Business Plan (2 Cheasy Ent.)

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2Cheasy Enterprise,
Lot 50, Jalan Kembung 17,
Sungai Kerian Damai,
43321, Klang Selangor.
General Manager
Madam Nurfarahain bt Mohd Saleh
Business Financing Divison,
CIMB Banking Bhd
4 July 2017
Dear Madam,
Application for BusinessLoan
According to title we mention above, I, Ilham as Chief Executive Officer from 2Cheasy Enterprise,
would like to apply loan with CIMB for running some business in produce instant porridge food local.
For you information, I want take opportunity to enhance our skill in making porridge. A few
years ago, we received a huge requested for our cook but we just do it as a small business because we
do not have enough capital to run the business. So, we decided to expand this by producing newproducts
under new company which is our family business. Unfortunately, we do not have sufficient amount of
capital to run the business. Atthis time, we also have actualcapital of RM 6425.00. Therefore we would
like to apply loan from CIMB for amount RM 150,000.00. With this reasonable amount we will make
a number of modifications from our current business with buying a new machines, cheaper inventory,
and minimize the number of staff.
If you consider with this matters, we would like you to contact with us at 016-3652328. I wish
to thank you for your cooperation and will be looking forwardto the continuance of a long and mutually
beneficial relationship between us. Thank you.
You sincerely,
Ilham Zakiah bt Abdul Rahim,
2CHEASY Enterprise.
10, Persiaran Perbandaran,
Section 14, 40000 Shah Alam, Selangor

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COVER PAGE
BUSINESS PLAN
4 July 2017
ILHAM ZAKIAH
2Cheasy Enterprise,
Lot 50, Jalan Kembung 17,
Sungai Kerian Damai,
43321, Klang Selangor.
Tel: 016-3652328

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Executive summary
2CHEASYEnterprise provides delicious food and quality of services which is to easypeople. The main
objectives which what we try to achieve is to easy people in do whatever they want in cook. Moreover,
we want to be a capital of sources that people need every day.
Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent
shopping malls in Malaysia. Later,our effort will be a further development of more retail outlets in the
surrounding area. Other than that, we also want to make a distribution in making franchise with
McDonald to enhance our product to worldwide.
For your information, asmost women today are involved with full-time jobs in public or private
sectors, they do not have time to cook themselves if they want to hold functions such as a safe prayer
feast,a wedding feast,a Eid Mubarak dinner and a birthday celebration and a wedding feast,but today
the spirit of mutual cooperation wants to have a feast also decreased because each is busy with work
and lack of workforce to prepare and cook for a banquet. So here, we want to take an opportunity to
launch our product that will make mom, student and workers happy out there.
Towardsthe end we have suggested some recommendations asa group on how can we improve
the marketing mix of the product which is why we follow the flow of 4Ps. Especially when our product
become relevant with the era of the world now and is categoriesas the primary need to people and make
them want as their normal things in life. We also may differentiate products in many ways which can
attract people into them such as through product features, delivery, and nice packaging that were
contains attractive and innovative terms. Finally, price, promotion, and place will be explain more on
the marketing plan.

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1.0 INTRODUCTION
Name of business
2Cheasy Enterprise
Nature of business
This company provide food that is instant and easy to make but authentic and flavourful – made
from ingredients that are grown, prepared,and cooked with care.We believe that people nowadaysneed
our service because the majority are working and studying and doesn’t have much time to prepare their
own food. We hope that by providing this products to the market, people may find time to prepare their
food in the short time. This may also reduce the burden of people who’s working and studying that
doesn’t have time to eat.
Industry profile
The food and beverages industry is all companies involved in processing food materials,
packaging, and distributing them. Nowadays,people either from urban or rural areas already accepted
the idea of having instant food in their basis life asmany people are getting busier day by day. Moreover,
not many products that were instant based on Malaysian foods. However, the demand for this service
is increasing in urban areas because the number of working and studying people who required fast-
prepared food is arose. This is where our service is truly need.
Location of business
2Cheasy Enterprise is located at Lot 50, Jalan Kembung 17,Sungai Kerian Damai, 43321, Klang
Selangor.
Date of registered SSM: 4 July 2018
Date of commencement: 17 July 2018
Date of announcement: 20 August 2018

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Factors in selecting the proposed venture
I have decided to join in the food and beverages industry due to the opportunity and potential in making
profits at urban area such as Kuala Lumpur. Besides that, there are severalreasons that attracted me to
join this business and its location. Altogether, there are three reason why I decided to establish 2Cheasy
Enterprise.
Firstly, good location. Our focusto market our products is aturban areassuchasKuala Lumpur,
this is because the number of local market is large and the power of purchasing is high. People in this
area would demand the product that is easy for them to make because they don’t have much time to
think thus, this is the main reason why we chose urban areas to market our product.
Secondly, strong markets with purchasing power. Beside our product presentation, we also
produced instantly made food that would attract a lot of young people and working parents to buy our
products. This is because it’s affordable and easy to be made therefore they would think it’s worth their
money and time.
Thirdly, financial assistance. We also sure that we could get the financial assistance from local
bank because our products would be a huge talk to of the town. Our product presentation would attract
people to buy it because as we considered all the trends such as hipster that will catch a lot of eyes and
so does why we applied it to our product as presentation.
Future prospect of the business
Once the business is financially stable, I plan to create new recipes that follows the trend of consumer
basedon their likes and expand my business in East Malaysia. Besides that,I would also like to improve
and upgrade the quality of services and workers in the company. To provide better quality of service, I
plan to hired well-trained and experienced workers who have been working in food and beverage
industries for more than 5 years and above. I would also like to open a restaurant inside our factory so
that people can watch the process of making our soup and get to taste the fresh made soup in the case
of gaining more trust and loyal customers.
As a conclusion, this business has a good future prospect by fulfilling the need of families with
working parents, university students and also the investors from the urban areas.

