Time To Revamp Your Website
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The document discusses how a company's website is an important marketing tool that can establish an online presence, showcase capabilities, and generate leads. However, many company websites are outdated, lack relevant content, or do not accurately reflect the company. A website revamp may be needed if the site does not represent the company's current offerings, capabilities, or market position. Any changes to a website should have clear objectives and consider using targeted solutions instead of a full redesign if not truly needed.
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1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
User Experience Calendar 2010
The document advertises 2010 user experience calendars on various topics related to user experience design. Each calendar can be purchased individually for US $12.95 plus shipping by ordering from the website www.experiencedynamics.com. The calendars are copyrighted by Experience Dynamics and Frank Spillers, with illustrations by Bryce Glass and Ferenc Andahazy.
Promotion 2.0
Interactive marketing is the future of promotion according to ID8 Labs, an interactive marketing agency. They offer services to connect brands directly to customers through interactive experiences. Brands can contact ID8 Labs at prakash@id8labs.com or 09711990078 to learn how they can promote their brand interactively.
4 Common Sense
This document provides 4 common sense ideas to help build your brand online:
1) Build for Efficiency - Catch trends before they become trends and save money by not wasting it.
2) Operate to Acquire - Reach wide audiences but target narrowly, and find people who want to find you.
3) Lead with Experimentation - Redefine the rules of the game through experimentation and get more from existing resources.
4) Design for Engagement - Don't underestimate word-of-mouth marketing and force your brand to listen to customers.
New Media Trends 2009
This document discusses new media trends for 2009. It focuses on trends to watch for that year, including social media and networking. It also provides contact information for Prakash Ranjan of ID8labs regarding 2008 vertical spend and influential online uses.
Marketing In A Recession "An Online Survey Of Financial Services Mark...
This document discusses marketing strategies during an economic recession. An online survey was conducted of financial services marketers to understand their approaches. The survey found that marketers were focusing on core messaging, emphasizing value and benefits to customers, and leveraging online channels including email, search and social media.
Wom In A Bad Economy
Word of mouth marketing is becoming increasingly important in a bad economy for several reasons:
1) Traditional advertising is less effective as people are overwhelmed by ads and ignore them, while word of mouth is noticed and trusted more.
2) Word of mouth aligns better with customers' desires for participation and customization compared to traditional one-way advertising.
3) Word of mouth is more likely to stimulate real action and engagement from customers compared to advertising that people can easily ignore.
4) Word of mouth marketing costs less per impact than traditional advertising but has greater longevity in influencing customer purchase decisions.
Recession Is Great
The document discusses using interactive conversation and storytelling to create enthusiasm for ideas and stories that want to be told. It also mentions adopting new strategies during recessions and provides contact information for sharing experiences.
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Marketing In A Recession "An Online Survey Of Financial Services Mark...
Marketing In A Recession "An Online Survey Of Financial Services Mark...