Exicon's founder Cat Rust met with a fun crowd from all over the world in Hong Kong for the InterDirect Conference at the new L'Hotel in Aberdeen. It's a group of independent agencies here to learn about all kinds of things one of which was mobile and marketing. Check out the mobile marketing presentation for more details on how it's all about the app and that the web is dead.
Appcessoring Everything!
All about extending products into applications on your mobile phone using API and of course managing everything globally.... "The Exicon App Lifecycle Management Platform"
5 Things you need to Appcessorize
The App Revolution - Is your Business Ready for Mobile?Matthew David
Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.
Politics and API economy : How to enhance Trust for a programmable web?Mehdi Medjaoui
Our world is based on trust. Trust between humans , trust between companies, trust for the system. It is only because of this trust that we invest for the future and we build things.
It is the same for internet and APIs. I explain here how trust will enable the web-as-a-platform and I point whate are the threats today on the API economy.
I aslo propose a criteria system in an API rating agency that i'm building.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
Vision Mobile shares key insights from the State of the Developer Nation Q3 2014 report, discussing developer trends on platforms, tools, and revenues. The report is based on the largest, most global developer survey to date, with 10,000+ respondents from 137 countries. Insights also include North America, showcasing regional characteristics and exploring opportunities.
Appcessoring Everything!
All about extending products into applications on your mobile phone using API and of course managing everything globally.... "The Exicon App Lifecycle Management Platform"
5 Things you need to Appcessorize
The App Revolution - Is your Business Ready for Mobile?Matthew David
Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.
Politics and API economy : How to enhance Trust for a programmable web?Mehdi Medjaoui
Our world is based on trust. Trust between humans , trust between companies, trust for the system. It is only because of this trust that we invest for the future and we build things.
It is the same for internet and APIs. I explain here how trust will enable the web-as-a-platform and I point whate are the threats today on the API economy.
I aslo propose a criteria system in an API rating agency that i'm building.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
Vision Mobile shares key insights from the State of the Developer Nation Q3 2014 report, discussing developer trends on platforms, tools, and revenues. The report is based on the largest, most global developer survey to date, with 10,000+ respondents from 137 countries. Insights also include North America, showcasing regional characteristics and exploring opportunities.
Over the past several months I have been doing some thesis building around the API economy. I want to pause to share some initial thoughts, and to solicit your feedback.
The mobile app landscape is thriving and continuing to evolve year after year. Based on a survey conducted this year with 8000+ app developers, here are some facts, statistics and trends on how it's changing that will help developers stay abreast of the latest in the industry, and retain their competitive upper hand.
The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
Read the full report http://www.visionmobile.com/DS13Slide
2016 Top Trends in Mobile App Development LifeInnoppl Dubai
With the mobile technology getting a massive makeover, we are in for a fast-paced development changes in 2016. Consumers are utilizing their smart phones more and syncing it with wearable devices, their cars, home appliances, etc. The smart devices are slowly becoming the connecting hub on how an individual lives their life. As Google CEO Larry Page announced "We are no longer living in a mobile-first world, we are in a mobile-only world."
Today, even the most popular brands in the market are using mobile apps for building brand awareness, increasing sales and for direct marketing.
https://www.raybiztech.com/blog/mobile-development/2018-trends-to-watch-out-for-in-mobile-app-develop
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
Mobile World Congress (MWC) is the largest mobile technology event in the world, and is increasingly the venue of choice for major mobile manufacturers to unveil new flagship products. We review some of the key trends and exciting products on display at this year's event.
Distimo : Comment les applications à succès monétisent leur base d'utilisateu...Thierry Pires
Découvrez le rapport Distimo sur le revenu moyen par téléchargement d'application (ARPD), comment celui-ci diffère par pays et par type de terminaux mobiles. Retrouvez mon billet à ce sujet sur mon blog http://marketing-webmobile.fr/2013/03/comment-les-applications-a-succes-monetisent-leur-base-dutilisateurs/
When building software, the API first approach is the only way to go. Enterprises that are seeking Software Development must definitely consider leveraging the unlimited potential of building APIs.