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2.0 PURPOSE OF PREPARING A BUSINESS PLAN
This business plan is prepared as a guide for managing the proposed business venture
in food industry. Since this is new company, a guide is very significant to assist us in
understanding the nature of preparing food business and the working components of the
company. In preparing this business plan, we have listed down the plans and strategies of the
business in order to achieve the company’s goals. This business plan also prepared to obtain a
working capital loan from Commerce International Merchant Bankers (CIMB) for an amount
of RM150 000. As a guarantee, we offer you our mortgage that you will get 20% of our profits.
Most importantly, we choose you is because your loan interest rate is lower than other bankers
which is only 3% per annum fixed rate, no document stamping and processing fee and lastly
we will get fast approval. We also targeted to make loan payment about 10 years. This is reason
why we have choosen CIMB bank to make a loan:-
Bank Interest rate
Hsbc bank 3.90%
Cimb bank 3%
Maybank 5%
Table 2.1: Interest rate of bank

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3. 0 Business background
Name of business: 2Cheasy Enterprise
Business address: Lot 50, Jalan Kembung 17,Sungai Kerian Damai, 43321, Klang Selangor.
Correspondence address: Same as above
Telephone Number: 018-1209374
Fax Number: 603- 2299 5673
Form of Business: 2cheasy_soup@gmail.com.my
Main Business Activity: Producing instant soup
Date of Commencement: 17 July 2018
Date of Registration: 4 July 2018
Date of announcement: 20 August 2018
Registration Number: 76280347
Initial (own) Capital: RM150 000
Name of Bank: CIMB Bank
Bank Account Number: 1204 2304 6508

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4.0 Background ofowners
Personal particulars of owner
Name of owner: Dato’ Ilham Zakiah Binti Abdul Rahim
Identity card number: 870903-14-9087
Permanent Address: No. 2, Jalan Permai 2, Sungai Buloh 47000 Kuala Selangor
Correspondence address: Same as above
Telephone number: 012-6783098
Email address: ilhamzakiah@yahoo.com
Date of birth: 03/09/1987
Age: 31
Marital status: Married
Academic qualifications: 1) Bachelor of Evaluation of Management
2) Bachelor of International Business
Courses attended:
1. TMEF SME BUSINESS TALK 2016
2. Post-GST Workshop 2016
3. Franchise & Retail Conference 2015
Skills: Managing business, providing new ideas, audit account
Experience: Manage a father’s account business for 3 years,and auditor of Berjaya Corporation Berhad
for 2 years , Leader of program leadership and commitment
Present occupation: Chief Executive Officer
Capital contribution: MYR6,425.00

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Background of employees
1) Marketing Officer
Name: Ku Aina Ezanie Binti Ku Badli
Permanent Address:No 8, Jalan Teluk Intan 13/46 Taman Teluk Intan 16150 Kajang Selangor
Email address: kuaina@gmail.com.my
Age: 33
Academic qualifications: 1) Diploma in Business Management
2) Bachelor in Human Resources
Courses attended:
Skills: Manage a retailing business, providing advises to finance department
Experience: Joined 7-Eleven talk events at Japan to promote it to the European.
Present occupation: Human Resource at 7-Eleven Headquarter
Position in business: Marketing Officer

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2) Chief Operating Officer
Name: Hitrik Roshan bin Abdullah
Permanent Address: No 18, Jalan Teluk Senawang 13/45 Taman Teluk 16850 Shah Alam Selangor
Email address: roshanhitrik@gmail.com.my
Age: 37
Academic qualifications: 1) Bachelor in Business Management
2) Bachelor in Management and Technology Office
Courses attended:
Skills: Operate small business
Experience: Operating a factory for 15 years
Present occupation: Supervisor at Cadbury’s factory
Position in business: Chief Operating Officer

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3) Chief Development Officer
Name: Dwayne Johnson
Permanent Address: No 14, Jalan Dato Keramat 14/49 Dato Keramat 14590 Gombak Selangor
Email address: dwaynejohnson@gmail.com.my
Age: 36
Academic qualifications: 1) Bachelor in International Business
2) Bachelor in Economics
Courses attended:
Skills: Prepared business plan and do all the advertising work
Experience: Work at advertising company for 17 years
Present occupation: Human Resource at 7-Eleven Headquarter
Position in business: Chief Development Officer

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4) Chief Financial Officer
Name: Nur Hanan bt Mohd Najib
Permanent Address: No 14, Jalan Kampung Baru 14/49 Kampung Baru 14500 Kuala Lumpur
Email address: hanannajib@gmail.com.my
Age: 30
Academic qualifications: 1) Bachelor in Economics
2) Bachelor in Finance
Courses attended:
Skills: Prepared a financial statement, main advisor for financial department
Experience: Working with financial institution for 15 years
Present occupation: Finance Officer at financial headquarter
Position in business: Chief Financial Officer

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Background of the purpose business
Physical location
2CHEASY Enterprise is located at Lot 50, Jalan Kembung 17, Sungai Kerian Damai, 43321, Klang
Selangor. Basically, the premise is a factory located with the well-known factory in different industries
with many facilities nearby such as public transport, parking and ATM.
Price of premise
Our premise was an old factory, so we get to buy it with the lowest price which is RM5000. The ex-
owner of the factory left old machines but we managed to do the maintained which cost us around
RM2000 to fix all the faulty and that won’t cause us much to buy new machine.
Distance from the source of raw materials
We get the raw materials from our suppliers around the Klang area. Our main supplier is Eskandar
Ahmad Supplier which supplies lot kind of raw materials which is located at Lembah Klang, Klang.
Our supplier always make sure that the material are not faulty.
Availability of manpower
Since our operations run buy the machines we need workers to run the machines, the search for
manpower can be find near the premise areas so that the workers easy to access from their
accommodation to the premise. We plan to maintain the number of workers in the first three years
because we need time to train the workers on how to use the machine.

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Transportation facilities
Customers can reach our premise by bus and taxi. The location is also convenient for our supplier to
deliver the raw materials because parking availability is high. For you to reach here using public
transport, you can take LRT Bandar Utama-Klang line. This station will be an interchange station KTM
Komuter Line at Klang Komuter Station
Distance from customers
Our premise surrounded by well-known factories such as Cadbury, Ferrari, Samsung etc. which have a
lot of visitors day by day which makes it very easy to frequent.
Basic amenities
Our office is completed with basic amenities such as water, electrical, internet connection for
supervision usage and telephone lines. These basic amenities are provided for workers so that they can
accomplish their work efficiently and effectively.

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Management plan
Logo of business:
Company’s vision:
To ensure that food we serve are the realistic taste or delicious favour among the others in Malaysia.
Company’s mission:
i. To maximize profit
- Our company’s long-term goals are to maximize profits. It is because to ensure that we are
successful today and in future.
ii. To penetrate our company into other country which is Negara maju in 7-8 year time in order to
become well known company in the universe.
- It is important to expand our business by opening new branches into other country. It is
because we want to enable foreigner know our company or business. Therefore, image of
Malaysia also can increase among the other country.
iii. To increase the number of employees and services.
- As we written in availability of manpower, we needs to maintain the number of workers to
train them from zero to hero about 3 year. However, we plan to increase the number of
employees because it is important to expand our company by gain more idea from many
view of people. We can also train them by workers that we trained by 3 year before.
- Services is the most important things that can ensure the customer always stick to our
product. We want to upgrade our services by time to time to attract them.

