to overlap the
image so it serves as a more interesting background for the text. This means that on the
outside borders of the text you will be able to see features of the image. Although this
may cause some problems when reading the text so I will have to consider either making
the background have little detail or surround the text with text boxes.
Main Story Title:
Compared to the previous ideas for the main title, on this plan I wanted to
place it further down the page. This was to spread things out differently
compared to a normal layout which will attract the attention of the reader.
Stand First:
I feel that the stand
first is very important
as this introduces the
reader into the topic
of the article. Also
because the font size
is also bigger it serves
as an eye catching
feature of the page.
30. Unit 30 – UK Media Publishing – “Interview Draft Planning”
For my double page spread within the magazine I plan to conduct an interview with the well known artist, George
Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will
create ‘star appeal’.
I have chosen to interview George Ezra as he is well known as an up-and-coming indie genre artist who has only
been in the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at
Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’.
Additionally this year he has released his first album, by featuring him in the album we are essentially promoting
the new album as well as drawing readers in because of his previous hit songs.
Some of the questions that I will ask in the interview will be based around his new career in the music industry. I
also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a
child’, this will spur on possibly humorous answers.
The presentation of the interview on the
double page spread will be laid in a
differentiated question and answer style. This
is typical in many of Q magazine interviews,
and makes it easier for the reader to
understand the information that is being
published.
This is my page of inspiration that is from the
October issue of Q magazine. They have used
differentiated question and highlighted this by
the boldness of the writing and the different
colours of red and black.
31. Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?
GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.
Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?
GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had
hundreds of amazing opportunities thrown at me!
Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?
GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This
made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up
things I don’t have?
Interviewer: So how does the George Ezra song writing process work?
GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as
crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the placeI am inspired.
Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?
GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me
with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the
guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the
festival atmosphere.
Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?
GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it
together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your
own opinions as the music industry is looking for people who can be themselves through both music and ideas.
Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to
you?
GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking
up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to
listen.
Interviewer: What was the first song that you ever wrote? And how old were you?
GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was
about but I’m so glad there is no recordings of it as that would be embarrassing!
Interviewer: When you were younger and started playing the guitar who was your musical inspiration?
GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older
blues and folk sound but within the music I create its more 21st century.
Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your
fans who are looking to pursue a music career?
GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.
I created a magazine interview
draft, this featured the
popular indie music artist
George Ezra. When creating
the questions I took
inspiration from Q magazines
interview style, this was
relevant and informative
questions that create an
interesting response.
I also had to take into
consideration the answers of
the questions from the artist,
as I could not interview them
in real life. To make sure the
answers were accurate I
conducted some small scale
research into other interviews
they had.
Unit 30 – UK Media Publishing – “Draft Article - Interview”
32. Location: Photography Studio Fields near Kingswood
Time - 12:35pm 12:00pm
Date - 21st October 2014 26th October 2014
Why? - Professional clean look similar to that of my magazine of
inspiration (Q Magazine). The use of spotlights create a
dramatic shadow on the face.
The rural scenery matches the typical image of the
artist, who is laid back and has a casual style. The
green background brings the artist into the
foreground.
Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log
holding his guitar.
Shot Type - Close Up Wide Shot
Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector
Lighting - Middle Key Lighting Natural Light + Reflector
Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and
blue coat
Person/People - Joseph Robinson Joseph Robinson
Why? - This photograph needs to have a dramatic feel, that will
attract the reader to look into the article. This will be
placed on the front cover.
For this photograph I need to have a more informal
style as it will be on the double page spread. Next to it
will be the interview with the artist.
Permission Needed: I need to make contact with the model, to make sure we
are in agreement with the projected plans. Permission is
also needed to be given to take images of them.
I need to make contact with the model, to make sure
we are in agreement with the projected plans.
Permission is also needed to be given to take images
of them.
Potential Hazards/Risks: The studio may in be use at the time we want to take the
photographs, this means we may have to re-organise
when we take the photos.
The weather may be rainy, this means I will have to
cover the camera and lens with a waterproof case.
Unit 30 – UK Media Publishing – “Planned Format and Style”
33. Unit 30 – UK Media Publishing – “Planned Format and Style – Location Images”
Before taking the images for the
front cover and double page
spread I have to make sure that I
did some location scouting. This
was so I could further assess
what will be needed when
taking the photos and the
potential risks and hazards.
Additionally I have taken some
photos of the equipment that I
will be using, this includes a
Canon camera and a several
lights.
