ENT Final Report

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CHAPTER 1: EXECUTIVE SUMMARY
1.1 Description of the Business and Product Concepts
1.1.1 Nature of Business
YiYi Inc. is a company that sell tumbler cups dispenser. Our company will be the main provider
for this product at an affordable price and good quality. Some people prefer a good quality
product at lower price compared to product with brand at higher price.
Our products help to solve customer problem of having difficulties to get an instant of hot or
cold water in just three minutes. This will help in reducing time consuming of our customers
since they do not have to boil the water first to get a hot water or to keep the water refrigerated
first before they are able to taste the chill of water.
As for a traveller, they do not have to stop at petrol pump or any convenient store just to satisfy
their thirsty. Our products, can meet their satisfaction as it can solve their problem. Same goes
for a student, if their class are as pack as sandwiches, they just need to bring our tumbler to get it
cold or hot during the class.
The existence of YiYi Inc. is such a great idea and can give a fierce competition among tumbler
industry. Since we are the first to invent the idea of tumbler cup dispenser, we hope that we can
be the main supplier of this product for customer.

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1.1.2 Company‟s Profile
Name of Company: YiYi Incorpration
Business Address: No. 515, Blok B, Jalan Bunga, 32000 Ipoh, Perak Darul Ridzuan.
Website: www.yiyiinc.com.my
Telephone no.: 05-6818687
Fax number: 05-6818867
Form of Business: Partnership - The Partners should have a legal agreement that sets forth
how decision will be made, profits will be shared, disputes
will be resolved, how future partners will be admitted to
the partnership, how partners can be bought out, or what
steps will be taken to dissolve the partnership when
needed. Its hard to think about a “break-up” when the
business is just getting started, but many partnerships split
up at crisis times and unless there is a defined process,
there will be even greater problems. They also must
decide up front how much time and capital each will
contribute and others.
Main Activity/Activities: Create new innovation and technology.
Date of Business Commencement: 10th
July 2015
Date of Registration: 10th
March 2015
Registration No.: 001234567-P
Company‟s Bank: CIMB
Bank Account No.: 865784241
Facebook/Instagram: YiYi_Inc

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1.1.3 Logo of Company
The name of our company is YiYi Inc. The idea of it simply comes from our nickname likes
Mira, Aliah, Eyra and Amy. We take letter of „i‟ from Mira and Aliah and consonant of „y‟ from
Eyra and Amy. Then, we combine them to make it sweet as our company‟s name. So, that is the
meaning of our company name. As for the logo, the world represents our hope of becoming
worldwide. Also, the blue color represents water as our product is tumbler cup dispenser. The
leaves act as „Y‟ while the stem and the round shape are representing the letter of „i‟. That‟s
simply as an introduction to our company‟s name. On top of that, the green color of the leaves
represent our nature. The meaning behind it is our product is eco-friendly since it can be used for
a long period of time. It is not like polyester that can harm our nature. Therefore, this is our logo.

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1.1.4 Location of Business
We are planning to open YiYi Inc. at Kinta City, Ipoh. Why do we decide to open our company
here? It is because Kinta City is a strategic and interesting location. It is located near to AEON
Mall called Jusco. Besides, there are located in student area and this is area of development. We
are planning to open our company near the famous Jusco. So, people who come to buy their
needs, especially students will be attracts to come to our YiYi Inc. We are very confident that
our products will attract many customers as at this current time, there is no other company in
Kinta City that sells this kind of tumbler. So, we have not to compete with others tumbler outlet.
1.1.5 Date of Business Commencement
For our business, we are planning to start it on the 10th
April 2017, which is 12th
month from
now. So, we are attempt really hard from now on to make sure the company will be operating on
the day that we have already plan. The first five months will be the trial period for our YiYi Inc.
to operate smoothly. We will use some alternative to attract people to come and buy our
tumblers. Some of the alternatives are promoting our product on the website and media social
such as Instagram and Facebook. To gain customers‟ attraction, we will provide fifty goodies
bag or souvenir up to 50 early birds.

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1.1.6 Mission and Vision of Business
Mission:
 To develop the most reliable product that helps solving people‟s problem in daily life.
Vision:
 To provide customer with best quality product continuously.
 To become the top 1 company of tumbler cup dispenser in Malaysia.
 To reach the aim of becoming worldwide and become known overseas.
1.1.7 Business‟ Structure
Structure of Office

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Structure of Shop
1.2 The Target Market and Projections
The main target customers of this product are from the group of students, workers, and also
travellers. The market size of our product will be divided and shared with our competitors since
there is quite a lot of tumbler cup manufacturer around the world. Students and workers need
most light, friendly-user that they can handle easily without fail. Both of them will hold around
15% of our target market, while travelers will hold around 10% of our target market. Since our
company is new, we will hold around 40% of the target market. It can be clear by the given table
below:

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Target Market Projections (%)
Students 15
Workers 15
Travelers 10
TOTAL 40
1.3 Competitive Advantages
Our competitive advantages that could benefit to us might be our invention. This is because
our product is quite a new invention since we develop the water dispenser into a compact
tumbler and made it into something new. Our product is more compact since we provide new
technology that will attract the customer to buy our product.
1.3.1 Factors in Selecting the Proposed Business
1) Comfortable for customers.
The main purpose of our company is to provide customers with mobile dispenser that was
designed in smaller size call tumbler cup dispenser. Customers who prefer cold drink on
hot weather and vice-versa can easily have it by pressing the button.
1) Help to conserve nature.
The usage of plastic and polyester are known to become disposable things that hard to
compose. As a result, they give no good to our earth. So, the upcoming product of us will
guarantee the conservation of our beloved nature since it is reusable for a long time.

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2) Extra time saving.
Nowadays, people are really busy with works especially office worker at the urban area.
Sometimes they have to have their lunch in the office. It is preferable for them since they
do not want to face traffic jammed just to have lunch. Thus, this product will save their
time.
1.4. The profitability
The profitability of our company will increase each year. Since we are the new company that
provides new invention, we might use a lot of marketing strategy to increase of our sales for the
first year. Our profit will develop by the figure below:
Year 1: 10%
Year 2: 10%
Year 3: 20%
1.5 The Management Team
Our company is based on partnership. The management team will be developing from the
General Manager, Administration Manager, Marketing Manager, Operation Manager and
Financial Manager. All of the position is really important for the business since it have its own
role. The General Manager needs to develop the business plan and make it profit for the
company, while the Administration Manager will handle the workers needed for the production
to make it efficient. The Marketing Manager will help in build marketing strategy, market target
and all the things that related with marketing. The Operation Manager will handle the workers so
that the product will be distributed on time. The Financial Manager will help in calculating the
cost of the product so that it can support the business to keep produce the product daily.

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1.4.1 Chart Organization of YiYi Inc.
GENERAL MANAGER / ADMINISTRATIVE
MANAGER
Ms. Nor Amira Binti Abdul Rahim
OPERATIONAL MANAGER
Ms. Amy Nasuha
Binti Johan
FINANCIAL MANAGER
Ms. Nurul Shahira
Binti Jamaludin
MARKETING MANAGER
Ms. Siti Noor Aliah
Binti Nordin

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CHAPTER 2: PRODUCT OR SERVICE DESCRIPTION
2.1 Details the Product to be Produced/Sold
“Tumbler Cup Dispenser” was inspired by our company because of the excessive plastic waste
that happen in whole world. This is due lack of concern of people around us towards wastage
around them. Some people do not use the recycling bin to sort out their waste so that all the items
is properly eliminated. Each of the plastic waste has its own chemical and each one of them has
its own their disposable method. The harder the plastic object, the longer time taken to dispose
each of the plastic object. Therefore, we secrete these product and we can reducing the waste of
plastic object which will cost a lot to distinguished according their type before being dispose in
the time given.
“Tumbler Cup Dispenser” is used to reduce the use of plastics and very economical since we do
not have to dispose it every day like mineral bottle. At the beginning, this product is a stainless
steel tumbler that comes with hand strap for easy carrying. Next, the nozzle size makes the
tumbler easy to drink from mouth without spill. The slim design and compact make it easy to be
stored in handbag, backpack or school bag. This tumbler can handle the temperature resistance
from 15 degree Celsius to 11 degree Celsius.
In addition, this product can also be used among children who go to school, white-collar people
who work in offices, travellers, and also can be made as a gift. This product can be used for long
periods of time until its own lifetime which it will be around three years. Most importantly, this
product can help the users save their money as well as save or earth and reduce plastic wastage.
Besides that, our product is extremely user-friendly because it requires only hot and cold button
to adjust according to user‟s taste. This product is suitable for use by all walks of life no matter
young or old.

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2.2 The Application of the Product
PRODUCT DESCRIPTION AND APPLICATIONS
PRODUCT NAME TUMBLER CUP DISPENSER
STAINLESS STEEL Used as a material of our tumbler. This
type of material will contain the hot and
cold temperature of the tumbler itself.
MICROCHIP SENSOR The microchip will detect from the
button display on the LCD screen. The
user will choose their preference
whether hot or cold and the chip will
transmit it to be like what user wants.
LCD SCREEN This type of LCD screen is tempered
glass and it also waterproof. This is due
to the our tumbler react with water quite
often.

