Accessibility refers to how easily a person
can interact with your website regardless
of their abilities or impairments. Learn how to make your websites more accessible with these tips.
The document discusses introducing "WebOps", which are practices that facilitate collaboration and automate processes to improve website development and release speed. It advocates for sales and marketing to fully own the website, with a dedicated cross-functional web team using a CMS, page builders, testing tools and CRM integration on an agile hosting platform. This WebOps model is positioned as enabling faster website updates, testing, and releases to better achieve marketing and sales goals compared to legacy IT-led models.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
The document discusses how to leverage Facebook ads. It provides an agenda that covers why to use Facebook ads, success stories, how to create an ad campaign, and tips. It gives tips on targeting the right audience, creating optimal ads, managing budgets and schedules. It emphasizes the importance of engaging content, relevant incentives for the target market, and designing catchy ads. It concludes with discussion questions.
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
The document discusses how websites are still relevant marketing assets and provides 5 ways to level up a website. It emphasizes that websites are owned assets that allow for direct customer interaction and data collection 24/7. It then gives ideas like using the website as a content hub, streamlining communication with AI/chatbots, personalizing content, improving conversion rates with AI, and adding motion UI. The overall message is that websites are important marketing touchpoints and following these strategies can help optimize them.
When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them
Accessibility refers to how easily a person
can interact with your website regardless
of their abilities or impairments. Learn how to make your websites more accessible with these tips.
The document discusses introducing "WebOps", which are practices that facilitate collaboration and automate processes to improve website development and release speed. It advocates for sales and marketing to fully own the website, with a dedicated cross-functional web team using a CMS, page builders, testing tools and CRM integration on an agile hosting platform. This WebOps model is positioned as enabling faster website updates, testing, and releases to better achieve marketing and sales goals compared to legacy IT-led models.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
The document discusses how to leverage Facebook ads. It provides an agenda that covers why to use Facebook ads, success stories, how to create an ad campaign, and tips. It gives tips on targeting the right audience, creating optimal ads, managing budgets and schedules. It emphasizes the importance of engaging content, relevant incentives for the target market, and designing catchy ads. It concludes with discussion questions.
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
The document discusses how websites are still relevant marketing assets and provides 5 ways to level up a website. It emphasizes that websites are owned assets that allow for direct customer interaction and data collection 24/7. It then gives ideas like using the website as a content hub, streamlining communication with AI/chatbots, personalizing content, improving conversion rates with AI, and adding motion UI. The overall message is that websites are important marketing touchpoints and following these strategies can help optimize them.
When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
This document contains notes from a presentation on using paid social media and pay-per-click advertising to help improve search engine optimization. It discusses testing different types of content on mobile versus desktop, being honest in evaluating one's own content, using paid social to build familiarity with brands before they rank for relevant terms, targeting advertisers based on interests and behaviors, and using look-alike audiences from satisfied customers to improve advertising performance. The overall message is that SEO and paid channels can work together to boost rankings and revenue.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
The document discusses ensuring that an e-commerce website supports direct mail marketing efforts. It emphasizes that offline engagement through direct mail drives online engagement. The document provides considerations for integrating direct mail and website design, such as having consistent branding, easy navigation to catalog items online, and calls to action that guide customers seamlessly from print to web. It also notes that direct mail continues to be an effective marketing channel, with much higher response rates than digital channels alone. The key is finding the right mix of print and digital efforts to engage customers across channels.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
Kyle Jepson, Sales Professor from HubSpot, joined the NYC HUG and gave a live demo of the Sales Hub. There were a lot of questions around this HubSpot tool so get ready for an interactive performance.
Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely
Featuring speakers from 99Designs, Demandbase, Hipmunk, Optimizely
Pam Webber, CMO, 99Designs
Philip Hollrah, VP, Product Marketing, Demandbase
Roxy Young, VP Marketing, Hipmunk
Jessie Becker, CMO, Optimizely
Looking through the executive lens, we will discuss the 21st century marketing landscape, and how marketing leaders evaluate their tool stack and team. What are the most important pieces to have in place? Which teams are indispensable and what data needs to be collected? How does experience optimization fit into your digital marketing landscape, and what does the future hold?
