6. In Business
principles and standards evaluated as right
or wrong, ethical or unethical.
Social responsibility– business’s obligation to
maximize its positive impact and minimize
its negative impact on society
Laws and regulations encourage businesses
to conform to society’s standards, values, and
attitudes
7. 2-Requirement for a good ethical
communicator
“ethical communication ( …) truthful in every
sense, and not deceptive in any way” P70
Learn how to recognize and resolve ethical
issues
examine the situation from your
stakeholders’ position, including customers
and competitors
Fairness & honesty – the heart of business
ethics
9. Questions to Consider in Determining
Whether an Action Is Ethical
Are there any potential legal restrictions
or violations that could from the action
Does your School have a specific code of
ethics or policy on the action
Would this activity be accepted by your
colleagues and chiefs?
How does this activity fit with your own
beliefs and values?
Is it right from a socio-cultural
perspective?
10. Personal Ethics
25,000 high school students:
• 62% cheated on exams at least
once
• 35% copied documents from
Internet
• 27% shoplifted
• 23% cheated to win at sports
Honesty?
11.
12. Ethical Concerns
• Relationships with students
• Relationships with society
• Relationships with colleagues
Organization and Clarity
makes difficult topics easy
to understand
Establishes permanent
communication
Relationships
Communications
13. CODE OF CONDUCT/ETHICS
Codes of Ethics –
Formalized rules and standards
that describe what a company
expects of its employees.
14.
15.
16. References
Krizan A.C. et al., 2008, Business For
Communication, Transcontinental Beauceville:
Quebec, Canada.
Ferrel O.C. and Geoffrey A.H, 2003, Business: A
Changing World, McGraw-Hill/Irwin: New York, NY
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