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2.3 Unique Features of the Product
2.3.1 Easy to use:
In order to use “Tumbler Cup Dispenser”, users just need to select hot or cold button
according to their preferences and they will get exactly what they want.
2.3.2 Save money:
This product can save users money because they will just have to buy one bottle, and they
can use it for around three years without broken.
2.3.3 Easy to clean:
Since it was made by stainless steel, it will be easier to clean the bottle without doubt.
2.4 Development of the Product
The development of the product will take about six months and will be tested to the market
after two month development process. The promotion will take about three months and the
trial product will be promoted at every shop in Malaysia. The product will be selling at range
RM70.00-RM120.00. Besides, our company will provide the pamphlet which is contained
promotion and how to use this product.
2.4.1 Raw Requirement Planning
Raw Material Requirement per month
No. Material Quantity
(unit)
Safety
stock
Total
Material
Requirement
Price/Unit
(RM)
Total Price
(Monthly)
(RM)
1 Stainless
steel
10,000 10% 11,000 10.00 110,000
2 Micro
chip
10,000 10% 11,000 15.00 165,000
3 LCD
screen
10,000 10% 11,000 7.50 71,500

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2.4.2 Capacity Planning
Manpower Requirement
No. of worker required
No. of machine required
2.4.3 Activity Chart for Web Designing Services. (Manpower)
Get the material from the supplier.
Make the payment to the supplier.
Store the material at suitable place and temperature.
Starting to prepare microchip for hot and cold sensor.
The process is finish.

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2.4.3.1 PROCESS PLANNING
SYMBOL ACTIVITY DESCRIPTION
Operation Activities that modify, transform,
or give values to the input.
Transportation Transportation activity occurs
when materials are transported
from one point to another.
Inspection Activity that measures standard
of the in-process material,
finished products or services.
Arrange the material for storage.
Calculate and total all of the bottle that ready for sale.

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2.5 Patents or Proprietary Features of Product
After a few years, “Tumbler Cup Dispenser” will improve YiYi Inc. when this product is
well-known in Malaysia. The feedback from customers will be collected and will be analysed
in order to know the exact preference of the customer towards this product. Then, the
improvement will be enhancing in order to attract more customer to be interested in this
product.
2.6 Opportunities for the Expansion of the Product.
YiYi Inc. developed the idea when the “Tumbler Cup Dispenser” product becomes well-
known in Malaysia. YiYi Inc. upgrades the design of “Tumbler Cup Dispenser” into high-
level product that can be used when anywhere and easy to handle. “Tumbler Cup Dispenser”
product will expand with variety of design, size, colour and some attractive shape to attract
all ages which will expand the target market. YiYi Inc. will increase the diversity of the
current design that have been used.

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CHAPTER 3 : TECHNOLOGY DESCRIPTION
The tumbler cup dispenser is a new invention of existing tumbler on the present market. This
product might be expensive compared to common tumbler but it is a reliable product to purchase
as it can satisfy customer who own it. This product is made of stainless steel for its body and on
the body, this product use liquid crystal display (LCD) for touch screen function to get hot or
cold water. While in the inner part of tumbler cup dispenser, this product use transmitter of heat
called thermoelectric cooling (TEC) to convert heat with the presence of direct current (DC).
The tumbler cup dispenser is an invention practice to solve customer problem that demand for
hot or cold drink instantly to satisfy their thirsty. This product arises along the technology
development. Nowadays, everything is just in one click. People tend to get things in simple way
at faster rate. So, this product is very suitable as this tumbler can serve customer in just less than
four minutes.
When the weather is cold, people love to have hot water to balance the chillness or to make it
their body less cold. To get hot water, usually people will boil the water first and have other
things ready aside. Actually this practice is easy and simple but the waiting time for water to get
boil that makes it a slow process. Same goes for hot weather. People need cold water to cold
themselves. So, they need to put the ice in their drink to get the water cold faster compared to
wait for the water to chill in the refrigerator.
Both of them can be done if people are perfectly at home or work in the office. The issue arise
are, what about people who are on the car, the students in the class, the worker who works
outside the office? If people bring the hot or cold water from home, the water might not be as
cold or as hot as they want during the travel or during the class. Thus, the tumbler cup dispenser
can help to solve their problem. All they need is has the water ready in the tumbler. So, if they
want hot or cold water on that time, they just need to push the button on tumbler‟s body. It will
serve people in three minutes and they can enjoy their drinks as they desired.

