Download the complete (free) guide on the same topic here: http://bit.ly/2V6obAX Internal communication is not something an organization can afford to ignore. In a void of communication, a culture will form – good or bad – with or without you. That’s why putting some thought into how to create a corporate culture is crucial. In this guide, we’ve provided expert insight into how you can create a successful internal communications culture within your own organization – which will lead to increased employee engagement. Key takeaways: - How to get an accurate read on current communications - 3 common factors where IC can directly impact employee engagement - 6 steps to building a solid communications infrastructure --- We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts. Intl. +353 21 242 7277 UK 0800 904 7955 US 781 443 7600 or visit Poppulo.com

1. How to create a
corporate culture and
get great results

2. Creating a communication culture pays
handsome dividends
• It facilitates connections and
conversations:
• Between senior leaders and
employees
• And between leaders,
managers, and staff
• Companies that are highly effective
at communications are 3.5 times
more likely to outperform their peers
Source: Willis Towers Watson
The following tips and ideas will help create
a successful communication culture

3. How IC can help create a great
communications culture
Three common factors can directly
impact employee engagement

4. 1 Employees’ relationships with supervisors
• Employees want accessible
and effective communication
from leadership
• Research has found a link
between performance and
great managers
• IC can drive engagement
by equipping company
leaders to be effective
communicators
Source: Google’s People Analytics

5. 2 Line-of-Sight
• Employees thrive when they can make a
clear connection between what they do and
the broader purpose of the organization.
• Employees appreciate frequent
communications if it enhances their
line-of-sight
• IC can help by providing timely, targeted,
and relevant news
• It’s also useful to continually highlight
the Employee Value Proposition (EVP)
in company communications

6. 3 An active voice in the organization
• Many employees appreciate
having a say in decision-
making
• IC can help by creating
channels that allow employees
to share their opinions
• Two-way channels allow
communication between all
levels of the organization.
Poppulo provides a platform to enable two-
way communications within organizations >>

7. Conduct a
communications audit
Identify what’s working and
where change is needed

8. Survey your audiences
Identify all the audiences you need to
reach.
Run an employee survey. Ask the following:
• How do they rate communication
right now?
• Do they feel they have a view across
the organization?
• How effective are their team leaders?
• How do they get their news? Is it
working?
• Do they have suggestions?
Be sure you survey
hard-to-reach
employees, like remote
workers and
non-desk workers

9. Survey your leaders
For communication to be effective, employees
must receive it from a trusted source.
• Talk to company leaders and ask:
• How often do you communicate
with your teams?
• What’s working? What needs
improvement?
• What tools could you use that are
currently missing?
• Are they engaging in a two-way
dialogue with employees?
• Are they sharing relevant information
with stakeholders?

10. Dissect your messaging
Review your current messaging and
ask the following:
• Are you using consistent style,
format and tone?
• Are there clear calls-to-action?
• Do you need more personalized
messaging for different
employee groups?
• Is the content easily accessible
on any device?
• Are a variety of formats being
used, such as video or
infographics, to enhance
employee engagement?

11. Evaluate your channels
• Evaluate your existing communication
channels and ask:
• What channels are the most
popular and why?
• Can employees access content
on-the-go?
• Update your channel technology
and software where necessary
• Ensure you have software
that delivers the analytics
you need to make decisions
going forward

12. Build your communication
infrastructure
Six steps to get you there

13. 1 Set goals and objectives
• Review the goals and objectives
for each of your campaigns—
or create a new set
• These goals should have
consistent language and
messaging
• Ensure they align with the
company’s vision and
business strategy
• Select key performance
indicators to measure the
success of your campaigns

14. 2 Create a messaging strategy
Plan how you’re going to communicate
going forward. Ask your team the following
questions:
• What will regular communications
look like?
• How will you handle urgent
messaging?
• What is the sign-off structure within
your organization?

15. Personalize and target
communications where possible.
Get answers to the following questions:
• What are the content types and
formats employees read most?
• How will you create content that is
the right format for each channel?
• Have you removed all barriers to
accessing messages?
• How can you maximize all your
channels to deliver clear, consistent
and relevant information?
3

16. 4 Equip your leaders
Create a plan to help your managers
succeed as communicators. Provide the
tools they need to help them succeed,
such as:
• Suggested action items
• Timelines
• Talking points
• Helpful tips and resources

17. 5 Consolidate and collaborate
Reduce duplicate and overlapping
communications with a shared online
calendar that
• Is accessible to the whole
team of communicators,
organization-wide
• Has a central view of all plans
and channel activity
This will increase the relevancy and
engagement of communications that
are sent

18. 6 Take a multichannel approach
A multichannel approach to your
internal communications
• Maximizes your ability to reach
and engage your entire workforce
• Drives the success of your
communications
• Allows you to more easily measure
their impact, and ensure important
organization messages have
reached all your staff

19. 7 Get access to meaningful metrics
• Prove business value by analyzing
the results of your campaigns with
real-time metrics
• Poppulo Insights provides:
• Individual channel measurement
• An integrated view of all digital
channels within your organization
• All defined by your company’s
measure of engagement

20. Benchmark your results
• You’ll be able to measure improvement
over time – both for your own
department and to share with
stakeholders
• You will now be in a position to both
shape and implement business strategy
• This will ensure all employees are
engaged and working to common
business goals and initiatives

21. Your end goal – a seat at the top table
Start by sharing your results
• Use metrics that are aligned
to your organization’s
business goals
• Show the impact across all
communication channels
• Analyze engagement by channels,
audiences, departments, regions,
initiatives and campaigns
The more you communicate with
senior stakeholders and offer
them data-drive insights, the
greater your influence – and
your budget and resources

22. Poppulo is the global leader in employee communications software. We
work with many of the world’s most successful corporations.
Contact us today
Poppulo Mobile
Reach all your employees anytime, anyplace, anywhere. With Poppulo Mobile, connect all employees to
company news, wherever they work.
Poppulo Email
Transform your employee communications with attractive, engaging emails that are highly personalized,
interactive, and can be targeted to specific audiences.
Poppulo Insights
With quick and easy measurement across all your internal digital channels, you can understand and
improve the impact of your employee communications and prove value to senior management.
Poppulo Platform
Poppulo is the complete one-stop
solution for engaging employee
communications. To solve the
challenges of the rapidly changing
workplace, we’ve created a multi-
channel solution on one powerful
platform. Interactive and targeted
email, instant mobile app connection,
video, social, and intranet. Plus, of
course, the smartest performance
insights in the business.

23. Want to learn
more?
Download the guide
How to create a corporate
culture and get great
results