When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them

1. Website Audit
Website Optimization
Strategies for 2019

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When we talk about website optimization, we are referencing the marked improvement of
the user experience so that customers are likelier to convert on your site. And even though
many companies try to do this, some do so without the use of any useful data. It often ends
up backfiring on them by decreasing the conversion rates instead of increasing them.
It's important to keep in mind that website optimization and your target audience's wants and
needs go hand in hand. By following this logic, you will end up with a website that you will
probably never come up on your own. Nevertheless, it will be one that will generate you the
most traffic and conversions. With that said, here are the top five website optimization
strategies for 2019.
PAGE PERFORMANCE
Your page performance and speed will have a direct impact on your traffic and conversions.
One study conducted by Google shows that the average load for a mobile landing page is 22
seconds. But over half of users will leave the site if it takes more than three seconds to load.
It should go without saying that slow speed and poor performance create a poor user
experience, which, in turn, leads to less brand loyalty.
SEO CHECKS
Keeping your SEO in check is another factor where you should pay close attention. First of
all, you will need to make sure that your site is mobile-friendly. You will also have to
regularly check whether your site has status code errors and correct them.
While you're at it, check your site's indexing by using the Google Search Console and fix
any issues that may exist. Look for status code errors and repair duplicate title tags and meta
descriptions. Likewise, your Google Analytics to check on your traffic stats and consider
adjusting your underperforming content.
USER EXPERIENCE
The user experience (UX) is all about knowing your users, their likes, dislikes, wants, needs,
values, etc. It also takes into consideration your business objectives. For this reason, your
material needs to be unique and provide value. Your site has to be easy to use and navigate.
It also has to be trustworthy and provide value concerning the experience. Your design and
brand have to evoke emotion and appreciation.
MOBILE FIRST APPROACH

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Somewhat recently, Google decided on mobile-first indexing. It means that websites that
have a mobile version will be indexed better than those that don't. With this in mind, you
should make sure that your site works on any device, be it mobile, desktop or tablet. Also,
make sure that you scale your images when using a responsive design. Try to avoid pop-ups
that cover your content. When it comes to mobile friendliness, less is usually more.
CONTENT MARKETING
By 2020, there will be an incomprehensible amount of content produced daily - 44
zettabytes (44 trillion gigabytes) to be more exact. To make your content stand out from all
the rest will prove to be challenging. To stand a chance, you should consider creating a
content hub such as a resource centre. Use it to have informative, useful, and entertaining
content always available.
Promote your material on social media and other similar channels. Make use of images and
video as these have a much better conversion rate than text. Last but not least, update your
old and stale content to put it to good use.
While these website optimization strategies are not the only ones for 2019, they are among
the most important. If you are finding it difficult to implement them and stay ahead of the
curve, we are more than happy to help.
To know your website's current performance and how does it flare compared to your
competitors, sign up for a Website Audit. For more information or assistance,
please schedule a call with our consultant.

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