No business can thrive without the discovery of a great idea. But, then again, an idea needs to undergo proper development to transform into a successful business venture – else your unpolished idea dies a quick death. In this article, we will talk about how one can turn an idea into a business.
If you're tired of working on the same mind-numbing projects, this presentation will who you how you can present projects to get them approved within your current company.
Public speaking can be scary, but it can also be a great way to catapult your career!
Unfortunately people hold themselves back from speaking at conferences because they either don't know what to share, or feel like they need to be an expert in order to speak.
In this event, you'll learn:
• Why you should speak at technical conferences
• How to brainstorm and come up with topics to talk about
• How to submit a proposal
• How to structure a talk, engage with an audience, and keep those butterflies in your stomach at bay!
Whether you're just getting started in your career or have been working for awhile you'll benefit from the strategies covered in this talk.
You'll learn:
• Why people get promoted
• How to prepare for a promotion
• What to do about past performance
• What to do if you're passed up for a promotion
Since the acquisition of her first startup, Mint.com, Poornima Vijayashanker has transitioned from the role of founding engineer to founder for two startups: BizeeBee and Femgineer. In this talk, Poornima will shed light into the first steps founders need to take when it comes to bringing an idea to life, building a product, and a creating company.
"From ideation to acquisition" by Stella Garber from TrelloTheFamily
Stella will discuss the challenges and key metrics founders need to focus on based on the stage of their startup. From
ideation, fundraising, gaining traction, and acquisition, Stella will share personal experiences, having experienced the startup life cycle a couple of times.
Stella Garber is VP of Marketing at Trello. Before Trello, Stella was CEO and cofounder of matchist, a marketplace for developers and entrepreneurs. She was also on the founding team of FeeFighters, a payments startup acquired by Groupon in 2012. Follow her writing on Forbes (http://www.forbes.com/sites/stellafayman/) or on Twitter. (twitter.com/startupstella).
No business can thrive without the discovery of a great idea. But, then again, an idea needs to undergo proper development to transform into a successful business venture – else your unpolished idea dies a quick death. In this article, we will talk about how one can turn an idea into a business.
If you're tired of working on the same mind-numbing projects, this presentation will who you how you can present projects to get them approved within your current company.
Public speaking can be scary, but it can also be a great way to catapult your career!
Unfortunately people hold themselves back from speaking at conferences because they either don't know what to share, or feel like they need to be an expert in order to speak.
In this event, you'll learn:
• Why you should speak at technical conferences
• How to brainstorm and come up with topics to talk about
• How to submit a proposal
• How to structure a talk, engage with an audience, and keep those butterflies in your stomach at bay!
Whether you're just getting started in your career or have been working for awhile you'll benefit from the strategies covered in this talk.
You'll learn:
• Why people get promoted
• How to prepare for a promotion
• What to do about past performance
• What to do if you're passed up for a promotion
Since the acquisition of her first startup, Mint.com, Poornima Vijayashanker has transitioned from the role of founding engineer to founder for two startups: BizeeBee and Femgineer. In this talk, Poornima will shed light into the first steps founders need to take when it comes to bringing an idea to life, building a product, and a creating company.
"From ideation to acquisition" by Stella Garber from TrelloTheFamily
Stella will discuss the challenges and key metrics founders need to focus on based on the stage of their startup. From
ideation, fundraising, gaining traction, and acquisition, Stella will share personal experiences, having experienced the startup life cycle a couple of times.
Stella Garber is VP of Marketing at Trello. Before Trello, Stella was CEO and cofounder of matchist, a marketplace for developers and entrepreneurs. She was also on the founding team of FeeFighters, a payments startup acquired by Groupon in 2012. Follow her writing on Forbes (http://www.forbes.com/sites/stellafayman/) or on Twitter. (twitter.com/startupstella).
Whether you're a technical or non-technical founder you will need to recruit technical talent to help you scale your startup. In this talk, I'll cover strategies for how to attract and close top technical candidates for an early stage startup.