Lighting will only be used in the
studio environment, when taking
the images for the double page
spread in the field I will have to use
a circular light reflector to highlight
the subjects distinctive features. By
scouting out the location before the
image have been taken this can
guarantee high quality images.
34. Week Beginning: Monday 17th November 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The date of publication
is decided for the
month. Based on my
magazine of inspiration
(Q magazine) I plan for
the magazine to be
released around the
end of each month.
After the initial release
date for the magazine
is set a schedule is
created. This is so that
if anything is changed
from the original
content there will be
an alternative and the
magazine will be
released on time.
The whole team come
together and decide on
the content that is
going to be published
in the magazine ,this
can include inviting
special guests,
photographs and even
advertisements.
The person who is
going to create the
content is decided, this
means we choose
between in-house
writers or external
writers for each article.
Additionally
illustrations are also
being created whilst
this is being decided.
Research is started into
the artists and bands
that will be
interviewed. Other
articles will be
considered by the
writer and relevance to
how recent and
interesting they are.
Contact is made with
those we want to
interview. Drafts of the
interview are made
and image plans are
created.
Once the interview
questions have been
proofread the
interview is conducted
with the artist, this is
done either in person
or by phone.
Who: Me, Editor,
Writer and Publisher.
Who: Me, Editor,
Writer and Publisher.
Who: Me, Editor,
Writer and Publisher.
Who: Me and Writer Who: Me and Writer. Who: Me, Writer and
Editor.
Who: Me and Artist
17th November 2014 18th November 2014 19th November 2014 20th November 2014 21st November 2014 22nd November 2014 23rd November 2014
Week Beginning: Monday 24th November 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The planned images
are taken with the
artist. Then edited in
Photoshop later on
in the day.
The interview and
photographs are
added into the
structure of the
magazine. Other
features such as
additional articles
and advertisements
are chosen.
The quality control
of the magazine is
monitored, details
such as article facts,
spelling and
grammar mistakes
and page layout all
have to be checked.
The final layout of
the magazine is
checked by the
Editor and Designer.
This is important to
see if the content
flows well through
the magazine. As
well as adequate
space for
advertisements.
The first hard copy
of the magazine will
be printed out, the
Editor will look over
the final piece and
check again for any
mistakes.
Once all the content
is proofread by the
team the whole
magazine is sent to
print. When all of
the magazines have
been printed they
will be boxed up and
sent to a warehouse.
Then there they will
be sorted and sent
to smaller
distributers to be
sold to the public.
The magazine is
released on sale to
the public.
Who: Me, Editor and
Artist
Who: Me, Designer
and Editor
Who: Me and Editor Who: Me, Editor and
Writer
Who: Me and Editor Who: Me, Publisher
and Editor
Who: Publisher
24th November 2014 25th November 2014 26th November 2014 27th November 2014 28th November 2014 29th November 2014 30th November 2014
Unit 30 – UK Media Publishing – “Production Plan”
35. Sources of Income:
The main source of income for my magazine will be advertisements. I have
obtained the advertising rates from my magazine of inspiration (Q magazine), I
will use these rates to reflect those of my magazine. Another method of gaining
income for the magazine is creating competitions through puff promotions,
when entering the competition readers will have to sign up to a subscription
service of the magazine. This increases readership of the monthly magazine on
a continual basis as well as guaranteeing a certain amount of money every
month.
Personnel:
I will need several people in my team for creating the magazine.
- Editor - They will check and finalise content such as images and interviews,
making sure they are of highest - professional quality when published.
- Designer – Their role within the magazine will to be organise the layout, this
includes the photos and text.
- Writer – They will structure all of the text from the magazine, mainly
interviews and main articles.
Unit 30 – UK Media Publishing – “Budget Summary” Advertising Within the Magazine:
The advertising within my magazine will be
similar to that of Q magazine, this includes a
diversity of adverts that are aimed at a range of
people. Looking at statistics of Q magazine they
have established that they have a higher male
dominated readership, therefore when looking
through their content it is noticeable that they
have a higher percentage of adverts that are
aimed at the male audience. For my magazine I
want to be equal when directing the
advertisements at the readers, therefore I will
include mainly music advertisements (as they are
non-bias towards genders) and also an equal
amount of adverts that focus on products that
are not specifically for males or females, such as
food, concerts and electronics.
The amount of advertisements that are included
in my magazine will be spread evenly throughout
the magazine. This is so the readers are not
bombarded by the advertising and deterred away
from the magazine. The position of the
advertisements within the magazine will be
based on the fact how much the
product/company want to pay. The more bigger
or towards the front the magazine the advert is
the more expensive it will be.
