Creating and sustaining momentum in projects is critical to their success. 'PreViz’ is a powerful movement that is taking place in film and television, product development and architecture. The practice of ‘Pre Visualizing’ a future product or service is being adopted on a wide scale. Learn how to use storytelling and other momentum-making techniques to powerfully increase your effective quotient. Pre-visualization helps organisations frame the right problems, create a culture of making, start with ‘yes’ and look toward the headlines of the future.
If you want something different, do something differentYouthSight
Why brands should leverage the skills of bright young minds to spark inject inspiration into their product, service or campaign. A ‘how-to’ guide for brands who want to shake up the research, insight and innovation process, which can ultimately lead to greater cut through with young consumers.
In this webinar held by Cliff Polan of Postwire and TK from ToutApp, they cover how by teaching early in the sales process instead of hard selling, you can win more deals and out-teach your competition.
If you want something different, do something differentYouthSight
Why brands should leverage the skills of bright young minds to spark inject inspiration into their product, service or campaign. A ‘how-to’ guide for brands who want to shake up the research, insight and innovation process, which can ultimately lead to greater cut through with young consumers.
In this webinar held by Cliff Polan of Postwire and TK from ToutApp, they cover how by teaching early in the sales process instead of hard selling, you can win more deals and out-teach your competition.
At Web Summit 2017, Intercom co-founder and Chief Strategy Officer Des Traynor spoke about the importance of product strategy at early stage companies.
November 23, 2009 Miami Ad School Minneapolis, MN
I was asked to speak to students about my role as User Experience Director at Modern Climate. This is the deck for that presentation.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
The art and science of growth hacking at MassTLC Marketing Summit April 2014MassTLC
David Skok, Partner at Matrix Partners presented the Art and Science of Growth Hacking at MassTLC's annual sales and marketing summit "Building a Lean, Self-Perpetuating Marketing Machine." Follow David at www.forentrepreneurs.com
This is a short presentation into the world of startups inspired from several startups journeys. The essence is the notion of how bad ideas could be the starting point for great startups and how to proceed with the bad idea
Small Steps in Culture, Giant Leaps in Branddane howard
At the end of 2013, after years of successful investment in eBay’s technology platforms, CEO John Donahoe knew that the next step in creating superlative customer experiences would come from design. He tapped his design leaders, and others throughout the company, to Activate Design Thinking, building a cohesive design culture across eBay Inc. and revealing the importance of design thinking and making across ebay inc' future of commerce & payments. Hear more about one company’s journey from an inward-focused to a customer-centric culture, driven by design thinking.
Originally presented on Sept 25th, 2014.
At Web Summit 2017, Intercom co-founder and Chief Strategy Officer Des Traynor spoke about the importance of product strategy at early stage companies.
November 23, 2009 Miami Ad School Minneapolis, MN
I was asked to speak to students about my role as User Experience Director at Modern Climate. This is the deck for that presentation.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
The art and science of growth hacking at MassTLC Marketing Summit April 2014MassTLC
David Skok, Partner at Matrix Partners presented the Art and Science of Growth Hacking at MassTLC's annual sales and marketing summit "Building a Lean, Self-Perpetuating Marketing Machine." Follow David at www.forentrepreneurs.com
This is a short presentation into the world of startups inspired from several startups journeys. The essence is the notion of how bad ideas could be the starting point for great startups and how to proceed with the bad idea
Small Steps in Culture, Giant Leaps in Branddane howard
At the end of 2013, after years of successful investment in eBay’s technology platforms, CEO John Donahoe knew that the next step in creating superlative customer experiences would come from design. He tapped his design leaders, and others throughout the company, to Activate Design Thinking, building a cohesive design culture across eBay Inc. and revealing the importance of design thinking and making across ebay inc' future of commerce & payments. Hear more about one company’s journey from an inward-focused to a customer-centric culture, driven by design thinking.
Originally presented on Sept 25th, 2014.
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
From studying the top 100 companies on the NYSE, I have discovered the 10 multipliers of high growth companies. The 10 Mulitiliers represent a Blueprint to a Billion.
Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing!
Event marketing and pr module at London Metropolitan University.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Business market landscapes are evolving and companies need to act fast to stay relevant.
This deck talks about why this shift is happening and how you stay ahead in your own industry.
Included are 7 ways to future-proof your business and reinforce your position in the market.
If you want the deck for yourself you can download it using the following link ---> https://bundl.buzz/future-proof
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
16. • 4 days
• 20-40 people
• 4-6 prototypes
• 3 usability sessions
• ‗Lots‘ of coffee
Repeat if necessary…
VIZkitchen
Circa 2009-present
17. • Proactive group
• Diverse skills
• Manage ambiguity
• Great environment
• Facilitation
‗tasty bits‘…
VIZkitchen
18.
19. Small wins matter
Small wins pave the way for bigger wins.
A nudge in the right direction can lead to major
*tipping points when you achieve critical mass.
confidence — the expectation of a positive outcome
that motivates high levels of effort — is built on one
win at a time.
