This document discusses ethics and principles for ethical communication. It defines ethics as dealing with what is considered right and wrong according to societal standards or one's own feelings. It also lists some common approaches to ethics like rights, justice, utility, and care. The document recommends principles for ethical communication such as obeying laws, codes of conduct, and organizational policies, telling the truth, avoiding misleading information, using clear design, acknowledging others, and not using discriminatory language. It emphasizes the importance of not misleading customers through exaggerations.

1. By Jiwoon H. Kim

3. Communication

4. Ethics
“Ethics has to with what my feeling tell me is
right or wrong”
“The standards of behavior our society accept”
;The discipline dealing with what is good and
bad
*source: Merriam-Webster
dictionary

5.  Rights
 Justice
 Utility
 Care

6. Ethical Culture
T-Bone steak
…
In INDIA??

7. Principles for Ethical
Communication
 Obey relevant laws
 Abide by the appropriate code
of conduct
 Adhere to your organization’s
policy on social media
 Take advantage of ethical
resources
 Tell the true
 Avoid misleading your reader
 Use design to highlight
important ethical information
 Be clear
 Avoid discriminatory language
 Acknowledge the aid and
ideas of others

8. What do you think NOW?
Don’t mislead your Customers!
Exaggerations!