SlideShare a Scribd company logo
Janna Bastow
Co-founder, ProdPad
TESTING AND
VALIDATING YOUR IDEA
2TESTING AND VALIDATING YOUR IDEA
WELCOME TO
GENERAL
ASSEMBLY
3INTRODUCTION
JANNA BASTOW
and more…
4INTRODUCTION
‣
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INTRODUCE YOURSELF
5LEARNING OBJECTIVES
By the end of this session you will
be able to...
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‣
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6AGENDA
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7TESTING AND VALIDATING YOUR IDEA
PRODUCT /
MARKET FIT
8PRODUCT/MARKET FIT
“
”
9FINDING PRODUCT/MARKET FIT
A BUSINESS HAS PRODUCT/MARKET FIT WHEN IT HAS A SET OF
CUSTOMERS EXCITED ENOUGH ABOUT YOUR PRODUCT TO PAY FOR IT,
WHERE PAYMENT CAN BE IN MONEY OR TIME
10PRODUCT/MARKET FIT
THE
MARKET
GAP IN THE
MARKET
MARKET IN THE
GAP
11PRODUCT/MARKET MISFITS
12PRODUCT/MARKET FIT
13FINDING PRODUCT/MARKET FIT
14TESTING AND VALIDATING YOUR IDEA
THE MVP
PHILOSOPHY
15THE MVP PHILOSOPHY
LET’S SAY YOU HAVE A GREAT
IDEA FOR A PRODUCT
16THE MVP PHILOSOPHY
WHAT ARE SOME OF THE
POTENTIAL RISKS?
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17THE MVP PHILOSOPHY
WHAT ARE THE BENEFITS OF THIS?
18THE MVP PHILOSOPHY
IT ANSWERS THESE QUESTIONS
‣
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19THE MVP PHILOSOPHY
Minimum Viable Product
20THE MVP PHILOSOPHY
Why MVP?
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21THE MVP PHILOSOPHY
Lean Steps
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22THE MVP PHILOSOPHY
Pivot
‣
‣ “ ”
23THE MVP PHILOSOPHY
Groupon
‣ ’
24THE MVP PHILOSOPHY
Virgin America
‣
25TESTING AND VALIDATING YOUR IDEA
5 MINUTE
BREAK
26TESTING AND VALIDATING YOUR IDEA
MVP EXERCISE
27MVP EXERCISE
Business Risks
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28MVP EXERCISE
Draw/Diagram/Describe
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29MVP EXERCISE
MVP Review
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30MVP EXERCISE
Risk Review
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31
DISCUSSION
TIME
TESTING AND VALIDATING YOUR IDEA
32
Q&A
TESTING AND VALIDATING YOUR IDEA

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Testing and validating your idea