1) The business in Selangor was founded in 2002 by Puan Rohani Bt Abbas to provide daily income and raise her family after her husband passed away. 2) The business in Kuala Lumpur was founded in July 2000 by En Rashidi Razali and Puan Siti Rokiah Bt Ahmad to prepare for retirement and raise their children. 3) The business in Selangor generates about RM60,000 in annual revenue selling local snacks like curry puffs and laksam to factory workers and teachers near her home, while the business in Kuala Lumpur averages RM1000 in revenue from products like curry puffs and doughnuts sold to students and

1. Effective Public Communication [COM 30103]
Oral Presentation
Analyses of businesses from two different settings.
Prepared by: Benjamin Ng, Atiqah Ghazali, Lieng Kam Wong, Lee Jun Yen,
Natasya Jasmin, Nur Farahiyah & Najmi Afiquddin

2. Introduction

3. Business in Kuala Lumpur.
Key founders are En Rashidi Razali and
Puan Siti Rokiah Bt Ahmad.
Started in July 2000 (almost 16 years).
They started their business because they
wanted to prepare before pension and had
little children to raise.
Started with selling fried banana fritters,
but price for 1kg of banana became rm4.50
from 1kg for RM1.50.

4. Business in Kuala Lumpur.
Despite of GST, they never increase their
price.
Currypuffs, Kuih keria, Keropok lekor, Sugar
doughnuts, Bread twisted sausages.
So they increase the types of product that
are affordable for them to start a sale and
start savings.

5. Business in Selangor.
In the early 2002, used to have business
really right in front of her house.
Bazaar Ramadhan booth with late
husband. Bought a van.
Puan Rohani Bt Abbas. Used to work with
her late husband.
They started this business for daily income
& extra income with late husband.
Now, for daily income to raise family.

6. Business in Selangor.
She started with selling fried fritted
bananas, ‘goreng pisang’, keropok lekor.
After her husband pass away, she stop
selling in Bazaar Ramadhan and move to
junction of her house - no energy.
Price of banana increase and so sell other
food : cekodok pisang, curry puffs, nasi
tomato & laksam.

7. Compare and
Contrast

8. Business in KL Business in Selangor
Start date 2000 2002
Capital required to start RM70/day. (depends) RM500/month.
Owner En Rashidi Razali
Puan Siti Rokiah Bt Ahmad
Puan Rohani Bt Abbas
Business Name Rashidi & Siti Rokiah stall Puan Rohani Stall
Exact Location of Business Next to road Junction of her house
Customers Environmental, office
workers, students
Environmental, factory
workers (Perodua),
teachers
Revenue (Annual) Don’t count their revenue RM 60,000
No. of Employees 2 3
NAME

9. Business in KL Business in Selangor
Competitors Few; other stalls selling junk
foods- short period.
None
How do they compete? By selling healthy stuffs to
customers, rather than soft
drinks & junk foods.
They don’t have to compete
Located further away from
other competitors.
Products selling Currypuffs, kuih keria, sugar
doughnuts, bread twisted
sausages.
Kuih-muih, laksam, Nasi
Tomato, currypuffs and
drinks.
Pricing Food: 3 for RM1
Drinks: 1 for RM1.80
Food: 4-5 RM
Kuih: 3 for 3 RM
Drinks: 1 for 2 RM
Branch/offices No other branches Used to when her late
husband was alive which
was at the Bazaar
Ramadhan.

10. Business in KL Business in Selangor
Recent developments Proceed to selling only
healthy edible foods &
drinks
None. Every 10 years
change.
Nature of the market Highly competitive Oligopoly
Easy or a challenge? A challenge Easy
Motives Prepare for pension Raise income for family

11. Business in Kuala Lumpur

12. Business in Kuala Lumpur

13. Business in Selangor

14. Business in Selangor

15. Which business is more
commercially successful?
Selangor ( Pn. Rohani ) because:
● Setting and location of stall
● Have an annual revenue of
RM60,000
● Knows her target customers
● Variety of products
● Oligopoly - (Competitors far
away)

16. Recommendations

17. Recommendations.
KUALA LUMPUR SELANGOR
STRATEGY 1 INCREASE MANPOWER INCREASE MANPOWER
STRATEGY 2 INCREASE THE COST JOIN OPEN BAZAAR

18. References.
Business Dictionary. (2016). Oligopoly.Retrieved on May 20, 2016, from
http://www.businessdictionary.com/definition/oligopoly.html