Do you remember your first time as the boss? Transitioning to manager for the first time is one of the most stressful psychological shifts we can experience at work. In fact, almost 60 percent of all first-time managers report that they received no training when they were promoted to leadership. A huge number of leaders in organizations today are struggling to stop being the superstar and instead be the boss. This session offers six practical, research-based tools to develop successful first-time managers and new leaders.
Speaker: William A Gentry, Ph.D., Center for Creative Leadership
Disruptive Innovation: How fresh thinking can propel your small business forw...Manta
Innovation is essential to the success of small business owners—but are you innovating as effectively as you could be? During the Manta’s free Experts webinar, “Disruptive Innovation: How to propel your small business forward,” innovation expert Steve A Di. Biase teaches the following concepts:
*Definitions of innovation, leadership and entrepreneurship
*How to promote “innovative behaviors” within your small business
*Tactics to becoming more innovative
*How the collaboration process drives innovation
*The definition of success
It's often unclear what tracks are available to people in technical careers such as designers, engineers, and product managers within any size organization. The path chosen by many is the management track, but what if you want to stay technical? Are there alternatives?
In this talk, you'll learn:
• What to think about when you're evaluating the choice between pursuing a management vs a technical track
• The opportunities that are available to you if you choose to go down a technical track, what the day-to-day will be like, and how to prepare for this path
Switching On the Growth Engine in Your Small Consulting PracticeGYK Antler
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
Winning your company over to modern product thinking (ProductCamp Boston 2016)ProductCamp Boston
Let's face it, there is the world of executive-driven product prioritization, specifications, roadmaps in stone and requirements documentation. Then there's the right way to build products in this incredibly fast-paced world, where evidence-based decision-making is king, the user is at the center and your small team delivers working features in days instead of months. Which world would you like to spend more time in? In this session I'll reveal what I've learned the hard way helping bring Agile, Lean Startup and Design Thinking first to NPR, and since then to dozens of companies, helping organizations understand and then embrace the power and fun of modern product thinking. Expect to take away practical, proven ideas on how to get your company to try new product development methods and buy into thinking in new ways and ultimately enabling change.
About Keith Hopper
Keith Hopper consults with companies to rapidly bring the best ideas to market and avoid costly missteps. His experience working with over 60 startups helps him guide corporate teams to think differently, be more agile and create evidence-based product strategies. He is on the faculty at Olin College, a long-time Mentor for Techstars Boston, and a Founding Trustee of the innovative philanthropy The Awesome Foundation. Previously, he was at National Public Radio for eight years, where he ran Boston’s digital product team.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
Campus Plus is the new venture from Good Rebels. It is a collaborative workspace that has been tested in Brighton and Barcelona. Now ready to launch around the globe.
4 tips to build winning hackathon ideas for beginnersRajnish Kumar
Looking for a million-dollar idea? Here are a few tips like test your prototype, take feedback, test product-market fit, validate your ideas and assumption
Presentation given to Penn State University students in spring 2017 as the Bishoff Entrepreneur in Residence (visiting lecturer) to students in Minor in Entrepreneurship and Engineering Entrepreneurship courses. CPPx5 model is based on 15 key concepts necessary for success as an entrepreneur.
SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...TrackMaven
See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better?
Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
How to find your traction channel talk
Traction co-author Justin Mares will cover how you can find your traction channel, tests to run to figure out which traction channels make sense for your business, and touch on each of the 19 different channels you can use to acquire customers.
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...Fusion Marketing Partners
Leverage pull marketing and social media tactics to grow brand awareness and qualified leads. This presentation covers includes:
(1) how to grow awareness quickly
(2) pull marketing vs. push marketing - when you should use each strategy
(3) how to increase your circle of marketing influence
(4) how to use social media methods to find buyers and get them to come to you.
Whether you're a technical or non-technical founder you will need to recruit technical talent to help you scale your startup. In this talk, I'll cover strategies for how to attract and close top technical candidates for an early stage startup.
