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Websites are arguably the holy grail of any business' marketing assets. Through
earned, paid and other media, you will be directing audiences to your website,
inviting them to learn more about your business and taking them on the buyer
journey cycle. It’s important your site looks great, has enough content to keep
readers engaged and entices them to invest, and most importantly - that it is
functioning properly in the first place.
There's nothing worse than trying to access
information on a website but the page is patchy and
zoomed in. Google has adjusted its algorithms to
detect when a site isn't mobile-friendly, making you
less searchable for your lack of mobile capabilities.
IS YOUR SITE OPTIMISED
FOR MOBILE USE
01
Depending on the nature of your
business - i.e., retailer or IT consultant -
developing a native app or mobile app
may make your customers happier.
IS IT TIME TO
DEVELOP AN APP?
02
Fresh, consistent content not only
engages users to stay on your site for
longer, it also gives marketers more
analysis to work from. Creating a stream
of original content through great
copywriting and content marketing also
improves your Google search ranking.
STRONG COPYWRITING 03
Is your site outdated or clunky? This will
make it difficult to update it. It's
important to speak to experts to ensure
that when you want to make major
updates or include a new plug-in on your
site that it's possible to do so.
THE ABILITY TO EVOLVE
04
Ensure that you're using meta-tags,
meta-descriptions and that your H1
and H2 titles match up to what your
customers are likely to search for.
BASIC SEO
05
Essential features for a successful website

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