Expert Panel: Enriching Your Community Associations Through TechnologyAppFolio
Technology is more ingrained in our society than ever, and the community association management industry is no exception, especially if you want your business to thrive in the years to come. We also understand that many community managers, board members, and homeowners may be reluctant to take the plunge into high tech, so we brought in the experts to discuss!
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
Over the past several months I have been doing some thesis building around the API economy. I want to pause to share some initial thoughts, and to solicit your feedback.
The mobile app landscape is thriving and continuing to evolve year after year. Based on a survey conducted this year with 8000+ app developers, here are some facts, statistics and trends on how it's changing that will help developers stay abreast of the latest in the industry, and retain their competitive upper hand.
The 5th edition Developer Economics report (based on a survey of 6,000+ respondents from 115 countries) tracks developer mindshare, monetisation trends, revenue models and developer tools.
Read the full report http://www.visionmobile.com/DS13Slide
2016 Top Trends in Mobile App Development LifeInnoppl Dubai
With the mobile technology getting a massive makeover, we are in for a fast-paced development changes in 2016. Consumers are utilizing their smart phones more and syncing it with wearable devices, their cars, home appliances, etc. The smart devices are slowly becoming the connecting hub on how an individual lives their life. As Google CEO Larry Page announced "We are no longer living in a mobile-first world, we are in a mobile-only world."
Today, even the most popular brands in the market are using mobile apps for building brand awareness, increasing sales and for direct marketing.
https://www.raybiztech.com/blog/mobile-development/2018-trends-to-watch-out-for-in-mobile-app-develop
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
Mobile World Congress (MWC) is the largest mobile technology event in the world, and is increasingly the venue of choice for major mobile manufacturers to unveil new flagship products. We review some of the key trends and exciting products on display at this year's event.
Distimo : Comment les applications à succès monétisent leur base d'utilisateu...Thierry Pires
Découvrez le rapport Distimo sur le revenu moyen par téléchargement d'application (ARPD), comment celui-ci diffère par pays et par type de terminaux mobiles. Retrouvez mon billet à ce sujet sur mon blog http://marketing-webmobile.fr/2013/03/comment-les-applications-a-succes-monetisent-leur-base-dutilisateurs/
When building software, the API first approach is the only way to go. Enterprises that are seeking Software Development must definitely consider leveraging the unlimited potential of building APIs.
Expert Panel: Enriching Your Community Associations Through TechnologyAppFolio
Technology is more ingrained in our society than ever, and the community association management industry is no exception, especially if you want your business to thrive in the years to come. We also understand that many community managers, board members, and homeowners may be reluctant to take the plunge into high tech, so we brought in the experts to discuss!
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.
App-solutely Essential presentation at the American Chamber of Commerce Hong Kong, Nov 2014.
Stefan Rust from Exicon will cover in his presentation what's going on in the mobile industry these days, why "mobile is eating the world", how to help companies getting into mobile.
View here the video of the presentation: http://www.prod.exicon.link/videos/
Appsolutely Essential
Presnetation to the American Chamber of Commerce Hong Kong November 2014
Why mobile is eating the world and apps rule on mobile
What are companies doing in mobile across start ups and industries targeting different stakeholders from local app developers to global industry giants
How should you get into mobile app and where to start
Building mobile applications with Meteor: Eat Local case studyRizky Syazuli
This is the presentation material from a Meteor Meetup in Jakarta. It contains a preview of an app called Eat Local which was built using Meteor. Including all the supporting tools & softwares used to build it.
Additionally, i've also shared several links & references for general mobile app development using Meteor and learning the Meteor framework.
Eat Local itself is a campaign to increase the awareness of the importance of local food product. Visit ayoeatlocal.com to find out more.
My colleagues from the IPG Medialab in NYC did again a fine report on the latest trends in mobile from this years Mobile World Congress in Barcelona Spain. It is definitely worth a read. For more inspiring technology news go to their website under www.ipglab.com
Our success story with Vi's MyVi app showcases our ability to craft engaging mobile experiences.This case study highlights our user-centric design, comprehensive features, and commitment to security. Download to explore our mobile app development services more!
Reference Link - https://www.iprogrammer.com/mobile-app-development-service/
Digital Transformation: How leaders meet modern customer expectationsApigee | Google Cloud
Chet Kapoor, CEO Apigee presents to the Pacific Crest global technology leadership forum in Vail, Colorado, Aug. 11 2015. How leading companies lead digital at the C-Suite level, deliver digital by making developers productive, and build digital enterprises with APIs.
