Guillaume Balas gives fruitful advice in how to solidify your startup idea. He walks through the necessary steps to test whether or not your idea is going to work out. Additionally, he uses some of his own experiences in the startup world to demonstrate how to forge a successful product. This content was produced for the 2015 Santiago semester of the Founder Institute by Founder Institute mentor Guillaume Balas, co-founder of Tings and innovation expert. Follow him on Twitter to learn more: https://twitter.com/guillaumebalas

1. From Idea to Reality
Startup Ideation Bootcamp
August 25th, 2015
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m

2. • Co-founder of , the marketplace for authentic
wine tasting events
• Founding team member & ex-CMO/CCO of
(SaaS API Management solution provider)
• Ex strategy and management consultant
at
• 12+ years of International experience in digital business
innovation and strategy
• Focus on marketing, sales and business development
About me

3. Ice Bucket Challenge

4. how many
startups fail?

5. 90%
of all startups fail
Source: Why startups fail, according to their founders by Erin Griffith

6. Do you know why?

7. #1 Reason
lack of a market need
for their product
Source: Why startups fail, according to their founders by Erin Griffith

8. SO YOU HAVE AN IDEA…
NOW WHAT?

9. Check List

10. #1 - Problem

11. #2 - Solution
Your solution My problem
Source: Your solution is not my problem by Dave McClure

12. #3 - TAM

13. #4 - Target

14. #5 - Passion

15. “No one
funds
idea on
napkins”
- David S. Rose -

16. Get Started!

17. #1 - Think BIG
Go for the best, for a breakthrough innovation or something
that at least improves 10 times what already exists.
Source: The Art of the Start by Guy Kawasaki

18. #2 - Find a partner
But not just a “partner". Your soul mate.
Source: The Art of the Start by Guy Kawasaki

19. #3 - Polarize people
Your innovation might not please anyone. Don’t be afraid
to piss people off.
Source: The Art of the Start by Guy Kawasaki

20. #4 - Think Different
There is not only one way to design products and
services.
Source: The Art of the Start by Guy Kawasaki

21. Follow
Through !!!

22. “Action is the foundational key
to all success.”
- Pablo Ruiz Picasso -

23. #5 - Prototype
MVP
Sketch. Video. Model.
Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against
the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles

24. Start with a Cupcake
Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer

25. #6 - TEST
You want/need to validate or discard your hypothesis.

26. #7 - ITERATE
Leverage insights gathered from your tests.
Iterate on your idea and MVP.

27. What you are
aiming for
Source: Lean Startup Analytics and MVP by Sebastian Fittko

28. “Success consists of going from
failure to failure without loss of
enthusiasm”
- Winston Churchill -

30. Thank you !
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m

31. • “How to get startup ideas”, Paul Graham
• “Startup ideation in 4 steps”, Gravitytank
• “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR)
• “Idea evaluation checklist”, entrepreneur.com
• “The Secret Truth About Executing Great Ideas”, Frans Johansson
• “How To Make Innovative Ideas Happen”, Robert Hartland
• “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle
• Interview of Joe Gebbia by Greylock Partners
• “Startup Opportunity Discovery & Evaluation”, Neal Cabage
• “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle
• “Why startups fail, according to their founders”, Erin Griffith
• “The art of the start”, Guy Kawasaki
• “Your solution is not my problem”, Dave McClure
• “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer
• “Startup success by the numbers”, Stephanie Walden
• Lean Startup Principles
• Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable
Product by Steve Blank
• “Lean Startup Analytics and MVP”, Sebastian Fittko
• “On product/market fit for startups”, Marc Andreessen
Sources