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Company’s objectives
i. To help people to easy their hectic day during working.
ii. To achieve consistency in our company’s cash flow.
iii. To offer reasonable and sufficient price to customer from poor to wealth.
iv. To achieve monthly profit targets.
v. To provide good services to customers.
vi. To create the ASEAN brands that well known around the world.
vii. Treat employees as our family that can have strong contribution between us to successfully
build the good company.
Organizational chart
Figure 1.1 Organizational chart of 2Cheasy Enterprise
Manpower planning
2CHEASY Enterprise were able to have 1 manager, 2 supervisor and 4 worker that will pay
particular attention to a factory of electricity, machinery, utilities, and so on. They also have to
manage and execute the operations of business during the whole day in the factory. It is shown in
Table BP 2.1.
Position Number of personnel
Manager 1
Supervisor 2
Workers 4
Table BP 2.1 Position and number of personnel in 2CHEASY Enterprise
Dato' Ilham Zakiah
(Chief Executive Officer)
Ku Aina Dato'Ku
Badli (Marketing
Officer)
Hitrik Roshan (Chief
Operating Officer)
Dwayne Johnson
(Chief Development
Officer)
Hanan Najib
(Chief Financial
Officer)

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Schedule of tasks and responsibilities
Table BP 2.2 describes the tasks and responsibilities of every position. The following functions and
responsibilities have been identified and will be delegated to the respective individual to ensure the
smooth operation of the business.
Task Responsibilities or job description
Manager  Monitor all activities carried out by staff
 Plan and organize task
 Make decisions and solve the problem among staff
 Control the overall management of the business
 Be accountable for the overall performance of the business
 Plan and monitor strategic progress of the business
Supervisor  To receive order from customers
 To ensure the facilities is adequate and working good
 To increase profit
 To notice the services are good enough
Workers  To treat customer professionally and greet customer
 To sell the product
 To arrange the product regarding to the place
Remuneration plan
For our company, we have chosen the EPF scheme to be given to all employees. Table BP 2.3
illustrates the remuneration plan for each employee in 2CHEASY Enterprise.
Position No. Salary
(RM)
Allow
ance
(RM)
EPF
(RM)
SOCSO
(RM)
Bonus
(RM)
Total
(RM)
1. Manager
2. Supervisor 1
3. Supervisor 2
4. Worker 1
5. Worker 2
6. Worker 3
7. W orker 4
1
1
1
1
1
1
1
2,300
1,400
1,400
950
950
950
950
2,000 70
52
52
52
52
52
52
18.60
10.60
10.60
10.60
10.60
10.60
10.60
3,817.30
3,817.30
3,817.30
3,817.30
3,817.30
3,817.30
3,817.30
8,205.90
5,279.90
5,279.90
4,829.90
4,829.90
4,829.90
4,829.90
Total 7 8,900 2,000 382 82.20 26,700.10 38,085.30

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Salary
Basically, in our company we will paid the basic wages and salary through transfer the cash
to employees’ account bank. We ensure that we have black and white agreement to make sure the
transaction went smoothly. Wages and salary will be paid to employees at the end of the month. The
salary will be debited to their account on the 28th
of every month. Any increment in wages will be
decided by the management. Salaries will be given to all employees based on their qualification and
increase performance.
EPF and SOCSO contributions
EPF (for 2.5%) contributions will be deducted from all workers’ salaries. The company will also
contribute to SOCSO which 2.5 % of the workers basic salary.
Working hours
We have two categories of working hours which is part time hours and full time hours. For workers that
take part time job they only have to work for seven hours per day starting 9.00 p.m. until 4.00 p.m.
however, for the full time job they have to work for nine hours a day starting 9.00 p.m. until 7.00 p.m.
Both on every Monday to Friday. Lunch hour is from 12.30 p.m. until 2.00 p.m.
Medical allowance
Medical allowance will be provided at the moment when workers get illness only when in the factory.
Maternity benefits
Female employees are entitle to 60 days maternity leave for every confinement period. Allowance is
not given to employees who have more than five surviving children. Paternity leaves will be given to
fathers’ for two weeks and salaries will be paid by the management.
Insurance
Insurance will be given to all workers, the premises or buildings bought or rented as well as all means
of transportation with the contribution of RM15k yearly (to all workers).
Bonus
Bonus will be paid depending on the workers performance,seasonal time and when company be
making profit more than expected in Pro forma.

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Compensation and benefits to workers
Compensation and benefits are given to workers to improve their performance and job satisfaction such
as a package to Makkah for performing Umrah (for Muslims only), holiday to Europe countries and
pension (RM1 200 monthly)
Holidays
All workers are entitled to have at least two rest days is on Saturday and Sunday every week.
Annual leave and sick leave
Each worker will be given an annual leave of 30 days. In terms of sick leave (the medical certificate
has to be approved by a registered medical practitioner, holiday leave; Eid Mubarak, and Aidil Adha
(Muslim), Thaipusam (Indian), Chinese New Year (Chinese).
List ofoffice equipment and supplies
2Cheasy Enterprise has bought an office equipment and supplies as listed in Table BP 2.4.
Table BP 2.4 list of equipment and supplies
No. Type of equipment Quantity Price per unit (RM) Total amount (RM)
1. Food Boiler 2 1,500.00 3,000.00
2. Food Dicer 3 250.00 750.00
3. Food Grinder 2 2,800.00 5,600.00
4. Food Mixer 2 3,500.00 7,000.00
5. Food Dryers 3 3,000.00 9,000.00
6. Products storage 4 3,000.00 12,000.00
7. Renovation 3,000.00 3,000.00
8. Sign board 1 100.00 100.00
Total 40,450.00

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As indicated in Table BP 2.5, the administrative budget includes rent, water,electricity and telephone
bills, transportation costs, and clerical and promotional costs.
Table BP 2.5 Administrative budget
Administrative expenditure
RM RM
Fixed assets/capital expenditure
Loan
Cash in hand and bank
150,000
6,425.00
Working capital/monthly expenditure
Manager’s allowance 1,000.00
Worker’s salaries 1,200.00
EPF 144.00
SOCSO 21.00
Bonus 26,700
Office maintenance 500.00
Office supplies 100.00
Rental 100.00
Water bill 200.00
Electricity bill 30.00
Telephone/Fax 70.00
Transportation 100.00
30,165
Other expenditure
Clerical 200.00
Promotion and marketing 700.00 900.00
Total 31,065

