Estelle is a 23-year-old independent and diligent woman who works in a law firm and enjoys watching crime/thriller movies and shows. She uses social media like Twitter, Facebook, and Instagram and watches films online that YouTube recommends to her. She would be interested in a crime/thriller film rated for ages 15 to 25 because she relates to the genre and an independent main character. As someone who sees advertisements on her commute and consumes media online, she would likely be aware of the film through billboards, posters, and social media promotions that target audiences like her.

1. Estelle Morgan is 23, and is a middle class woman she lives to watch crime/thriller movies and
shows. She is independent and diligent she lives on her own and works in a law firm she either takes
the tube or drives to work she sees billboard adverts and posters during her lunch break she goes to
subway or a cafe. The digital gadget she uses is her I phone and I pad. She uses consumes her films
from advertisement e.g. billboards, posters and TV trailers. Some of the social networking sites she
uses are twitter, Facebook and instagram she also has a YouTube account where she purchases films
online and then YouTube recommend more to her. When socialising Estelle goes out to the cinema
with her friends and watch crime genre films.
Estelle relates to our film opening because our genre is crime/thriller and she likes that genre also
our film is rated 15 but is for 15-25. Also our main character is independent and diligent like her so
she is seeing a representation of her which would make her feel more involved with the character.
She also consumes films online and since our audience is targeted at people like her she would be
aware of the film through social media.
She takes the tube or
drives to work she
will see billboards
and adverts on the
tube.
Consumes her films from
phone
She goes out to subway and cafes so
on subway cups sometimes she sees
advertisements.
Estelle socialises through
Facebook, instagram, twitter and
YouTube.