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Visit: https://www.newvisiondigital.co
The business plan outlines an open source eBusiness promotion service that analyzes websites and identifies problems to improve search engine rankings. It discusses analyzing competitors, developing keyword-rich content, link building, and determining an appropriate market strategy and business model. The financial plan, risks, roadmap, and team organization are also summarized. The open source model allows for easy scaling by marketing additional sites once an initial site is revenue positive.
The document discusses the Adobe Business Catalyst website platform from Tango Marketing. It highlights key features such as easy content management, analytics and metrics, email marketing, eCommerce capabilities, and CRM tools. Customers can choose from templates or a fully customized design and receive training to manage their website independently.
No matter what the size of your company or industry, however, it is important that you take a strategic approach to redesign your website. Know what is not working, what is currently working, and what goals you want to achieve.
There is a tsunami of web development happening daily. This could range from large enterprise web platforms to a small start-up web page. And what an opportunity for your business to get involved with an exciting and fast changing environment. More and more companies will focus on their web presence and who better to bring it to life than a modern and responsive website with new technology and a faster way to reach a huge audience out in the world wide web
Grab these opportunities they are only going to get better and better and the true joy of this is that these are short to market projects so you will definitely see your hard work produce results. This is a great place to be
Salentro Technologies provides web development and SEO services to help organizations work more effectively. They create websites, mobile apps, ecommerce solutions, and implement SEO/SEM strategies. Salentro partners with clients to understand their needs and provide innovative and results-driven digital solutions using the latest technologies to help businesses succeed online.
Salentro Technologies is an IT and software solutions provider that aims to help individuals and organizations work more effectively. It offers various services including website design and development, mobile app development, ecommerce solutions, SEO/SEM/PPC, internet marketing, and responsive websites. Salentro prides itself on building strategic partnerships and has a global presence in San Jose, California and Chandigarh, India. It focuses on innovation, growth, and delivering best results to clients.
Salentro Technologies is an IT and software solutions provider that aims to help individuals and organizations work more effectively. It offers various services including website design and development, mobile app development, ecommerce solutions, SEO/SEM/PPC, internet marketing, and responsive websites. Salentro prides itself on building strategic partnerships and has a global presence in San Jose, California and Chandigarh, India. It focuses on innovation, growth, and delivering best results to clients.
This document discusses CAAS eCommerce Solutions and the services they provide for online businesses. They offer a full suite of ecommerce services including website development, integration with payment gateways and logistics, digital marketing, and ongoing maintenance and support. Their services aim to simplify the process of starting an online business and help clients achieve success and profitability. They emphasize the importance of conducting market research and developing a thorough business plan to guide development of the online venture.
This white paper discusses the importance of content for ecommerce sites and provides guidelines for managing content successfully. It emphasizes that effective content includes detailed product descriptions, images, videos, reviews and other supporting materials. To achieve content success, companies must consider their framework, processes, tools, and measurement strategies. With the right people, processes, and technologies in place, companies can create aligned, personalized experiences that increase conversions by 20-30% and average order values by 10%.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfJake Evans
Home Services Marketing Experts provides marketing services to help Marathon Pest Control increase leads and rank higher on Google for pest control services. They will design a new website, implement SEO strategies, and create graphic designs. Goals include driving more leads in the Houston area and implementing an online strategy. Services offered include website design, content creation, SEO packages, and content marketing to establish Marathon as an industry leader. Pricing options ranging from $2,785-3,265 per month are outlined.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
This document contains notes from a presentation on using paid social media and pay-per-click advertising to help improve search engine optimization. It discusses testing different types of content on mobile versus desktop, being honest in evaluating one's own content, using paid social to build familiarity with brands before they rank for relevant terms, targeting advertisers based on interests and behaviors, and using look-alike audiences from satisfied customers to improve advertising performance. The overall message is that SEO and paid channels can work together to boost rankings and revenue.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
The document discusses ensuring that an e-commerce website supports direct mail marketing efforts. It emphasizes that offline engagement through direct mail drives online engagement. The document provides considerations for integrating direct mail and website design, such as having consistent branding, easy navigation to catalog items online, and calls to action that guide customers seamlessly from print to web. It also notes that direct mail continues to be an effective marketing channel, with much higher response rates than digital channels alone. The key is finding the right mix of print and digital efforts to engage customers across channels.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
Kyle Jepson, Sales Professor from HubSpot, joined the NYC HUG and gave a live demo of the Sales Hub. There were a lot of questions around this HubSpot tool so get ready for an interactive performance.
Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely
Featuring speakers from 99Designs, Demandbase, Hipmunk, Optimizely
Pam Webber, CMO, 99Designs
Philip Hollrah, VP, Product Marketing, Demandbase
Roxy Young, VP Marketing, Hipmunk
Jessie Becker, CMO, Optimizely
Looking through the executive lens, we will discuss the 21st century marketing landscape, and how marketing leaders evaluate their tool stack and team. What are the most important pieces to have in place? Which teams are indispensable and what data needs to be collected? How does experience optimization fit into your digital marketing landscape, and what does the future hold?
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Visit: https://www.newvisiondigital.co
The business plan outlines an open source eBusiness promotion service that analyzes websites and identifies problems to improve search engine rankings. It discusses analyzing competitors, developing keyword-rich content, link building, and determining an appropriate market strategy and business model. The financial plan, risks, roadmap, and team organization are also summarized. The open source model allows for easy scaling by marketing additional sites once an initial site is revenue positive.
The document discusses the Adobe Business Catalyst website platform from Tango Marketing. It highlights key features such as easy content management, analytics and metrics, email marketing, eCommerce capabilities, and CRM tools. Customers can choose from templates or a fully customized design and receive training to manage their website independently.
No matter what the size of your company or industry, however, it is important that you take a strategic approach to redesign your website. Know what is not working, what is currently working, and what goals you want to achieve.
There is a tsunami of web development happening daily. This could range from large enterprise web platforms to a small start-up web page. And what an opportunity for your business to get involved with an exciting and fast changing environment. More and more companies will focus on their web presence and who better to bring it to life than a modern and responsive website with new technology and a faster way to reach a huge audience out in the world wide web
Grab these opportunities they are only going to get better and better and the true joy of this is that these are short to market projects so you will definitely see your hard work produce results. This is a great place to be
Salentro Technologies provides web development and SEO services to help organizations work more effectively. They create websites, mobile apps, ecommerce solutions, and implement SEO/SEM strategies. Salentro partners with clients to understand their needs and provide innovative and results-driven digital solutions using the latest technologies to help businesses succeed online.
Salentro Technologies is an IT and software solutions provider that aims to help individuals and organizations work more effectively. It offers various services including website design and development, mobile app development, ecommerce solutions, SEO/SEM/PPC, internet marketing, and responsive websites. Salentro prides itself on building strategic partnerships and has a global presence in San Jose, California and Chandigarh, India. It focuses on innovation, growth, and delivering best results to clients.
Salentro Technologies is an IT and software solutions provider that aims to help individuals and organizations work more effectively. It offers various services including website design and development, mobile app development, ecommerce solutions, SEO/SEM/PPC, internet marketing, and responsive websites. Salentro prides itself on building strategic partnerships and has a global presence in San Jose, California and Chandigarh, India. It focuses on innovation, growth, and delivering best results to clients.