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MARKETING PLAN
2CHEASY Enterprise is involved in the food and beverages industry. We believe that our company can
be develop because the demand of our country is high. With the increasing number of working parents
and university student in the community, 2CHEASY is able to take this advantage of this development
by producing instant food to them. By releasing out our instant soup, we are sure that our business will
be able to compete with other competitors in the Klang area.
Description of products or services
Table BP 2.7 describes the products offered by 2CHEASY Enterprise.
Type of product Price(RM)
Bubur Kacang Hijau 3.50
Bubur Kacang Merah 3.50
Bubur Jagung 3.50
Bubur Pulut Hitam 4.00
Bubur Pengat Pisang 4.50
Bubur Lambuk 4.50
Bubur Nasi Ayam 4.50
Bubur Nasi Seafood 4,50
Bubur Nasi Cendawan 3.50
Bubur Nasi Sayur Campur 4.00
Target Market
The target market will be focus on residents of the housing Klang area, workers in the office, and
universities in urban area such asSelangor and Kuala Lumpur asin Figure 1.2 Pyramid ofPopulation.
Current population: 31,865,923. Male (50.7%), Female (49.3%)
Tourist Arrivals in 2016: 26.8 Million Arrivals
Household income in 2014: RM5, 662.
Population in Selangor,2017: 6.39 e
Unemployment rate (%):3.2 in 2016
Touristvisited Klangin 2017:5 Millions
Resident in Klang: 4 Millions
Cost of living:RM800/Month for family
with 4 kids.

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Market size
The market size focus will be as stated in Figure 1.2 Pyramid of Population.
Areas that we focus on:
 Taman Kemara
 Taman Tanjung
 Taman Sri Hartamas
 Taman Wawasan
 Taman Samudera
 Taman Sri Rampai
 Taman Cempaka
 Kampung 1 Malaysia
Moreover, we also serve of the university area near Klang and Kuala Lumpur. The target of
people consist of student and lecturer from the areas listed below with a rough estimation of
RM 150 per month to buy groceries.
Area that we on:
 Limkokwing University
 Unitar International
 Universiti Kuala Lumpur
 Open University Malaysia
 Segi University
 Help university
 Sunway University
 University Kamsis Tun Doktor Ismail
Factories located in the area: Wear Safe (Malaysia) Sdn. Bhd, Vitar Bros Manufacturing Sdn Bhd,
Southern Acids Industries Sdn. Bhd., Sonyu Plastic Industries Sdn Bhd.
School located in the area: Klang High School, SMK Methodist ACS, Klang, Sekolah Kebangsaan
Taman Klang Jaya, SK Pandamaran Jaya.

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Competitors
It’s very vitally to know our competitors’ strength and weakness. Competitors is refer to a company in
the same industry or a similar industry which offers a similar product or services. The presence of one
or more competitors can reduce the prices of goods and services as the companies attempt to gain a
larger market share. Based on a market survey done earlier this year, we found that there are four
competitors for our business.
Table 2.8 shows Competitors’ strength and weakness.
Competitor Product Strength Weakness
Warong Kampung Sg.
Pinang
Kampung Rantau
Panjang, 41400 Klang,
Selangor
Serve porridges,
Mostly for Chinese
people.
 Experienced
staff in handling
customer.
 Have variation
of many food.
 The restaurant
are not concern
about
cleanliness.
 So many
variation in food
that may lead to
food poisoning.
Restoran Seri Keningau
Lot, 2555, Jalan Meru,
Batu 5 1/2, 41050 Klang,
Selangor
Serve porridges,
Selling ready-to-serve
products
 Experienced
staff.
 Efficient price
which is much
cheaper than the
other
competitors.
 Food always
finish before the
on time.
 Lead to have no
customer then.
Restoran Serai Wangi
No 43, Jalan Pandan
Utama,Subang Bestari,
56100, Selangor
Serve porridges,
Provides selection for
customer to customize
their porridge.
 More food have
been serve
followed by the
taste of people.
 Good staff and
fast in doing
work.
 Do not have
services on
delivery.
 Do not concern
in healthy food
which is less oil
and sugar.
Gerai Pak Ali
Corner Lot 5/41 Taman
Indah Damansara,46710
Klang, Selangor.
Serve porridges and
have hipster dine in.
 Local food with
tradition recipe.
 Easy to attract
people because
of customer
friendly.
 Simply give the
people that
he/she know
owed for the
food.
 Do not concern
more in
cleanliness.

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Market share
The target market for this business is formed mainly by working people, families, and students as well.
We are not able to identify the actual market share for our business as the data is arguable. However,
we have taken our market share as 10% of the number of population in the age of 7-40 years old who
live or work in area listed in target market area as shown in Table BP 2.9.
Table BP 2.9 Market share after the entry of 2CHEASY Enterprise
No. Name Share Percentage Value
1 Warong Kampung Sg. Pinang 20% 20,000.00
2 Restoran Seri Keningau 25% 25,000.00
3 Restoran Serai Wangi 25% 25,000.00
4 Others 15% 15,000.00
5 2CHEASY Enterprise 10% 10,000.00
6 Gerai Pak Ali 5% 5,000.00
Total 100% 100,000.00
Sales forecast
Our forecast for three consecutive years is shown in Table BP 2.10.
Month
Sales forecast for three consecutive years (RM)
First year Second year Third year Total sales Remarks
January 20,000,000 23,000,000 24,000,000 67,000,000 -
February 25,000,000 26,000,000 30,000,000 81,000,000 -
March 25,000,000 26,000,000 30,000,000 81,000,000 -
April 23,000,000 24,000,000 25,000,000 72,000,000 -
May 26,000,000 27,000,000 30,000,000 83,000,000 -
June 30,000,000 35,000,000 40,000,000 105,000,000 Eidulfitri
July 30,000,000 35,000,000 40,000,000 105,000,000 -
August 28,000,000 30,000,000 35,000,000 93,000,000 -
September 30,000,000 35,000,000 40,000,000 105,000,000 -
October 35,000,000 37,000,000 40,000,000 112,000,000 -
November 35,000,000 37,000,000 40,000,000 112,000,000 School
holidays
December 30,000,000 35,000,000 40,000,000 105,000,000 School
holidays

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Marketing strategy
The marketing strategy of 2CHEASY Enterprise is summarized in Table BP 2.11. We are actually use
4Ps in this strategy.
Criteria Description
Pricing strategy The products that we offer are reasonable price
compete to our competitors which are from3.50
to RM4.50. We ensure that the price remain
affordable to customers. The business always
concern about rate offered by competitors to
remain reasonable price so that our customer are
not undercharged or overcharged.
Product strategy We ensure that the products offered to the
customers are high quality and delicious and
meet the customers’ needs and demands. To
maintain the high quality of our products we
 Concern about cleanliness
 Do attractive packaging
 Discuss with customer with provide a
questionnaire to gain idea in improvise
our product against customer needs and
wants.
Place strategy The location of our business is very strategic
because it is located near residents of the housing
Klang area, workers in the office, and
universities. It is will easy people to visit our
factory and also our shop. Moreover we also near
to a public transport.
Promotion strategy Our promotion will be done using flyers,
business card, and social media. We used to do
so because want customer know about our
company well. Besides, sales promotion is often
used to persuade customers to buy within short
period of time. Example of sales promotion
include contest, price reductions, rebates, and
coupons. We also advertise our promotion trough
social media which is Facebook, Instagram.
Twitter and so on.
Marketing budget
The marketing budget is mentioned as part of our administrative expenditure as shown in Table BP
2.5.
Item Cost Frequency
Television Advertisement 360 10/per month
Radio Advertisement 340 2/per day

26
OPERATIONAL PLAN
The operational plan is to provide organisation personnel with a clear picture of their tasks and
responsibilities. Like other companies, our objective to make sure that our servicesare the bestin quality
and able to satisfy our customers’ need and wants. Hence, a systematic operational plan is formed so
that our business runs smoothly and achieves its objectives.
Operational objectives
The objectives of our operational plan are as follows:
 To ensure the operations of the business runs effectively
 To optimize customer satisfaction and fulfil their expectations towards our ability to provide
high quality products.
 To ensure our products’ quality meets the established standards.
 To ensure our business is profitable and successful.
Business hours
Our business is open for eight hours a day, starting from 10 a.m. until 8 p.m. every Monday to Friday.
Operational layout
The operational layout of 2CHEASY Enterprise is as shown below.

27
Operational process
The operational process of our business is illustrated by Figure BP 2.2
Amenities and facilities
The premise of 2Cheasy Enterprise has all the amenities such as water, electricity supply, air
conditioning, internet portable, telephone lines. The building is situated in a housing area where
facilities such as roads and public transportation are readily available.
Permanent assets and required items
The permanent assets and required items of 2Cheasy Enterprise are shown in Table BP 2.12.
Table B.P 2.12 Permanent assets and required items
No. Item Price/unit (RM) Date Price (RM)
1 Food Boiler 1,500 2 3,000
2 Food Dicer 250 3 750
3 Food Grinder 2,800 2 5,600
4 Food Mixer 3,500 2 7,000
5 Food Dryers 3,000 3 9,000
6 Product Storage 3,000 4 12,000
Total 37,350.00
Processing
porridges
Products being
tested
Packaging
Product moved
from store to the
lorries
Poduct delievered
to frachised store
and supermarket
Customers

28
Estimation ofpurchase for three years
The estimation in Table BP 2.13 covers all the materials used to sew and embroider clothes.
Table BP 2.13 Estimation of purchase for three years
Month/Year Year I
(RM)
Year II
(RM)
Year III
(RM)
Total
(RM)
First
Second
Third
Fourth
Fifth
Sixth
Seventh
Eighth
Ninth
Tenth
Eleventh
Twelfth
150.00
150.00
150.00
150.00
150.00
150.00
150.00
150.00
150.00
150.00
185.00
150.00
185.00
185.00
185.00
185.00
185.00
185.00
185.00
185.00
185.00
185.00
220.00
185.00
220.00
220.00
220.00
220.00
220.00
220.00
220.00
220.00
220.00
220.00
255.00
220.00
555.00
555.00
555.00
555.00
555.00
555.00
555.00
555.00
555.00
555.00
660.00
555.00
Total 1,835.00 2,255.00 2,675.00 6,765.00

29
List of raw materials, quantity and cost for a month
Table BP 2.14 Quantity and cost of raw materials per month
Raw material Price per unit (RM) Quantity Total cost (RM)
Corn 0.90 100 90.00
Beans (1kg) 10.00 10 100.00
Vegetables (1kg) 8.00 10 80.00
Black rice (1kg) 26.00 100 260.00
Coconut (1 kg) 8.00 10 80.00
Oil (1kg) 2.99 15 44.85
Plastic 1 sen 1000 10.00
Box 20 sen 1000 200.00
Total 56.10 2,245 864.85
Material supplies
Materials for 2Cheasy Enterprise will be obtained from our main supplier as shown in Table BP 2.15
below.
No. Name and address Type of material Mode of
payment
1. Eskandar Ahmad Supplier
13, Jalan Bunga Melati 4, Taman
Melati, 4000 Lembah Klang Selangor.
Groceries which is corn, beans,
vegetables, black rice, coconut,
and oil. Besides, we also buy
plastic and box with the same
supplier.
Cash
Cost estimation of order
(a) Order for deliver product to franchise product distribution.
Customer order (per box) RM 100.00
Delivery charges RM 7.00
Petrol charges RM 5.00
Toll charges RM 5.00
Total RM 141.00
Net income rate for customers is RM 26.00

30
BCG Matrix
?
Premises
*
Delivery stocks to
franchiser
Dogs
Ascesories
Cash Cows
Porridge
Market
growth
kmdkf
weiofn
ewfoke
wfm
Relative market share
High
Low
Low High

31
9.0 Financial plan
A financial position is important for the overall success of 2CHEASY Enterprise because it helps to
 Determine the size of investment that is the project implementation cost.
 Identify and propose the relevant sources of finance.
 Ensure that initial capital is sufficient.
 Appraise the viability of the project before actual investment is committed.
 Guide the implementation of plans.
9.1 Projectimplementationcostschedule andsourcesof finance
Table BP 2.16 Project implementation cost schedule and sources of finance
Project implementation cost & sources of finance
Project implementation cost Suggested sources of financing
Requirements Cost Loan Hire
purchase
Own contribution
cash Existing
assets
Fixed assets 150,000.00 6425.00
Maintenance 25,350.00
Furniture 2,000.00
Air conditioner 2,000.00 -
Renovation 3,000.00
Product storage 12,000.00
Sign board 100.00
Lorry 36,000.00
Total
Working capital (per
month)
1 3,465.00
Other expenses
Clerical 200.00
Promotion 500.00
Marketing 200.00
Total 48,815.00

