The document discusses a case study involving the Coffee Club Telethon Ball, organized by the Children's Hospital Foundation in Queensland, Australia. Ifactory developed a customizable campaign micro-site allowing users to purchase tickets, featuring responsive design and other digital support. The project emphasizes the event's theme, 'The Enchanted Garden,' and showcases features like SEO and Google Maps integration.

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Case Study: The Coffee
Club Telethon Ball
About the Client
There’s not a single Queenslander who isn’t aware of the Channel Nine
Telethon and the incredible effort a night such as this does to raise funds for
life-saving medical research, investing in vital new equipment, support and care
for sick kids and their families. The Children’s Hospital Foundation is the brains
behind the Nine Telethon, as well as its sister charity ball event, The Coffee
Club Telethon Ball, which iFactory contributed to bringing together.
Client Objective
As well as providing digital support for the Children’s Hospital Foundation and
Nine Telethon websites, the team from Children’s Hospital Foundation came to
us needing a campaign micro-site for The Coffee Club Telethon Ball, which
allowed users to buy tickets to the ball using the iVvy event management
system. Their concept was to incorporate the ball’s theme, The Enchanted
Garden, and ensure the site was customisable and flexible for quick changes
leading up to the event.
iFactory Solution
As well as providing digital support for the Children’s Hospital Foundation and
Nine Telethon websites, the team from Children’s Hospital Foundation came to
us needing a campaign micro-site for The Coffee Club Telethon Ball, which
allowed users to buy tickets to the ball using the iVvy event management
system. Their concept was to incorporate the ball’s theme, The Enchanted
Garden, and ensure the site was customisable and flexible for quick changes
leading up to the event.
Features
• Responsive web design
• Search Engine Optimisation
• Landing Page custom design
• Google Maps integration
Project: www.tcctelethonball.com.au
Completed: August 2017
To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email info@ifactory.com.au.