The document discusses the growing importance of mobility for business intelligence (BI). It notes that mobile devices like smartphones and tablets are increasingly popular both for personal and business use. This brings opportunities for BI tools to be accessed and used on mobile devices. The document outlines some of the key considerations for mobile BI platforms, such as user experience, integration with existing systems, and security. It also analyzes the capabilities and differences between various mobile BI vendors and solutions. Overall, the document argues that mobility and BI are naturally complementary and that mobile access to BI information will continue growing in importance.

1. Mobility and
Business Intelligence :
a marriage made in heaven
Jean-Michel Franco
Solutions Director July 2012
jean-michel.franco@businessdecision.com
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco

2. Business & Decision is a
Global Consulting and System Integrator
2011 revenue : 249 M€
BI
E-bus EPM
EIM CRM
2800 Employees 16 countries a Multi-Specialist
• Business Intelligence & EPM “BI World-Wide Magic Quadrant”. Gartner
• Customer Relationship Mgt & MDM “CRM European Magic Quadrant”. Gartner
• E-Business “Where To Find Help For Interactive Design Projects In Europe, 2011”. Forrester
Unique expertise recognized by leading independent industry analysts
2

3. Mobility@Business & Decision: empowering your
business processes, employees and customers
Mobile
Innovate Customer/ Mobile Enterprise
Consumer
Social Business Business
Improve E- apps (Life
Networks CRM Intelli-
business Sciences,
& portals gence ERP…)
Device Selection
Prepare Mobile Device Management
Change Management
A dedicated expertise with
close partnership with
…
leading market vendors
3

4. When Digital Marketing leads to « multi-device »
631 Mu
2015
+ 35%
= 1 million units sold in 2015
= 1 million units sold in 2011
326 Mu
2015
+ 413%
2011
2011
468 Mu 63 Mu
WW Smartphones sold (April 2011 Gartner) WW Tablets sold (Sept 2011 Gartner)
4

5. And then there is the tablet phenomena
iPads = 17% of the PC market, end of 2011 (bg2011 : 7%)
Source : business insider
5

6. Mobile apps are part of our daily life as customers
Transpor-
Banking Retail News Insurance Leisure
tation
• Transportation : manage reservation, e-ticketing, track & trace, notification
• Banking : manage account, manage personal finance, mobile payment
• Retail : get product information, mobile commerce, track & trace
• News : access to the media anytime, notifications a alerts…
• Insurance : Subscription, par as you drive, claims management
• Leisure : Online payment, geolocalisation, gamification
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7. Mobile provides unique experience and features
Intimacy
Immediacy
Context aware
screen size
user experience (e.g.: multi touch, swipe…)
security features
limitations of hardware resources
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8. Mobility in the enterprise: Why, and how ?
Sources:
• InformationWeek Analytics 2010 : why IT must sort
out App Mobilization ? Base 535 réponses
• Dresdner Mobile Business Intelligence
Market Study (10/2011 via Yellowfin)
E-mail
Contacts, calendar…
Business Intelligence
CRM
Collaborative envt.
Geo-localization
Social Networks
ERP
Video conference, chat
0 0,5 1 1,5 2 2,5 3 3,5 4
68% consider BI Mobile as “critical” or “very important” (52% in2010).
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9. Mobility : What are the constraints?
Source : InformationWeek Analytics 2010 : why IT
must sort out App Mobilization ? Base 535 réponses
Security
Application integration
Device management
Rebilling the service
Applications development
Lack of clear business case
Lack of skills
No perceived barriers
0 10 20 30 40 50 60
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10. Towards BI consumerization, finally ?
BI as we want it
BI as we know it
1
0

11. Mobile meets new use cases for Business Intelligence
Right information to the right • Same contents, but new devices
one, right time, right place and new places of consumption
• A tool to exchange with peers,
Executive dash-boards
colleagues, management
Actionable information, for • At the store, shop floor, agency,
the field warehouse…
Information as a value add • For customers, partners…
service
11

12. Mobile BI : a giant step forward to reach information
management graal
12

13. Information as a value added service: the Fi’Com case
to deliver right financial information to stakeholders
Com’Fi
13

14. BI as a competitive advantage (or your competitor’s) :
the Mint example ?
http://www.youtube.com/watch?v=rK6WLHNYjwM&feature=player_embedded
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15. What should you expect from a mobile BI platform ?
• Consumers first
• Packaged information
• Apps, rather than reports
Functional
coverage
Specialization
All in one on mobility
• An application, rather that
unique features • Rich & interactive user experience
a tool suite • Experience fits to device
Adaptive with
Ready for mass
legacy/future
deployment
devices
• Back end performance • On the fly integration of new releases,
• Push mode features (e.g.: Siri on iOS) and new
• Security Adaptive vs. devices
• Pace of new versions
legacy and
future
applications • Improves rather that replace legacy BI
• But without scarifying mobility unique attributes
15

16. Functional coverage: user expectations
Must have
• View Charts (54%)
• KPI monitors(56%)
• Alerts (55%)
Differentiators
• Drag & drop navigation (15%)
• Data selection, filtering (28%)
• Guided analysis (15%)
• Dashboard assembly from components (authoring)
(20%)
Sources : Howard Dresdner
Mobile Business Intelligence Market Study
7/12/2012
1

17. Which device from which use case ?
Evaluation guide for devices
Devices Small screens « Large » Screens Tablets
(eg Blackberry) (eg. iPhones)
Reporting
(push)
Dashboard Ratings
Not applicable
Notifications
& alerts Weak
Navigation Average
Good
Authoring
Very good
Context
aware
Summary
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18. Which players on the market?
Mega vendors « aggregators»
• IBM • RoamBI (Mellmo)
• Oracle • myBI (Exxova )
• SAP • CXO Cockpit
• (Microsoft ? Sas ?) • …
Enterprise BI pure Data discovery
players pure players
• Microstrategy • Qlikview
• Information Builders • Tableau
• Yellowfin • Tibco/Spotfire
• Actuate… • …
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19. How tools differentiate
Web app or native app ?
BI platform or add-on ?
User experience
Speed of development
Frequency of releases
Security management, admins workbench
Advanced features - Offline mode - Navigation - Authoring
- Write mode - Alerts
19

20. Consumerization of BI ready to go?
 need new organizations
A front desk is needed to deliver the last mile of BI
Analytics centric
Information centric
front office BI apps (dash-
back office
(reporting factory boards, analytical
(corporate
and self service apps)
information hub)
access)
20

21. Mobility and
Business Intelligence :
a marriage made in heaven
Jean-Michel Franco
Solutions Director July 2012
jean-michel.franco@businessdecision.com
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco