Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Developing a World Class Customer Success Organization Gainsight
Is your company adopting customer success but doesn’t know where in the organization it fits? Should customer success live under sales, marketing or product? How should you account for customer success? Watch Lincoln Murphy, Customer Success Evangelist, as he deep dives into issues such as:
The common mistakes when starting out (and how to avoid them)
How logical customer segmentation is key to effective coverage levels
Why the ideal characteristics of CSMs vary across customer segments (and how to plan for that)
And much more...
In Lincoln’s previous webinar, “Developing the Ultimate Customer Success Strategy” he discussed the value of implementing customer success at your company and why minimizing your attrition rate through customer success is imperative to any modern business. This is the next evolution of the discussion, taking the theory into practice.
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
The Definitive Guide to Customer Success 2017Lincoln Murphy
The Customer Success movement has taken the SaaS industry by storm, even requiring an updated SaaS Business Model definition.
But what exactly is Customer Success? Is it an organizational mindset? Is it a corporate strategy? Is it a set of tactics designed to produce happy, successful customers that in turn creates success for you, the SaaS vendor?
The answer is... all of the above.
In this guide I've enumerated 17 key elements of Customer Success for SaaS companies. I hope it helps you reach your goals.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Technical Marketing and Growth Hacking Low Hanging FruitGrowth Tribe
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. This deck was presented by our head of growth, David Arnoux, at 2016's Digital Elite Camp in Tallinn, Estonia. In his talk, David covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
As David says, "Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills."
Check out www.growthtribe.io for crash courses, no-bullshit workshops and a free email course.
London Growth Marketing Power Session @ London Startup Growth Meetup - 27 Jan...Growth Tribe
Building great products isn't enough. Marketing channels are saturated. Growth Marketing skills help you beat the competition and develop your products.
In this session, David Arnoux, co-founder of Europe's 1st Growth Hacking Academy 'Growth Tribe', walks you through the mindset, process & tools to implement an experiment-driven approach to growth in your organization.
About David Arnoux (Growth Tribe):
David Arnoux is a growth marketing expert. He has helped over 500 companies & teams implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
Zero to 100 - Part 3: Founder-led Selling - Pete KazanjyDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Developing a World Class Customer Success Organization Gainsight
Is your company adopting customer success but doesn’t know where in the organization it fits? Should customer success live under sales, marketing or product? How should you account for customer success? Watch Lincoln Murphy, Customer Success Evangelist, as he deep dives into issues such as:
The common mistakes when starting out (and how to avoid them)
How logical customer segmentation is key to effective coverage levels
Why the ideal characteristics of CSMs vary across customer segments (and how to plan for that)
And much more...
In Lincoln’s previous webinar, “Developing the Ultimate Customer Success Strategy” he discussed the value of implementing customer success at your company and why minimizing your attrition rate through customer success is imperative to any modern business. This is the next evolution of the discussion, taking the theory into practice.
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
In a talk I gave at SaaS North 2017 conference in Ottawa, I talk about the fundamentals of building a repeatable, scalable, and profitable growth process for a startup.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
The Definitive Guide to Customer Success 2017Lincoln Murphy
The Customer Success movement has taken the SaaS industry by storm, even requiring an updated SaaS Business Model definition.
But what exactly is Customer Success? Is it an organizational mindset? Is it a corporate strategy? Is it a set of tactics designed to produce happy, successful customers that in turn creates success for you, the SaaS vendor?
The answer is... all of the above.
In this guide I've enumerated 17 key elements of Customer Success for SaaS companies. I hope it helps you reach your goals.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Technical Marketing and Growth Hacking Low Hanging FruitGrowth Tribe
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. This deck was presented by our head of growth, David Arnoux, at 2016's Digital Elite Camp in Tallinn, Estonia. In his talk, David covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
As David says, "Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills."
Check out www.growthtribe.io for crash courses, no-bullshit workshops and a free email course.
London Growth Marketing Power Session @ London Startup Growth Meetup - 27 Jan...Growth Tribe
Building great products isn't enough. Marketing channels are saturated. Growth Marketing skills help you beat the competition and develop your products.
In this session, David Arnoux, co-founder of Europe's 1st Growth Hacking Academy 'Growth Tribe', walks you through the mindset, process & tools to implement an experiment-driven approach to growth in your organization.
