Fine tune your broadcast messaging to your Salesforce to reduce sales cycles, drive promotions and invite employee interaction. How to build your broadcast messages for maximum impact and choose the right delivery channel for the job.
Status of public libraries’ automation in assam: an evaluative study on some ...dbpublications
The present paper is based on the current status of the public libraries in some selected District Libraries of Assam. The tremendous development in Information Communication Technology and their application in the libraries have opened a new door for the libraries and users alike. In the age of Information Technology, there is a large change in the methods and techniques of seeking the information and way of information dissemination on the other hand. The Public Library System is a type of information system which allows the information seeker to use the resources of its end user. But, unfortunately the public libraries of Assam are not fully automated, due to the lack of efficient IT infrastructure as well as insufficient library staffs. So that Public Libraries of are not able to satisfy there users.
After completing this module you will able to..
1. Describe the access tools available to you for finding information
2. Identify effective search techniques
3. Describe the characteristics of Internet search engines , subject directory and databases.
4. Identify a range of information sources
5. Consider which sources are most likely to be useful for your search question
6. Understand why some information sources may be more helpful than others in the context of a particular information need.
Status of public libraries’ automation in assam: an evaluative study on some ...dbpublications
The present paper is based on the current status of the public libraries in some selected District Libraries of Assam. The tremendous development in Information Communication Technology and their application in the libraries have opened a new door for the libraries and users alike. In the age of Information Technology, there is a large change in the methods and techniques of seeking the information and way of information dissemination on the other hand. The Public Library System is a type of information system which allows the information seeker to use the resources of its end user. But, unfortunately the public libraries of Assam are not fully automated, due to the lack of efficient IT infrastructure as well as insufficient library staffs. So that Public Libraries of are not able to satisfy there users.
After completing this module you will able to..
1. Describe the access tools available to you for finding information
2. Identify effective search techniques
3. Describe the characteristics of Internet search engines , subject directory and databases.
4. Identify a range of information sources
5. Consider which sources are most likely to be useful for your search question
6. Understand why some information sources may be more helpful than others in the context of a particular information need.
Ppt.marketing of library and information servicespardeeprattan
About Marketing of library/information services; how to popularize your library; advocacy of library in www world; challenges to libraries in internet era
Capacity Building PowerPoint Presentation SlidesSlideTeam
Incorporate professionally designed content-ready Capacity Building PowerPoint Presentation Slides to retain and improve the skills of an individual and organization to do their jobs competently or to a greater capacity. Strengthen skills, abilities and competencies to increase the effectiveness and achieve organizational goals and objectives. This ready-to-use capacity development PowerPoint slideshow comprises of templates such as executive summary, current organization structure, capability assessment, capability maturity model, current vacancies, job description, recruitment budget and training plan. These PowerPoint templates are completely customizable. You can edit the template as per your convenience. Change color, text, icon, and font size as per your requirement. Add or delete content, if needed. Incorporate easy-to-understand capacity building PowerPoint slide layouts for human resource, organizational, individual and management development. Download this ready-made capacity building PowerPoint presentation slideshow to enhance knowledge, output rate, management skills and other capabilities of an organization. Our Capacity Building Powerpoint Presentation Slides abhor garrulity. They focus on the essential aspects.
SÁNG KIẾN KINH NGHIỆM - “ MỘT VÀI KINH NGHIỆM TRONG VIỆC CHỈ ĐẠO LÀM TỐT CÔNG...Học Tập Long An
Mục tiêu của phổ cập giáo dục Trung học cơ sở là nâng cao mặt bằng dân trí một cách toàn diện, nâng cao nguồn nhân lực, đáp ứng yêu cầu của sự nghiệp công nghiệp hóa, hiện đại hóa đất nước. Trong trường Trung học cơ sở ngoài nhiệm vụ thực hiện có hiệu quả chương trình giáo dục do Bộ Giáo dục và đào tạo quy định, thực hiện nhiệm vụ tham mưu với chính quyền địa phương để thực hiện công tác này còn phải trực tiếp làm một số khâu nhất đinh như điều tra, thống...