32
9.2 Pro forma cash flow and finance statement
Table BP 2.17 Pro forma cash flow statement for the first year
MONTH 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL
CASH
INFLOWS
Owners’ capital
(cash)
6,425
Lorry
(existing asset)
36,000
CIMB loan 150,000
Cash sales 25,000 25,000 23,000 26,000 30,000 30,000 28,000 30,000 35,000 35,000 30,000 287,000
Total cash
inflows
192,425 25,000 25,000 23,000 26,000 30,000 30,000 28,000 30,000 35,000 35,000 30,000 479,425
CASH
PAYMENTS
Administrative
expenses
Permanent asset 42,425 10,000
Manager’s
allowance
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Manager’s
salary
2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 27,600
Supervisor’s
salary
2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 2,800 33,600
Workers’
salaries
3,800 3,800 3,800 3,800 3,800 3,800 3,800 3,800 3,800 3,800 3,800 3,800 45,600
Bonus - - - - - 26,700 - - - - - - 26,700
EPF 382 382 382 382 382 382 382 382 382 382 382 382 4,584
SOCSO 82.20 82.20 82.20 82.20 82.20 82.20 82.20 82.20 82.20 82.20 82.20 82.20 986.40
Water bill 200 200 200 200 200 200 200 200 200 200 200 200 2,400
Electricity bill 350 350 350 350 350 350 350 350 350 350 350 350 4,200
Phone bill 70 70 70 70 70 70 70 70 70 70 70 70 840

33
Office
maintenance
- - - - 200 - - - - 300 - 100 600
Marketing
expenses
Promotion 500 450 300 300 300 300 300 - - 500 500 500 3,950
Transport 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Operational
expenses
Maintenance 864 - - - 864 - - - 864 - - - 2,592
Registration 500 500
Loan
repayments
- - - - - - - - - - - - -
Principal 1,075.67 1,078.32 1,080.98 1,083.65 1,086.32 1,089.00 1,091.69 1,094.38 1,097.08 1,099.78 1,102.50 1,105.21 13,084.58
Interest 369.94 367.29 364.63 361.96 359.29 356.61 353.92 351.23 348.53 345.83 343.12 340.40 4,262.75
TOTAL CASH
OUTFLOW
56,818.81 12,979.81 12,929.81 12,929.81 13,993.81 39,629.81 12,929.81 12,329.81 13,193.8
1
13,129.81 12,829.81 12,729.81 213,494.91
EXCESS/
(DEFICIT)
135,606.1
9
12,020.19 12,070.19 10,070.19 12,006.19 (9,629.81) 17,070.19 15,670.19 16,806.1
9
21,870.19 22,170.19 17,270.19 283,000.28
OPENING
BALANCE
- 135,606.1
9
147,626.3
8
159,696.5
7
169,766.7
6
181,772.9
5
172,143.1
4
189,213.3
3
204,883.
52
221,689.7
1
243,559.9
0
265,730.0
9
-
FINAL
BALANCE
135,606.1
9
147,626.3
8
159,696.5
7
169,766.7
6
181,772.9
5
172,143.1
4
189,213.3
3
204,883.5
2
221,689.
71
243,559.9
0
265,730.0
9
283,000.2
8
283,000.28
*The promotion rose up during October until December because of seasonal month and public holiday.

34
Table BP 2.18 Pro forma cash flow statement for the second year
MONTH 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL
CASH
INFLOWS
Owners’ capital
(cash)
CIMB loan
Cash sales 23,000 23,000 26,000 26,000 24,000 40,000 35,000 30,000 35,000 37,000 37,000 46,000 382,000
Total cash
inflows
23,000 23,000 26,000 26,000 24,000 40,000 35,000 30,000 35,000 37,000 37,000 46,000 382,000
CASH
PAYMENTS
Administrative
expenses
Permanent asset
Manager’s
allowance
1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 13,200
Manager’s
salary
2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 28,800
Supervisor’s
salary
3000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Workers’
salaries
4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 50,400
Bonus 28,800 28,800
EPF 452 452 452 452 452 452 452 452 452 452 452 452 5,424
SOCSO 117.20 117.20 117.20 117.20 117.20 117.20 117.20 117.20 117.20 117.20 117.20 117.20 1,406.40
Water bill 210 210 210 210 210 210 210 210 210 210 210 210 2,520
Phone bill 75 75 75 75 75 75 75 75 75 75 75 75 900
Office
maintenance
180 100 250 530
Marketing
expenses

35
Promotion 520 520 - - - 300 300 300 300 - 520 520 3,280
Transport 110 110 110 110 110 110 110 110 110 110 110 110 1,320
Operational
expenses
Maintenance 900 900 900 2,700
Registration - - - - - - - - - - - - -
Loan
repayments
- - - - - - - - - - - - -
Principal 1,107.94 1,110.67 1,113.41 1,116.16 1,118.91 1,121.67 1,124.44 1,127.21 1,129.99 1,132.78 1,135.57 1,138.37 13,477.12
Interest 337.67 334.94 332.20 329.45 326.70 323.94 321.17 318.40 315.62 312.83 310.04 307.24 3,870.20
TOTAL CASH
OUTFLOW
14,889.81 13,989.81 13,649.81 13,469.81 14,369.81 42,669.81 13769.81 13,769.81 14,669.81 13,469.81 14,239.81 13,989.81 196,947.7
2
EXCESS/
(DEFICIT)
8,110.19 9,010.19 12,350.19 12,530.19 9,630.19 (2,669.81) 21,230.19 16,230.19 20,330.19 23,530.19 22,760.19 32,010.19 468,052.5
6
OPENING
BALANCE
283,000.2
8
291,110.4
7
300,120.6
6
312,470.8
5
325,001.0
4
334,631.2
3
331,961.4
2
353,191.6
1
369,421.8
0
389,751.9
9
413.282.1
8
436,042.3
7
283,000.2
8
FINAL
BALANCE
291,110.4
7
300,120.6
6
312,470.8
5
325,001.0
4
334,631.2
3
331,961.4
2
353,191.6
1
369,421.8
0
389,751.9
9
413.282.1
8
436,042.3
7
468,052.5
6
468,052.5
6
*The promotion rose up during October until December because ofseasonal month and public holiday.