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Figure 1 – Diagram of TEC on hot side.
For this product, we use thermoelectric cooler as a heat transmitter. Thermoelectric cooler is
solid-state heat pumps that operate according to the Peltier effect. This is a theory that claims a
heating or cooling effect occurs when electric current passes through two conductors. A voltage
is applied to the free ends of two dissimilar materials causing a temperature difference. As the
temperature differs, Peltier cooling will cause heat to move from one end to the other.
Figure 2 - Peltier element schematic. Thermoelectric legs are thermally in parallel and
electrically in series.
A typical thermoelectric cooler will consist of two arrays called p-type and n- type
semiconductor elements that play role as the two dissimilar conductors. The semiconductors are
placed thermally in parallel to each other and electrically in series and then joined with a
thermally conducting plate on each side. When a direct current(DC) passes through one or more
pairs of elements from n- to p-, the decrease in temperature at the junction ("cold") side will

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occur and resulting in the absorption of heat from the environment. Then, the heat is carried
through the cooler by electron transport and released on the opposite ("hot") side as the electrons
move from a high- to low-energy state.
Figure 3 - Diagram of a typical thermoelectric cooler.
Figure 4 - Diagram of electron transport.
Figure 4 illustrates an "N-type" semiconductor element utilized to facilitate the Peltier effect. In
this example, negatively charged electrons are repelled by the negative pole and attracted to the
positive pole of the DC power source. This forces electron flow in a clockwise direction through
the "N-type" material. Heat is absorbed at the bottom junction and actively transferred to the top
junction by the electrons as they flow through the semiconductor element.

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Figure 5 – Diagram of LCD.
This product also used technology of liquid crystal display (LCD). An LCD is other electronic
visual display or a flat-panel display that uses the light-modulating properties of liquid crystal
which not emits light directly. It is available to display arbitrary images or fixed images with low
information content that can be hidden or displayed such as preset words, digits and 7-segmnet
displays as in digital clock. They use the common basic technology, except of arbitrary images
are made up of a huge number of small pixels while other displays have larger elements.
Figure 6 - This is basically on how liquid crystal display is working.

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Figure 7 – Circuit of LCD and touchscreen.
This is the feature of tumbler cup dispenser. The body of the tumbler cup dispenser is made up of
stainless steel to avoid the tumbler to rust due to surrounding temperature. On the body also has
LCD screen for touchscreen purpose.
3.1 Operation Cost
Since electric is used widely for our operation, our company‟s get electric sources from Tenaga
Malaysia Berhad (TNB). Even though water consumption is not as much as electricity, we still
need water for certain purpose that is not related to our operation. We get water supply from
Lembaga Air Perak at Jalan St. John 30200 Ipoh since our company located at Ipoh, Perak.
Communication is very important in our business. It is one of the ways to get in touch with
supplier and also to get updated or informed from manufacturing place. Therefore, we trust in
Telekom Malaysia (TM) as our telephony provider. Besides, internet connectivity can also be
part of communication ways. We also use internet for advertising and promoting purposes
through media social. Thus, we use Streamyx UNIFI plan also by TM. As for facility, our
company is providing centralized air-conditioning which operates for only twelve hours daily.
Last but not least, our company also has 24-hours CCTV surveillance for the sake of safety.

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3.1.1 Operation Overhead
UTILITIES PRICE (RM)
Electricity bill 600
Water bill 150
Telephone bill 200
Internet bill 150
TOTAL 1,100

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CHAPTER 4: MARKETING RESEARCH AND ANALYSIS
4.1 SCHEDULE OF REMUNERATION
POSITION NO
MONTH
SALARY
(RM)
EPF
CONTRIBUTION
(13%)(RM)
SOCSO
(2%)(RM) AMOUNT
(RM)
General Manager
Operational Manager
Marketing Manager
Finance Manager
1
1
1
1
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
4.2 TARGET MARKET
4.2.1 GEOGRAPHIC
A market area can be segmented by certain geographic factor, such as region, state, and cities.
The key factor to consider is the physical distance between the business location and the target
market. Our target market is worker, traveller and student especially study in Universiti
Teknologi Mara Perak, Universiti Teknologi Petronas, IKBN, Politeknit Ungku Omar and other
educational institutions in the area of Perak since our headquarters location that is near with
these institutions and easily accessible by these clients. All clients that need tumbler cup
dispenser for drink could get their tumbler cup from us. They can buy this product in our
headquarters. Because of that, we open our headquaters near working area, universities and
schools, so our company can perform better because of the number of customers in this area.

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4.2.2 DEMOGRAPHIC
Demographic factor such as age, gender and occupation are also a very important factor in
determining our target market . Since our bookstores is located near working area and
educational institutions such as Politeknit Ungku Omar, IKBN and other middle and high
schools ,we expected that 40% of our customers will be among these students and another 40%
will be among worker and the balance 20% are traveller. Since our product are new innovation in
market so, we expect to be the main suppliers for our customers and aim to be the most
preferred tumbler cup among the nearby residents who seek for easy life.
4.3 MARKET SIZE
YiYi INC. conducting a business regarding the sales of tumbler cup dispenser and others (next
product). This business has identified its target market as the workers from many companies,
students from Universiti Intitut Teknologi Mara (UiTM) , Universiti Teknologi Petronas (UTP),
Institut Kemahiran Belia Negara (IKBN), school and travellers from nearby. As mentioned
earlier, the target market is divided into three categories are workers, students and travellers. The
first group consists of almost 2,000 from workers and the second group 2,000 students from
UTP,UiTM, IKBN and others. The third group is made up of almost 1000 travellers.
A survey was conducted among these three groups. This survey showed that the workers made
purchases of about RM 40,000 a month while the students spent an average of RM 40,000 a
months and lastly the traveller spent almost RM 10,000 on this product.
The business then proceeded to estimate the potential sales for the year is RM 870,000 (RM
72,500 x 12months). Before estimating the final market size, the business took into consideration
factors that may affect sales such as the school holiday and semester break for university
students. Using this information, YiYi INC. estimated the market size to be only RM 930,000.