Challenges facing Academic Librarians with Examples from LebanonHoueida Kammourié
This is a presentation given during Elsevier LibraryConnect Seminar held on April 17, 2012 at Riyad Nassar Library, Lebanese American University, Beirut - Lebanon
Ppt.marketing of library and information servicespardeeprattan
About Marketing of library/information services; how to popularize your library; advocacy of library in www world; challenges to libraries in internet era
Capacity Building PowerPoint Presentation SlidesSlideTeam
Incorporate professionally designed content-ready Capacity Building PowerPoint Presentation Slides to retain and improve the skills of an individual and organization to do their jobs competently or to a greater capacity. Strengthen skills, abilities and competencies to increase the effectiveness and achieve organizational goals and objectives. This ready-to-use capacity development PowerPoint slideshow comprises of templates such as executive summary, current organization structure, capability assessment, capability maturity model, current vacancies, job description, recruitment budget and training plan. These PowerPoint templates are completely customizable. You can edit the template as per your convenience. Change color, text, icon, and font size as per your requirement. Add or delete content, if needed. Incorporate easy-to-understand capacity building PowerPoint slide layouts for human resource, organizational, individual and management development. Download this ready-made capacity building PowerPoint presentation slideshow to enhance knowledge, output rate, management skills and other capabilities of an organization. Our Capacity Building Powerpoint Presentation Slides abhor garrulity. They focus on the essential aspects.
SÁNG KIẾN KINH NGHIỆM - “ MỘT VÀI KINH NGHIỆM TRONG VIỆC CHỈ ĐẠO LÀM TỐT CÔNG...Học Tập Long An
Mục tiêu của phổ cập giáo dục Trung học cơ sở là nâng cao mặt bằng dân trí một cách toàn diện, nâng cao nguồn nhân lực, đáp ứng yêu cầu của sự nghiệp công nghiệp hóa, hiện đại hóa đất nước. Trong trường Trung học cơ sở ngoài nhiệm vụ thực hiện có hiệu quả chương trình giáo dục do Bộ Giáo dục và đào tạo quy định, thực hiện nhiệm vụ tham mưu với chính quyền địa phương để thực hiện công tác này còn phải trực tiếp làm một số khâu nhất đinh như điều tra, thống...
Challenges facing Academic Librarians with Examples from LebanonHoueida Kammourié
This is a presentation given during Elsevier LibraryConnect Seminar held on April 17, 2012 at Riyad Nassar Library, Lebanese American University, Beirut - Lebanon
During this 60-minute educational Webinar presented by Joe Manos, Executive VP MindFireInc and Dave Rosendahl, VP of Client Services and Co-founder of MindFireInc, you will learn how to:
- Leverage the scheduling of email and SMS messages for maximum open and read rates
- Use numerous features that make campaign design even easier, including adding an unlimited # of pages to your landing pages and microsites
- Employ new reporting, including tracking cross-media activity by a variety of sources, and enhanced email reporting
- Take advantage of the “Interactive Cross-media Demonstration” (the newest business development solution available to you), used to walk clients and prospects through the entire cross-media life-cycle
Webinar: Creative Ways to Compensate for an Old IntranetPaula Cassin
What can you do to get the news out there and start dipping your toe into social media waters, while you wait for intranet nirvana to arrive? A few ideas.
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut ButterEric Wu
Campaigns are a great feature of Salesforce that can help Marketing teams measure results and grow revenue. But they can also seem a bit confusing and daunting - What should and shouldn't be entered as a Campaign? How should they be structured? What are the pitfalls? Blakely Graham from Bracket Labs leads you through the intricacies of Campaigns as well as offers her top 5 tips to get the most from the feature. There will also be plenty of opportunity for Q & A.
Succeeding With Multi-Channel Marketing: And How to Do It in Today's EconomyinterlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Southwest Conference.
The content was specifically tailored during mailing and fulfillment service providers.
Karen covered items such as:
- Challenges Faced by Service Providers in Today’s World of Marketing and Communications
- Selling Multi-Channel Marketing Solutions
- Best Practices for Managing, Executing, and Measuring Marketing Campaigns
- Emerging Technologies and Getting Ready for What’s Next
7 things you can inject to your marketing right now - Power Up Direct & Digit...Michael Leander
7 things you can inject to your marketing right now - Power Up Direct & Digital Marketing Workshop in Lisbon - part 1 by Michael Leander
Organized by http://www.markedu.com
First impressions are important. Our studies show 25% of subscribers never engage with a brand because they are not properly on-boarded. Learn how to begin building a 1:1 customer relationship right from the start.
Rapid growth | 10 Challenges and OpportunitiesNick Caldwell
10 Challenges and Opportunities for rapidly growing product / engineering organizations. Topics include roles and responsibilities, reorganization, people, culture, diversity, execution at scale, ambition, and more. By Nick Caldwell, VP of Engineering at Reddit
Navigating Marketing Right Now: How to adapt your brand messaging, channels a...Bridgette Borst Ombres
Learn how to adapt your brand messaging and channels for effective B2B marketing in today's world. Bridgette Borst Ombres at A2U and Jenna Chouinard at Datasmith discuss best practices in navigating the new digital landscape by focusing on recent shifts and trends, audience-first mindsets and more.
With the availability of a large number of new capabilities and increasing number of add-ons being built for Confluence Connect, now is the time to build Confluence add-ons and take advantage of the unfulfilled use cases in the Cloud. We've added APIs and enhanced macros however we've also introduced two new types of add-ons: Custom content and theming. We'll cover each of these with the building blocks you'll need and examples of how to use them. We'll also show you how to integrate these types of add-ons with Confluence features to provide a great experience for users.
See a live recording of this presentation here: https://youtu.be/7xhaNHhbE5k
Here is what Valerie shared at the end of our Expert Webinar with Ken Spero on Remote Professional Development through Virtual Learning SImulations - May 7, 2020.
I gave this talk at the Santa Barbara Pecha Kucha night.
The skills that are needed as Cognitive Computing gains momentum are different from what we learn in school. My kids are 10 and 13, and I can't wait for schools to catch up. Here is what I think about the 'problem' as well as some suggested actions for parents to take.
Slide 2:
3 months ago at a work conference, I heard Pavan Arora, Director of Content at IBM WATSON spend an hour describing the cognitive computing era we’re entering, knowledge as a commodity, and the amazing ways technology is going to change the world – helping cancer researchers find DNA markers in days/months, rather than years, for example. As example upon example stacked up, it became clear to me that there’s going to be an even bigger divide between low skilled, high substitute jobs (think retail), and highly paid, high skilled jobs.
https://www.flickr.com/photos/55814174@N02/8264210151
Slide 4:
I started doing a lot of research online, in books etc. and found some decent data, forecasting that yes, some high skilled jobs are at risk of computerization, which is rather new – technology has ALWAYS replaced human labor, first manual labor when we all moved off the farm 100 years ago, more recently we’ve seen outsourcing, automation in middle skilled jobs, but high pay, high skilled jobs aren’t a sure bet either now.
http://www.futuretech.ox.ac.uk/sites/futuretech.ox.ac.uk/files/The_Future_of_Employment_OMS_Working_Paper_1.pdf
Slide 12:
The GOOD NEWS is that this amazing age we’re in that’s generated this skills gap, also has given us pretty much free access to solutions to the problem. As Pavan from IBM Watson described several months ago, knowledge is no longer scarce and difficult to access; in fact, it’s growing at a massive rate –
I’ve gone out and found dozens of amazing people who’ve thought about this very issue way more than me, and can leverage their experience and ideas, and build on them. So here are my ideas for you as to what to do.
Talent Acquisition Challenges and WittyParrot 4.9.14Paula Cassin
WittyParrot software solution for the Talent Acquisition space - some of the challenges we're addressing for customers in terms of efficiency, consistent messaging/branding, and personalized outreach to candidates.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Communicating to Help
(Not Hinder) Your Salesforce
How broadcast communications
can help you reduce sales cycles,
drive promotions and invite
employee interaction.
For Webinar, April 16, 2008 www.cutthroughcommunications.com
2. Agenda
1. The Problem
2. Planning your Broadcasts
1. Measure
2. Context
3. Content
4. Channel
5. Interaction
3. Takeaways
3. Why are we talking about this?
Impacts
Problems
• DELAYS IN
• INFO OVERLOAD
TAKING ACTION
• GETTING
• SLOWS PROGRESS
PEOPLE‟S
ATTENTION • HITS
PRODUCTIVITY
4. Sending an email doesn’t work as well
anymore.