19. 1) When was the business founded?
2002 (almost 15 years)
2) Who are the key founders?
Puan Rohani Bt Abbas.
Used to work with her late husband who provided the
business energy & a van.
3) What prompted the founders to start this business?
Daily income
Extra income with late husband.
Now, for daily income to raise family.
4) What are your main products?
Fried kuih-muih
Laksam
Nasi Tomato
Curry Puffs.
5) Who are your customers?
● Factory workers of Perodua, high school teachers
& environmental area.
6) What is the business’ annual revenue figure?
● RM60,000
(RM650/day, gross profit. Clean profit=RM200
● RM500/month x 12 = annual)
Interview in Selangor

20. Interview in Selangor
7) How many branch offices/stores do you have (if
applicable)?
● Would use to have a branch, but only during the
fasting month with her late husband.
● But now, there is no other branch. Just sell near
her house - less energy.
8) Can you provide us a brief history of your business
and its most recent developments?
In the early 2002, used to have
business in front of her house.
Bazaar Ramadhan booth
bought a van.
her husband passed away
In her types of products,
Fried fritter bananas, ‘goreng pisang’, keropok lekor.
bananas got expensive. (From RM1/kg, now turned
into RM4.5/kg.)
started to sell other fried kuih, cekodok pisang, curry
puffs, nasi tomato & laksam.
9) Do you have many competitors? Who are they? Who
are your top 3 competitors?
● No competitors.
● Her business is only near her house
● far away from the hectic business areas

21. 10) Is the business constantly facing strong competition
from other competitors? What strategies have they
used to compete with you?
She doesn’t have competitor.
work just right near her house area
not close to the other commercial area
still in this business due to the joy of making her
customers happy with her food.
11) How much capital is required to start this business?
What, if any, specialized field of knowledge do you
need to run this business?
RM500.
All she needed to know was,
the right way of cooking her specialised food
Interview in Selangor
12) Generally, do you feel it is easy or hard to enter this
market? Why?
easy as it is a small retail shop.
She enjoys making her customer happy.
13) How do you compete with your competitors i.e.
what strategies do you employ to divert customers
away from your competitors?
Zero competitors.
Does not need to divert her customers from other
shops.

22. 14) How often do you release a new product (this
assumes the business sells differentiated products)?
Rarely.
As she kept selling the same products
would change it once in 10 years;
-the knowledge she has
-current economic issues.
15) Are your pricing decisions strongly affected by your
competitors?
No.
All of her customers understand the rising of her price
as GST system was applied.
Interview in Selangor

23. 1) When was the business founded
July 2000 (almost 16 years)
2) Who are the key founders?
En Rashidi Razali and Puan Siti Rokiah Bt Ahmad
3) What prompted the founders to start their
business?
preparation before pension and had little children to
raise.
4) What are your main products?
Currypuffs, Kuih keria, Sugar doughnuts, Bread
twisted sausages
5) Who are your customers?
School students, local people that live and work
around that area
6) What is their business annual revenue
figure?
Not fixed. Average RM 1000
Interview in Kuala Lumpur

24. 7) How many branch/offices do you have?
None
8) Can you provide a brief history of your
business?
Preparation for pension.
Started with selling: fried banana fritters, curry
puffs, etc other kuih-muih
decreased the types of product - save savings
Despite the increase price of ingredients & GST
system is brought, they never raised the
price.
9) Do you have competitors? Who are they? Who
are your top 3 competitors?
Not much.
competitors would sell junk foods which are
unhealthy thus they would only be around the
high school students
after they finish their school period & gone
afterwards.
10) Is business consistently facing competitors?
What strategies they used to compete with you?
No.
Interview in Kuala Lumpur

25. 11) How much capital is required to start this
business? What, if any, specialized field of knowledge
do you need to run this business?
RM70/day.
start practicing to get to know business by helping
out their friend.
Once they got to know & understand, they then
started themselves.
12) Generally, do you feel it is easy or hard to enter
this market? Why?
They both know that having a business would be a
challenge. Hence, they believe that it needs
patience.
Interview in Kuala Lumpur
13) How do you compete with your competitors i.e.
what strategies do you employ to divert customers
away from your competitors?
Even if he had competitors. He does not compete
with them as most of them would be selling
junk foods.
selling healthy edible foods - make a starving
stomach full.
were not given any blessings from God, it is still
part of life.

26. 14) How often do you release a new product (this assumes
the business sells differentiated products)?
Rarely.
15) Are your pricing decisions strongly affected by your
competitors?
Yes.
Interview in Kuala Lumpur