1. By Jiwoon H. Kim

3. Communication

4. Ethics
“Ethics has to with what my feeling tell me is
right or wrong”
“The standards of behavior our society accept”
;The discipline dealing with what is good and
bad
*source: Merriam-Webster
dictionary

5.  Rights
 Justice
 Utility
 Care

6. Ethical Culture
T-Bone steak
…
In INDIA??

7. Principles for Ethical
Communication
 Obey relevant laws
 Abide by the appropriate code
of conduct
 Adhere to your organization’s
policy on social media
 Take advantage of ethical
resources
 Tell the true
 Avoid misleading your reader
 Use design to highlight
important ethical information
 Be clear
 Avoid discriminatory language
 Acknowledge the aid and
ideas of others

8. What do you think NOW?
Don’t mislead your Customers!
Exaggerations!