Demystifying the Mobile Container - PART I

Demystifying the
Mobile Container
© Copyright 2013 Antenna Software, Inc. All rights reserved.
Presented by:
Jim Somers
Chief Marketing & Strategy Officer
May 2, 2013
Confidential. Do not distribute.
Joseph June
Sr. Director, Product Management

WELCOME & INTRODUCTIONS
Your Presenters: Our Agenda:
2 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
Joseph June
Sr. Director, Product Management
Antenna Software
• What is a "container?"
• What are the different types?
• Why do we need them?
• What are some good examples?
• Questions
Jim Somers
Chief Marketing & Strategy Officer
Antenna Software
Have a question?
Tweet us @AntennaSoftware or
#ContainerWebinar

WHAT WE DO
AMPchroma helps you build, run, and manage all your
mobile applications and content.
➦ Enabling you to get to market faster, have more flexibility,
and better manage risk in this ever-changing mobile world.

ENTERPRISE-GRADE APP SAMPLES
44
© Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
Ticketing app for train conductors
Research library app Field Service app
Mobile shopping app
Field sales and distributors catalog appField Sales app

IT’S ALL VERY CONFUSING
Container
Sandbox
Partition
Hypervisor
Persona
Shell
Separation
Mode
Wrapper
Portal
Walled
Garden
Hub
Store
5

MARKET SITUATION
• IT administrators
want the security,
management &
control over their
devices, users & apps
MANAGEMENT
(MDM/MAM)
• It’s where speed & usability …
• … converge with management
and control
• Developers want to
build apps quickly and
deploy them to users as
easily as possible.
DEVELOPMENT
(MEAP/MADP)

MARKET SITUATION
• IT administrators
want the security,
management &
control over their
devices, users & apps
MANAGEMENT
(MDM/MAM)
• Developers want to
build apps quickly and
deploy them to users as
easily as possible.
DEVELOPMENT
(MEAP/MADP)
• But buyer beware!
• Two solutions for 2 needs?
• Or are they?

TODAY’S QUESTION
HTML5 Native
?
Which is the better approach?
© Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.8

PUBLIC DISCONTENT WITH HYBRID
9 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
“I think the biggest mistake we
made as a company is betting too
much on HTML5 as opposed to
native, because it just wasn’t there.”
- Mark Zuckerberg, CEO, Facebook
“We have definitely shifted from
HTML5 to native. The primary
reason is … the app is running out of
memory.”
- Kiran Prasad, Director Mobile Engineering, LinkedIn

TODAY’S QUESTION
HTML5 Native
?
Does it have to be an either/or?
© Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.10
Can a native
container
provide the
best of both
worlds?

WHAT DOES IT PROVIDE?
11 © Copyright 2013 Antenna Software, Inc. All rights reserved.
Device APIs
Client Tier
Native Container
HTML5, CSS,
JavaScript
Web Content
Platform “WebView”
communicates with native
container via APIs
A native container allows a developer to build apps that look, feel,
and function like native apps, without building native apps.
“Hybrid” apps function much
like native apps, but display
web content, developed
with web coding techniques
Client tier enables device
features through device
APIs and communicates
with server through
managed gateway
• HTML/CSS3
• JavaScript
• JavaScript
UI FW

HYBRID EXPLAINED
• Essentially it’s a native app designed to display web content.
• Think of it as a frameless web browser (kind of).
• Each platform has some sort of a “WebView” class/control designed to
display a web page – UIWebView (iOS), WebView (Android), WebView (BB).
• Commonly has a “bridge API” that allows you to pass
messages/commands/transactions between the web world and the native
world.
• You must “build or package” the webapp in the container to make your
webapp into a “hybrid app.”
• This involves signing (using proper certificates), combining webapp with the
native shell and producing a native binary file (.ipa for iOS, .apk for
Android).
• Container typically comes with APIs to interact with stuff outside the
container. For example, you might get APIs for accessing native API (like
camera, storage, GPS, accelerometer, etc.) and/or APIs for communicating
to the server.

WHAT VALUE DOES IT BRING?
13 © Copyright 2013 Antenna Software, Inc. All rights reserved.
Value Driver Benefit
Time to market
• Leverage widely available web development skills
(HTML5, CSS, JavaScript) without learning new
languages, SDKs
Device Portability
• Build “native looking” apps for multiple platforms
without mastering multiple IDEs or native SDKs
Reusability
• Most of the content to be displayed is already
available on the web, so why reinvent the wheel?
Enterprise-grade
• Add enterprise features like security, enterprise
integration, and user management (MAM, MDM)

WHERE DOES IT FIT?
Hybrid
Web Code
Native
Container
Client Tier
• Standard web dev
(HTML5, CSS, JS)
• Packaged / deployed in
native container
• Fast / easy
• Enhanced functionality
Native
Native Code
Client Tier
• Standard native dev
(Objective-C, Java using
AMPchroma native APIs)
• Use best of breed dev tools
for each platform
• Targeted or cross-compiled
for each desired platform
Web
• Standard web dev
(HTML5, CSS, JS)
• Runs in browser
• Fast / easy
• Limited functionality
Mobile Browser
Web Code

