The document outlines a business plan for 'Steamboat Leleh,' a moderately priced buffet-style restaurant in Shah Alam, Malaysia, offering a variety of dishes including spring rolls and tom yam soup. It includes details on organizational structure, financial projections, marketing strategies, and operational plans, aiming for successful implementation and customer satisfaction. The plan also seeks a bank loan of RM48,933.90 to support initial operations, with a confident outlook for profitability starting in the second year.

1. Group Project
DPB 2012 - ENTREPRENEURSHIP
Member’s group:j
Muhamad Solehin Hilmi Bin Ahmad 08DPM14F1081
Liyana Fatinah Binti Kamaruszaman 08DPM14F1021
Nur Aqila Binti Nordin 08DPM14F1010
Syaza Izreen Binti Sazali 08DPM14F1099
Normaisarah Binti Adnan 08DPM14F1005
Business Plan

2. Course Outline
Executive Summary
Introduction
Organization
Marketing Plan
Operational Plan
Financial Plan
Supporting Document
Conclusion

3. Executive Summary
• Steamboat Leleh Restaurant will be moderately priced 40 seat
restaurant offering buffet style food and self-service.
• Spring Roll, Fish Ball, Fish Finger, Tauhu Leper, Yong Tau Foo
sauce, Tom Yam soup and any other things are all on the
menu.
• The restaurant will have a Finance Manager, an Operations
Manager, a Marketing Manager and Administer Manager this
organization emphasizes functional specialties to perform task.
• Our restaurant will operate six days a week

4. • Name of Business:
Steamboat Leleh
• Business Activities:
Buffet and self-service
• Form of Business:
Partnership
• Business Address:
Food Court Seksyen 2, Jalan Plumbum 7/98,
40000 Shah Alam, Selangor.
Introduction
• Telephone Number:
03-07891032
• Business E-mail:
steamboatleleh@gmail.com

5. The purpose of preparing a
business plan
To ensure the implementation of the business running
with full dedication regular. Steamboat Leleh business
planning will focused on management, marketing,
and financial services with full dedication. It also to
obtaining a working capital loan form a bank for an
amount of RM48, 933.90.

6. Organization

7. Vision
• Being Mindful of our Customers and our Staff
• Gratitude
• Our Service
Mission
to provide a unique and relaxing dining
experience
Objectives
• To be the buffet style and self-service restaurant in Shah
Alam, Selangor
• To provide Halal and quality steamboat at reasonable
prices with exemplary service
• To provide health food in each lunch and dinner serving

8. ORGANIZATIONAL
STRUCTURE FUNCTION
General Manager
Mrs Muhamad Solehin
Administration
Manager
Miss Liyana Fatinah
Marketing
Manager
Miss Nur Aqila
Financial
Manager
Miss Normaisarah
Operation
Manager
Miss Syaza Izree

9. SCHEDULE OF TASK AND
RESPOSIBILITIES
POSITION TASK AND RESPONSIBILITIES
General Manager 1. Complete management responsibilities in ensuring the
company objective and mission can be achieved
according to plan.
2. Supports motivation of employees in organization products
or programs and operations.
3. Looks to the future for change opportunities.
4. Oversees the overall operations of organization.
5. Analyse monthly report of every department.
Administration
Manager
1. Update and maintain database with accurate client
information.
2. Controlling the financial expenses for administration
department.
3. Identify and inform the duties every department.
4. Management of staff’s salary payment, bonuses and
incentive, EPF and SOCSO

10. POSITION TASK AND RESPONSIBILITIES
Marketing
Manager
1. To set a strategic marketing plan for the company and identify new
marketing opportunities.
2. Promoting the products and services of the business to the
customers.
3. Analyze SWOT (Strength, Weakness, Opportunity and Threat) of the
company and strengths and weaknesses of our competitors.
4. Prepared the department report and submit to the top manager.
Operation
Manager
1. Manage the quality of products and ensure problems are handled
efficiently.
2. To set a rules and procedures for staff to follow in order for
department run smoothly.
3. Manage and determine the operation cost adequate with the
company budget.
Financial
Manager
1. Manage and control the overall budget, expenses and profits of
the company.
2. Prepare monthly and annual cash flow and income statement.
3. Researching and reporting on factors influencing the business
performance
4. Managing a company's financial accounting, monitoring and
reporting systems.