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4.4 Product description of Tumbler Cup Dispenser
1
2
3
4

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1) For the cover, we use material rubber + stainless steel to make sure the water or any kind
of food does not overflow.
2) Used as a material of our tumbler. This type of material will contain the hot and cold
temperature of the tumbler itself.
3) This type of LCD screen is tempered glass and it also waterproof. This is due to our
tumbler reacting with water quite often.
Hot and cold button are using when it needed.
4) The microchip will detect from the button display on the LCD screen. The user will
choose their preference whether hot or cold and the chip will transmit it to be like what
user wants.

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4.5 COMPETITIORS
Company Strength Weakness
Tupperware Brands - Many customers from
difference region and
age.
- Have variety products
and designs.
- Well known especially
in Malaysian.
- No innovation just
their focus on
producing variety
products.
Genuine Thermos Brand - Many customers from
difference age and
region.
- Their headquarters
are strategic location.
- Mostly their products
are very expensive.
- No innovation on their
products.
Apple Lady Thermos - Have variety products
especially designing of
tumbler cup
- First brands in
Malaysian that get
highest attention
among clients
especially in Malaysian
- Very expensive
- No technology input to
make innovation in
their products.

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4.6 MARKET SHARE
4.6.1 BEFORE
COMPETITORS MARKET SHARE
PERCENTAGE (%)
TOTAL (RM)
Tupperware Brands 35% 325,500
Genuine Thermos Brand 25% 232,500
Apple Lady Thermos 40% 372,000
TOTAL 100% 930,000
4.6.2 AFTER
COMPETITORS MARKET SHARE
PERCENTAGE
(%)
TOTAL (RM)
Tupperware Brands 32% 297,600
Genuine Thermos Brand 22% 204,600
Apple Lady Thermos 36% 334,800
YiYi INC. 10% 93,000
TOTAL 100% 930,000

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4.7 SALES FORECAST
SALES FORECAST FOR YiYi INC.
YEAR END 2016
YEAR MONTH SALES FORECAST REASON
1 1 ( JULY,2015 )
2 ( OGOS,2015 )
3 ( SEPT, 2016)
4 ( OCT,2016 )
5 ( NOV,2016 )
6 ( DEC,2016 )
36 000
43 200
47 520
54 600
77 000
89 000
Our business for this month
is still new and we are trying
to find the customers
The sales are increase
because we are success to
get our own customer
The demand will increase
because of the school
holiday.
The demand will continue
increases for this situation.
The sale is drastically
increases compared to last
month because the citizen
start to plan their holiday for
school breaks.
The sale slightly increases
because the demand always
continued to increase.

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7 ( JAN,2016 )
8 ( FEB,2016 )
9 ( MAC,2016 )
10 ( APRIL,2016 )
11 ( MAY,2016 )
12 ( JUN,2016 )
90 000
85 000
88 000
85 600
86 000
87 800
Celebrate for New Year Eve
and student come back to
school.
The demand decreases leads
to decrease in sale.
The sale increases because
of the school break and the
university students enter to
the colleges.
Decrease in sale due to
decrease in demand.
The citizens especially
students start to enjoy their
midterm break.
Citizens are still on their
holiday mode since the
midterm break is not end
yet.
TOTAL ( RM ) 869 720
2 ( INCREASE 10% ) 956 692 Our company attract more
people to buy our product
3 ( INCREASE 20% ) 1 148 030 The demand from
surroundings increases

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4.8 MARKETING STRATEGY
4.8.1 PRODUCT
PACKAGING
1) Paper Bag
We use paper bag rather than plastic beg because we like to promote and support go green for
Earth especially in our countries. Using this paper beg give advantage such as the customer can
reuse this paper beg for packaging other things because we don‟t put our logo in this paper beg.

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2) Box
For second packaging, we use box to packaging our products from warehouse to our
headquarters and when our customers like to buy many tumbler cup dispenser. In addition, this
box use when we want to supply in our personal shoppers and also some customer want to give
present to their family, friends and someone special, so their prefer use some box that we
provided.
4.8.2 PRICE
1) COST + PRICING
Pricing is the process of determining what a company will receive in exchange for its products or
services. Pricing factors are manufacturing cost, market place, competition, market condition and
quality of products or service
The tumbler cup dispensers have the same price even we produce 6 difference colors such as red,
blue, black, yellow, pink and green. It is because our tumbler cup dispensers are same weight,
height and use same raw materials when making this product. If our products get order from
other countries such as Indonesia, Thailand and so on, so we just add the cost of transportation
and taxes.

