Have you ever asked yourself: How is your content different to your competitors? When we speak to our clients about the tone and voice of their brand, they have trouble formalising it. It’s often because they’ve never really thought about it or it was always there, yet they never verbalised it. Many will mention things like placing emphasis on customer service, going above and beyond, and always speaking authentically. Sounds vague, right? If all companies used those content goals to guide their content marketing strategy, they will never differentiate themselves in a meaningful way. https://ifactory.com.au/news/how-develop-your-brand-voice-and-stick-it

1. BRAND
VOICE
AND
STICK
WITH IT!
HOW TO DEVELOP YOUR

2. HAVE YOU
EVER ASKED
YOURSELF:
Your words matter. Knowing which
ones best represent your business is
crucial for brand development and
content strategy.
How is your
content
different to your
competitors?

3. DEFINE WHAT
MAKES YOU YOU
Business mission statements are still as relevant as ever, but they are
more commonly referred to as brand positioning statements.
01
02
03
04
05
WHY IS YOUR BUSINESS UNIQUE?
WHAT’S DIFFERENT ABOUT YOUR PRODUCTS OR SERVICES?
WHAT’S SPECIAL ABOUT THE WAY YOU DO BUSINESS?
WHAT IS YOUR COMPANY CULTURE? ARE YOU A
SUIT-AND-TIE BUSINESS OR ARE YOU MODERN?
HOW DO YOU WANT TO BE REGARDED BY BOTH
CUSTOMERS AND YOUR COMMUNITY?

4. STAND OUT
FROM YOUR
COMPETITORS
It’s great to take inspiration from your competitors, but it’s not wise
to copy their voice. If you cling to “industry voice standards”, you’re
marketing material, products and services will sound like every one
of your competitors.

5. The beautiful thing about the internet and
social media is that you have more
opportunity to engage in a two-way
conversation with your audience.
Every time you upload a blog, post a status
to Facebook and reply to a customer via
chat messaging, you add to your brand voice
and have a chance to understand what
matters to them most.
LISTEN AND TAKE
NOTE FROM YOUR
AUDIENCE

6. UNDERSTAND THE
CHANNELS WHERE
YOUR BRAND
VOICE MATTERS
THE MOST
To make an impact on your audience, you need to know what
communication channels are most important for your brand.
Using your brand voice in the right channel at the right time
can amplify your influence.

7. MAKE IT EASY
FOR MARKETERS
AND EMPLOYEES
TO BREATHE LIFE
INTO YOUR VOICE
You know your voice. Now you need to show marketers and employees
how to communicate and create content that reflects your brand.
Developing a content style guide will create a process which will help new
team members and act as a reference for all team members to follow.

8. REMEMBER,
NOTHING IS
EVER SET IN
STONE
Much like the social conscious, brands are always
changing and evolving. Always check in with your brand
voice strategy to ensure it’s still hitting the mark.

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