The document discusses the creation of ancillary products including a CD cover, insert, and magazine advert for a pop/soul artist. The student analyzed covers from artists like Chris Brown and Justin Bieber for inspiration. They chose to feature images from the South Bank Skate Park location where the music video was shot. For the CD back cover, they added a yellow tint to a sky image to create a unique color scheme. The insert and products include matching images from the music video shoot to create synergy across the materials. The design of the products was meant to appeal to and market well to the target audience of 12-15 year old teenagers listening to pop music.

1. For my ancillary text I was asked to create an magazine advert along with a Cd
cover with a insert, and the Cd back cover.
As a starting point I had researched many Cd covers in the genre in which we
had established our artist to be., which was POP/Soul. For this I has researched
Chris Brown , Justin Bieber and The Michael Jackson. I had analysed a few of their
covers which had given me ideas for mine.

2. As I had figured out that each of their products
had synergy with the music video of the bonus
track or single that went with that album. I had
decide that I wanted to construct a product in
which they would interlink. So I thought that I
would use one of the two locations that we had
shot at to be my theme. The location that I had
chosen was South Bank Skate park. I has chosen
this because there was many images from which I
could use for my products. For example I had
taken quite a few images of the graffiti at the park.
This came in handy when I had chosen for it to be
the bases of my front cover and magazine advert.
I had then started to construct my back cover
for my Cd. In this I had used an image which I
had taken of the evening sky and then added
a tint of yellow. I thought that by adding that
tint it would make it would make it something
unique and different. This had given me the
colour scheme for my whole ancillary texts. I
added yellow and white text which seemed to
have fit perfectly. To the back of my Cd cover
as well as the track list I had added the

3. On the insert of the album there
are images which were taken
on the day of the video shoot.
They are there so that it
creates a sense of synergy.
They are there to show how
they all interlink. It would
create synergy as the costume
would be the same and so
would the lighting.
All the ancillary text follow
the codes and conventions
of a Pop genre. Therefore
made it easier to market
them.

4. The products were constructed by keeping the target audience in mind. Which
were 12-15 year old teenagers. According to the research carried out
throughout the project. Due to the mixed feedback received about the video
I had worried about what feedback I would receive about the Digi-pack.
However the feedback received about this products was good.

5. As a group we had all individually created a Digi- Pack but also as a group we had
picked Kavitha’s Digi-pack as we believed that it had created better synergy. This is
because it had the theme of UK going through it. It was created to compliment the
artists image. Here products create good synergy as they interlink with the locations
of the music video . As it was shot at South Bank Skate Park, across from Parliament.
Also to create synergy it shows a image of the artist in all the media products.
Another reason for choosing this combination for our main Digi-pack was that it
shows the they are all from one artist.