About David Arnoux (Growth Tribe):
David Arnoux is a growth marketing expert. He has helped over 500 companies & teams implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Growth Hacking Power Session at PIM Online 2017 Growth Tribe
Building great products isn't enough. Marketing channels are saturated. Growth Hacking skills help you beat the competition and develop your products.
In this session, David Arnoux, co-founder of Europe's 1st Growth Hacking Academy 'Growth Tribe', walks you through the mindset, process & tools to implement an experiment-driven approach to growth in your organization.
About David Arnoux (Growth Tribe):
David Arnoux is a growth marketing expert. He has helped over 500 companies & teams implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks
Growth hacking growth marketing talk at emerce eday 2016Growth Tribe
A talk about growth hacking, growth marketing, 5 second tests and how to build growth within organizations. This talk was given at the Emerce Eday summit in 2016
Growth Hackers Amsterdam Meetup - PR Hacking with Robin Wauters, Founding Edi...Growth Tribe
Growth Hackers Amsterdam Meetup invited Robin Wauters, Founding Editor of Tech.eu to give a workshop about PR Hacking. Wednesday 15 April 2015
Twitter Robin Wauters: https://twitter.com/robinwauters
Growth Hackers Amsterdam Meetup: http://www.meetup.com/Growth-Hackers-Amsterdam/
Get the book at http://bit.ly/tractionbook, or get the first 3 chapters free at http://snip.ly/5Wwo
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
Traction book - which this slideshare is based on - introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Which of the 19 channels will be your ticket to growth?
London Growth Marketing Meetup - David Arnoux, Co-Founder Growth Tribe - 17 M...Growth Tribe
London Growth Marketing Meetup - David Arnoux, Co-founder Growth Tribe - 17 March 2017
https://www.meetup.com/London-Growth-Marketing/
Building great products isn't enough. Marketing channels are saturated. Growth Marketing skills help you beat the competition and develop your products.
In this session, David Arnoux, co-founder of Europe's 1st Growth Hacking Academy 'Growth Tribe', walks you through the mindset, process & tools to implement an experiment-driven approach to growth in your organization.
About David Arnoux (Growth Tribe):
David Arnoux is a growth marketing expert. He has helped over 500 companies & teams implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks
Learn:
1. What project management tools Ewa made Sam use when she works with him! (And he learned to love them!)
2. Who Sam has on his digital marketing team and how he recruits talent.
3. How to wireframe, copywriter, and design a Landing Page.
In detail: How to build a killer Thankyou Page (your hidden weapon in your funnel!).
4. In Detail: How Sam storyboards and writes email sequences that make big money (over 90% of his revenue comes from email).
Craft Your Marketing To-Do List Like a Growth HackerIntelligent_ly
Instructor: Shelley Steigerwald
It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO …
What should you do first?
How should you spend your limited limited resources for maximum impact?
This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade.
What You'll Learn
How to hack your Customer Lifecycle to find the best marketing channles for your company.
How to prioritize your marketing to-do list like a growth hacker.
How to measure, optimize, and win during each phase of your Customer Lifecycle.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
User experience consultant David Juhlin talks UX strategies for businesses and the multiple levels to consider when planning your strategy. Should your company aim to be an industry pioneer in UX? Or should you replicate the successful strategies of other UX leaders? If you decided to be an industry leader, what organizational structures and capabilities would be beneficial? This presentation from the "5 Levels of UX Strategy" webinar answers these questions and provides a high-level framework that can be used when considering UX strategies.
David is a User Experience Consultant at Bentley University. He provides consulting services to clients all over the globe and oversees his own company called GoUsability. He also teaches Online UX Research at Bentley University, and last year, contributed a section about tree testing to Elizabeth Rosenzweig’s book Successful User Experience.
Read the Q&As from the webinar on our blog at http://blog.trymyui.com/2016/07/levels-of-ux-strategy-qa/, or watch the full video recording of David's presentation at http://trymyui.com/webinar/levels-of-ux-strategy
Instructor: Amy Bucher
In the world of UX design, there's a mound of resources and methodologies that provides the basic backbone of developing a great product. From research, to testing, to interviewing techniques, and surveys, there certainly isn't a shortage of tools to get the job done.