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
Why should C-Level care about APIs? It's the new economy, stupid.Fabernovel
Why should C-Level care about APIs? It's the new economy, stupid.
In this 2013 version of our study on APIs, we identify how APIs allow companies to effectively pursue the classical triptych of business goals: business development, product development and supply chain management.
Through three new practical cases, discover how 5 companies, coming from the most traditional fields, use private APIs and technologies such as cloud and data in order to renovate their business and to invent new business models.
We studied the case of 5 japanese companies. 5 business cases showing the emerging business trend which consists in working on a private or partner-based API to change business models and find new paths of monetization:
// RETAIL: Seven Eleven, global leader of convenience stores, optimizes its logistics almost in real time by using APIs
// HEALTHCARE: OMRON, creator of connected healthcare devices, monetizes the data provided by its users to forecast epidemics
// INDUSTRY: Honda, mobile constructor, connects its entire car fleet with APIs, to provide intelligent guiding services to their clients
// MEDIA : Cookpad, originally a user-generated recipe website, sells its knowledge in consumer preferences to food-processing industry
// AGRICULTURE: Fujitsu, is getting ready to automate Japan's agriculture, in order to cope with the loss of workforce in Japanese companies
And you, how are you going to reinvent your business thanks to APIs?
La version 2013 de l’étude sur les APIs par FABERNOVEL.
A travers trois nouveaux cas pratiques, découvrez comment 5 entreprises, issues des secteurs les plus traditionnels, utilisent les APIs privées, les technologies cloud et la data pour renouveler leurs business et inventer de nouveaux modèles.
Nous sommes allés au Japon étudier le cas de cinq entreprises :
// RETAIL : Seven Eleven, leader mondial des conveniences stores, optimise sa logistique en temps quasi-réel grâce aux APIs
// SANTE : OMRON, créateur d’appareils connectés pour la santé, monétise les données fournis par ses utilisateurs pour prévoir les épidémies
// INDUSTRY : Honda, constructeur automobile, connecte l’ensemble de sa flotte avec des APIs, pour fournir des services de guidage intelligent à ses clients
// MEDIA : Cookpad, initialement un site de recettes fournis par l’utilisateur, revend son savoir des goûts consommateurs à l’agroalimentaire
// AGRICULTURE : Fujitsu, s’apprête à automatiser l’agriculture Japonaise, afin de faire face à la perte de main-d’oeuvre dans les campagnes japonaises
Et vous, comment allez vous réinventer votre business grâce aux APIs ?
Why You Should Be In The Mobile Apps Business!Bobby Wan
“How To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!”
The World's Easiest To Use And Feature Rich App Builder Tool.
If you're in Business – you're in the App Business – it's as simple as that!
To Your Success,
Bob
http://tiny.cc/41ygwx
Mobile & Hotels - The ultimate mobile customer journeyExicon
What’s happening in the Hotel industry? Snapshot of the key metrics for going mobile and how industry players are now heading towards digitization. It's the appcessorizing era, everything is now being connected to an app!
Embrace or die - How mobile can accelerate your businessExicon
Learn about how mobile can accelerate your business in practical terms.
• The mobile landscape and example of companies making the most of it
• What to consider when you go mobile
• Practical tactics used in mobile marketing, tools and features, mobile ROI, and the core characteristics of successful mobile marketing campaigns
• Learn what some of those buzzwords mean to demystify mobile - Augmented Reality, GPS, SoLoMo, Gamification, QR codes etc
Find out what mobile could be doing for your business.
App life cycle management company - Appcessorize Everything! Exicon
It's all about going mobile, apps are becoming our daily necessities, they are exploding across industries - allowing one to always be connected. In fact, research from Breg Insight states that mobile app downloads are to reach 108 billion by 2017. Check out our latest deck in order to get a deeper understanding about the value of applications & subsequently going mobile.
For other reports and insights, click through to our website - http://www.exiconglobal.com/corp/our-products/industry-updates/
Exicon's CEO, Stefan Rust, takes a closer look at what's happening in China when it comes to mobile marketing and app development for brands and agencies.