11. Remuneration Plan
Position
Number of
Employees
Monthly Salary EPF (11%) SOCSO (2.5%) Total
General Manager 1 RM1,800.00 RM198.00 RM 45.00 RM1,557.00
Administration Manager 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50
Manager Marketing 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50
Manager Operating 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50
Manager Financial 1 RM1,300.00 RM143.00 RM 32.50 RM1,124.50
TOTAL 5 RM7,000.00 RM770.00 RM 175.00 RM6,055.00

12. Administrative Budget
PERKARA
BULAN
1 2
Promosi & Pengiklanan RM 150.00 RM 200.00
Sewa Kedai RM 600.00 RM 600.00
Utiliti RM 250.00 RM 280.00
Gaji Pekerja RM 7,000.00 RM 7,000.00
EPF & SOCSO RM 945.00 RM 945.00
Perjalanan/Pengangkutan RM 150.00 RM 150.00
Alatulis/Perubatan RM 200.00 RM 200.00
Penyelenggaraan/Keselamatan Premis RM 100.00 RM 100.00
Insuran Perniagaan RM 120.00 RM 120.00
Yuran Audit/Setiausaha RM 1,950.00 RM 1,950.00
Yuran Perakaunan RM 200.00 RM 200.00
Yuran Percukaian RM 1,200.00 RM 1,200.00
Luar Jangka RM 300.00 RM 300.00
JUMLAH RM 13,165.00 RM 13,245.00

13. Marketing Plan

14. Services Steamboat Buffet per person
RM28.00
Target Market
residents of the housing areas in Sekyen 2, Shah
Alam and workers in the government and private
sectors in Shah Alam area. Such as families, students,
and workers within area.
Market Size
• developers around Shah Alam, Selangor
• the owners of houses and buildings within
area

15. Competitors
Competitors Strengths Weaknesses
Thai Restaurant
• Has been well known by the
customer
• Has operates the business for more
than 4 years
• Have more experience
 Lack of staff
 Lack of equipment’s
Kak Ani Restaurant
• Friendly service
• Newly establish with new furniture
 Small premises
 Unattractive environment
 Narrow building
Minang Restaurant
• Well-known by most of the
customer
• Location business in the middle of
resident
 Homemade cupcakes
 Lack of staff
Steamboat Leleh
• Affordable price
• Good promotion
• Product quality
• Offering buffet style food and self-
service
 New in the market

16. Marketing Strategies
Location
Word of Mouth
Multimedia
Website
Event Marketing
Pricing
Marketing Programs

17. Operational
Plan

18. Operational Objectives
To ensure the operations of the business runs
smoothly
To optimize customer satisfaction and fulfil their
expectations towards our ability to provide high
quality products and timely services
To achieve the quality of our products and services
meets the established standards
To ensure our business is profitable and successful

19. Business Hours
DAYS TIME
Saturday 10.00 a.m. – 10.00 p.m.
Sundays 10.00 a.m. – 10.00 p.m.
Mondays 10.00 a.m. – 10.00 p.m.
Tuesday 10.00 a.m. – 10.00 p.m.
Wednesday 10.00 a.m. – 10.00 p.m.
Thursday 10.00 a.m. – 10.00 p.m.