But how do you sort through each tool and best apply it to fit your needs at hand? In this course we will review some of the methods you can use to better understand your users, what they want from your product, and what their experience is using your product. The focus is on the type of data you can gain through each approach and how it might impact your product, as well as some tips on getting the research done on a budget.
You'll Learn the Fundamentals
Heuristic testing
Research techniques, including In-depth interview (IDIs) and focus groups
Paper prototyping
Ethnographic observation
Surveys
Growth Hackers have ushered in a new era of data and product-driven growth. Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Digital Marketing Summit in Dhaka, Bangladesh keynote presentation delivered by keynote speaker Michael Leander.
The talk is about digital marketing and covers a number of relevant tips and insights on digital marketing.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Startup DNA: the formula behind successful startups in Silicon Valley (update...Yevgeniy Brikman
[Updated May 5, 2017] "Successful startups are all alike; every unsuccessful startup is unsuccessful in its own way." These are my personal observations on a few traits that make startups successful. You can find a video of the talk at https://www.youtube.com/watch?v=z_D9oXCK2lM and the book at http://www.hello-startup.net/.
Similar to Growth Tribe Academy: Growth Hacking 101 Handbook (20)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
16. Paypal
Source: ReferralCandy
100k users in the first month!
7-10% daily growth >> 100 million members
1 million march 2000 >> 5 million summer 2000
$10 $10
$10
$10
19. What do these have in common?
Creative
or
Sneaky
More than just
marketing
OPN
(Other People’s
Network)
20. Why is Growth Hacking
Taking Over The World?
Place your screenshot here
21. Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated
22.
23. Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated
2. Most projects focus heavily on product, but the real challenge
is with distribution
24. Startups don’t fail because they lack
a product; they fail because they lack
customers and a profitable business
model. - Steve Blank
“Startups focus too much on building product
with limited attention to customer interaction,
usability, and marketing. This is also a big fail."
- Dave McClure
"Poor distribution—not
product—is the number one
cause of failure. " - Peter Thiel
28. Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated
2. Most projects focus heavily on product, but the real challenge
is with distribution
3. Don’t worry...New channels are popping up very rapidly.
31. Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated
2. Most projects focus heavily on product, but the real challenge
is with distribution
3. Don’t worry...New channels are popping up very rapidly.
4. Acquiring is easy!! Activation and Retention are frikkin’ hard
36. Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated
2. Most projects focus heavily on product, but the real challenge
is with distribution
3. Don’t worry...New channels are popping up very rapidly
4. Acquiring is easy!! Activation and Retention are frikkin’ hard
5. Available Data = It’s all about ROI >> Remove waste
37.
38.
39. Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated
2. Most projects focus heavily on product, but the real challenge
is with distribution
3. New channels are popping up very rapidly
4. Acquiring is easy!! Activation and Retention are frikkin’ hard
5. It’s all about ROI >> Remove waste
6. It’s not about the tips and tricks. You need a process
43. OMTM
Pirate Metrics
Flowchart
Ideate
Idea backlog
OMTM(s)
Hard + Soft data
Copy others + Go crazy
Systemize
or
Productize
the GROWTH
process
Experiment Doc
Time boxing
Design Test
Minimum Viable Experiment
P.I.E.S
or
B.R.A.S.S.
Rank
Prioritization Framework
Cross-skilled teams
Agile Scrum
Execute!
Get It Done!!!
Learnings
Analyze
Hard and Soft Data
Thanks Brian Balfour
47. So WTF is Growth “Hacking”?
Place your screenshot here
48. ““Growth hacking is generally a small data-driven
and technical group tasked with figuring out how
to scale the business.”
-Some guy on the internet
49. Creative
Marketing
What Is Growth Hacking?
Coding +
Automation
Behavioural
Psychology
Data +
Testing
Lean
Marketing
Technical
Marketing
UX improvement
Conversion
Rate
Optimization
Inspiration: @clarabuchanan
GROWTH
HACKING
70. Hard data - Conversion Funnels
Are people signing up?
Are people being activated?
71. Hard data - Retention Charts
Are users coming back?
What is the impact of our efforts on retained users?
72. Hard data - Regression Analysis
What is our CLTV per segment?