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4.8.3 PROMOTING
We separate into two types when doing a promotion which is lower cost and highest cost.
For lowest cost we use :-
1) Reward
For our grant opening, we give discount almost 30% to 100 earlybirds to attract customer
o try or new product. Furthermore, each customer who buy more than 3 tumbler cup
dispenser will get free membership in our headquarters, kiosk or our drop ship. If it less
than 2, they have to pay a membership fee for Rm50 per member. From this membership
card, they will give a reward if they buy more in our headquarters, kiosk or drop ship.
This reward has it points. Once the points achieve a certain value such as 100 point, they
can get a free gift from our headquarters.
2) Coupon
We give coupon to students. This coupon will make it easier for them to buy our product
if they come to our headquarters often. They have to show their i/c or student card to get
the coupon. They will get Rm50 coupon if they buy tumbler cup dispenser more than 3.
For the next buying, they can use this coupon.
3) Social Media
This kind of promote those not need any kind of cost like Instagram review, Facebook
advertisement, YouTube advertisement and Whatsapp. In new technology modern, people
like to buy or get something new from this social media. It‟s very important to us to grab this
kind of promotion to attract more customers. This social media are worldwide.
4) Drop ship ( personal shopper)
For citizen that like to join our product and want to get some extra income, they can be our
drop ship a.k.a personal shopper.

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5) Public relation
We also do a sponsorship for orphanage whose excel in their studies. We give a free
membership and tumbler cup dispenser. This is to encourage them to do well in their
studies and make their life is easy.
6) Collaboration with other brands
7) Website
We also have our own website that easy for customer to buy online our product. This website
is the other way to attract customer to buy books because it is save time. Nowadays, in one
click, we can find all type of books in our website. Our website:
For highest cost we use :-
1) Commercial breaks
We commercial our product by using radio station likes Perak fm, Era fm, and so on. For
TV, we like to join their program like WOW Shop and Go Shop.
2) Billboard
We use this billboard to attract customer especially for road user to come to our
headquarters. This billboard represents our initiative to increase and familiarized
with customer.
www.yiyiinc.com.my

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3) Kiosk in shopping complex
We open kiosk in shopping complex likes AEON, Tesco, Billion and so on to attract
more people to buy our product. In addition, the cost for rent a kiosk is lower than rent a
shop.
4) Open booth
This strategy is very good when joining any festival in Malaysian because it can attract
more people from other state and automatically buy our product.

35
5) Fliers
We use fliers to promote our new bookstore to resident especially for universities
students in order to make our bookstore familiarized among them. Fliers are the main
promotion that we use because we want to minimize cost.
6) Business card
This business card is easy for supplier to restock keep in touch with us and it also easy for
new supplier that want to have collaboration with us. This business card helps customer
to make a contact in order or to know our product.

36
CHAPTER 5: MANAGEMENT TEAM
5.1 Organization Structure
In management good facilities are provided to maintain the quality of work for employee.
We take care on the staff welfare, the facilities and also employees needed by obtaining an
incentive employment. All organizations have a management structure that determines
relationship between the different activities and the members, and subdivided and their
assign roles, responsibilities and authority to carry out different tasks. Organizations are open
system because they affect and affected by the environment.
5.1.1 Organizational Structure Table
Key Management Roles Name
GENERAL MANAGER /
ADMINISTRATION MANAGER
NOR AMIRA BINTI ABDUL
RAHIM
MARKETING MANAGER SITI NOOR ALIAH BINTI
NORDIN
OPERATIONAL MANAGER AMY NASUHA BINTI JOHAN
FINANCIAL MANAGER NURUL SHAHIRA BINTI
JAMALUDIN

37
5.2 Organization Chart
Marketing
Manager
General Manager /
Administration Manager
Financial
Manager
Operational
Manager

38
5.3 Key Management Personnel
Names & Positions Career Highlights
NAME : NOR AMIRA BINTI ABDUL
RAHIM
POSITION : GENERAL MANAGER /
ADMINISTRATIVE MANAGER
- Bachelor in International Business Studies
University of Warwick, United Kingdom
- Best Achievement Award of Management
Team.
- 5 years working experiences with Enggang
Inc. as a Operation Manager.
NAME : SITI NOOR ALIAH BINTI
NORDIN
POSITION : MARKETING MANAGER
- Bachelor in Marketing Management
University of Oxford, United Kingdom
- Best Achievement Award of Highest
Marketing 2014
- 4 years working experiences with Aegis
Global BPO as a Marketing Team Leader.
NAME : AMY NASUHA BINTI JOHAN
POSITION : OPERATION MANAGER
- Bachelor in Business Studies
University of Seoul, Korea
- Best Achiever in Quality Control
- 4 years working experiences with Samsung
Inc, Korea distributer as a Quality Control
Manager.