36
Table BP 2.19 Pro forma cash flow statement for the third year
MONTH 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL
CASH
INFLOWS
Owners’ capital
(cash)
CIMB loan
Cash sales 25,000 35,000 26,000 26,000 24,000 45,000 45,000 30,000 35,000 36,000 45,000 50,000 422,000
Total cash
inflows
25,000 35,000 26,000 26,000 24,000 45,000 45,000 30,000 35,000 36,000 45,000 50,000 422,000
CASH
PAYMENTS
Administrative
expenses
Permanent asset
Manager’s
allowance
1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 14,400
Manager’s
salary
2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 2,600 31,200
Supervisor’s
salary
3,400 3,400 3,400 3,400 3,400 3,400 3,400 3,400 3,400 3,400 3,400 3,400 40,800
Workers’
salaries
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
Bonus 33,000 33,000
EPF 470 470 470 470 470 470 470 470 470 470 470 470 5,640
SOCSO 128 128 128 128 128 128 128 128 128 128 128 128 1,536
Water bill 220 220 220 220 220 220 220 220 220 220 220 220 2,640
Phone bill 80 80 80 80 80 80 80 80 80 80 80 80 960
Office
maintenance
- - 200 - - - 50 - - - 200 - 450

37
Marketing
expenses
Promotion 550 400 300 300 300 500 200 - - 400 400 500 3,850
Transport 120 120 120 120 120 120 120 120 120 120 120 120 1,440
Operational
expenses
Maintenance - - - - - - - - - - - - -
Registration - - - - - - - - - - - - -
Loan
repayments
- - - - - - - - - - - - -
Principal 1,141.18 1,143.99 1,146.81 1,149.64 1,152.48 1,155.32 1,158.17 1,161.03 1,163.89 1,166.76 1,169.64 1,172.52 16,197.88
Interest 304.43 301.62 298.80 295.97 293.13 290.29 287.44 284.58 281.72 278.85 275.97 273.09 3,465.89
TOTAL CASH
OUTFLOW
15,613.61 15,463.61 15,563.61 15,363.61 15,363.61 48,563.61 15,213.61 15,013.61 15,013.61 15,413.61 15,613.61 15,513.61
217,713.3
2
EXCESS/
(DEFICIT)
9,386.39 19,536.39 10,436.39 10,636.39 8,636.39
(3,563.61
)
29,786.39 14,986.39 19,986.39 20,586.39 29,386.39 20,613.61
658,511.4
6
OPENING
BALANCE
468,052.5
6
477,438.9
5
497,020.3
4
507,456.7
3
518,093.1
2
526,729.5
1
523,165.9
0
552,952.2
9
567,938.6
8
587,925.0
7
608,511.4
6
637,897.8
5
468,052.5
6
FINAL
BALANCE
477,438.9
5
497,020.3
4
507,456.7
3
518,093.1
2
526,729.5
1
523,165.9
0
552,952.2
9
567,938.6
8
587,925.0
7
608,511.4
6
637,897.8
5
658,511.4
6
658,511.4
6
*The promotion rose up during October until December because ofseasonal month and public holiday.

38
Amortization
Beginning Balance Interest Principal Single Payment Ending Balance
1 RM 150,000.00 RM 369.94 RM 1,075.67 RM 1,445.61 RM 148,924.33
2 RM 148,924.33 RM 367.29 RM 1,078.32 RM 1,445.61 RM 147,846.01
3 RM 147,846.01 RM 364.63 RM 1,080.98 RM 1,445.61 RM 146,765.03
4 RM 146,765.03 RM 361.96 RM 1,083.65 RM 1,445.61 RM 145,681.38
5 RM 145,681.38 RM 359.29 RM 1,086.32 RM 1,445.61 RM 144,595.06
6 RM 144,595.06 RM 356.61 RM 1,089.00 RM 1,445.61 RM 143,506.06
7 RM 143,506.06 RM 353.92 RM 1,091.69 RM 1,445.61 RM 142,414.37
8 RM 142,414.37 RM 351.23 RM 1,094.38 RM 1,445.61 RM 141,319.99
9 RM 141,319.99 RM 348.53 RM 1,097.08 RM 1,445.61 RM 140,222.92
10 RM 140,222.92 RM 345.83 RM 1,099.78 RM 1,445.61 RM 139,123.13
11 RM 139,123.13 RM 343.12 RM 1,102.50 RM 1,445.61 RM 138,020.64
12 RM138,020.64 RM 340.40 RM 1,105.21 RM 1,445.61 RM 136,915.42
Year 1 End
13 RM 136,915.42 RM 337.67 RM 1,107.94 RM 1,445.61 RM 135,807.48
14 RM 135,807.48 RM 334.94 RM 1,110.67 RM 1,445.61 RM 134,696.81
15 RM 134,696.81 RM 332.20 RM 1,113.41 RM 1,445.61 RM 133,583.40
16 RM 133,583.40 RM 329.45 RM 1,116.16 RM 1,445.61 RM 132,467.24
17 RM 132,467.24 RM 326.70 RM 1,118.91 RM 1,445.61 RM 131,348.33
18 RM 131,348.33 RM 323.94 RM 1,121.67 RM 1,445.61 RM 130,226.66

39
19 RM 130,226.66 RM 321.17 RM 1,124.44 RM 1,445.61 RM 129,102.23
20 RM 129,102.23 RM 318.40 RM 1,127.21 RM 1,445.61 RM 127,975.02
21 RM 127,975.02 RM 315.62 RM 1,129.99 RM 1,445.61 RM 126,845.03
22 RM 126,845.03 RM 312.83 RM 1,132.78 RM 1,445.61 RM 125,712.25
23 RM 125,712.25 RM 310.04 RM 1,135.57 RM 1,445.61 RM 124,576.68
24 RM 124,576.68 RM 307.24 RM 1,138.37 RM 1,445.61 RM 123,438.31
Year 2 End
25 RM 123,438.31 RM 304.43 RM 1,141.18 RM 1,445.61 RM 122,297.13
26 RM 122,297.13 RM 301.62 RM 1,143.99 RM 1,445.61 RM 121,153.14
27 RM 121,153.14 RM 298.80 RM 1,146.81 RM 1,445.61 RM 120,006.33
28 RM 120,006.33 RM 295.97 RM 1,149.64 RM 1,445.61 RM 118,856.68
29 RM 118,856.68 RM 293.13 RM 1,152.48 RM 1,445.61 RM 117,704.21
30 RM 117,704.21 RM 290.29 RM 1,155.32 RM 1,445.61 RM 116,548.89
31 RM 116,548.89 RM 287.44 RM 1,158.17 RM 1,445.61 RM 115,390.72
32 RM 115,390.72 RM 284.58 RM 1,161.03 RM 1,445.61 RM 114,229.69
33 RM 114,229.69 RM 281.72 RM 1,163.89 RM 1,445.61 RM 113,065.80
34 RM 113,065.80 RM 278.85 RM 1,166.76 RM 1,445.61 RM 111,899.04
35 RM 111,899.04 RM 275.97 RM 1,169.64 RM 1,445.61 RM 110,729.41
36 RM 110,729.41 RM 273.09 RM 1,172.52 RM 1,445.61 RM 109,556.88
Year 3 End