*(per Malcolm Gladwell)
20. ―Why aren‘t we doing…THAT?‖
– Executive or Influencer or Customer
24. Pre-visualize - is a function to visualize
complex scenes in movie before filming.… it
allows directors to experiment with different
staging and art direction options – such as
lighting, camera placement and
movement, stage direction and editing -
without having to incur the costs of actual
production.
-wikipedia
25. Pre-visualize - is a function to visualize
complex scenes in movie before filming.… it
allows directors to experiment with different
staging and art direction options – such as
lighting, camera placement and
movement, stage direction and editing -
without having to incur the costs of actual
production.
-wikipedia
40. a headline of the future...
If your innovation was
wildly successful, what
would they say about it?
Project, website, campaign, etc
41. who wrote it
when was it written
why does it matter
a headline of the future...
42. Cyber Monday Sales Increase
Cyber Monday sales at eBay were 19.4% higher in
2013, including a 30% rise in overall gifting &
donations compared to the online sales of Cyber
Monday in 2012.
a headline of the future...
–
Coremetrics
*fictional quote from workshop to align future thinking
43. Why it matters...
―…ebay has created a new reason to shop their marketplace
that is better than deals or selection.
They call it GIVEcommerce. Their successful donation
partnerships with water charities generated over $4 million on
cyber Monday alone. Inside the company, they now call it
‗Blue Monday‘… and now other companies are following their
lead.‖– CNN
– CNBC – Competitor – Foreign Government– Rolling Stone
*fictional quote from workshop to align future thinking
46. “eBay To Make True Window Shopping A Reality With
New NYC Virtual Retail Store.”
“Shop Windows are now Shop-able”
– TechCrunch
– Fictional from workshop
49. 1. Collaborative engagements critical for success.
2. There is a massive appetite for design thinking.
3. Video is a powerful tool to tell stories along the
entire production process.
4. More resources rarely improve speed or traction.
5. Innovation & momentum without execution is
exhausting and demotivating
Lessons learned (thus far)
Storytelling the Future: Creating and sustaining momentum in projects is critical to their success. 'PreViz’ is a powerful movement that is taking place in film and television, product development and architecture. The practice of ‘Pre Visualizing’ a future product or service is being adopted on a wide scale. Learn how to use storytelling and other momentum-making techniques to powerfully increase your effective quotient. Pre-visualization helps organisations frame the right problems, create a culture of making, start with ‘yes’ and look toward the headlines of the future.
Each of you is unique. Your background, heritage, education and training provide something GREAT.This greatness fuels your passion, expertise and drive. MOMENTUM can be created around you, FROM you. Whether you are a designer, programmer, artist or business mind, you have the capacity (within you) to create momentum in the projects you are involved in.
Yet, we are all DIFFERENT. If I were to give each of you the SAME design problem, There would be a variety of different outcomes.
How do you harness the momentum to make it repeatable, and work FOR the progress of the product, service or website?I believe storytelling (early in the process) can help create a strong momentum, getting people behind the project - all moving in the same direction.
We’ve all seen dominos. We know what they do. But the physics behind their force was recently published. It turns out that a 2 inch domino can knock something over 1.5 times taller than itself. This force continues in iterations, growing 1.5 times with each iteration.After 23 iterations, the force generated can knock something over the same height as the Leaning tower of Pisa!After 31 iterations, that force has grown to the size of the Eiffel tower…
… And after 52 iterations, the height has grown exponentially to the height of the moon.This amazing force started with a two inch domino. In the SAME way, I think stories have a similar effect.
One of my mentors once told me… “Stories build in STRENGTH with re-telling”Isn’t that SO true today? I can say something in this auditorium and it can be re-tweeted hundreds of times within minutes.Stories have the capacity to connect us in stronger ways than they ever have.
And what does this mean for you? Good news, I hope. Storytellers inside an organization, project or firm are generally more powerful, persuasive and influential.The intersection of these becomes a POWERFUL tool to move projects forward and build momentum to design & make great things.
A theme in my work. I’ve looked at over the past couple of years, particularly on how we frame problems and DECIDE what we do/build together
I’ve recently observed and spent much time on how we can move from a ‘reactive’ organization to a ‘proactive’ one.Disruptive workshops, (ievizKitchens) have created new ways to surface design thinking and making EARLIER in the production process.As a result, preVIZ as an approach and practice inside our organization has been enormously effective.
Through mobile, we’ve evolved from a site into a true platform – which people access anytime, anywhere and on any device they choose. We’re making moments of inspiration instantly shop-able—whether you’re waiting on a plane, or you’re in the line at Starbucks or you’re watching television at home. Remember what I said about data – everyone has it – but it’s what you do with it that matters. We’re merging insights from that data with mobile technology innovations to create these more personalized, relevant shopping experiences.
These are stats that you’d come to expect from a website, but these stats are generated on mobile, a business and platform that didn’t exist just a few years ago.For ebay, mobile will generate over $20billion in revenue in 2013.This forces us to build a new design muscle, giving us insight into the future experiences that we may build.
To enable an open environment of thinking, you must first dispel the negative thinking.
