This document provides an overview of Alfresco's enterprise content management (ECM) platform for hospitality businesses. It introduces Alfresco and discusses key ECM capabilities like document management, collaboration, email integration, imaging, and business process management. It also presents a case study of how Posadas, a Latin American hotel chain, used Alfresco to improve its digital experience and operations. The document emphasizes that Alfresco can help replace shared network drives with a more powerful yet easy-to-use ECM platform.

1. Enterprise Content
Management 101
for Hospitality

2. Agenda
• Who is Alfresco?
• What is Enterprise Content Management?
• Case studies
• ECM Simplified
• Q&A

3. Founders
Alfresco people
John Powell
CEO
Enterprise Software + Former COO of
Business Objects
Content Management +
Commercial Open Source John Newton
CTO & Chairman
Former founder of
Documentum
Management Team Experience
Investors

4. Maidenhead, UK Global Headquarters Atlanta, US Headquarters
Alfresco is now the largest private,
pure-play open source software
company in the world.
3 million+ downloads of Alfresco community
2000+ customers from 43+ countries
250+ global channel partners
19 consecutive quarters of revenue growth
founded in 2005

5. Sample Alfresco Hospitality Customers
5

6. Alfresco Platform Complete Content Management
What we do
Electronic
Document Web Content Records Email
Management Collaboration Management Management Archive
Digital Asset
Management
Workflow
Image
Management
6

7. Document
Management
• Common uses
o Store, search, manage content with central repository
o Content sharing, versioning, workflow/approval
• Benefits
o Save time, simplify searching
o Improve knowledge sharing, work smarter
o Scalability
• Highlights
o Simple as shared drive, integration with MS Office
o Web access, security & permissions
o Any kind of content

8. Collabora1on
• Common uses
o Team/departmental sites
o Collaboration for project management
o Simple document tags, keywords
• Benefits
o Empower users and teams easily
o Simple UI, intuitive (minimal to no training)
o Expedite Roll-Out and Modification
o Easier on-boarding
• Highlights
o Rapid roll-out and adoption
o Web 2.0 services all within same platform

9. Email
integra1on,
archiving
• Common uses
o Simply email content into Alfresco
o Document/archive emails specific to a project or matter
o Individual drag-n-drop email into Alfresco repository
• Benefits
o Integrate with de-facto communication
o Easy adoption
• Highlights
o Any email technology with IMAP
o Includes email attachments

10. Image
management
• Common uses
o Digitize physical records, go “paperless”
o Inbound paper management (invoices, contracts, forms)
o Simple capture through shared drive interface
• Benefits
o Efficiency through electronic search and storage
o Full text indexing, metadata capture
• Highlights
o Automate rules and business process
o Integrate with scanning/OCR technologies (i.e. Kofax)

11. Customer Spotlight: Posadas
Challenge: With the rise of popular internet-based travel sites and growing
competition, Grupo Posadas, the largest Latin American hotel chain operator, was
facing a number of new challenges. The company’s
revenue per available room rates were not growing as expected,
guests were not able to effectively develop an emotional connection
to its brands and the company could not easily promote online offers
to its customers and partners. As a result, Posadas needed to
re-examine its Web strategy for its eight hotel brands and 112 hotels.
Solution: • Reduced Web site total cost of ownership (TCO) by 40 percent
• Increased revenue per available room rates
• Improved the online experience for potential customers
• Increased brand recognition
• Established real time content publishing
• Reduced content storage costs
• Improved the accuracy of portal search results

12. The open platform

13. At the End of the Day…
• User Adoption
• Developer Acceptance
• IT Blessing
• Finance Approval

14. How Alfresco Addresses
• Adapt to the User (not vice versa)
• Open Source
• Open Platform
• Business Model

15. Lets Focus
Document
Management
Capture, share &
retain corporate
content.

16. The Life of a Contract…
• Create and revise
initial version
• Email review
o Feedback
o Changes
o Out of sync
o Delays
• Repeat until done!
• At some point publish

17. How is your company managing your content?
• The most used ECM – The Network Drive
• Why?
o Easy to use
o No training
o Low cost

18. Issue with this approach
• Hard to find files
• Adhoc process
• No context
• No version control
• Inappropriate security
• No audit
Which is the current version and is it approved?

19. How can Alfresco help?

20. How to Replace the Shared Drive
• Mount as a shared drive // CIFS
• Folders become smart spaces
o Rules, Permissions, Versions // FTP
// WebDAV
• Drag and Drop files into Alfresco
• Edit content directly with other applications

22. Collect it
Step 1
Take a Picture
Step 2
Select your
method

23. Paper to Alfresco: Process

24. Process

25. Manage it

26. Managing Content
• Manage any
content
• Capture critical
information about
the document
.doc .ppt .xls .jpg .mp3
• Adapt to Your Needs ODF XML HTML .mp4

27. Video

28. Approve it

29. Business Process Management
Document Lifecycle Author
Write
Review
Comment
Publish
Read

30. Video

31. Track it

32. Version Control
• Roll back to a previous version
• Who did what and when?
• No need to track by file name
• Verifiable integrity of content

33. Video

34. Secure it

35. Access Control
• Control who has rwxrwxrwx
access to content
• User Roles
• Lock file on edit
• Secure assets
• Stop multiple editors

36. Video

37. Search it

38. Finding Content
• Simple/Quick search
• Advanced search options
• Extensible via forms
• Make it easy to find content

39. Video

40. Beyond the basics

41. Enterprise Scale
Clustering Replication
Administration Integration
JMX

42. Summary
• Simple – As easy to use as a network drive
• Complete – DM, RM, Collaboration, WCM
• Open – Open Source and Open Standards
• Cost effective – No ‘up front’ license fees
• Safe – Download and try for yourself

43. TRY!
Get Started Today Alfresco Enterprise
Online or Download
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