Constant = 105€
Big businesses are worth +160€
Consumer segment is worth -90€
Customer from Delft is worth +10€
73. Hard data - Behavioural Segmenting
What behavioural segments are more valuable?
Can we predict their behaviour?
ID R F M RFM
40133 5 3 2 532
40135 5 4 3 543
40136 5 3 4 534
40139 5 4 4 544
40141 5 4 5 545
40142 5 4 1 541
40143 5 5 3 553
40145 5 1 3 513
40147 5 4 4 544
40149 5 4 1 541
40151 5 1 2 512
40152 5 1 5 515
Recency, Frequency, Monetary
74. Creative
Marketing
What Is Growth Hacking?
Coding +
Automation
Data +
Testing
Lean
Marketing
Technical
Marketing
Behavioural
Psychology
UX improvement
Inspiration: @clarabuchanan
80. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
Marketing
Growth
81. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
87. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
92. HOMEWORK1. Go to bit.ly/gtusehub and create an account
2. Choose “Create a 5 second test”
3. Take a screenshot or use their “screen capture a webpage”
4. You can do the test in English or any language.
5. Input this information
a. Test Instructions: “Imagine that you land on this page”
b. Question 1: “What product or service does this website offer?”
c. Question 2: “Why is it better than competitors or similar services?”
6. You will get 5 credits to launch a 5 second test to 5 people
100. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
101. Famous wow moments
1-day retention
Put at least 1 file in a folder
Follow 30+ people
7 friends in 10 days
Get someone to buy 3 times
= average 11 purchases a year.
102. HOMEWORK
1. Define your WoW moment? What is the moment when a visitor really feels
“Wow I see the power in this, I understand what value this is bringing me or
what pain it is solving”
2. Count how many steps it takes for a new visitor to reach the WOW moment
3. Brainstorm and wireframe a simpler flow where a new visitor reaches the
wow moment in less steps.
109. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
110. There Are A Bunch Of Ways To Increase Retention
Improve
Current
Features
(Talk to users, usability
testing)
Work on
Onboarding
(First User Experience is
crucial)
Improve
Quality of Tool
(Smarter, Faster, New
features, more stable)
Bring Back The
Dead
Remind users
you exist
111.
112. There Are A Bunch Of Ways To Increase Retention
Improve
Current
Features
(Talk to users, usability
testing)
Work on
Onboarding
(First User Experience is
crucial)
Improve
Quality of Tool
(Smarter, Faster, New
features, more stable)
Bring Back The
Dead
Habits through
HOOKS!
Remind users
you exist
113.
114. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
115. Pirate Funnel
Awareness
Getting people to visit your website
Acquisition
Getting them to sign up
Activation
Users get a great first user experience
Retention
Making sure users come back
Referral
Getting users to invite others
Revenue
Sell, upsell, cross sell
116. OMTM
Hard + Soft data
P.I.E.S
or
B.R.A.S.S.
Experiment Doc
Time boxing
Cross-skilled teams
Agile Scrum
Pirate Metrics
Flowchart
OMTM(s)
Learnings
Systemize
or
Productize Ideate
Idea backlog
Rank
Prioritization Framework
Design Test
Minimum Viable Experiment
Execute!
Get It Done!!!
Analyze
Hard and Soft Data
Copy others + Go crazy
the GROWTH
process
120. The Growth TEAM
Head of Growth
Process-Driven
Analytical
Creative
Strong
Personality
T-shaped
Soft Skills
Developer
Fast iterations
Build fast fix later
Loves data +
tracking
Creative
Growth oriented
Executes fast
UX/UI
Customer
empathy
Executes fast
Front-end code
Ship fast
Loves testing
Conversion
Rate
Optimizatio
n
Data Analyst
Small data sets
Large data sets
Back-end
knowledge
Needle in
haystack
Data to insights
Extremely excited to be here
Accumulation of many months even years of learnings and insight
Short intro about myself
4 startups
Organizer GHAMS
Co founder GH consulting
We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
Based on Quettra’s data, we can see that the average app loses 77% of its DAUs within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs. Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic. (*Tabular data in the footnotes if you’re interested)
These are slides from a Presentation by Greylock Ventures. Here is the full deck: https://www.linkedin.com/pulse/hierarchy-engagement-sarah-tavel
Greylock look for unicorns. They’re backed 4 of the 5 ever tech companies since 2000 that are worth more than 10billion (Facebook, Linkedin, Airbnb)
In these few slides we can see the importance of retention adove top line growth
We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
http://weaponsman.com/
The goal of qualitative research is to gather an in-depth understanding of user behavior, and the reasons for that behavior.