Buried, doesn‟t stand out, 2-second attention window, no control.
5. Example…What you’re up against
You launch a fabulous Sales Incentive –
great prizes, great branding. You expect
to see a doubling of sales for the product
category covered….
The intranet pages are ready, so you send
out the fabulous email/desk drop/manager
announcement at 10am Tuesday…
9. Example…What you’re up against
The incentive doesn‟t take off as expected;
100 units first week instead of 500.
Chart Title
25
20
Axis Title
15
Forecast
10 Actual
5
0
Week 1 Week 2 Week 3 Week 4
10. Example…What you’re up against
Our point: it takes more than simply sending
out broadcast comms to ensure your
messages is received and acted upon.
Chart Title
25
20
Axis Title
15
Forecast
10 Actual
5
0
Week 1 Week 2 Week 3 Week 4
11. Agenda
1. The Problem
2. Planning your Broadcasts
1. Measure
2. Context
3. Content
4. Channel
5. Interaction
3. Takeaways
12. 5 Key Elements for Broadcasts
Measure
Context
Message
Channels
Interaction
13. Measure, Benchmark
1. Are you getting through? Do you even know?
2. What’s a normal response rate in yr org?
Readership
•
Click-throughs
•
Survey responses
•
Ratings
•
1. Pick your ideal target outcomes
X entries tagged in CRM by at least X sales reps
•
X click throughs to new product page
•
Training module viewed/completed by % reps
•
14. CONTEXT: Current state of affairs
1. COMPETITION. Who else sends them
broadcasts? When, what, where?
2. VOLUME. How many other emails/voicemails
do they get a day/week?
3. AUDIENCE. Priorities,
preferences, behavior.
4. INTRANET. Quality of
intranet, supporting resources
(Use CONTEXT to adjust/fine tune your
broadcasts for max impact)
15. Enterprise Example…
• Competition: every staff
member with girl scout
cookies to sell
• Audience: extreme email
fatigue
• Volume: hundreds of email
broadcasts per day, mostly
spam.
• Context shows that even the best email in
the world would get a low response
16. MESSAGE*
Six key recommendations.
• Consistent structure
• Make it fresh
• Pare it down
• Overview for context
• Use several mediums
(text, image, table, video…)
• Invite interaction
*based on IABC Research Report:
Preparing Messages for Information Overload
Environments,” Eppler/Mengis, 2009.
Read it for more great details!
17. CHANNELS
I.M.
Digital Signage
E-Bulletin
Boards
RSS
Posters
Print pubs
Videos
Wikis
Team Meetings
Leader Visits
Conferences
Letters to Staff
20. Southern Wines Example
Remote Salesforce with PCs
•
Do not visit the intranet often
•
Do not VPN in often
•
Do not check email often
•
They do access their web ordering system often
•
Chose channels to match this CONTEXT. Using
•
desktop messaging to get promotions, pricing,
new products, monthly results out to staff.
21. Inviting Employee Interaction
“We need to „push‟ out information that explains
WHAT the business is doing,
and WHY it is doing it . . .
and then use interactive social media tools
to get employees to start talking about
HOW they‟re going to help make it happen.”
Steve Crescenzo, Consultant
23. Interaction can not only increase knowledge
retention but also improve sales programs
themselves.
• Incentives
open a forum, respond to employee suggestions to
maximize buy-in and performance.
• Promotions
Invite discussion to engage brains.
Info will be absorbed through commenting,
even reading comments. Tap
into employees as a source
of market intelligence.
• Product Knowledge
reinforce with short quizzes
and find out what they
really know.