Do you remember your first time as the boss? Transitioning to manager for the first time is one of the most stressful psychological shifts we can experience at work. In fact, almost 60 percent of all first-time managers report that they received no training when they were promoted to leadership. A huge number of leaders in organizations today are struggling to stop being the superstar and instead be the boss. This session offers six practical, research-based tools to develop successful first-time managers and new leaders.
Speaker: William A Gentry, Ph.D., Center for Creative Leadership
Disruptive Innovation: How fresh thinking can propel your small business forw...Manta
Innovation is essential to the success of small business owners—but are you innovating as effectively as you could be? During the Manta’s free Experts webinar, “Disruptive Innovation: How to propel your small business forward,” innovation expert Steve A Di. Biase teaches the following concepts:
*Definitions of innovation, leadership and entrepreneurship
*How to promote “innovative behaviors” within your small business
*Tactics to becoming more innovative
*How the collaboration process drives innovation
*The definition of success
It's often unclear what tracks are available to people in technical careers such as designers, engineers, and product managers within any size organization. The path chosen by many is the management track, but what if you want to stay technical? Are there alternatives?
In this talk, you'll learn:
• What to think about when you're evaluating the choice between pursuing a management vs a technical track
• The opportunities that are available to you if you choose to go down a technical track, what the day-to-day will be like, and how to prepare for this path
Switching On the Growth Engine in Your Small Consulting PracticeGYK Antler
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
Winning your company over to modern product thinking (ProductCamp Boston 2016)ProductCamp Boston
Let's face it, there is the world of executive-driven product prioritization, specifications, roadmaps in stone and requirements documentation. Then there's the right way to build products in this incredibly fast-paced world, where evidence-based decision-making is king, the user is at the center and your small team delivers working features in days instead of months. Which world would you like to spend more time in? In this session I'll reveal what I've learned the hard way helping bring Agile, Lean Startup and Design Thinking first to NPR, and since then to dozens of companies, helping organizations understand and then embrace the power and fun of modern product thinking. Expect to take away practical, proven ideas on how to get your company to try new product development methods and buy into thinking in new ways and ultimately enabling change.
About Keith Hopper
Keith Hopper consults with companies to rapidly bring the best ideas to market and avoid costly missteps. His experience working with over 60 startups helps him guide corporate teams to think differently, be more agile and create evidence-based product strategies. He is on the faculty at Olin College, a long-time Mentor for Techstars Boston, and a Founding Trustee of the innovative philanthropy The Awesome Foundation. Previously, he was at National Public Radio for eight years, where he ran Boston’s digital product team.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
Campus Plus is the new venture from Good Rebels. It is a collaborative workspace that has been tested in Brighton and Barcelona. Now ready to launch around the globe.
4 tips to build winning hackathon ideas for beginnersRajnish Kumar
Looking for a million-dollar idea? Here are a few tips like test your prototype, take feedback, test product-market fit, validate your ideas and assumption
Presentation given to Penn State University students in spring 2017 as the Bishoff Entrepreneur in Residence (visiting lecturer) to students in Minor in Entrepreneurship and Engineering Entrepreneurship courses. CPPx5 model is based on 15 key concepts necessary for success as an entrepreneur.
SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...TrackMaven
See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better?
Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
How to find your traction channel talk
Traction co-author Justin Mares will cover how you can find your traction channel, tests to run to figure out which traction channels make sense for your business, and touch on each of the 19 different channels you can use to acquire customers.
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...Fusion Marketing Partners
Leverage pull marketing and social media tactics to grow brand awareness and qualified leads. This presentation covers includes:
(1) how to grow awareness quickly
(2) pull marketing vs. push marketing - when you should use each strategy
(3) how to increase your circle of marketing influence
(4) how to use social media methods to find buyers and get them to come to you.
Ideation innovation management and collaborationRaam Venkatesan
Ideation and Innovation management are becoming more important.