Dating websites like Tinder created fake accounts to increase user demand. This initiated the first thousand users. Less than four years later, Tinder is now valued at $5 billion.
MySpace, the now-defunct social networking website, spammed a database of around 100 million e-mail addresses announcing their launch.
The company told us that it ended those tactics this week. Up until a few days ago, when you signed up for Glide, the app auto-suggested that you invite all of your friends to join Glide. You had to un-select your friends from a list to not send them an invite.
From the company’s perspective, it can always say that users had the option not to invite all their friends. But depending on how the app is designed, and how quickly people roll through the sign-up process, it’s an dubious practice.
Not surprisingly, plenty of people didn’t realize they were automatically inviting friends, and they were surprised to find that they’d messaged people inviting them to join. TechCrunch delved into how Glide use this strategy to fuel growth, and the move prompted more than a few complaints from users, who found themselves inundated with invite messages from friends.
Salesforce, a cloud computing company, hired fake protesters to disrupt their biggest rival’s conference. The founder then commandeered all the taxis at the event to deliver a 45-minute pitch about his own product.
Reddit, the internet’s biggest public forum, created fake accounts and filled the site with their own content. This allowed the team to shape how Reddit would eventually evolve. As the real user base grew, the company’s initial direction remained, which allowed the fake accounts to fade away.
Reddit is now ranked in the top 100 websites in the world on Alexa.
Uber employees ordered and canceled more than 5,000 rides from their rival, Lyft. This decreased Lyft drivers’ availability and jeopardized income that Lyft drivers depended on. The employees who did not cancel got in the Lyft car then purposely drove to Uber headquarters. Lyft drivers began to question their career choice.
Uber employees ordered and canceled more than 5,000 rides from their rival, Lyft. This decreased Lyft drivers’ availability and jeopardized income that Lyft drivers depended on. The employees who did not cancel got in the Lyft car then purposely drove to Uber headquarters. Lyft drivers began to question their career choice.
The goal of qualitative research is to gather an in-depth understanding of user behavior, and the reasons for that behavior.
We worked with an on-demand printing company. They wanted more leads
Their targeting audience was publishers. They wanted to reach fashion magazine publishers
OPN: they were hanging out on ISSUU… data showed these were high quality leads.
He had a look at the profiles to see what kind of information they share. Some have nothing but some have rich information.
Some have email, but all you need is the website.
By using a second tool = clearbit… you can find the email address of the lead
Then comes Blockspring… you can enter the URL and find information with the Xpath
So he scrapes the whole website and automatically gets rich information in a spreadsheet
We worked with an on-demand printing company. They wanted more leads
http://weaponsman.com/
So how do we come up with these ideas? Through a large number of tests...
As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
RFM (customer service/retention)
Best help for most important customers
Score customers on Recency, Frequency, Monetary
Help most important ones first at customer service
Hard data is great to uncover what is happening on a website. However it doesn’t answer the question of WHY this is happening. And for that we also have an arsenal of tools. From bootstrapped usability testing sessions, to mobile testing, powerful drip campaigns, simply talking to users, heat maps, scroll maps etc etc
Let’s look at this stuff. This is frikkin difficult to get right and gain all these skills. We thought it was a bit too much to ask all of you to jump in a project and be responsible for all this. And of course you have different levels of expertise in each section. If you can ace all of this, you are a unicorn - you’re super hard to find.
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
Awesome book
Keeps your mind buzzing about channels
Anyone read it?
Fraction of the stuff that’s out there
New channels pop up rapidly
Channels are rarely stand alone.The trick is to use the best combination possible of each of them. Let’s go through an example.
So if you combine the possibilities of sub channels with the mixing possibilities, the options are almost endless. It’s kinda scary to be honest, and that’s why we need to be good mind readers, good data analysts but also creative marketers who have a deep knowledge of these channels.