39
NAME : NURUL SHAHIRA BINTI
JAMALUDIN
POSITION : FINANCIAL MANAGER
- Bachelor in Financial Management
University of Curtin, Australia
- Best Achiever in Audit Team
- 4 years working experiences with CIMB
Bank as a Audit Manager.
5.4 Duties and Responsibilities
Names & Positions Duties & Responsibilities
NAME : NOR AMIRA BINTI ABDUL
RAHIM
POSITION : GENERAL MANAGER /
ADMINISTRATIVE MANAGER
 To manage outlines of the job
information, tasks,
specifications, benefits and
compensation.
 Provide strategic planning and
directions for the whole
company.
 Monitoring, observe, and
making analysis for the
company progress.
 Conducts every board
meetings and carries out the
approved budget and
approved plan.
 Provide managerial support to
a particular division or entire

40
company.
 Hiring, recruiting, provide
training and development
activities.
NAME : SITI NOOR ALIAH BINTI
NORDIN
POSITION : MARKETING
MANAGER
 Monitoring and analyzing
market trends.
 Studying competitor‟s
specialty and disadvantages of
their products and services.
 Exploring ways to improve
existing products and
services.
 Develops ways to increase
profitability of the company.
 Identifying target markets and
developing strategies to
competing with the
competitors.
NAME : AMY NASUHA BINTI
JOHAN
POSITION : OPERATION
MANAGER
 Developing operation
strategies and plans.
 Designing the operation‟s
products, services and
processes.
 Deciding operation‟s resource
needed for production.
 Improving the performances
of operation by monitoring

41
and supervising the processes.
NAME : NURUL SHAHIRA BINTI
JAMALUDIN
 Providing the statement to
make sure the company have
enough cash and liquidity.
 Allocating funds in such a
manner that it is optimally
used by each department in
the company.
 Planning the usage of profit in
a company.
 Understanding capital market.
 Preparing the basic financial
statement; income statement,
cash flow statement, and pro
forma balance sheet.

42
5.5 Management Compensation and Ownership
Names & Positions Monthly
salary
Share of
ownership (%)
Amount of
Equity
Invested
Name : Nor Amira Abdul Rahim
Position : General Manager /
Administration Manager
4,000 40 20,500
Name : Siti Noor Aliah Nordin
Position : Marketing Manager
3,000 20 12,500
Name : Amy Nasuha Johan
Position : Operational Manager 3,000 20 12,500
Name : Nurul Shahira Jamaludin
Position : Financial Manager 3,000 20 12,500
TOTAL 13,000 100 58,000

43
5.6 Supporting Professional Advisor and Services
5.6.1 Supporting Services
COMPANY SERVICE PROVIDED
Tan & Lim Electronic Sdn. Bhd.
Lot 27, Jalan Indah 1/3,
Bandar Seri Bercham,
Ipoh, Perak.
Supplying electronics parts such as
heat and cold chip sensor.
Sky High Sdn. Bhd.
No 32, JalanPermai 2J/4,
Bandar TasikPermai,
Ipoh, Perak.
Provide computers, printers,
machinery and all equipment needed
for office purposes and operation
purposes.
Emerald Blue Arts & Design Inc.
No 4, JalanRelau,
PusatDagangan Ipoh,
Ipoh, Perak.
Supporting and providing all
advertisement purposes for the
company.

44
5.6.2 Affiliation
Name of Professional Advisors Services Provided
CIMB Bank Company Loan, Financial Assistant
SIRIM Sdn Bhd Legal, ISO Approval.

45
CHAPTER 6: FINANCIAL PLAN
(APPENDIX 3)

46
CHAPTER 7: PROJECT MILESTONE
The milestone schedule section provides the readers with a timetable for various activities
that need to be accomplished. This section provides a month-by-month schedule that show
the deadline of activities. This is important because we want to avoid the problem that may
arise in the future.
Milestone is essential to manage and control the project. The company‟s research team also
carried out a research to help the company in order to response to the market changes and
understand the trends of customer needs towards inventing the new technology that is going
to be introduced in the future.
In order to make our goals accomplished, our team then decides on what activities that need
to be carried out. The first phase of project plan starts by generating the concept of the
product which will includes the selection of raw materials and suppliers. Then, the
development of the product which includes designing and making of the prototype will be
our second phase of project plan. The next stage will be on research for target market,
projection, estimation of price for each unit.
Then, it will end up by product manufacturing. This could be major event since we want it to
be a successful product. All the details will be explained it the table below. In conclusion,
each of one activities and the phase is really important for the company in order to make it
finish within the deadline and become successful product.

