Intercultural communication is important for effective communication between people from different cultural backgrounds. It refers to communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event. Studying intercultural communication increases our cultural self-awareness and awareness of others, which is important given increasing demographic changes in many places. Understanding different cultures also helps with globalization in business, creative problem solving, and promoting global and personal peace. Language, nonverbal communication, and context all influence intercultural exchanges.

2. It’s refers to the effective communication
between people, workers and people of
different cultural background.
Refers to communication between people
whose cultural perceptions and symbol
systems re distinct enough to alter the
communication event.
What is Intercultural Communication?

3. Perceptions: beliefs,
values, attitudes, world
views, social
organization.
Verbal processes: the
ways in which cultures
employ symbols to
portray things and
experiences.
Nonverbal processes:
shared thoughts and
feelings of bodily
behavior, time and
space.
Contextual elements:
business, education
and health care,
tourism and personal
relationships.
Elements of Intercultural Communication

4. • Increases our awareness of our own
culture – our cultural identity and
cultural background.
Increases self-
awareness
• The constant demographic shifts that
countries and communities experience
result to more immigrants, refugees
and undocumented individuals.
Demographic
Changes
Why do we study Intercultural
Communication?

5. • To compete effectively to global market we
must understand how business and
cultural practices are conducted in other
countries.
Workplace and
Economic
Globalization
• We learn from people who are different
than us from those who are similar to us.
Creative
Problem
Solving
• Respect is fundamental to peace, global and
interpersonal. If we are at peace with ourselves,
we will hold more compassion and caring for
others around us.
Global and
Intrapersonal
Peace
Why do we study Intercultural
Communication?

6. Intercultural communication has become important because the
schools are becoming more diverse culturally. Roux (2002) argued that
successful educators are effective communicators and thus culturally
competent in cross-cultural encounters. Communication can be useful
source of intercultural knowledge and mutual enrichment between
culturally diverse students if managed proactively by the teacher.
Otherwise communication could be a source of frustration,
misapprehensions, intercultural conflict and ultimately school failure.
Linds (1997) in his paper, states that successful communication
is a prerequisite of effective transfer of knowledge in schools.
Importance of Intercultural Communication
in Education

7. Throughout the world, human being use a
thousands of language to communicate with one
another. Some of these are spoken in many countries
and enjoy international status, while others are used
in country or region or even in a single village.
Paralanguage – vocal features that accompany speech
and contribute to communication but are not generally
considered to be a part of the language system, as a
vocal quality. Loudness, and tempo; sometimes also
including facial expression and gestures.
Kinesics – study of the way in which certain body
movements and gestures serve as form of nonverbal
communication.
Communication and Language

8. Language
Is a system of verbal and, in many cases,
written symbols with rules about how
those symbols can be strung together to
convey more complex meanings.
Language is the key factor in the human
race’s success in creating and preserving
culture for without language the ability to
convey ideas and traditions is impossible.
Communication and Language

9. Four Areas of the Study of Language
• A system of sounds that a
particular language uses, includes
not only the language’s basic unit
of sounds, or phonemes, but rules
about how we put phonemes
together to form words and rules
about the proper intonation
patterns and phrases and
sentences.
Phonology

10. • Is the study of word meanings and
word combinations.
Comprehension of written as well
as spoken language requires not
only a knowledge of specific
words and their definitions but an
understanding of how we use
words and how we combine them
in phrases, clauses, and sentences.
Semantics
Four Areas of the Study of Language

11. • Describes the structure of a
language which consist of two
major parts: morphology and
syntax. Morphology is the study
of the language’s smallest units of
meaning, called morphemes –
prefixes, suffixes, and root words
– and how these units are
properly combined.
Grammar
Four Areas of the Study of Language

12. • The fourth component of
language, consists of rules for the
use of appropriate language in
particular contexts, thus
pragmatics is concerned not only
with speaking and writing but
with social interaction, and it
directly addresses the issue of
effective communication.
Pragmatics
Four Areas of the Study of Language

13. Language and Culture

14. Is an integral part of culture and
human culture cannot exist
without it.
Through the use of language, wide
vistas of reality have been opened.
Language

15. • A linguist.
• Acknowledged the close
relationship between
language and culture.
Edward
Sapir
The linguistic-relativity hypothesis
• Asserts that language actually determines the
possibilities for a culture’s norms, beliefs and
values.

