The document provides tips for effectively communicating a library technology plan to different audiences. It emphasizes that 80% of effort should go towards planning, preparation, implementation and adoption rather than just 20% on choosing and installing systems. Communication is key to success and different audiences like staff, users, management have different needs and perspectives. The communicator needs to understand why each audience should care and tailor the messaging accordingly. Features tell but benefits sell so the technology plan should focus on how it benefits productivity, workflow and results rather than just features. It also cautions about potential problems and stresses the importance of integration, simplicity, saving time, increasing productivity and quality when justifying new technology.