The document outlines key strategies for startup ideation and emphasizes that 90% of startups fail primarily due to a lack of market need. It highlights essential steps for transforming an idea into a successful product, including validating problems and solutions, building a minimum viable product (MVP), and iterating based on testing feedback. The content features various quotes and references to notable startup literature while encouraging a bold, innovative approach to entrepreneurship.

1. From Idea to Reality
Startup Ideation Bootcamp
August 25th, 2015
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m

2. • Co-founder of , the marketplace for authentic
wine tasting events
• Founding team member & ex-CMO/CCO of
(SaaS API Management solution provider)
• Ex strategy and management consultant
at
• 12+ years of International experience in digital business
innovation and strategy
• Focus on marketing, sales and business development
About me

3. Ice Bucket Challenge

4. how many
startups fail?

5. 90%
of all startups fail
Source: Why startups fail, according to their founders by Erin Griffith

6. Do you know why?

7. #1 Reason
lack of a market need
for their product
Source: Why startups fail, according to their founders by Erin Griffith

8. SO YOU HAVE AN IDEA…
NOW WHAT?

9. Check List

10. #1 - Problem

11. #2 - Solution
Your solution My problem
Source: Your solution is not my problem by Dave McClure

12. #3 - TAM

13. #4 - Target

14. #5 - Passion

15. “No one
funds
idea on
napkins”
- David S. Rose -

16. Get Started!

17. #1 - Think BIG
Go for the best, for a breakthrough innovation or something
that at least improves 10 times what already exists.
Source: The Art of the Start by Guy Kawasaki

18. #2 - Find a partner
But not just a “partner". Your soul mate.
Source: The Art of the Start by Guy Kawasaki

19. #3 - Polarize people
Your innovation might not please anyone. Don’t be afraid
to piss people off.
Source: The Art of the Start by Guy Kawasaki

20. #4 - Think Different
There is not only one way to design products and
services.
Source: The Art of the Start by Guy Kawasaki

21. Follow
Through !!!

22. “Action is the foundational key
to all success.”
- Pablo Ruiz Picasso -

23. #5 - Prototype
MVP
Sketch. Video. Model.
Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against
the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles

24. Start with a Cupcake
Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer

25. #6 - TEST
You want/need to validate or discard your hypothesis.

26. #7 - ITERATE
Leverage insights gathered from your tests.
Iterate on your idea and MVP.

27. What you are
aiming for
Source: Lean Startup Analytics and MVP by Sebastian Fittko

28. “Success consists of going from
failure to failure without loss of
enthusiasm”
- Winston Churchill -

30. Thank you !
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m

31. • “How to get startup ideas”, Paul Graham
• “Startup ideation in 4 steps”, Gravitytank
• “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR)
• “Idea evaluation checklist”, entrepreneur.com
• “The Secret Truth About Executing Great Ideas”, Frans Johansson
• “How To Make Innovative Ideas Happen”, Robert Hartland
• “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle
• Interview of Joe Gebbia by Greylock Partners
• “Startup Opportunity Discovery & Evaluation”, Neal Cabage
• “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle
• “Why startups fail, according to their founders”, Erin Griffith
• “The art of the start”, Guy Kawasaki
• “Your solution is not my problem”, Dave McClure
• “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer
• “Startup success by the numbers”, Stephanie Walden
• Lean Startup Principles
• Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable
Product by Steve Blank
• “Lean Startup Analytics and MVP”, Sebastian Fittko
• “On product/market fit for startups”, Marc Andreessen
Sources