16. The set of learned behaviours, beliefs, attitudes, values, and
ideals that are characteristics of a particular society or
population. (Ember, 1999)
The learned norms, values, knowledge, arti-facts, language,
and symbols that are constantly communicated among
people who share a common way of life. (Calhoun, 1994)
The sum total of symbols, ideas, forms of expressions, and
material products associated with a system. (Allan Johnson,
1996).
Culture

17. The complex whole which includes knowledge, belief, art, morals,
law, custom, and any other capabilities and habits acquired by man
as a member of society. (E.B. Taylor)
The entire way of life of people and everything learned and shared
by people in society. (Leslie A. White)
Consists of patterns, behaviour acquired and transmitted by
symbols. (Hofstede, 1997)
The set of distinctive spiritual, material, intellectual, and emotional
features of society. (UNESCO, 2002)
Culture

18. Culture is learned –
the first essential
characteristic of culture.
Culture is shared by a
group of people – must
be commonly shared by
some population or
group of individuals.
Culture is cumulative
– worked out solutions
to the basic problems of
life.
Cultures change – all
cultural knowledge does
not perpetually
accumulate.

19. Culture is dynamic – no
culture is ever in a
permanent state.
Culture is ideational –
an ideal pattern of
behaviour which the
members are expected to
follow.
Culture is diverse – the
sum total of human
culture consists of a great
any separate cultures, each
of them are different.
Culture gives us a range
of permissible
behaviour patterns –
men can be men and
women can be women.

20. A. Communication
Component
• Language
• It forms the core of all culture.
• Symbols
• Form the backbone of
symbolic interaction.
Components of Culture

21. B. Cognitive Component
• Ideas/Knowledge/Beliefs
• Ideas
• Are mental representations used to organize stimulus.
• Knowledge
• The storehouse where we accumulate representations,
information, facts, assumptions, etc.
• Beliefs
• Accept a proposition, statement, description of fact,
etc. as true.
Components of Culture

22. B. Cognitive
Component
• Values - are culturally defined standards
of desirability, goodness and beauty,
which serve as broad guideline for social
living.
• Accounts - how people use that common
language to explain, justify, rationalize,
excuse of legitimize our behaviour to
themselves and others.
• Motives – verbalizations that lay out
the “why” of our behaviour.
Components of Culture

23. C. Behavioural Component
Norms - are rules and
expectations by which a society
guides the behaviour of its
members.
Types of Norms:
Mores – customary behaviour patterns
or folkways which have taken on a
moralistic value.
Laws – constitute the most formal and
important norms.
Folkways – behaviour patterns if society
which are organized and repetitive.
Rituals – highly scripted ceremonies or
strips of interaction that follow a specific
sequence of actions.
Components of Culture

24. D. Material
Component
Is an expression of
culture and
culturally-defined
behaviour often
depends on the
presence of specific
objects.
Components of Culture

25. Enculturation - the process of learning culture of one’s
own group.
Acculturation - the process of learning some new traits
from another culture.
Assimilation - a process in which an individual entirely
loses any awareness of his/her previous group identity
and takes on the culture and attitudes if another group.
How is Culture Transmitted

26. Culture helps
the individual
fulfil his
potential as a
human being.
Through the
development of
culture man can
overcome his
physical
disadvantages
and allows us to
provide
ourselves with
fire, clothing,
food and shelter.
Culture provides
rules of proper
conduct for
living in a
society.
Culture also
provides the
individual his
concepts of
family, nation,
and class.
Importance and Functions of Culture

27. Presented
by:
Cyrealin
Mallari
Jenny Rose
Velasco