Web
15
NativeHybrid
Mobile
Browser
Web
Code
Native
Code
Client Tier
Web
Code
Native
Container
Client Tier
Web
Code
Native
Container
Client Tier
App
Native
Container
Client Tier
App
App App
Single App
Hybrid
Multi-App
Hybrid, or
“Managed
Hybrid”
Native
Code
Client Tier
Native
Code
Client Tier
Pure Native
SDK
Cross Platform
Native
Web Code
Native
Client Tier
Native
Code
Mixed Mode
WHERE DOES IT FIT? (CONT’D)

Web
Native
“Mixed Mode” NativeHybrid
Managed
Hybrid
Mobile Browser
Web Code
Native Code
Client Tier
Native
Container
Client Tier
Web
Code
Web
Code
16
Client Tier
Native
Container
Web Code
NativeCod
e
Client Tier
Native
Container
Web Code
Offline Capabilities
Security & Management
Leverage Device Capabilities
Time to Market
Development Ease
Cross-device Portability
HOW DOES IT COMPARE? (CONT’D)

17
Mobile Web
Container / Wrapper
Cross-Platform Native Native
Dev HTML5, CSS,
Java, XML, JS
HTML5, JavaScript, CSS;
publish in native wrapper
Eclipse, Java,
cross-compiled
Objective C, Java,
Xcode, Android SDK
Pros • Web skillsets
• Development time/effort
• Platform portability
• Performance
• Security
• Online/offline functionality
• Native “feel”
• Device capability
Cons • Performance, security
• Functionality limited, online only
• No native “feel”
• Portability
• Platform-specific skillsets
COMPETITIVE ECOSYSTEM
Web Hybrid Native

18
Mobile Web
Container / Wrapper
Cross-Platform Native Native
Dev HTML5, CSS,
Java, XML, JS
HTML5, JavaScript, CSS;
publish in native wrapper
Eclipse, Java,
cross-compiled
Objective C, Java,
Xcode, Android SDK
Pros • Web skillsets
• Development time/effort
• Platform portability
• Performance
• Security
• Online/offline functionality
• Native “feel”
• Device capability
Cons • Performance, security
• Functionality limited, online only
• No native “feel”
• Portability
• Platform-specific skillsets
WHERE WE FIT
Web Hybrid Native
CLIENT

• Open to any mobile IDE including 3rd parties
• Write once, deploy-to-many functionality
across device platforms
• Secure container that communicates with a
client interface on the AMP Server
• Management of multiple web apps via single
native container (patented)
• Enables real-time and offline capabilities
• Built-in connectors and adapters provide easy
integration to backend systems
AMP CLIENT POWERED BY AMPCHROMA
19

Mobile Field Service:
• Users needed to view docs and capture
signatures in order to speed-up and
simplify the service order completion
• Migrated from laptops to iPhone & iPad
• Integrated to Siebel & Kronos for time
keeping, and Active Directory for SSO
• Steris chose Hybrid – HTML5 inside
secure native container
AMP CLIENT EXAMPLE
20

HYBRID INCREASING IN POPULARITY
Source: http://appdev.cbronline.com/news/hybrid-apps-to-be-used-in-half-of-mobile-apps-by-2016-gartner-170413
"The BYOD trend … will lead businesses to manage a portfolio of
mobile application architectures, and hybrid architectures will be
especially well-suited to business-to-employee applications.”
- Van Baker, VP, Gartner Research
Hybrid Apps
will be deployed in about
Half
of mobile apps by
2015

CLOSING THOUGHTS
• HTML5 mobile app development is naturally appealing and being enhanced by:
- Better javascript frameworks
- Better and faster rendering
- Faster devices
• The container started as simply a way to hold the web apps so they can be
distributed and installed on devices, but quickly became a framework for
building hybrid apps.
• Building hybrid apps running inside a container is a very viable way to develop
and deploy quickly, safely, and cost effectively, especially when leveraging
existing web content.
• But it may not be the perfect solution for all app types. Really good apps
require more than simply a JavaScript framework and a hybrid container.
• Building a compelling mobile app with an immersive user experience requires a
strong knowledge of JavaScript development, web development, and a general
understanding of mobile development principles on individual target platforms.
• Not all containers are created equal.

WHY ARE WE SO HAPPY?
75 of the F1000
brands rely on our
platform every day,
like Coke, Walmart,
Xerox, RBS and
McGraw Hill.
Want to be the first to have the 2013 Gartner Magic Quadrant for
Mobile Applications Development Platforms (MADP)? If so, go to …
http://tiny.cc/getMADP to register for a free copy.
Gartner recognized us
as a LEADER in their
2012 Magic
Quadrant for Mobile
App Development
Platforms (MADP).
You’d be smiling too if
you had over 200
million messages
flowing through your
servers each month.
Dozens of carrier and
ISV partners call our
platform their own and
take it to market
under their brand.
With our SAS70,
SysTrust & FIPS140
certifications, we sleep
well knowing our
customers are secure.

WHY ARE WE SO HAPPY?
75 of the F1000
brands rely on our
platform every day,
like Coke, Walmart,
Xerox, RBS and
McGraw Hill.
Want to be the first to have the 2013 Gartner Magic Quadrant for
Mobile Applications Development Platforms (MADP)? If so, go to …
http://tiny.cc/getMADP to register for a free copy.

QUESTIONS?
Have a question?
Tweet us @AntennaSoftware or
#ContainerWebinar

Demystifying the Mobile Container - PART I

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