This document discusses ethics in psychological research. It defines ethics as moral principles that govern behavior or activities. Ethics in psychology refers to correctly following rules to protect research participants from harm while respecting their rights. The American Psychological Association establishes guidelines for ethical research including obtaining informed consent, avoiding deception, protecting participants' safety, maintaining confidentiality, allowing withdrawal from studies, and debriefing participants after a study. Key ethical factors are avoiding pressure, ensuring safety, giving proper credit, and maintaining communication with participants.