The document discusses the growth of the mobile market in China. Some key points: - Mobile internet users in China reached 9.3 billion in 2011, up from 4.57 billion in 2010. The number of 3G users grew 740% to 303 million. - The mobile gaming market in China was worth 26.4 billion RMB in 2010, growing 180%. - Mobile apps accounted for 50% of all mobile internet traffic by 2010. The Apple App Store had 425,000 apps and downloads reached 15 billion. - Major Chinese internet companies like Tencent and Sina have entered the mobile apps space to capitalize on growth. The mobile market is becoming increasingly important in China.

2. Michael Schneider Manav Gupta
CEO CEO

7. 4 births a second
39 mobile phones sold a second
(Source: motorolaconf, August 2010)

8. January, 2009 October, 2010
20%
4.2 billion mobile phones 5+ billion mobile phones

10. Mobile Today
• 5.3+ billion users
• Apple: Over 200 million iOS
• iPad: 25 million in first 14 months (one every 1.4 seconds)
• iPhone users spend 90+ minutes PER DAY in apps
• Google Android biggest OS (600,000+ new users/day)
• By 2013, more people will access internet from mobile
devices than computers

11. Definition of “Mobile” changing

16. Mobile apps account for 50%
of all mobile internet traffic.
(Source: Zokem, September 2010)

18. What’s an app?

20. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
•Average spend 50% higher on mobile than web
(Source: aimgroup.com, September 2010)

21. PayPal Mobile increasing from
$25M in 2008 to $500M in 2010
(Source: xchat, October 2010)

23. Q Mobao Video
(http://road.ie/dzne3h)

24. Mobile Roadie is a mobile engagement platform.
Our tools help brands engage & monetize
consumers on mobile.

25. We power apps across a wide variety of
industries such as music, sports, publishing,
events, education, brands and hospitality.

26. Marquee clients include:
Honda / CAA Adele
The Beatles Random House
Wynn Las Vegas Fiat / Fader Magazine
Taylor Swift Madonna
Vera Wang Katy Perry
Dallas Mavericks Washington Redskins
Harvard University Miami Dolphins
World Economic Forum Sacramento Kings
Annenberg Foundation Spin Magazine

27. 1,400+ customers
have built
2,000+ apps
that reach
10,000,000+ end users
growing at
1,000,000 users/month
on iPhone and Android

35. Technology Partners
Extensive support and tools for
existing technologies.

38. Manav Gupta
CEO

40. Agenda
Company Overview
Q Mobao Partnership

41. Company Overview

42. LONDON GUANGZHOU MUMBAI

43. CLIENTS:
FMCG travel & fashion & auto & TV &
agencies
& food hospitality retail telecoms media

44. End-to-end solution
This is impo
rtant
1 STRATEGY
The “idea”
2
CREATIVE
User Interface
3
TECHNOLOGY
Development and Testing
4
LAUNCH
Promotion
5
SUPPORT
Upgrades

45. Data-driven
Analytic approach
Revenue-centric
approach
£17K per month saved Added 34000+ users 114,000 new visitors
Effective loyalty management Digital extension to route to Extending the content into
and social campaign that market. mobile
incorporates mobile check- Investment Payback: 3 Investment Payback: 2
ins months months
Added 3% to Revenue 51500+ downloads Launched mobile
Digital extension to route to Mobile campaign channel
market. Investment Payback: 2 New revenue route
Investment Payback: 4 months Investment Payback: 3
months months

46. Unique Hybrid & Balanced Model:
Western Experience
UK Front End (*HK, SH, Brazil – Coming Soon)
§Established UK front end experienced in selling and delivering global projects
§UK citizens who perform program management, architecture, business analysis, and other key client facing
activities
§Experience in global delivery reduces risks and enhances project execution by providing greater customer
intimacy and improved communications, which increases buyers’ trust and confidence
Crucial Middle Layer in China
Senior Chinese nationals educated in the US and with 5-10 years of work experience in the US gain
valuable knowledge of Western business
Our employees have experience at:
Their Responsibilities Include:
§ Coaching and mentoring of junior staff
§ Enhance project delivery
§ Building client confidence
§ Improve communication and work-flow
Chinese Talent

47. Very international in approach… from day 1
23
number of countries with clients

48. Expertise in mobile
App
Apple iOS Google Android Symbian and Meego Development
iPhone and iPad Core Developer Working with Nokia as
publisher Network launch partner for new
products Design and UI
Since 2008 Early Release Since 2008
Program
Component
Development
Quality
Assurance
Maintenance
Windows Phone 7 And Support
Blackberry OS HTML5 web apps
Including related Java Significant experience Working with Microsoft
and J2ME app including Chrome Web as a launch partner for
engines Apps Asia

49. Award-winning agency
Google Android 1000 GSMA
Core Developer Network (International body on
1000 early-launch partner Mobile Phone standards)
Google Early Release Access One of 2 agencies globally

50. Growing at 200%+ yoy as a profitable company
2009 2010 2011 2012*
Tech Creative Strategy Strategy
Tech Creative Creative
Tech Tech
IP
UK + China + India + HK* & +Shanghai* + Brazil* + NYC*
9 staff 31 staff 66 staff *100+ staff
Formed and ready to compete in the ecosystem
* Denotes targets

51. FabriQate: a unique hybrid proposition
Mobile Full-service
FQ
International &
Local

52. Q Mobao Partnership

53. FabriQate is the exclusive distributor
of Mobile Roadie (Q Mobao) in the
China Market

54. Our Goals Our Plan Our Commitment

55. Our Goal
To be the #1 Mobile Application
Development Platform in China

56. Our Plan
Work hand in hand with key reseller,
technology and strategic partners to
further our reach and market
development

57. Partner web-based real-time
Management management system
Qantify™
System PM.fabriQate.com

58. Our Plan
Localize the Product to deeply
integrate with major technology
players
Including:

59. Our Plan
Deliver a full range of products to
meet the local market needs
(Core, Plus, Pro and beyond)

60. Our Commitment
Build a world class business
development & service team

63. 动 联 场

64. 2010 场销
z 2.46亿
6
销 长 180% 3G 销 长740%
观 际

65. 户9.3亿 统计, 2011 8
规 4.57亿 户3.03亿
户2010 长415% 联 , 2010
9.3亿 4.57亿 3.03亿

66. 2010 动 联 场规 达 637亿
观 际

67. 150亿 费 场
App Store 费 场
App Store应用商店，拥有42.5万款应用，下载次数达到150亿次
苹果已经支付给App Store开发者25亿美元的收入

68. 联 纷纷
( )
军
腾讯
QQ

69. 业 apps
联 应 APP
众 业 纷纷 APP

70. 结论
动 联 --
矿

71. Q
[ ]说

72. --Madonna

73. —Vera Wang Wedding

74. [Q ]

76. 选择 设
设 导
设 风

77. 图
传图 编辑图

78. 乐
编辑 传 乐

79. 视频
传视频 编辑

80. 资讯
录 编辑资讯 RSS 动获 资讯

82. 编辑 选择 对

83. SNS传
SNS

85. 录 设 栏 录 资
app store 审 [Q ]处
Android Market
过CMS轻 app

86. Q & 华

87. Q Mobao Pro Video
(http://road.ie/erw271)

88. Q & 华
n
n 录 设
n 选择 设
n 额 订 栏