24. Agenda
1. The Problem
2. Planning your Broadcasts
1. Measure
2. Context
3. Content
4. Channel
5. Interaction
3. Takeaways
25. Sales Goals we can impact
• Easier to Absorb and Use
New Info
Shorten • Context
Sales • Structure
• Get Attention Sooner
Cycles
• Channels
• Fresh approach
• Invite Interaction
• Encourage ownership
Drive • Collect market intelligence
Promotions • Easier to Absorb and Use
New Info
• Get Attention Sooner
26. TAKEAWAYS
PLAN & STRUCTURE
your broadcast comms
TRY
Checklists,
fresh channels to capture attention
INVITE
interaction for better absorption &
valuable feedback
27. THANK YOU!
5 ways to reduce Email Overload:
http://blog.cutthroughcommunications.com
IABC Preparing Messages Report:
www.iabc.com (free for members or $99)
CHECKLISTS HERE: http://bit.ly/lqkjc
Feel free to contact me/us at Cut Through Comms
For comms checklists
www.cutthroughcommunications.com
Email or tweet me at:
Paula Cassin
Paula.cassin@cutthroughcommunications.com
1.805.715.0300. Twitter: paulacassin. LinkedIn: paulacassin
http://www.twitter.com/paulacassin
for Webinar: Communicate to Help, not Hinder, your Salesforce, April 2009
Editor's Notes
<number>Thanks for taking the time today to join our webinar on Communicating to HELP NOT HINDER SALES.I’m Paula Cassin, CEO of Cut Through Communications, an internal communications technology company. We specialize in broadcast communications software….And I used to work in Corporate Sales overseas both in New Zealand and internationally in Europe. Telecommunications and IT. Apply our expertise in communications to Sales. So Sales is a great type of communication –Beyond the standard corporate info – HR, Sales Sales IncentivesCustomer Promotions (Time New Product InfoNew Package/Pricing/Bundles
<number><number>
Why are we here talking about this? I think we’re here because of the increasing difficulty of getting our message heard, due to increased competing noise from outside but also INSIDE the organization. There’s more information than ever, and most people are near a limit. Researcher Basex claims that $900 billion is lost in productivity due to information overload. The average email user received more than 160 emails a day in 2008, according to figures from market research firm the Radicati Group, while a study by the University of California at Irvine tracked 36 office workers and found that employees spent just 11 minutes on a project before an email notification, phone ring or knock on the door interrupted them. In the study, it took 25 minutes on average to return to the original task, with research company Basex estimating that 28 per cent of a day is lost in interruptions of this kind<number>
YOU MAY BE MAKING IT DIFFICULT FOR YOUR SALESFORCE TO GET THE INFO THEY NEED BY:Sending out emails from lots of different sources, with little contextSENDING OUT INFO that is confusing or includes complicated action pointsSENDING duplicate or slightly updated information for them to process
When you send an email or text or promo pack out to your sales reps, how do you know it’s been effective? For most of us, we really do not measure at this level. We have high level goals or even specific goals for the PROJECT, but not for individual communications. EXAMPLE: let’s say you’re working on the new Sales competition – great prizes for reaching certain levels of sales in your newest categories. You’ll know what sales levels you need and probably analyze where you’re at each month. But it turns out you sent the initial email launching it on the day Corporate Comms announced the closure of your chocolate factory in Ohio, which was also the day that airplane landed on the Hudson River AND the day everyone got their quarterly retirement plan statement. In fact, a lot of Sales Managers were rather preoccupied in the team meetings going over the plant closure and grandfathered product lines, so they sort of glossed over the competition. This is why you better be measuring click throughs to the intranet page, downloads of the pdf, sign ups to email notifications. Whatever you can measure that will tell you whether employees have responded in some way to what you sent.Keep breaking down your goals until you’re at ground level - Where do you need them to go? Did you get them there?<number>
<number>
Here’s what you need to consider, probably down on paper, to be really effective in terms of your broadcast communications, OK?Right now, most people will plan around their initiative or project, and they’ll pay attention to message content, but they’ll really gloss over the rest. Let’s go through each one in detail and I’ll give you some examples.<number>
When you send an email or text or promo pack out to your sales reps, how do you know it’s been effective? For most of us, we really do not measure at this level. We have high level goals or even specific goals for the PROJECT, but not for individual communications. EXAMPLE: let’s say you’re working on the new Sales competition – great prizes for reaching certain levels of sales in your newest categories. You’ll know what sales levels you need and probably analyze where you’re at each month. But it turns out you sent the initial email launching it on the day Corporate Comms announced the closure of your chocolate factory in Ohio, which was also the day that airplane landed on the Hudson River AND the day everyone got their quarterly retirement plan statement. In fact, a lot of Sales Managers were rather preoccupied in the team meetings going over the plant closure and grandfathered product lines, so they sort of glossed over the competition. This is why you better be measuring click throughs to the intranet page, downloads of the pdf, sign ups to email notifications. Whatever you can measure that will tell you whether employees have responded in some way to what you sent.Keep breaking down your goals until you’re at ground level - Where do you need them to go? Did you get them there?<number>
EXAMPLE: let’s say you’re working on the new Sales competition – great prizes for reaching certain levels of sales in your newest categories. You’ll know what sales levels you need and probably analyze where you’re at each month. But it turns out you sent the initial email launching it on the day Corporate Comms announced the closure of your chocolate factory in Ohio, which was also the day that airplane landed on the Hudson River AND the day everyone got their quarterly retirement plan statement. In fact, a lot of Sales Managers were rather preoccupied in the team meetings going over the plant closure and grandfathered product lines, so they sort of glossed over the competition. This is why you better be measuring click throughs to the intranet page, downloads of the pdf, sign ups to email notifications. Whatever you can measure that will tell you whether employees have responded in some way to what you sent.<number><number>
Point I make here is – you can have the best headline, the most beautiful visuals, but if you don’t have a look at the context you’re sending it into, you may severely limit the results you can get.
