Websites are arguably the holy grail of any business' marketing assets. Through earned, paid and other owned media, you will be directing audiences to your website, inviting them to learn more about your business and taking them on the buyer journey cycle. So, it's important your site looks great, has enough content to keep readers engaged and entices them to invest, and most importantly - that it is functioning properly in the first place. What five things must you have in your arsenal when designing a successful website in 2017? http://ifactory.com.au/news/essential-features-successful-website