Let me show you one of my favorite playbooks
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
New research by Chao Liu and colleagues from Microsoft Research now provides a mathematical understanding of users' page-leaving behaviors. The scientists collected data from "a popular Web browser plug-in," analyzing page-visit durations for 205,873 different Web pages for which they had captured upwards of 10,000 visits. Suffice it to say: these guys crunched a lot of data (more than 2 billion dwell times).
The researchers discovered that 99% of Web pages have a negative aging effect. In human–computer interaction (HCI) research, it's extremely rare to get this strong a finding, and Liu and colleagues should be credited with discovering a major new insight.
It's clear from the chart that the first 10 seconds of the page visit are critical for users' decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past. People know that most Web pages are useless, and they behave accordingly to avoid wasting more time than absolutely necessary on bad pages.
If the Web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat. People continue to leave every second, but at a much slower rate than during the first 30 seconds.
So, if you can convince users to stay on your page for half a minute, there's a fair chance that they'll stay much longer — often 2 minutes or more, which is an eternity on the Web.
So, roughly speaking, there are two cases here:
bad pages, which get the chop in a few seconds; and
good pages, which might be allocated a few minutes.
Note: "good" vs. "bad" is a decision that each individual user makes within those first few seconds of arriving. The design implications are clear:
To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.
https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
Zynga
Nabeel Hyatt, former GM at Zynga, realized in their case that if someone came back the next day after signing up for a game, they were much more likely to become an engaged and paying user. So they focused on what they called “day 1 retention”.
Dropbox
ChenLi Wang, who runs growth at Dropbox, has noted that the best indicator of whether someone will continue using Dropbox is when they put at least one file in one Dropbox folder.
Twitter
Josh Elman, Twitter’s product lead for growth and relevance until 2011, took a look at their usage numbers and realized that once a user follows 30 people, they’re more or less active forever. If Twitter couldn’t get a person to follow 30 other people, that person was very unlikely to ever come back.
Facebook
Chamath Palihapitiya, who ran Facebook’s growth team, said that the Aha! moment they used was a user reaching 7 friends in 10 days.
A tip I’d like to offer is what I call the WOW flip. Basically put it’s super hard to get people to sign up. You need a great value proposition, social proof, clear CTA and all the other persuasion techniques we discussed in other parts of the course.
So why oh why would you put a sign up BEFORE the wow moment? Why not stick the WOW moment before the need for a sign up.
Let me show you an example.
Wealthfront is a personal welath management tool disrupting the banking industry. They have a very long sign up process which involves sharing an extensive amount of personal data. So what do they do? They get you to the WOW moment before you need to sign up. Let’s go through it…
The onboarding has 8 steps… and you can go through it before sharing you email address..
Almost there..
And BOOM, here’s the wow moment… a semi-customized investment plan based on the answers you gave during the onboarding flow.
Then only after you’ve invested time and effort to received a wow moment will they ask you to sign up.
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
There are many ways to increase retention.
Improve current features: this is more product oriented and we covered much of this in Lean Startup, Talking to users, Product/Market fit and usability testing to improve your product
Here are 2 simulations on 3-month and 6-month retention rates:
For 6 month retention rates we see that push notifications has double retention rates.
Extract from the article: Mobile app users that opt in to push notifications have a 26 percent higher retention rate after one month and double the retention rate after six months compared to users that don’t, according to Urban Airship.
The company, which provides notification and in-app purchase solutions to mobile app developers, reported the figures today as part of its new Good Push Index. Starting in August 2011, Urban Airship studied apps using its service that had at least 10,000 opens in order to track the engagement and retention of users that opted into its notification service.
http://www.adweek.com/socialtimes/how-to-double-user-retention-with-push-notifications-urban-airship-shares-best-practices/526161?red=im
Nir eyal is considered by many as the prophet of habit forming products. He has influenced many startup founders and product designers into building habit forming hooks into their products.
Nir Eyal argues that the size of the interface is shrinking… Desktop, laptop, mobile, wearables… so products need to become stronger at identifying what he calls user’s internal triggers and
Whereas not all products need a habit for their business model to be profitable, he argues has all product that do require a habit require a hook.
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
Let’s look at this stuff. This is frikkin difficult to get right and gain all these skills. We thought it was a bit too much to ask all of you to jump in a project and be responsible for all this. And of course you have different levels of expertise in each section. If you can ace all of this, you are a unicorn - you’re super hard to find.