There’s a bit of confusion around what kind of designer you might need for any given project. Do you need a UX designer? Or a UI designer perhaps? If you’re not really sure what either of these designers do, don’t fret. This two-part series is dedicated to helping you understand the mysteries of UX and UI design and spotting the difference between the two. https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-one

1. WHAT’S THE DIFFERENCE BETWEEN A
DESIGNER
UX UI

2. This two-part series is dedicated to
helping you understand the mysteries
of UX and UI design and spotting the
difference between the two.

3. User Experience (UX)
The “feeling” or internal experience a user has
when they interact with a business’s products
and services. This also applies to UX web design.

4. User Interface (UI)
Focuses on the series of screens, pages and functional
elements (buttons, icons and controls) that you interact
with on a device such as a tablet or a smartphone.

5. People come to your website to complete an action.
They generally have a goal in mind. And if they
don’t they want to quickly realise it.
What is UX Design all about?

6. An UX expert, UX consultant or Usability Specialist is
mostly concerned with designing an experience
that’s useful, understandable, usable and beautiful.
A product that logically flows.

7. Good user experience designers will focus on the
interactive side of the product or service, including
how it behaves, such as a login page or a product
page, and how that person might interact with it,
including where they might click first.
USERNAME
PASSWORD
SUBMIT

8. Specialising in interface and visual design, yet their process
focuses on so much more, including information
architecture, prototyping, usability testing, creating
personas, interface layout, copywriting and product design.
How does a UX Designer create
a great “experience”?

9. A UX designer could work on an onboarding flow for an
online banking customer. Their deliverables may include
wireframes, storyboards and sitemaps and the tools of their
trade are Photoshop, Illustrator, Adobe XD and InVision.

10. Digital Strategy
Digital Marketing
Website Design
Application Development
Website Support
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