This document discusses CAAS eCommerce Solutions and the services they provide for online businesses. They offer a full suite of ecommerce services including website development, integration with payment gateways and logistics, digital marketing, and ongoing maintenance and support. Their services aim to simplify the process of starting an online business and help clients achieve success and profitability. They emphasize the importance of conducting market research and developing a thorough business plan to guide development of the online venture.
This white paper discusses the importance of content for ecommerce sites and provides guidelines for managing content successfully. It emphasizes that effective content includes detailed product descriptions, images, videos, reviews and other supporting materials. To achieve content success, companies must consider their framework, processes, tools, and measurement strategies. With the right people, processes, and technologies in place, companies can create aligned, personalized experiences that increase conversions by 20-30% and average order values by 10%.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
Marathon Pest Control - Home Service Proposal Deck - October 2022.pdfJake Evans
Home Services Marketing Experts provides marketing services to help Marathon Pest Control increase leads and rank higher on Google for pest control services. They will design a new website, implement SEO strategies, and create graphic designs. Goals include driving more leads in the Houston area and implementing an online strategy. Services offered include website design, content creation, SEO packages, and content marketing to establish Marathon as an industry leader. Pricing options ranging from $2,785-3,265 per month are outlined.
WEMakeDesigns is offering best hyip templates for your hyip business. Get our hyip site templates to start your business with promising design. Visit us today at wemakedesigns.org more info.
The document highlights about the profile of Identity Brand Consultants and the services offered by the company. The company over the period has earned great insights in the MSME sector, through its clientele.
Feel free to connect with us, to know more about us.
Choosing a web design and development companySeedr Creative
The document provides guidance on choosing the right web design company. It advises evaluating companies' experience in areas like UX, content strategy, and digital marketing. An effective partnership requires the company to listen well to understand business goals and focus on optimizing the website to meet those goals. The summary should consider the website's users and align the design with business objectives.
Best Web & Software Solution Company in Mumbai. KrushTech Infomedia is founded with a goal to give the ease of buisness using latest technologies. We develop edge cutting application to smoothen the buisness process.To provide Best buisness solution. To give growth to the Krushtech Clients and make them globalize.
Webhub Technology provides various digital services including web design, development, SEO, and social media marketing. They have expertise in technologies like PHP, MySQL, ASP.NET, and use tools like Adobe Creative Suite and Microsoft technologies. Their portfolio includes website development, APIs, open source, databases, and testing. They aim to help businesses optimize their online presence and marketing through their full-service Internet marketing solutions.
The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. How you define these elements have a direct correlation on a successful campaign.
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
This document provides an overview and agenda for a Google Analytics training session. It discusses setting up Google Analytics accounts and understanding key metrics like page views, visits, unique visitors, referrals, and bounce rates. It also covers how to use Google Analytics to improve marketing efforts by analyzing referral sources, campaigns, content pages, and optimizing for mobile and personalizing content. The document provides tips on using Google Analytics data to improve SEO, AdWords campaigns, and goal conversions. It emphasizes regularly optimizing campaigns based on analytics data.
Similar to Optimizing your website with Web Ops (20)
In recent years its become common for brands to take part in Pride month: bringing out Pride-themed product lines, decorating storefronts with bright colours and bold statements. But as with anything, there’s a right way and a wrong way for businesses to approach Pride month.
Check out our latest blog post on how businesses can positively support and celebrate Pride! 🏳️🌈 🏳️⚧️ https://www.stryvemarketing.com/blog/rainbow-washing/ #PrideMonth
Throwback typography is becoming popular again in 2021 web design, with retro fonts paired with modern elements. Illustrations are increasingly using 3D to break out of the flat screen. Immersive multimedia websites are replacing in-person events. Designers are making grid lines visible as a bold, clean structural element. Custom cursors that interact with pages are drawing attention to the on-screen pointer.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
This presentation gives an overview of how eSports works, what makes it similar to traditional sports, and the challenges it faces as it becomes a more mature industry.
