The document summarizes the results of a questionnaire about music preferences to help plan a new music video. The questionnaire found that the target audience is 16-25 year olds, most prefer the indie genre, and over 40% don't regularly watch music videos so the video will need to attract those viewers. The results were also biased towards male tastes so the video will need to appeal to both genders.

1. Questionnaire Results
The reason I created this questionnaire was to find out my target audience, genre of music, and what types of
music videos people would want to see, to help me create my own music video, which people will enjoy most.
How old are you? Gender?
11% -15
22%
16-25 44% female
11% 26-35 male
56%
56% 36+
This pie chart shows the majority of people who I asked This chart shows that the majority of people who answered
were aged 16-25 years old; therefore I will aim my music the questionnaire were male; therefore my results will be
video at this age range. more from a male point of view, making the questionnaire
unfair.
Genre?
0%
indie
Do you watch music
15% dance videos?
8% 39% RnB
0%
Hip-hop
23% 44% Yes
Country
15% 56% No
Metal
These results show that the majority of people asked
preferred Indie to the other genres, so I will try to base my These results show that more people do watch music
magazine on this genre of music. videos than not.
How often do you watch If you were buying a
music videos? CD, would the front cover
affect your choice?
Never
33% 45%
Sometimes 33%
Yes
22% Fequently No
67%
These show that the majority of the people I asked don’t This shows that the majority of the people asked aren’t
actually watch music videos; therefore I will have to make bothered about the front cover of the CD.
my video very successful to attract viewers who don’t
watch music videos.

2. How often do you buy Where do you buy your
CDs? music?
0%
11% 8% CD
0-5 per month 23%
iTunes
6-10 per month
46% Illegally download
11+ per month 23%
89% Other
These results show that most people buy 0-5 CDs per These results show that only 23% of people buy CD’s,
month. therefore I will have to make my CD digital pack very
successful so people will buy them.
How do you listen to
music?
11% CD's
iPod
26%
21% MP3
21%
21% Music Channels
Other
This shows that people listen to music using CD’s the
most.
Overall my results show what I will have to do and what information I will need for my new
music video I am creating. Therefore the genre will be indie as this was the most common
genre from the people I asked. My music video will be aimed at ages 16-25 as this was the
most common age of the people I asked in my questionnaire. 44% of people don’t watch
music videos; therefore I will have to make the video very successful in order to make these
people want to watch them. There were more male than female who answered the
questionnaire, therefore the results will be biased towards male taste, I will have to
incorporate what females will also like evenly.