These slides explain how any organization can do ideation and Innovation
management in a cost efficient manner.
This also include external collaboration and opening up their business models.
Our UX experts use a set of UX heuristics to evaluate and understand business goals. Thus applying user-centered design practices to generate cohesive, predictive and desirable designs
Bulls Eye: Targeting Your Website and Email in Blackbaud NetCommunityBlackbaud
Want to ensure your Blackbaud NetCommunity website and emails are hitting the mark? In this session, you’ll learn how to use targeted and conditional content and security features to ensure you are getting the results you want.
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
Dr. Pamela Rutledge, Media Summit 2016.
A brand is a virtual reality. If you're creating VR to sell your brand, don't screw up the brand story that already lives in the consumer's brain. Stories are essential to bridge the gap between human cognition and digital experience. Too much technology and not enough attention to consumer experience will result in #VRfail.
Steve Portigal - "Well, we did all this research ... now what?"BayCHI
User research often catalogs findings and implications, but stops short of generating specific design improvements. Designers increasingly involved with contextual research may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design. Steve Portigal introduces a framework for synthesizing raw data into a fresh, contextual understanding of a customer's unmet needs.
User Interfaces and User Centered Design Techniques for Augmented Reality and...Stuart Murphy
We chose to explore virtual and augmented reality (VR and AR) due to its recent emergence into the mainstream areas of gaming, mobile applications and various other systems. We felt it important to distinguish between VR and AR in both areas of interaction design and user interface evaluation and creation techniques. As it is a topic of great passion for us we wanted to instill the possibilities that this medium has to offer for interaction designers and UI developers.
COMP 4010 - Lecture 1: Introduction to Virtual RealityMark Billinghurst
Lecture 1 of the VR/AR class taught by Mark Billinghurst and Bruce Thomas at the University of South Australia. This lecture provides an introduction to VR and was taught on July 26th 2016.
Structured Ideation and Design Thinkinggaylecurtis
At the heart of a design thinking process is ideation, the capability for generating and relating ideas.
Brainstorming is a frequently practiced form of ideation, and this presentation describes the four rules of classic brainstorming. It also gives guidance for how to structure brainstorm sessions to drive direct and indirect benefits.
Breakfast Trends for Breakthrough IdeationKristine Smith
Category and competitive trend visual document prepared as contextual review for a strategic brand ideation session. Deck utilizes third-party research and data to identify trends against which to position our brands within the category, while stimulating product development ideas. Original deck includes narrative notes and additional sourcing footnotes.
Presentation to the New Frontiers Entrepreneurs - Nov 2015Raomal Perera
New Frontiers Networking event - Nov 2015. Presentation on Lean Startup.
Tweets:
Great talk yesterday by @raomal on the Lean Startup #NewFrontiersNetEvent
@raomal Thank u for yesterday @EI_NewFrontiers #NewFrontiersNetEvent .
Great talk by @raomal on #leanstartup Always good to step back and sense check your approach #NewFrontiersNetEvent
Great talk by @raomal "vision, passion & integrity" are key in a #startup! #NewFrontiersNetEvent #WeSavvy
@EI_NewFrontiers #NewFrontiersNetEvent @raomal great advice from raomal perrera never underestimate the power of networking
@raomal 'entrepreneurs aren't RISK TAKERS. They r people who figure out a way to MITIGATE THE RISK, then go for it'! #NewFrontiersNetEvent
"Understand what the problem is before you attempt to solve it" - @raomal #NewFrontiersNetEvent #startup #networking
@owletbabycare 'Are we really creating value for our customers?' @raomal ...#newfrontiersnetevent We sure are! #hiprotein #beefsnack
@raomal ...'your user is not always your customer'...#newfrontiersnetevent
The #NewFrontiers cohort engaged with @raomal's presentation #NewFrontiersNetEvent #leanstartup #networking @Entirl
@raomal To get the answers you are looking for! You need to know your problem. @Newfrontiersnw @EI_NewFrontiers
@raomal talks lean startup @EI_NewFrontiers #NewFrontiersNetEvent
Entrepreneur and Educator Raomal Perera now speaking at the #NewFrontiersNetEvent @EI_NewFrontiers @raomal
@EI_NewFrontiers #NewFrontiersNetEvent @raomal great to hear raomal perrera at the podium. He owes much of his success to Ent Irl
@raomal takes to the floor to discuss his successes with #LeanStartups #NewFrontiersNetEvent #Networking @Entirl
Very excited to have @raomal with us today at the #NewFrontiersNetEvent! #startup #networking @Entirl
Tips on how to turn your hobby into a business. For more information, check out the rest of the lesson: http://grasshopper.com/academy/creating-a-business-idea/brainstorming-company-culture/
This module examines the idea development process of starting up your own business. It also explores the concept of finding the right business idea for you, the mysterious art of idea generation and idea generation techniques.