40
Pro forma cash flow and finance statement
TABLE BP 2.21 Pro forma statement of profit or loss for the first year
2CHEASY ENTERPRISE
PRO FORMA STATEMENT OF PROFIT OR LOSS FOR THE FIRST YEAR
31 DECEMBER 2018
Sales 287,000
Less: cost of goods sold
Opening stock -
Purchases -
Good available for sales
Less: Closing stock -
Gross Profit 287,000
Less: Operating expenses
Manager’s allowance 12,000
Manager’s salary 27,600
Supervisor’s salary 33,600
Workers’ salaries 45,600
Bonus 26,700
EPF 4,584
SOCSO 986.40
Water bill 2,400
Electricity bill 4,200
Telephone bill 840
Office maintenance 6,000
Marketing expenses
Transport 1,200
Promotion 6,000
Operational expenses
Maintenance 2,592
Registration 500
Principal 11,291.24
Interest 8,692.86
TOTAL OPERATIING EXPENSES (194,787.46)
TOTAL NET PROFIT/LOSS BEFORE TAX 92,212.54

41
TABLE BP 2.22 Pro forma statement of profit or loss for the second year
2CHEASY ENTERPRISE
31 DECEMBER 2019
Sales 382,000
Opening stock (92,212.54)
Purchases -
Gross Profit 289,787.46
Bonus 28,800
EPF 5,424
SOCSO 1,406.40
Water bill 2,520
Telephone bill 900
Office maintenance 530
Marketing expenses
Transport 3,280
Promotion 1,320
Maintenance 2,700
Registration -
Principal 11,987.25
Interest 8,645.40
TOTAL OPERATIING EXPENSES 200,233.05

42
TABLE BP 2.23 Pro forma statement of profit or loss for the third year
2CHEASY ENTERPRISE
31 DECEMBER 2020
Sales 422,000
Opening stock (89,554.41)
Purchases -
Gross Profit 332,445.59
Bonus 33,000
EPF 5,640
SOCSO 1,536
Water bill 2,640
Telephone bill 960
Office maintenance 450
Marketing expenses
Transport 3,850
Promotion 1,440
Maintenance -
Registration -
Principal 12,731.60
Interest 7257.12
TOTAL OPERATIING EXPENSES 220,704.72

43
TABLE BP 2.24 Pro forma statement of profit or loss for three consecutive years
2CHEASY ENTERPRISE
PRO FORMA STATEMENT OF PROFIT OR LOSS FOR THREE CONSECUTIVE YEARS
Year I II III
Sales 287,000 382,000 422,000
Less: cost ofgoods sold
Opening stock - (92,212.54) (89,554.41)
Purchases - - -
Less: closing stock - - -
Gross Profit 287,000 289,787.46 332,445.59
Less: operating expenses
Manager’s allowance 12,000 13,200 14,400
Manager’s salary 27,600 28,800 31,200
Supervisor’s salary 33,600 36,000 40,800
Workers’ salaries 45,600 50,400 60,000
Bonus 26,700 28,800 33,000
EPF 4,584 5,424 5,640
SOCSO 986.40 1,406.40 1,536
Water bill 2,400 2,520 2,640
Electricity bill 4,200 4,320 4,800
Telephone bill 840 900 960
Office maintenance 6,000 530 450
Marketing expenditure
Transport 1,200 3,280 3,850
Promotion 6,000 1,320 1,440
Maintenance 2,592 2,700 -
Registration 500 - -
Principal 11,291.24 11,987.25 12,731.60
Interest 8,692.86 8,645.40 7257.12
TOTAL OPERATING EXPENSE (194,787.46) 200,233.05 220,704.72
NET PROFIT/LOSS BEFORE TAX 92,212.54 89,554.41 111,740.87
TAX - - -
NET PROFIT AFTER TAX - - -
TOTAL BROUGHT FORWARD
PROFIT
- 92,212.54 89,554.41
ACCUMULATEDNET PROFIT/LOSS 92,212.54 181,766.95 201,295.28

44
CONCLUSION
Based on the planning and projection of income and expense, we are confident that our
company can create a satisfactory return that we have promised to our investor and CIMB from
the second year of operation. For the first year, we estimating to incur a very minimal loss as
we have made a conservative estimates of sales and expenses based on the fact that our
company just start the operation. Our company will continuously perform the business
strategies, especially on the marketing to ensure that the business is well known to the
customers and we hope to build a loyal customer base in the second year of operation.
We hope that this application of financing will be given due to consideration from Commerce
International Merchant Bankers (CIMB) for us to start the business. We also hope to become
part of the successful business in food and beverage (F&B) industry in Malaysia.
APPENDICES
1. Price list of competitors
COMPETITORS PRODUCT PRICE
Warong Kampung
Sg. Pinang
-Chicken & rice
porridge
-Congee
RM4.50
RM3.00
Restoran Seri
Keningau
-Bubur kacang
-Bubur jagung
RM2.50
RM3.50
Restoran Serai
Wangi
-Bubur Lambuk
-Bubur Pengat Pisang
RM4.00
RM3.50
Gerai Pak Ali -Bubur Nasi
-Bubur Pulut Hitam
RM4.50
RM4.50

45
Our Official Logo Bubur Ayam
Bubur Seafood Bubur Pengat Pisang
Bubur kacang merah Bubur Sayur

46
Gantt Chart Business Planning
Week/Activity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Planningof
business
Gather
information
Survey
Prepare report
Submit report
Prepare slide
Presentation
Final submission

Business Plan (2 Cheasy Ent.)

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Business Plan (2 Cheasy Ent.)