47
7.1 Project Schedule
NO. ACTIVITIES
DURATION (WEEKS)
1 2 3 4 5 6 7 8 9 10 11 12 13 14
1. Idea concept generating
2. Preliminary research
3. Ideas screening
4.
Consideration of raw materials &
suppliers
5. Visualizing of ideas
6. Developing of the product
7. Incorporation of the product
8. Completion of design
9. Design the prototype
10. Conducting advance research
11. Planning of marketing strategy
12. Financial formation
13. Product manufacturing

48
CHAPTER 8: CONCLUSION
We are grateful to finish this business plan. We have varies experience which gives us a lot
of experience and beneficial input in order to involve in this project. We hope that our
progress will be smoothly ongoing without any difficulties in the future. We want to achieve
a good profit even though there are quite tough competition in tumbler industries since there
are a few established companies in the world.
Besides, we also hope that from our dedication and hard work will be payoff. We also would
like to achieve successful business and become one of the most favourable brand in the
world. We also would provide the best quality and services in the market which is we want to
build an integrity, honesty, and pride in workmanship thrive of our team member in order to
success from this business. Instead of that, we should perform the professionalism in doing
our job, so that our objectives can be achieved in our target time.
Nevertheless, it is not an easy task to conquer the market, but, with our long term investment,
responsibilities and diligent to the business, we think that there are no doubts in order to
achieve all these things. We are also encouraged to take the chances directly and indirectly to
increase our business performances.

49
CHAPTER 9: APPENDICES
9.1 APPENDIX 1: COVER LETTER FOR SUBMISSION OF THE BUSINESS PLAN
YiYi Inc.,
No, 515,
Blok B,
Jalan Bunga,
32000 Ipoh,
Perak Darul Ridzuan.
Madam Masnah
ENT 600 Lecturer,
University Teknologi Mara,
15800 Machang,
Kelantan.
Madam,
SUBMISSION OF THE BUSINESS PLAN REPORT
Refers to the title above, we are required to set up a business plan which is entitled YiYi Inc.
to fulfill the requirement for Technology of Entrepreneur, ENT 600.
2. This business plan is prepared according to the format and method given by the
lecturer. We decided to choose this of business because it has potential to generate a
maximize profit as long as we can be pioneer in this business field in Malaysia.
3. We are delightful to submit our business plan on time. Thus, we hope you will be
satisfied with our ideas to establish the “Tumbler Cup Dispenser” which is specified in
modify and added value to existing product in the market.

50
4. It is a pleasure for us if you may spare a few moments to review and comment
wherever needed. Your feedback will be highly to ensure a smooth implementation
throughout the business plan.
5. We hope that all of our effort for what we have done during completing this
business plan can give the benefit and satisfaction for all parties or persons.
Thank you.
……………………………………..
(NOR AMIRA ABDUL RAHIM)
GENERAL MANAGER OF YiYi INC.

51
9.2 APENDIX 2: AGREEMENT OF PARTNERSHIP
This agreement was made between the following personnel:
NAME : NOR AMIRA BINTI ABDUL RAHIM
WORK ID : 2014270836
POSITION : GENERAL MANAGER
CAPITAL : RM 4,000
NAME : SITI NOOR ALIAH BINTI NORDIN
WORK ID : 2014835022
CAPITAL : RM 3,000
NAME : NURUL SHAHIRA BINTI JAMALUDIN
WORK ID : 2014231288
CAPITAL : RM 3,000
WORK ID : 2014489838
CAPITAL : RM 3,000
Due to this agreement of partnership, it can be stated that:
1. This business shall be named as YiYi Inc., the company supply Tumbler Cup Dispenser.
2. Profit or losses to be shared equally among partnership.
3. Each partner is entitled to actively participate in the management of business.
4. No partner is entitled to a salary for participating in the partnership.
5. Partners have the right to be paid based on their contribution to the business.
6. The introduction of the new partner must have the unanimous consent of all existing
partners.

52
Yours truly,
……………………………………………….
NAME : NOR AMIRA BINTI ABDUL RAHIM
WORK ID : 2014270836
POSITION : GENERAL MANAGER
Yours truly,
……………………………………………….
NAME : SITI NOOR ALIAH BINTI NORDIN
WORK ID : 2014835022
Yours truly,
……………………………………………….
NAME : NURUL SHAHIRA BINTI JAMALUDIN
WORK ID : 2014231288

53
Yours truly,
……………………………………………….
WORK ID : 2014489838
I admitted that I have the weakness for this agreement among the company share above.
Therefore, I will attend to court or any place for the reason of conformation of this agreement.
Resignation of death any of the company shareholders will not be shareholders to dissolve.

54
9.3 APENDIX 3: FINANCIAL PLAN

ENT Final Report

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