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
This session explores how to generate ideas, how to assess whether an idea has potential, the skills required for entrepreneurial success, and how to handle initial failures. Delivered at Bath Spa University on 7/1015
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No matter what anyone says, there is no secret recipe for success. Over half of startups out there can’t make it past their fifth year on the market. Why is that? Simply put, they make a number of mistakes which we’ll try to dissect in this post.
Similar to From Idea to Reality - Startup Ideation Bootcamp (20)
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
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From Idea to Reality - Startup Ideation Bootcamp
1. From Idea to Reality
Startup Ideation Bootcamp
August 25th, 2015
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m
2. • Co-founder of , the marketplace for authentic
wine tasting events
• Founding team member & ex-CMO/CCO of
(SaaS API Management solution provider)
• Ex strategy and management consultant
at
• 12+ years of International experience in digital business
innovation and strategy
• Focus on marketing, sales and business development
About me
17. #1 - Think BIG
Go for the best, for a breakthrough innovation or something
that at least improves 10 times what already exists.
Source: The Art of the Start by Guy Kawasaki
18. #2 - Find a partner
But not just a “partner". Your soul mate.
Source: The Art of the Start by Guy Kawasaki
19. #3 - Polarize people
Your innovation might not please anyone. Don’t be afraid
to piss people off.
Source: The Art of the Start by Guy Kawasaki
20. #4 - Think Different
There is not only one way to design products and
services.
Source: The Art of the Start by Guy Kawasaki
22. “Action is the foundational key
to all success.”
- Pablo Ruiz Picasso -
23. #5 - Prototype
MVP
Sketch. Video. Model.
Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against
the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles
24. Start with a Cupcake
Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer
25. #6 - TEST
You want/need to validate or discard your hypothesis.
26. #7 - ITERATE
Leverage insights gathered from your tests.
Iterate on your idea and MVP.
27. What you are
aiming for
Source: Lean Startup Analytics and MVP by Sebastian Fittko
28. “Success consists of going from
failure to failure without loss of
enthusiasm”
- Winston Churchill -
29.
30. Thank you !
G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s
g u i l l a u m e @ t i n g s l a b s . c o m
31. • “How to get startup ideas”, Paul Graham
• “Startup ideation in 4 steps”, Gravitytank
• “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR)
• “Idea evaluation checklist”, entrepreneur.com
• “The Secret Truth About Executing Great Ideas”, Frans Johansson
• “How To Make Innovative Ideas Happen”, Robert Hartland
• “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle
• Interview of Joe Gebbia by Greylock Partners
• “Startup Opportunity Discovery & Evaluation”, Neal Cabage
• “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle
• “Why startups fail, according to their founders”, Erin Griffith
• “The art of the start”, Guy Kawasaki
• “Your solution is not my problem”, Dave McClure
• “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer
• “Startup success by the numbers”, Stephanie Walden
• Lean Startup Principles
• Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable
Product by Steve Blank
• “Lean Startup Analytics and MVP”, Sebastian Fittko
• “On product/market fit for startups”, Marc Andreessen
Sources