Source:http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf
36. Unit 30 – UK Media Publishing – “Production Legal and Ethical Issues”
Before the magazine can be published and consumed by the reader there are several legal and ethical
issues that must be checked beforehand. Two of the main bodies that handle the regulations of media
publishing are the Independent Press Standards Organisation (IPSO) – {previously known as the Press
Complaints Commission} and the Advertisement Standards Authority (ASA), these are both based in the
UK. Some of the main legal areas include; copyright, the right to privacy, seditious libel and criminal libel.
Ethical issues include; discrimination, children and accuracy.
Legal Constraint's:
Copyright – This is a form of intellectual property, it enables
the creator of content the power to exclusive rights of their
work. Therefore if copyright is broken they will be
compensated for their intellectual effort. When publishing
the magazine we need to guarantee that none of the
content we publish does not breach any copyright laws. If
we do plan to use copyrighted content, such as an image
we must seek permission from the original creator.
The right to privacy – Everyone has the right to their own
privacy. Therefore when publishing content about people
we need to make sure that we are not breaching any
regulations. To make sure this does not occur, all of the
people that feature in the magazine will be asked for
permission to use their images and information in
publication.
Seditious and Criminal Libel – Seditious libel is when
information that is considered offensive is written about
the government, whereas criminal libel is publishing
information about someone or something that can create a
negative reputation for the person.
Sources: https://www.ipso.co.uk/IPSO/cop.html , http://www.asa.org.uk/
Ethical Constraint’s:
Discrimination – The magazine has responsibly for all of its
content to meet the editors code of practice. Therefore no
content should include prejudicial content based on an
individuals race, colour, religion, gender and sexual
orientation. This may only be mentioned if there is
appropriate relevance to the story.
Children – As children are considered vulnerable there are
many limitations to publishing content that specifically
features them. Therefore it is important to establish a
contract of agreement that can be signed by the child's
parent/ guardian to enable us to publish content if entirely
necessary. The safeguarding of children is vital to keeping a
positive reputation for the magazine.
Accuracy - Content that is published must not be
inaccurate, misleading or distorted. This includes pictures,
interviews and general information. Sourcing of details also
must be precise, therefore material published should be
definite fact and no rumours. If this ethical guideline is
broken an official apology to the person must be made
from the magazine.
37. Unit 30 – UK Media Publishing – “Legal and Ethical Issues”
Copyright: Intellectual Property
Before creating the magazine there are several legal areas that need to be researched. When using content within
the magazine that was not created by us we have to contact the original creators and seek permission to use such
content, if this is not done the magazine can come under criticism and it is highly possible that we will face a fine.
Additionally with the copyright law we will have to prove that we have permission from the content creator that
was can use their material.
Contract Challenges:
When obtaining the content through copyright, the material is given to us
through a contract. Once this is signed the contract must not be changed or
broken, this means that company that owns the logo has the rights of some legal
control over the magazine. Therefore if the magazine in any way changes the
logo or content this is classed as plagiarism and there could be legal issues.
When conducting the photo-shoot for the magazine I will be using images of the
person, I have had to contact them in advance and ask for their permission. I
decided the best way to make contact with them was via email, this way it is
quick and any documents that need to be signed can be sent back easier. I also
had to let the subject know what role they will be portraying in the photograph
‘George Ezra’, with this I included what clothes they had to wear and the poses
they will conduct.
38. Unit 30 – UK Media Publishing – “Legal and Ethical Issues”
Privacy:
Another element of legal issues that has to be taken into consideration is privacy, when we publish the magazine
we have to make sure that we do not release any personnel details, such as peoples address and contact
numbers. This is protecting them and their identity from others who could read the magazine and may use the
information in a negative way.
Another element where privacy may be an issue is when readers are entering their details to subscribe to the
magazine, we have to make sure that they understand we may use their details for data analysis but not
distributing the information for any other use. I also have to consider the age of the people subscribing to the
magazine and entering competitions, therefore to prevent any illegal age issues there will be a restriction to the
age limit this is to prevent those who are vulnerable giving us their personal information.
When producing the magazine I will
have to make sure that I take into
consideration all of the legal and ethical
issues mentioned above when dealing
with other people content. However I
will also have to create measures to
protect the content that we publish.
One example of this is creating a
copyright on recurrent features such as
the logo, strapline and images. I would
gain copyright permission on each of
these by signing up and making
payments to the UK copyright service.