And allow for BUILDING OFF IDEAS: Allowing ideas to live… SO much more important to build a culture of ‘yes! And…’ vs. ‘No, but’- I often start meetings like this. It takes about 3 min. – sets the tone for the *type* of meeting you want to have.
In 2009 we started some **DISRUPTIVE** WORKSHOPS -- A way we broke through… proactive, User Centered Design workshops… where we made things… very fast. EARLY in the product cycle.They were like hack-a-thons, for design thinking.
We refined the vizKitchen format until it ‘felt’ right… over and over.We noticed the skills that thrived in this environment, hired more of it and cross trained existing colleagues.I even trained my teams in improv and workshop facilitation
Simply put… we VISUALIZED early, moved proactively. We started to create a culture of making.Something to respond to…
These successes began to add up. The small wins gave confidence to the organization and to the colleagues.
And so we had a new problem…
We looked at what existed already in our culture and observed why certain things didn’t catch on.Prototyping became someone else’s resourceVision-typing was too constrained. Not everyone was looking for a vision that needed to be prototypedInnovation Lab didn’t feel right. There had been groups that were isolated. It wasn’t quite right for our culture.Design strategy seemed to be the opposite of ‘Design Making’. We wanted to create a culture of Making.
We noticed what other industries were doing well.Film & automotive gave us insight.
Our strategy roadmap was *similar* to that of a screenplay.Complex technology NEEDING experimentation BEFORE production started without incurring costs of *actual* production.WE NEEDED TO DECIDE WHAT TO DO AND HOW WE’D MAKE DECISIONS AROUND IT.
preVIZ *represented* the opportunity to do this… inside eBay
Insight into the future seemed important… strategic.
A small team of diverse skills seemed prudent.Fast company did a nice article shortly after we formed the group: http://tinyurl.com/fastco-1
The skills were similar to those we had hired before, but specialist could cross train eachother.These are self-starter teams
In order to add scale & keep them sharp, we supported them with 3rd parties, consultants and new insights.
What emerged was stories of the future… and these stories commanded a premium.
What kind of premium? Here’s an example:Significant Objects. Illustrating the value of objects attached to stories, even when they are fictional, they command value.In this case, all proceeds went to charity
Think about what you are working on right now. YOU are in the middle of a story. Giving context to your next meeting is a way to re-validate where you’ve (all) been, where you are and where this whole project/product is going.If you stand up in the meeting, grab the marker and invite these questions, everyone will **begin** to reinforce the product story.
And so what happens when you use design & visualization as one more input into decision making?You end up framing problems that help you make a decision later.
Problem framing is probably one of the most important skills I’ve learned in the past two years.
Here’s an example (taken from Min Basadur).Many times we get a problem presented to us. In this case, the problem asks us to ‘Rid our house of mice’Too often we jump right to the solution and begin brainstorming against the problem we’ve been given. Asking ‘WHY?’ helps get to root cause. Let’s say“Why do you want to rid your house of mice” – They’re disgusting!Why else? – My wife is driving me crazyAsk: “Why is your wife driving you crazy?’ – She doesn’t think the house will sell if there is mice in it.Ah, “Why are you selling your house? – I just got a job and I need to relocate.I see, now we have root cause.On the way down from the stated problem, you ask “What’s stopping you?”It’s entirely acceptable if that answer is “I don’t know who to call” or “I don’t know what a mouse is. Never seen one before”You’ve now framed the problem and the next step is to ask which layer of the problem should I solve?
Another technique we use is to identify a future state and talk about it in fictional (yet aspirational) terms.Let’s choose a launch date of a product or service we’re launching.
Let’s write Headlines of the future. (you can do this on **any** project you are working on)It’s a fast and incredibly helpful exercise to see what kind of future is driving people you are working with on a common goal.
Now, imagine your (project, website or campaign) was successful, Q: What would they say about it?
Write one down right now. Then play with the who, the when and the why.Change them up
This is a **fictional** headline that was written for the Social Innovation group.
This is a **fictional** quote we made up in a workshop.Notice we gave it a name, it had measurable goals, it was given a source and then changed to invite a discussion about how the source could expand influence or impact.
Example: Kate Spade Saturday pop-up experience – inspiration through real-time physical analytics, leveraging Xbox Kinecthardware.We did the same exercise when we partnered with Kate Spade Saturday.
Example: a 24 hour, always open shop with 1 hour delivery. How did this idea come to life?
One of the inputs into the ideation was a fictional headline that emerged out of the brainstorm.This headline captured the imagination of the group. They got behind the ‘What if?’ possibility.Notice how the **actual** headline from TechCrunch is very similar to the one that was imagined.
We envision a lot now. Here’s an Example: eBay Motors created a global ‘Garage’ – This video was preVisualized before the product started production.
Another example. Ebay’s‘My Gadgets’ – was visualized before the project was even in production.Creating the future ‘Value proposition’ of the product created an entire product group to dream big and make something that matched this vision.
We’ve learned a lot working this way. Here’s just a few.
Thank you for your time and attention. Ask questions and spread the word.Cheers!-dane