This document discusses 9 types of people that can negatively impact a website project. These include the double agent who prioritizes their own agenda, the time keeper who focuses on deadlines over quality, people from unrelated departments who try to get involved, a stickler who obsesses over minor details to avoid decisions, a new manager who disrupts progress by changing priorities, a boss too busy to provide needed input, an agency that disappears without providing proper support, an agency that hoards website access instead of transferring control, and a freelancer who promises more than they can reasonably deliver for an unrealistic low price.
Every six months, we survey our team to see how we're doing to foster psychological safety. It was the one factor that Google found was common between their highest-performing groups.
Multipliers is a national bestseller that explores the differences between good and bad team leaders, identified as Multipliers (the good) and Diminishers (the bad).
Successful leaders invest in the growth of their employees and elevate them to reach their full potential. With this endgame, everybody wins.
Knowing what is hot or not is something that plagues all self-conscious people in all parts of their lives. It also is a struggle when you're designing a new website. Will the same tricks and styles you used on your last web design project work? Do you need to reinvent the web design wheel? The trends in web design change so frequently. It can be tough keeping up.
Marshmello's 10-minute live in-game concert in Fortnite was attended by 10.7 million players and generated 27 million views, resulting in increases of 1800% in daily subscribers, 500% in daily YouTube views, 2000% in Twitter followers, and 1000% in Twitter mentions. Netflix teamed up with Epic Games to bring Stranger Things cosmetics, an in-game recreation of the mall from season 3, and portals to promote season 3 of the show. Wendy's made a Twitch channel where they live-streamed playing Fortnite's Food Fight mode and now have over 25,000 Twitch followers.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Optimizing your website with Web Ops
1. What if your website
was as dynamic as
your business?
Build a WebOps team to unlock the full potential of
your website as a brand keystone, marketing engine,
and lead generation machine.
2. Why you need a WebOps team
Websites aren’t static assets.
They are living brand experiences that need constant
attention from all areas of your business.
• Sales teams need landing pages and other web
implementations to support new product launches.
• Marketing needs software integrations and automation
to map new customer journeys.
• Design needs to stay in the loop to ensure everything
stays on brand and to standard.
3. So, what is a WebOps team?
Borrowing from agile methodology, it’s a cross-functional
group of marketers, designers, and developers whose sole
focus is to work together to analyze, iterate, and optimize
the performance of your website.
Let’s break down what WebOps can do for you
4. Accelerate releases...and revenue
A WebOps team will more rapidly concept, test, and
deploy web releases. Whether it’s a new landing
page, sales asset, or CTA, they can move quickly
because they’re experts who know your site, your
brand, and your objectives from front to back.
5. Optimize web experience and
performances
With Google constantly updating how they evaluate
SEO, a dedicated WebOps team can stay on top of
new policies and regulations, address blind spots,
and steadily improve your web metrics.
6. No more expensive design overhauls
A WebOps team will ensure your website evolves
alongside you, eliminating the steep cost and timeline
of a complete teardown and rebuild. It’s about being
dedicated to continuous improvement so your site
reflects changes in your business and adapts to new
trends, legislation, and algorithms.
7. Rapidly test ideas without risk
The best way to drive innovation is to test new concepts.
But change can be scary. Trust your WebOps team to
test new ideas on a small scale and collect real
performance data to inform decisions before making
big investments.
8. Save money...a lot of money
Keep marketing, sales, and design on the same page by
connecting them through a WebOps team. By doing so,
you should save money on inefficiencies, unnecessary
tools, and low-value strategies that aren’t aligned to the
shared goals of your entire team.
9. The future of marketing includes WebOps.
No one wants to be a bottleneck. With the support of a cross-
functional dedicated WebOps team, your organization should
experience:
• Faster and easier-to-deploy digital tactics and strategies.
• Improved collaboration and communication across marketing,
design, and sales teams.
• An improved website experience for customers and internal teams.
• A more efficient way to work that leads to greater returns.
Check out how our team can help!