So on this one slide we’ve got a whole nother 30 minutes! Here’s we look at WHAT you’re writing, the content. Recently IABC, the international association for Business communicators put out a very good report on preparing messages for information overload environments. They make 6 recommendations and are a pretty good way to review your content/messages. CONSISTENT STRUCTURE. Do you send out a weekly email newsletter giving key info and linking to more details? Do you structure your emails consistently to give readers CUES.Sumup at the top, ACTION REQUIRED clearly marked. Who what when why howProctor and Gamble Memo template: the idea, background, how it works, key benefits, next steps.<number>
We’ve spoken about information overload and how to optimize a message so it cuts through, but choosing the right channel for the job can put you miles ahead. <number>
Here’s out quick checklist for Channels. How does it rank in terms of cut through?If you have a lot of <number>
<number>
<number><number>
No longer a sledge hammer.STACY WILSON (ELOQUOR CONSULTING) has noted: “We need to start thinking about “broadcast” content as just what is required to get the conversation started. We need to leave the old model of “broadcast” behind. Just broadcasting without any action on the part of stakeholders doesn’t do us any good at all.”<number>
Snap Survey – as a means to solicit feed back / info / market intelligence from staff on customer views / perception regarding products and services, price points, etc…anything VM related – also to solicit feed back / info on what’s working and what’s not in terms of store operations / processes etc – also to solicit general feed back with a view to improve staff engagement etc….their previous survey mechanisms were opt in and did not get answered by staff because it was not in their face and because it was not quick and easy…questions via email also failed to work as they were ignored…Snap Survey now a key tool for marketing in terms of obtaining up-to-the-minute market intelligence…results from Snap Surveys shape product and service offerings which are broadcast to staff via Snap Alerts / Snap Mag<number>
Snap Survey – as a means to solicit feed back / info / market intelligence from staff on customer views / perception regarding products and services, price points, etc…anything VM related – also to solicit feed back / info on what’s working and what’s not in terms of store operations / processes etc – also to solicit general feed back with a view to improve staff engagement etc….their previous survey mechanisms were opt in and did not get answered by staff because it was not in their face and because it was not quick and easy…questions via email also failed to work as they were ignored…Snap Survey now a key tool for marketing in terms of obtaining up-to-the-minute market intelligence…results from Snap Surveys shape product and service offerings which are broadcast to staff via Snap Alerts / Snap Mag
<number>
You’ve worked hard to put together a treasure trove of resources for employees. But they have to get there and use it<number>
You’ve worked hard to put together a treasure trove of resources for employees. But they have to get there and use it<number><number>
There is lots of clear evidence that shows that organisations with effective internal communications perform significantly better. Other examples include:“There is an empirical link between employee commitment, customer satisfaction and an increase in sales. Analysis of data from 65,000 employees and 25,000 customers showed that a one point increase in employee commitment (on a five point scale) represents a 9% increase in monthly sales.” Watson Wyatt Work USA 2002 Survey“A significant improvement in communication effectiveness is associated with a 29.5% increase in market value”Fortune magazine