Activating Your Martech Stack

1. Activating Your
Martech Stack
1
Email Insider Summit| June 11, 2019

2. Movable Ink’s Visual Experience Platform
Activate any data to generate intelligent creative
Ad Server
CRM
Loyalty
Behaviors
CSVs
Context
APIs
DATA SOURCES
Website
Images
InstagramProduct Info
Blogs Pinterest
CREATIVE SOURCES
Data
Activation
Presentation
Logic
Content
Generation
ESP CMS
Email WebsiteDisplay Ads
Platform

3. Copyright. Movable, Inc. All rights reserved.
Over 700 innovative
companies rely on us
Brands in Technology, Retail,
Entertainment, Media, and
Finance use Movable Ink to
surprise and delight their
customers and drive revenue.

4. Copyright. Movable, Inc. All rights reserved.
EveryMundo

5. Copy
Travel Technology Landscape
Product
Customer
Content
Loyalty Offer Mgmt
UGC / Reviews CMS Platforms
Price & Inventory Affiliate
CDP / Recommendations

6. Copy
Retail / Ecommerce Technology Landscape
Product
Location
Customer
Content
Location
Mgmt
Appt Scheduling Local Offers Coupons
Price & Inventory
Ecomm engines hold much more data than just pricing and inventory
Recommendations
Loyalty Offer Mgmt CDP / Analytics
UGC / Reviews CMS Platforms

8. Flipp
Autozone used Flipp and Movable Ink to
integrate products and offers featured
in their weekly circular based on a
customer’s current location or preferred
store.

9. A major hotel brand wanted to show
guests a dynamic hero image when
they browsed a specific market, but
didn’t book a hotel. They used
Movable Ink and SmarterHQ to
render one personalized hero image
that included:
• A dynamic background image
• Live Price
• Market Name
• Clickthrough URL
SmarterHQ

10. Copyright. Movable, Inc. All rights reserved. 10
CrowdTwist
Philosophy’s tier-based loyalty program
allows members to “level-up” their
Gratitude Meter by taking actions with the
brand (watching videos, purchases, etc).
With Movable Ink and CrowdTwist,
Philosophy was able to pull in user-level
loyalty information in a way that is both on-
brand and re-usable month-over-month.

11. Copyright. Movable, Inc. All rights reserved.
Loyalty
Vertical Solutions
Content Sources
Mobile (beta)
Recommendations/
CDP
Recommendations
Einstein Interaction
Studio
Supercharge Your Martech Stack

12. Copyright. Movable, Inc. All rights reserved.
Alison Lindland
VP of Client Strategy
12
Adam Stambleck
Chief Revenue Officer

13. Thank You!
13