Keep track of your investments with Bloomberg, Paypal bump app payments and locate an ATM with augmented reality technology. http://www.exiconglobal.com/report-download/finance
Track your speed and map your route with Nike, snow reports with Northface and find the perfect lense on your ipad with Oakley. http://www.exiconglobal.com/report-download/sportswear
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3. Proprietary
&
Confiden&al
3
There
are
6.8
billion
people
on
the
planet.
Only
3.5
billion
of
them
use
a
toothbrush.
4
billion
of
them
use
a
mobile
phone.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
5. Proprietary
&
Confiden&al
5
81%
of
smartphone
users
have
done
product
research
via
smartphone.
50%
have
made
a
purchase
with
one.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
6. Proprietary
&
Confiden&al
6
9
out
of
10
mobile
searches
lead
to
acFon...
…
and
over
half
lead
to
purchase.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
7. Proprietary
&
Confiden&al
7
70%
of
mobile
searches
lead
to
acFon
within
one
hour.
It
takes
one
month
for
the
same
percentage
of
desktop
users
to
catch
up.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
8. Proprietary
&
Confiden&al
8
43%
of
marketers
currently
use
mobile
technology
Another
25%
plan
to
do
so
within
the
next
12
months,
and
16%
plan
to
do
so
in
more
than
12
months.
Only
15%
of
marketers
have
no
plans
to
use
mobile
technology.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
9. Proprietary
&
Confiden&al
9
Growing
mobile
ad
spending
The
Interac&ve
Adver&sing
Bureau
(IAB)
reported
that
mobile
adver&sing
spending
officially
surged
111%
in
2012
Ballooning
to
$3.4
billion
last
year,
marking
the
second
consecu&ve
year
of
drama&c
mobile
growth
10. Proprietary
&
Confiden&al
10
Mobile
ads
perform
4-‐5
Fmes
beRer
than
online
ads
in
key
metrics
such
as
brand
favorability
awareness,
and
purchase
intent.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
11. Proprietary
&
Confiden&al
11
16%
of
smartphone
users
made
a
purchase
because
of
a
markeFng
message
received
on
their
phone
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
12. Proprietary
&
Confiden&al
12
Mobile
coupons
receive
10
Fmes
higher
redempFon
rates
than
print
coupons.
hBp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
14. Proprietary
&
Confiden&al
14
Gaming
“61%
of
smart
device
owners
play
games
and
on
average
spend
30-‐60
minutes
a
day
doing
so”
“The
typical
gamer
ranges
from
13-‐55”
23. Proprietary
&
Confiden&al
23
Brand
value
of
apps
• M-‐commerce
• CRM
• Drive
to
retail
• Brand
awareness
• Lead
genera&on
• Internal
opera&ons
• Event
support
24. Proprietary
&
Confiden&al
24
Who’s
doing
well?
RedBull
Apps
-‐
Entertain
Nike+
App
Tesco’s
Home
Plus
Wrapp
–
hot
new
Facebook/
voucher
app
service
25. Proprietary
&
Confiden&al
25
How
many
apps?
Device
No.
of
Apps
Revenue
Apple
(iOS)
775,000
Apple’s
mobile
app
downloads
grow
11%
in
Q1
2013,
revenues
hit
$1.6B
(74%
of
all
app
revenues)
Android
700,000
Google
play
app
revenue
grow
by
90%
Windows
130,000
Blackberry
100,000
26. Proprietary
&
Confiden&al
26
Even
handset
manufactures
bet
on
apps
• Nielsen
claims
there
are
41
apps
per
device
on
average
• BlackBerry’s
App
World
now
touts
100,000
BB10
applica&ons
• BlackBerry
claims
30,000
applica&ons
were
added
in
the
last
couple
of
weeks.
Each
day
BB10
early
adopters
are
waking
up
to
new
apps
with
just
20%
Android
apps.
33. Proprietary
&
Confiden&al
33
Trend
Example
“Video”:
why
it
maRers
Video
is
a
core
component
of
the
booking
and
travel
process
Online Video becomes key feature
Videos along the whole planning process
Video for Sharing
Sources:
Think
Travel.