39. Unit 30 – UK Media Publishing – “Legal and Ethical Issues – Press Complaints Commission”
Source: http://www.pcc.org.uk/cop/practice.html
When producing the music magazine I will have to consider the editors code, this can be found on the official
Press Complaints Commission website. The first thing the editors code states is that those who contribute to
making the magazine “have a duty to maintain the highest professional standards”, this connotes that all
areas of the magazine including the content and the way we handle subscribers information need to be dealt
with in the most specialised way. This sets a professional benchmark, guaranteeing our readers quality,
reliability and experience.
Areas that are
highlighted with the
Editors Code:
- Accuracy
- Opportunity to
reply
- Privacy
- Harassment
- Intrusion into grief
or shock
- Children/ Children
in Sex Cases
- Hospitals
- Reporting of Crime
- Clandestine devices
and subterfuge
- Victims of sexual
assault
- Discrimination
- Financial journalism
- Confidential sources
- Witness payments
in criminal trials
- Payment to
criminals
Additional information that is stated in the Editors Code that must be applied to the magazines development
is having to applying the code, including all highlighted areas (see textbox to the left) to both print and online
based material. This means that all editors will have to check through information that we publish to make
sure we are within the guidelines of the code.
We also have the responsibility to dealing with complaints directly from the Press Complaints Commission,
these can be about copyright issues or privacy breaches.
Source: http://www.pcc.org.uk/cop/practice.html
40. Unit 30 – UK Media Publishing – “Legal and Ethical Issues – Press Complaints Commission”
It is the editors responsibility to ensure content that is published within the magazine, including on the double page spread and front
cover is not “inaccurate, misleading or distorted information and pictures”. By following the editors code this can guarantee the highest
quality of publication to the readers. Other areas that are included in this accuracy policy include maintaining the layout of typical
repeat features such as the magazine logo and strapline.
On the double page spread accuracy is vital with the article and images provided. The writers style must be consistent throughout and
supported by appropriate images in relation to the article. Additionally if an interview is conducted it is highly important that the
opinions and information given by the interviewee is correct, this is so the portrayal of their character is prominent and can create a
feeling of personal identity (Katz – Uses and gratifications).
For the magazines front cover and double page spread we will have to obtain
permission from anyone we want to photograph and publish in the magazine. To make
sure that we do not breach the editors code I have directly contacted the model that
we plan to photograph via email. I have taken a screenshot of requesting the
permission and the response from the model. This now means we have the
opportunity to take pictures of the person without any legal complications.
41. Unit 30 – UK Media Publishing – “Legal and Ethical Issues – How to make a complaint”
Complaints Procedure: (Source:
https://www.ipso.co.uk/IPSO/makeacomplaint.html)
1. Initial Assessment – The complaint is received and
determined whether it falls into the complaints category
and breaches certain codes. If it doesn’t they will write back
explaining the reasons why it does not fall into the category.
2. Referral to the Publication – If the complaint does breach a
code, the detail of the complaint will be sent to the head
editor of the publication. The editor will then take the
complaint, if the issue has not sorted in 28 days we will
provide informal guidance on the complaints process.
3. The Investigation – If the complaint is not resolved by the
publication, the Complaints Committee will write to the
editor of the publication to request response to the
complaint.
4. Adjudication by the Complaints Committee – If the
complaint still remains unresolved, the Complaint
committee will decide whether there has been a breach of
the Editors code and will be published.
5. Remedies – If the Complaints Committee determines that
the Code has been breached, it can require the publication
of its upheld adjudication and/or correction.
6. Review of the process – If your complaint proceeds through
steps 2 through 5 but you are unhappy with the process by
which the decision of the Complaints Committee was made,
you may request a review by the Complaints Reviewer.
On the right is a screen grab of the official IPSO complaints webpage. Here you can enter all the details of your complaint, including the
type of complaint, the publication name and whether you have already contacted the publication. Once all of this information has
been completed the page then redirects you to another page where they require you to tell you additional information about how the
editors code of practice has been breached. This is then sent off to IPSO who proceed to conduct an initial assessment and the
complaint is processed.
42. Unit 30 – UK Media Publishing – “Complaint Case Study” Sources:
http://www.dailymail.co.uk/news/article-
2999340/Waitrose-magazine-includes-Taste-
Israel-advert-hammered-online-ignoring-illegal-
occupation-Palestine.html
http://www.walesonline.co.uk/news/wales-
news/magazine-scam-lures-readers-claiming-
8239523
http://www.independent.co.uk/life-style/food-
and-drink/news/waitrose-magazine-defends-taste-
of-israel-pamphlet-against-complaints-it-ignores-
the-illegal-occupation-of-palestine-10113539.html
http://rt.com/uk/241433-waitrose-taste-israel-
magazine/
http://www.palestinecampaign.org/taste-
apartheid-courtesy-waitrose/
A recent example of a magazine which was reported to
the press complaints commission (PCC) was the Free
Waitrose Kitchen magazine. The element of the
magazine that was criticised was one of the ‘Tastes of
the world’ inserts, that was a government sponsored
pamphlet focussing on the ‘Taste of Israel’.
This causes some controversy as people took to social
media to express their strong opinions how this was a
form of government propaganda. Customers of
Waitrose, a popular UK supermarket were quoted
sending back their free coffee cards which are given to
exclusive members.
Additionally not only on social media were people
protesting, throughout the day several groups of
protesters gathered outside Waitrose stores nationwide.
The PCC recognised the disrupt that the magazine insert caused after receiving over 400
complaints in several days. They are still investigating the matter as there is no evidence to
suggest that it is breaking the editors code of practice and is instead a debatable view
because of the happenings in Israel.
The Palestine Solidarity Campaign have encouraged people to continue making complaints
about the magazine insert so the problem is recognised. And have included on their
website the best ways to enter a complaint.
43. Unit 30 – UK Media Publishing – “Complaint Case Study” Sources:
http://www.theguardian.com/media/2013/apr/05/that
s-life-magazine-censured-murderer
http://www.pressgazette.co.uk/pcc-thats-life-breached-
editors-code-making-payment-sister-murderer
http://www.pcc.org.uk/newsarchive/index.html?article
=ODM1OQ
One example of a gossip magazine that has been
investigate by the press complaints commission
is ‘That’s Life!’.
That’s life is aimed at a female readership and
typically includes real life shocking stories that
have been submitted by others. The magazine is
only published in the UK and Northern Ireland by
H Bauer Publishing.
In April 2013 the magazine was investigated after receiving several complaints
from members of the public that breached the editors code of practice. The
article in question included an interview with the sister of a convicted
murderer. The complaint to the PCC was made by the victims sister. The
interviewee was paid by the magazine to reveal further details of the case, and
appeared to glamourise the killing. This breached clause 16 of the editors code
which states, “Payment or offers for stories, pictures of information, which seek
to exploit a particular crime or to glorify or glamourise crime in general, must
not be made directly or via agents to convicted or confessed criminals or to their
associates – who may include family, friends and colleagues.”
Once the complaint had been reviewed they agreed that the sister of the
murderer was not a ‘victim’ and instead an ‘associate’ because of her being an
immediate family member to the murderer and receiving payment from the
magazine for the interview.
This was a clear instance in which a crime had been exploited in breach of
Clause 16: by receiving payment for the story Ms Hodgson had directly
benefited from her brother's crime. The complaint was upheld.
The official complaint report.
Detail of clause 16 in the Editors Code
44. Unit 30 – UK Media Publishing – “Conclusion”
After researching different print based media products in the previous learning outcome in this section I am focused on creating my own
idea generation and plan for a music magazine.
First of all I looked at two separate ideas, I created both mind maps and mood boards for both, this helped with gaining ideas and
finalising what the magazine house style could be. After this I looked at a magazine that has been published for several years, Q
Magazine, this is my magazine of inspiration. I explored the features that I plan to ‘repeat’ (Steve Neale – 1980), and how they will be
useful for a specific genre. I looked further into the layout, style and genre of Q Magazine and how this could benefit the print based
media product.
After looking at the magazine of inspiration I decided to conduct some primary research to gather information about the target audience
and the demographic of the readers. I found from the survey results that there is a larger demographic of 15 – 24 year olds who would
prefer for the magazine to be released on a monthly basis. By looking at these statistics and opinions this will aid me in making final
decisions, such as choosing the magazines masthead name.
Once the research had been completed I looked further into planning the pre-production stages of the magazine process, such as creating
a magazine flat plan, exploring font styles and designing hand drawn drafts. By looking at these pre-production stages I am able to
compare and contrast the work produced based on feedback on the survey and finalise if it is what the target audience wants to be
published.
Additionally I felt it was very important to look at the legal and ethical issues that could possibly surround the magazine once it has been
published. I researched the legal and ethical constraints a magazine might face, these include matters such as copyright, accuracy and
discrimination. I felt it was also important to investigate the ‘Editors code of practice’, this is because it is the main body where are
complaints are referenced from. When the magazine is being published I need to ensure that none of these codes are broken or the
magazine could risk dealing with legal complications. I also included two individual case studies where the editors code of practice had
been breached and how the complaints were dealt with.