20. Operational Process

21. List of raw Materials, quantity, and Costs for a Month
Kategori Bil Harga/ Unit Jumlah Pembekal
Bahan Basah:
sosej 90 RM 3.00 RM 270.00 Pasaraya Giant
Tauhu leper 90 RM 2.00 RM 180.00
Hikmah Food
Specialities Sdn. Bhd.
Bebola ayam 90 RM 8.00 RM 720.00
Spring Roll 60 RM 4.00 RM 240.00
Kue taew 60 RM 4.00 RM 240.00
Fish ball goreng 90 RM 4.00 RM 360.00
Fish cake putih 30 RM 6.00 RM 180.00
Fish ball putih 90 RM 6.00 RM 540.00
Fish cake Besar 30 RM 6.00 RM 180.00
Tauhu ikan 90 RM 5.00 RM 450.00
ketam merah panjang 30 RM 8.00 RM 240.00
Fish finger putih 90 RM 5.00 RM 450.00
Pari goreng 90 RM 5.00 RM 450.00
Bihun 6 RM 4.00 RM 24.00
Checkers
Mee 6 RM 4.00 RM 24.00
Bahan Kering:
Sos Manis Yong Tau foo 60 RM 5.00 RM 300.00 Hikmah Food
Specialities Sdn. Bhd.Sos Cili Yong Tau foo 60 RM 5.00 RM 300.00
Pes tomyam 50 RM 8.00 RM 400.00
Checkers
Kiub pati ayam 40 RM 3.00 RM 120.00
garam 10 RM 20.00 RM 200.00
gula 10 RM 3.00 RM 30.00
Halia 20 RM 2.00 RM 40.00
Pelbagai 1 RM 200.00 RM 200.00

22. Estimation of Purchases for Two Years
BULAN
TAHUN
1 2
Stok Awal RM 6,138.00
Januari RM 15,616.07 RM 21,428.57
Febuari RM 18,508.93 RM 23,839.29
Mac RM 15,616.07 RM 27,428.57
April RM 16,098.21 RM 22,660.71
Mei RM 16,901.79 RM 30,375.00
Jun RM 15,190.38 RM 29,464.29
Julai RM 18,214.29 RM 30,803.57
Ogos RM 20,357.14 RM 27,857.14
September RM 23,839.29 RM 32,035.71
Oktober RM 21,750.00 RM 32,410.71
November RM 31,155.54 RM 36,428.57
Desember RM 30,857.14 RM 40,446.43
JUMLAH RM 250,242.85 RM 355,178.57

23. Operation Layout Plan

24. Financial Plan

25. KOS PROJEK
ASET
1 Ubahsuai Premis RM 1,000.00
2 Mesin RM 200.00
3 Peralatan dan Kelengkapan RM 617.00
4 Perabot RM 3,051.00
5 Papan Tanda RM 300.00
DEPOSIT
1 Deposit Sewa RM 300.00
2 Deposit Elektrik, Air dan Talipon RM 150.00
3 Lain-lain RM 200.00
YURAN PROFESIONAL
1 Pendaftaran Perniagaan Enterprise / Sdn Bhd RM 100.00
2 Yuran Guaman/Legal Fee RM 900.00
3 Yuran Pemprosesan RM 350.00
4 Insuran Pinjaman RM 150.00
1 Yuran Latihan Usahawan RM 1,150.00
2 Promosi dan Pengiklanan Pra Operasi RM 150.00
3 Insuran Perniagaan RM 120.00
4 Stok Awal RM 6,138.00
5 Modal Pusingan RM 39,495.00
JUMLAH RM 54,371.00

26. Struktur Pembiayaan
1 Usahawan (10%) RM 5,437.10
2 Pinjaman (90%) RM 48,933.90
JUMLAH RM 54,371.00
Financing rate : RM48,933.90
Term Financing : 7 years (84 months)
Level of profit : 5% setahun
principal repayment = RM48,933.90/84 months
= RM583
amount of financing = (RM48,933.90%)/12
= RM204
amount monthly repayment = RM 583+RM204
RM786
Budget Funding Calculations

27. Monthly
Financial Flows

30. Monthly Profit
and Loss

33. Supporting Documents/Sources
Our facts came from the Steamboat Chain website.
All members helped in creating business logo.
I also received some ideas for my pricing and products
from hotel’s buffet and other buffet restaurant.
All pictures of my products came from
google.com/images

34. Conclusion
Based on the planning and projection of income and expenses, the
company is very confident that this business venture will create a
satisfactory return on investment from the second year of operation. For
the first year, we estimate of sales and expenses based on the fact that
the restaurant has just started the operation. The business will
continuously perform the business strategies, especially on the marketing
aspects to ensure that the business is well known to the customers and
we hope to build a loyal customer base in the second years.
We hope this application of financing will be given due consideration
from bank for us to start the business. We also hope to become part of
the successful Masyarakat Perdagangan dan Perindustrian Bumiputra
(MPPB) in Malaysia.