10M
Downloads
37. Proprietary
&
Confiden&al
37
You
can
either
appcessorize
it
Or
Api-‐fy
at
the
core
You
sFll
need
to
manage
Partners,
Apps
and
API’s
A
Single
Product:
a
Lightbulb
38. Proprietary
&
Confiden&al
38
Developer:
Chris
Chow
Hong
Kong
Weather
App
Using
mulFple
APIs
Hong
Kong
Weather
accesses
the
data
from
Hong
Kong
Observatory
and
Environmental
Protec&on
Department,
tells
you
the
current
Hong
Kong
weather
with
more
frequent
update
and
more
accurate
data.
39. Proprietary
&
Confiden&al
39
Connected
Cars
Spo&fy
integrated
into
Ford
Car
System
Volvo
-‐
Sensus
connected
touch
system
Audi
can
make
your
car
a
Wi-‐Fi
hotspot
Tesla’s
huge
touchscreen
wows
the
crowd
44. Proprietary
&
Confiden&al
44
Number
of
Apps
Complexity
Comes
with
Complexity
-‐ brand
damage
-‐ increased
cost
-‐ longer
&me
to
market
-‐ IP
leakage.
ApplicaFon
diversity
Number
of
Plalorms
Number
of
Languages
45. Proprietary
&
Confiden&al
45
Exicon
–
App
LifeCycle
Management
Company
Exicon
is
the
core
plaqorm
providing
intelligence,
tools
and
connec&ons
to
unlock
the
full
poten&al
of
mobile
technology
to
support
business
growth.
48. Proprietary
&
Confiden&al
48
EXICON App LifeCycle
Method
Your software
Your ROI
Your strategy
Your software
evolution
Finding
you
the
best
developers
&
project
managers
for
your
sorware
What
do
you
need?
Get
it
in
the
right
place
and
drive
users
to
download
your
app.
How
did
you
do?
How
could
you
do
beBer?
Get
your
somware
Mobility
strategy
Downloads
&
Engagement
Control
&
monitor
assets
DEFINE
BUILD
ENGAGE
MEASURE
Exicon’s
App
LifeCycle
Process
49. Proprietary
&
Confiden&al
49
Define
• What
are
your
company’s
main
objec&ves?
• Can
mobile
support
it?
• If
so
what
do
you
want
to
achieve?
• Who
are
you
trying
to
reach?
• Where
are
they?
• What
devices
do
they
use?
• What
could
you
do?
• What
are
your
compe&tors
doing?
• What
does
success
look
like
to
you?
What
do
you
need?
Mobility
strategy
DEFINE
50. Proprietary
&
Confiden&al
50
Build
• Who
should
be
building
the
app
for
you?
• Do
they
have
the
right
skills
and
experience?
• Are
they
able
to
evolve
with
you?
• Are
you
able
to
store
your
cri&cal
project
needs?
• Who
will
project
manage
it?
• Are
you
up
to
date
with
news
about
your
developers?
• Where
are
you
going
to
securely
store
all
the
assets?
Finding
you
the
best
developers
&
project
managers
for
your
sorware
Get
your
somware
BUILD
51. Proprietary
&
Confiden&al
51
Engage
• Are
you
in
the
relevant
app
stores?
• Is
your
social
media
driving
downloads?
• Are
you
getng
real
engagement?
• Are
you
using
in-‐app
promo&ons?
• Do
you
have
all
your
digital
content
under
your
control?
• Are
you
engaging
your
end-‐users
through
your
apps?
Get
it
in
the
right
place
and
drive
users
to
download
your
app.
Downloads
&
Engagement
ENGAGE
52. Proprietary
&
Confiden&al
52
Measure
• Are
you
measuring
the
right
things?
• Are
you
really
getng
the
ROI
you
planned?
• Are
you
reaching
the
right
people?
• Are
you
achieving
your
business
objec&ves?
• How
could
you
improve?
• Is
your
app
where
it
should
be?
• Are
the
services
you
are
using
providing
what
your
app
needs?
How
did
you
do?
How
could
you
do
beBer?
Control
&
monitor
assets
MEASURE
53. Proprietary
&
Confiden&al
53
FOUNDER
&
EVP
Cat
Rust
sales@exiconglobal.com
WEBSITE
www.exiconglobal.com
Transforming business by Application